Boston United Football Club & United in the Community COMMERCIAL & SPONSORSHIP OPPORTUNITIES
The Chairman The Chairman WHETHER FOR BUSINESS OR PLEASURE, BECOMING A SPONSORSHIP PARTNER WITH BOSTON UNITED FOOTBALL CLUB AND UNITED IN THE COMMUNITY PROVIDES GREAT VALUE FOR MONEY, FANTASTIC EXPOSURE AND WILL ENHANCE YOUR PROFILE LOCALLY. By getting involved with Boston United Football Club, you will also be partnering with us to achieve our aim of being a sustainable football club at the heart of the community - and it has commercial benefits too. Sponsorship provides great exposure for your business, but it also provides you with the opportunity to entertain clients and network with other business owners, as well as demonstrating your support for community initiatives in the area. It is a great way to do business - working together, united with a common theme of supporting Boston United and our local communities. As part of Boston United s development plan for the future, the work undertaken at the club is diverse and continuously developing with the aim of community development and cohesion through sport: Boston United First Team United in the Community sports Boston United Under-21s Boston United Youth Team Boston United Sports College Centre of Excellence - elite football programme Boston United Community Football Club United Cheer Team Sports Development Inclusive Sport There are a variety of sponsorship opportunities available across all the different elements of Boston United and there is something to suit every budget. In addition, The Pilgrim Lounge at Boston United Football Club is the ideal venue to hold a business meeting or conference, an informal private party or family get together, or a large function. So if you have an event and are looking for a venue, why not pop in and take a look? Business at Boston United Football Club and United in the Community is flourishing, and with our new Sports & Community Stadium on the horizon - it is a great time to join us for this exciting next chapter. We hope you will join with us and take advantage of the fantastic opportunities available to help you promote your business in a cost-effective, professional manner to thousands of people throughout Lincolnshire - and beyond! If you would like to discuss sponsorship opportunities, please contact our Commercial and Marketing team, Craig Singleton and Ceri Jackson. Thank you for your interest in this great community-orientated football club and we look forward to working with you. David Newton 2 Boston United Football Club
Commercial Department The Commercial Department WHETHER YOU ARE A SUPPORTER OF BOSTON UNITED FOOTBALL CLUB, OR A LOCAL OR REGIONAL BUSINESS LOOKING TO RAISE YOUR PROFILE LOCALLY, THERE IS A SPONSORSHIP OPPORTUNITY TO SUIT EVERY BUDGET AT BOSTON UNITED FOOTBALL CLUB AND UNITED IN THE COMMUNITY. We can offer everything from pitch sponsorship at 10 per square, through to the club s largest sponsorship packages including shirt sponsorship, our community programme s main scheme partner and the United Cheer Team naming rights. We do our utmost to offer our commercial partners the best value for money and look to build long-lasting relationships with all our sponsors. The commercial department focuses on five main areas: Sponsorship Advertising Hospitality Events Super Draw Lotto and Affinities Boston United Football Club is ambitious and targets both success on the pitch and making a significant contribution to our local communities. A great way to achieve this is with the support of local fans and business owners through sponsorship and advertising. Over the next few pages you will be able to read more about the various ways you can get involved. Whether you would like to sponsor a match or matchball, place an advertising board at The Jakemans Stadium for thousands to see, become a main scheme partner for the club s community sports coaching programme, or enter our Super Draw Lotto - we would love to have you on board! Our matchday packages offer a fantastic combination of sponsorship, advertising and hospitality, making sure that as well as a great day out, you get the right results. You could also place an advert in the Boston United matchday programme, ensuring thousands of customers are aware of your business advertisement. We have lots of ways to get involved with the club s awardwinning community sports coaching programme, United in the Community, which interacts with thousands of adults and children every month throughout Lincolnshire - a great way to support a community initiative while meeting your corporate social responsibility objectives. Throughout the year, we also have a varied events schedule - so whether you wish to meet and listen to a football legend at one of our prestigious Sportsman s Dinners, compete for prizes in the club s successful annual golf tournament, or watch one of the best fireworks displays in the local area - we have plenty to offer over the year. We know from our existing sponsors that companies can really benefit by partnering with Boston United Football Club and what better way to raise your profile than joining a successful club that is firmly established at the heart of the local community? Craig Singleton and Ceri Jackson are our Commercial and Marketing team and we would be delighted to talk with you. Mike Hardy Chief Executive, BUFC www.bostonunited.co.uk / craig@bufc.co.uk / ceri@bufc.co.uk 3
sponsorship Opportunities - BuFC Sponsorship Opportunities MAIN CLUB/SHIRTS SPONSORSHIP STADIUM SPONSORSHIP Official main club sponsors title Company logo on the front of all playing and replica shirts Complimentary season tickets Matchday programme full page advert and front cover logo Exclusive Stadium Naming Rights Company branding around the stadium Complimentary season tickets Matchday programme full page advert and front cover logo SOLD LONG TERM DEAL BACK OF SHIRTS SPONSORSHIP SHORTS SPONSORSHIP Company logo on the back of all playing and replica shirts Complimentary season tickets Matchday programme full page advert and front cover logo Company logo on first team shorts (home and away) Complimentary season tickets Matchday programme full page advert and front cover logo STAND SPONSORSHIP UNDER-21s TEAM SPONSORSHIP Stand naming rights and stand advertising board Complimentary season tickets Matchday programme quarter page advert Company logo on the front of all Under-21s match shirts Complimentary season tickets Matchday programme quarter page advert and Under-21s page logo YOUTH TEAM SPONSORSHIP Company logo on the front of all Youth Team match shirts Two complimentary season tickets Company and logo on the Youth Team page of every match day programme Advertising board at The Jakemans Stadium - value of 500 Official press release & social media posts Company name and logo on the Youth Team page on Boston United (40,000 visitors per month) and United in the Community websites ONE & HALF SEASON DEAL 2,500 Youth Team player sponsorship is also available. 4 Boston United Football Club
sponsorship Opportunities - BuFC Sponsorship Opportunities VP LOUNGE SPONSORSHIP Official title sponsor of the club s Vice Presidents Lounge Complimentary season tickets Branding inside and outside VP Lounge STEWARDS SPONSORSHIP Opportunity to distribute marketing materials to matchday sponsors and guests BOARDROOM SPONSORSHIP Official title sponsor of the club s boardroom Complimentary season tickets Invitation to attend three matches within the boardroom and use of the boardroom for six business meetings per annum TRACKSUIT SPONSORSHIP 2,000 Company logo on all stewards jackets and tabards Two complimentary season tickets 2 YEAR DEAL 2,000 Company logo on the first team squad s travelwear Two complimentary season tickets 1,000 SCORES & ADDED TIME SPONSORSHIP WEBSITE SPONSORSHIP Company name announced alongside half-time scores and added time announcements (2015/16 average attendance 1,256) Two complimentary tickets for a match of your choice 1,000 Company logo and website link on the header banner of the website - www.bufc.co.uk - average of 40,000 visitors per month! Two complimentary season tickets Matchday programme quarter page advert 1,000 TEAMSHEETS SPONSORSHIP PLAYER & STAFF SPONSORSHIP Company logo on the official matchday teamsheets Two complimentary tickets for a match of your choice Full page advert on the back of the teamsheet Link your name or company to a player or staff member Recognition in each matchday programme and on the BUFC website Opportunity for sponsors to meet players and staff with photographic opportunities Presentation of shirt(s) at the end of the season 125 & 200 www.bostonunited.co.uk / craig@bufc.co.uk / ceri@bufc.co.uk 5
sponsorship Opportunities - BuFC MAIN MATCH SPONSORSHIP 600 Dedicated matchday host Six match tickets and matchday passes to the VP Lounge Complimentary matchday programmes and teamsheets Three-course meal including wine prior to the match Full-time buffet and half-time refreshments including tea and coffee Reserved car parking Nominate and present Man of the Match Presentation of matchday souvenir from the Man of the Match and photograph Acknowledgements on the Stadium PA System and teamsheets Advert in the matchday programme and company logo on the inside front cover Stadium tour prior to the match Commemorative photographs sent out after the game Acknowledgements on the official Boston United Football Club website before and after the match CAR PARKING SEASON TICKETS Full season matchday car parking at The Jakemans Stadium Reserved car parking space 100 6 Boston United Football Club
sponsorship Opportunities - BuFC Sponsorship Opportunities MATCHBALL SPONSORSHIP 250 Four match tickets and matchday passes to the VP Lounge Complimentary matchday programmes and teamsheets Full-time buffet and half-time refreshments including tea and coffee Reserved car parking Presentation of matchday souvenir from the Man of the Match and photograph Acknowledgements on the Stadium PA System and teamsheets Advert in the matchday programme and company logo on the inside front cover Commemorative photographs sent out after the game Acknowledgements on the official Boston United Football Club website before and after the match VP MEMBERSHIPS Pre-match, half-time and full-time access to the VP Lounge and refreshments including tea and coffee Complimentary matchday programme per match Reserved car parking View Man of the Match presentation at full-time GOAL & CLEAN SHEET SPONSORSHIP 275 PER SEASON MASCOT DAY EXPERIENCE 110 Full replica kit - shirt, shorts, socks Two accompanying matchday tickets and passes to the VP Lounge Complimentary matchday programme featuring mascot photograph and profile inside Pre-match kick-about on the pitch Lead the team out with the captain Centre circle photograph with team captains and officials Presentation of a Boston United goody bag by the Man of the Match and photograph Commemorative photographs sent out after the game FLAG BEARER SPONSORSHIP Lead the team out on the pitch Free entry to the match x 2 VP Lounge passes x 2 Acknowledgements on the Stadium PA System and programme PITCH SPONSORSHIP PER MASCOT 40 This option can be added to a Main Match sponsorship, Matchball sponsorship or Mascot Day Experience with a discounted rate of 20. Pledge an amount per goal scored (or clean sheet kept) by the Pilgrims during the season (league fixtures, play-offs, FA Cup and FA Trophy matches only) OPTIONAL AMOUNT Sponsor the playing surface It costs just 10 to sponsor a square of the football pitch! Commemorative certificate Season-long listing in matchday programme 10 PER SQUARE www.bostonunited.co.uk / craig@bufc.co.uk / ceri@bufc.co.uk 7
advertising Opportunities - BuFC Advertising Opportunities MATCHDAY PROGRAMME ADVERT CAR PARK ADVERTISING BOARDS Full page - 500 Half page - 350 Quarter page - 300 Two complimentary tickets for a match of your choice 300-500 Wide range of sites available around the car park at The Jakemans Stadium Special elevated sites available Two complimentary tickets for a match of your choice 200-995 ADVERTISING BOARDS SEASON TICKETS ADVERTISING Wide range of sites available at The Jakemans Stadium Special elevated sites available Two complimentary tickets for a match of your choice 200-995 Company advert on the reverse of season ticket booklets - between 400 and 500 sold (2015/16 season) Two complimentary tickets for a match of your choice ADVERTISING POSTERS Display your company advert in the stadium concourses or toilets 100-250 8 Boston United Football Club
super Draw lotto - BuFC Super Draw Lotto SUPER DRAW LOTTO By becoming a member of the popular Super Draw Lotto, you will not only be helping Boston United financially, but giving yourself the chance of winning fantastic prizes! OPTIONAL AMOUNT MINIMuM 2 per WEEK To become a Super Draw Lotto member, it costs as little as 2 a week, or 4 to double your chances! We have had some big United winners since we joined the Super Draw Lotto, including Tony Dowse who won 5,000, Lee Hatfield who won 2,250, Michael May who won 2,000 and David & Ann Goddard who won 2,000. For more information, visit pilgrims.superdraw.net. www.bostonunited.co.uk / craig@bufc.co.uk / ceri@bufc.co.uk 9
united in the Community United in the Community UNITED IN THE COMMUNITY IS ONE OF THE TOP SPORTS COMMUNITY COACHING PROGRAMMES IN THE AREA, DELIVERING SAFE AND AFFORDABLE ACTIVITIES. THESE INITIATIVES ARE AIMED AT BRINGING TOGETHER ALL MEMBERS OF THE COMMUNITY. Part of Boston United Football Club, United in the Community is one of the top community sports coaching programmes in Lincolnshire, offering safe and affordable sporting activities for adults and children. At United in the Community, we offer a diverse range of activities for local communities, including cheerleading, football coaching and development, our Active Pilgrims project with affordable sporting sessions like walking football, fitness classes, badminton and basketball, holiday clubs, Pilgrims Goalz Youth Night - the list is endless! Working in partnership with Lincolnshire County Council, we also offer young people the opportunity to learn, train and play sport at our unique Boston United Sports College. While the hub of United in the Community is at The Jakemans Stadium, our work also extends beyond Boston, taking place as far afield as Skegness, Spalding, Stamford, Holbeach, Horncastle, Sleaford, Louth and Mablethorpe. We also work in partnership with local schools to get the best results from their school sports premium funding with a variety of initiatives such as extra curricular clubs, lunch time and after school clubs, staff mentoring, inter schools competitions, and supporting schools with their PPA cover. We have an excellent track record in delivering high quality, outcome focused, innovative programmes across different themes, including Schools Sports Coaching & Education, Elite and Community Football Coaching, Inclusive Sport for people with mental and physical impairments, Health & Physical Activity, Sports Participation programmes, Skills Training & Employment Programme, Fan & Community Engagement including Mascot Day Experiences. Like the communities we interact with, our programme is always evolving, and over the coming months we have plans to develop more new and innovative projects, enabling even more people to access and enjoy our services throughout Lincolnshire. We are always looking for local people and businesses to work with United in the Community to deliver sustainable, community-focused initiatives through sponsorship. We would love to talk with you... Mike Hardy Chief Executive 10 Boston United Football Club
sponsorship Opportunities - uitc United in the Community MAIN SCHEME PARTNER Naming Rights Advertising board at The Jakemans Stadium - value of 1,000 Two complimentary season tickets Company logo and profile with website link on the United in the Community website (average 3,400 visitors per month) Company logo and profile with website link on the Boston United Football Club website (average 40,000 visitors per month) Business name and logo on the United in the Community page in every Boston United Football Club matchday programme Official press release and social media posts Opportunity to promote at the BUFC Community Day Company logo on United in the Community uniform (outerwear and T-Shirt) with coverage to thousands of adults and children every month (two year deal) One year deal: 4,000 (without uniform) Two year deal: 6,500 (with uniform) 4,000 TO 6,500 www.bostonunited.co.uk / craig@bufc.co.uk / ceri@bufc.co.uk 11
sponsorship Opportunities - COE Centre of Excellence CENTRE OF EXCELLENCE SPONSORSHIP Official Centre of Excellence title sponsors Complimentary tickets for a match of your choice Company logo on all Centre of Excellence branding materials and correspondence Advertising board at The Jakemans Stadium with a value of 500 Quarter page advert in the Boston United Football Club matchday programme Company and logo on the Centre of Excellence page of every matchday programme Official press release and social media posts Company logo with website link on the Centre of Excellence page on the Boston United website (40,000 visitors per month) and United in the Community website AGE GROUP SPONSORSHIP Company logo on the front of selected age group shirts Official press release and social media posts One VIP day out at a First Team home fixture STAFF SPONSORSHIP Link your name or company to an individual staff member Availability in age groups from Under 9s to Under 16s Recognition in each matchday programme and on the official Boston United website (40,000 visitors per month) 1 YEAR 500 2 YEAR 750 100 12 Boston United Football Club
sponsorship Opportunities - BuCFC Community Football Club Boston United Community Football Club is an FA Charter Standard Community Club with over 10 teams participating in leagues such as the Mid Lincs League, Peterborough Junior Alliance League and the Linkage Ability Counts League. We currently have over 130 players registered to play for the community football club. There are a variety of sponsorship packages available, from individual team sponsorship over a two year deal, equipment sponsor and corner flag sponsor. For more information, please contact Ceri Jackson (01205) 364406 or email ceri@bufc.co.uk. AGE GROUP SPONSORSHIP CORNER FLAG SPONSORSHIP Company logo on the front of selected age group shirts One VIP day out at a first team home fixture Two strip adverts in the Boston United 2 YEAR DEAL 750 Football Club matchday programme on the United in the Community pages Official press release and social media posts Company logo with a website link on the Boston United Community Football Club page on the United in the Community website (average 3,400 visitors per month) Framed photograph of your team Opportunity to present trophies to your sponsored team at the annual Boston United Community Football Club presentation evening Company logo on BUCFC corner flags Official press release and social media posts Acknowledgements on the Boston United website (average 40,000 visitors per month) and the Boston United Community Football Club page on the United in the Community website (average 3,400 visitors per month) SET OF GOALS SPONSORSHIP Sponsor the purchase of a set of goalposts for BUCFC Official press release and photograph Acknowledgements on the Boston United and United in the Community websites on the BUCFC pages www.bostonunited.co.uk / craig@bufc.co.uk / ceri@bufc.co.uk 13
sponsorship Opportunities - uct United Cheer Team United in the Community deliver cheerleading sessions under the banner of United Cheer Team (UCT) for children aged under four years old, up to adults. Our cheerleaders perform at The Jakemans Stadium on matchdays, as well as attending a number of cheerleading competitions across the United Kingdom. We are seeking local people and businesses to help make sure the United Cheer Team continues to thrive through becoming a main sponsor. For more information, please contact Ceri Jackson (01205) 364406 or email ceri@bufc.co.uk. MAIN SPONSORSHIP 1 YEAR 4,000 2 YEAR 6,000 UCT Naming Rights One VIP day out at a first team home fixture Advertising board at The Jakemans Stadium with a value of 500 Company logo on the United in the Community page in every Boston United Football Club matchday programme Company logo with a website link on the United Cheer Team page on the United in the Community website (average 3,400 visitors per month) and on the Boston United website (average 40,000 visitors per month) Company logo on United Cheer Team flyers Opportunity to promote at UCT fundraising events Opportunity to promote at BUFC Community Day Official press release and social media posts Company logo on United Cheer Team training kit, which will be seen by thousands of Boston United Football Club matchday attendees, and at various competitions and fundraising events across the country (two year deal) One year deal: 4,000 (without uniform) Two year deal: 6,000 (with uniform) 14 Boston United Football Club
The pilgrim lounge The Pilgrim Lounge Are you looking for a local venue to host your event? Then look no further than The Pilgrim Lounge, one of the best function suites in Boston, based at The Jakemans Stadium on York Street - the home of Boston United Football Club. It is a fantastic venue which can accommodate approximately 200 guests through a combination of seating and standing or 140 people seated. We also have a large bar stocking a wide range of drinks, a well equipped kitchen, large stage, DJ booth and darts board. We can cater for a variety of events and functions, including: General Private Parties Birthday Parties Christenings Engagement Parties Wedding Receptions Funeral Wakes Business Meetings Conferences and Lectures As well as providing the perfect location with plenty of free car parking spaces - our room hire rates are extremely competitive, and working with The Pig Issue, we can provide a variety of catering options to suit your budget and needs - from hot and cold buffets, to hot meals and even a hog roast. Since The Pilgrim Lounge s extensive refurbishment in 2009, we have proved to be the ideal venue for many satisfied customers and have become a preferred location for social events and parties. We have a number of large TVs and a projector screen where you can watch live sporting events including all the live football throughout the season, including exclusive Champions League coverage on BT Sport, Premier League, Football League and National League action - all while being looked after by our dedicated, friendly staff. It is also the place to be on matchdays, as well as special occasions such as Mother s Day and Father s Day. We get very busy over the festive period too, with our popular Christmas and New Year s Eve parties. More information can be found online at www.thepilgrimlounge.co.uk or by calling us at The Pilgrim Lounge on (01205) 362967. Over the coming months, we hope we get to meet even more new faces who will enjoy using The Pilgrim Lounge and see what we have to offer, whether it be for a private party or one of the many public social events that we put on throughout the year. If you d like to speak with us about booking the perfect venue for you, please get in touch. Katie Pick Bar Manager www.bostonunited.co.uk / craig@bufc.co.uk / ceri@bufc.co.uk 15
Boston United Football Club & United in the Community Contact Information The Jakemans stadium York street Boston lincolnshire pe21 6JN Email: craig@bufc.co.uk ceri@bufc.co.uk Telephone: (01205) 364406 Mobile: 07966 952694 07534 496106 WWW BUFC.CO.UK @BOSTONUNITED OFFICIALBOSTONUNITED BOSTONUNITED