Bike
Friendly Green Bike Company, V.B.A, is establishing in Aruba a PBSC urban solutions which is one of the world leaders in personal alternative urban transportation. Green Bike is a healthy and sustainable form of transportation in which bicycles are made available for shared used by individuals on a short term basis. The bicycles are geared primarily for leisure and recreational transportation. Proven to be incredibly successful in: New York City, San Francisco Bay Area, Boston, Aspen, Chicago, Guadalajara, London, Melbourne, Montreal, Toronto among others, Green Bike provides a fun and healthy way to commute, zip around town and explore the sites. WHAT MAKES BIKE SHARING ATTRACTIVE IT S THE FUTURE PEOPLE LOVE IT THE GREENEST KIND OF GREEN As the most responsible, efficient and fun way to move, bike sharing is quickly spreading around the world. Bike Sharing is a game changer: wherever it s introduced, citizens adopt it spontaneously! A bicycle is the ultimate socially responsible transportation mode. It basically runs on food and water! 2
Benefits of Green Bike 1. Improve a city s image and branding. Cycling is a sustainable transportation option, and a city that implements a bikeshare system may strengthen its image as a green or innovative city. In 2007, Paris Vélib won the British Guild of Travel Writers Best Worldwide Tourism project. 2. Reduce congestion and improve air quality. Bike-share offers an alternative means of transport for short trips that might otherwise have been made by car. As of November 2011, Washington, D.C. s 22.000 bike-share members had reduced the number of miles driven per year by nearly 4.4 million (LDA Consulting 2012). 3. Increase accessibility. Implementing a bike-share system gives users greater access to places that are beyond their reach on foot. 4. Improve the image of cycling. Bike-share systems project a hip, modern image and can help transform the cycling culture in a city. 5. Provide complementary service to public transport. Bike-share offers an alternative for short trips that people would have otherwise made on transit. 6. Improve the health of users. 3 Bike-share offers an active transport choice, providing both physical and mental health benefits. Studies have shown that spending 20 minutes every day on a bike has a significant positive impact on mental health (Obis 2011, p. 41).
Sponsorship Bike share programs are an amazing opportunity to reach people in a unique and compelling manner. This healthy and environmentally friendly form of active advertising offers high visibility plus the correlative benefits of supporting a progressive transit system. Benefits of Being a Sponsor 1. Exposure of the brand: field and web exposure. 2. Improve their brand recognition 3. Improve public opinion of the brand 4. Perception of image of the brand as being socially responsible company 5. Increase People perception of the organization of being trustworthy People are talking about and sharing the program in such a positive way. These kinds of opportunities for a brand don t come by every day. Elyssa Gray, Head of Creative & Media, CitiBank 69,4 % 79,6 % People would pay more for a service of any company that invests in the development of a city or In people. I am motivated to buy products of an organization that invest in the development of a city 5
Proposed System Area Palm Beach Noord Paradera Oranjestad Green bike has 8 stations and 100 bikes and the locations are: 1. 2. 3. 4. 5. 6. 7. 8. Costa Linda Resort. La Cabana Beach Resort. Palm Beach (South Beach). Holiday Inn. Marriott Hotel. Paardenbaai Plaza - Cruise Terminal. Downtown in Plaza Daniel Leo. Plaza Turismo. 6
Green Bike Sponsorship Green Bike offers 2 types of sponsorship: 1- Station Sponsorship 2- Receip Sponsorship 1. STATION SPONSORSHIP Brand inclusion on bikes Brand inclusion on station kiosks Brand inclusion in collateral materials and system maps Brand inclusion on system website and social media outlets, plus locations-based promotions Complementary and discounted program memberships Brand inclusion on station kiosk Station location promoted in marketing materials, plus locations-based promotions Station location promoted on website, social media, and system maps Discounted program memberships First option to lease ad assets at your location ADVERTISING & MARKETING OPORTUNITIES Advertising on bicycle basket, station ad panels and bicycle racks Digital promotions on mobile app, website, and social media platforms Corporate memberships Membership subsidies for low income populations Redistribution vehicle sponsorship Media partnerships (TV & Radio broadcasters only) Co-marketing programs KIOSKS BIKES RACKS MOBILE WEB PRINT PR OPS 7
Sponsorship Opportunities STATION SPONSOR Kiosk Ad Panel Digital Host a bike share station on your property, an amazing amenity for employees/tenants that also drives casual traffic to your location. Sponsor who invest in Green Bike will not only benefit from the massive visibility of the system, they will also associate their brand with professionals, students, and visitors each year who engage with the system, the website, and through social media. Bicycles Print Docks 1 2 3 4 5 6 7 Bike Baskets Fender Skirt Kiosk Ad Panels Freestanding Ad Panels Bike Docks Digital & Social Media Print Materials Print advertising on high visibility basket ad panel (inside & outside) Print advertising on high visibility fender skirt on bikes Display advertising on backlit advertising panels Display advertising on dedicated advertising panels Print Advertising wrapped on bicycle docks Digital advertising on system website, mobile applications, and social media channels Print advertising in various collateral, including maps, brochures, membership cards and promotional goods. 8
Map Frame Both sides of top panel are reserved for street name and bike share logo. Bollard Top allows a 8 x 6 x 6 x 4. Kiosk Front is reserved for Rental information. Kiosk Both sides allow one or two 8 x 26 decal. Bollard Both sides allow 5 x 28 decals. Map Frame Both sides allow a visible space 7/16 of 52 x 34 for map and/or 3/4 sponser (Poster 55 x 37 ). Bike- Rear Fender Both sides allow decals. Bike- Basket 1/2 Inside basket allows 3 1/2 x 4 decal. Bike- Basket Front basket allows a 9 x 6 decal. 9
Station sponsorship s Investement Stations Numbers of bikes Numbers of Docking Points First Year Cost of Stickers (NOT INCLUDED) 1. Costa Linda Resort 2. La Cabana Beach Resort 10 10 15 15 $800 $1.250 $1.350 $1.350 3. Palm Beach (South Beach) 4. Holiday Inn 5. Marriott Hotel 6. Paardenbaai Plaza - Cruise Terminal 7. Downtown Plaza Daniel Leo 8. Plaza Turismo 13 14 10 19 10 14 19 23 15 27 15 23 $1.250 $1.250 $1.250 $1.500 $1.250 $1.250 $1.550 $1.550 $1.350 $1.750 $1.350 $1.550 Important: Green Bike cannot estimate de time the stickers will last due to the especial conditions of the island. However, according to our provider it could last between 1 to 2 years. The installation is included. 2. Receipt Sponsorship Green Bike offers the opportunity to be a Receipt Sponsor where you can promote your Brand and any promotional information. Green Bike will deliver 1.200 receipt per month approximately. Each receipt has a investment of $0.5 for a total of $600 per month. 10 10
COMPARING OUR PRICE TO OTHERS Advertising in Bus compares to 10 wrapping bikes. Arubus Price $850. Advertising in Green Bike compares to Arubus Map frame $450. Green Bike map frame is bigger and it has led light for more visibility. Advertising in Docks and Kiosko compare to a Wall wrapping. Estimated in Aruba $1500 RESUME Promoting your Brand in others means will cost you $3.650 per month. With Green Bike you have more benefits, more exposure for less price. So What do you wait? Join us and become a Sponsor. We need you! 11
Consumer Reach Bike share generates millions of impressions Rider Types 20% Annual Members Exposure 1 Bicycle Casual Users 80% Impressions 100 Bicycles 40% Female Is shared by 1.000 people Demographics 60% Male Produce over 72 M impressions/year 20-45 yrs 47% 20-50 yrs 37% 12
NOTABLE SPONSORS Companies sponsoring bike share around the world 13