NATIONAL SENIOR BOWLING APPRECIATION WEEK FEBRUARY 10 TH 17 TH 2014 Marketing Program HELP US RAISE AWARENESS AND RESEARCH FUNDS FOR 60 MILLION PEOPLE WHO HAVE ALZHEIMER S, DEMENTIA AND TBI AND THE FAMILES WHO SUPPORT THESE PEOPLE! 71 MILLION BOWLED IN 2012, 14.2 MILLION OR 20% OF THOSE BOWLERS WERE OVER 50 YEARS OLD. THEY SPENT $600 MILLION IN THE BOWLING INDUSTRY. SOURCE: USBC AND NAICS Details at www.thejohnnyo.org 1
NATIONAL SENIOR BOWLING APPRECIATION GOLF WEEK Dear bowling center owners, marketing management and corporations; On behalf of The Johnny O Foundation, our supporters, and sponsors we would like to thank you for participating in the First Annual National Senior Bowling Appreciation Week February 10 th 17th, 2014. Our foundation s mission and work raising awareness and research funds for the 60 million Alzheimer s, Dementia, and TBI and the families who support these people. We are the only national foundation to link all three causes. Our awareness and research include Sports, Action Sports, the Military and the general public. You can learn more by going to www.thejohnnyo.org Just to inform you, some 14.2 Million Seniors bowl in the US and spend on average each year some $ 600,000,000 in the bowling industry Source : Cal State Senior Bowling Association 2013, USBC and NAICS 2009. For generations bowling has been one of great tradition! Help us celebrate Seniors in bowling and what they have done for the sport over the years! During the week of February 10 th 17th, millions of bowlers will be inspired to help us so we can thank the millions of Seniors who have shaped the game, our lives and the United States of America. Millions of these same people have been affected by Alzheimer s, Dementia and TBI (Traumatic Brain Injury - General Public, Military and Sports) Thank You for all you support Mark J MarkO ORavitz Mark J. ORavitz Founder and CEO The Johnny O Foundation www.thejohnnyo.org 2
Marketing Ideas for National Senior Bowling Appreciation Week February 10 th 17 th 2014 Our National Senior Appreciation Bowling Week Media and Marketing Kit includes: Introductory letter Promotional Poster Promotional post card flyer Stickers Fundraising Report Form Suggestion and hot tip letter You will also be able to download all these forms in the next couple of months from our website. We are asking all to donate $ 1.00 each time they bowl during National Senior Bowling Appreciation Week 3
The 1 st Annual National Senior Appreciation Bowling Week will be held nationwide the week of February 10 th 17 th 2014.The program enlists public, private and corporation to raise funds for our foundation by asking players to donate $ 1.00 every time they bowl during the week. Ideas to help market the event: Post our posters throughout center. Make sure staff is aware of the program and asks players to donate when they check in. Place donation containers to the register Set up a Bowling Tournament with silent auction. Donate $ 1.00 for every lesson which is given during the week Consider getting league members to have their companies donate to the event. Use social media like Facebook, Twitter and Linkedin to promote the week. Send press releases to your local media. Promote the event on your website. Include in your newsletters Use community marketing, contact your local Assisted Living, Independent Living Memory Care Communities and TBI centers to get involved 4
National Senior Bowling Appreciation February 10 th 17 th 2014 BEFORE THE EVENT: Fill out the attached information and fund raising form and return to: The Johnny O Alzheimer s, Dementia, and TBI Awareness Foundation. PO Box 15211 Scottsdale, AZ 85267 Phone 602-820-7655 Fax 480-427-4987 Email info@thejohnnyo.org 5
National Senior Bowling Appreciation Week February 10 th -17 th 2014 Fundraising Form Facility Name: Company Name: Address City: State: Phone: Fax: Contact Name: Email Address: Events Planned: Other Corporate Sponsorship: 6
National Senior Bowling Appreciation Week May 10 th 17 th 2014 Donation Submitting Form Please submit all your donations to: 1. By Check, please make all checks payable to: The Johnny O Foundation. PO Box 15211 Scottsdale, AZ 85267. 2. Money can also be wired to: Account Name: The Johnny O Foundation PO Box 15211 Scottsdale AZ 85267 Bank -JP Morgan Chase: Account# 408414329 Routing # 122100024 3. By Credit Card Go to The Johnny O Foundation website at www.thejohnnyo.org and make a donation online and note your course or clubs name. 4. Or send in your credit card info and we will call you and handle it from our headquarters. Center or Corporation name: Donation Amount: * By submitting this form you will be automatically be registered for our 2015 2 nd annual week. 7