Connect. Brand. Everywhere!

Connect. Brand. Everywhere!

Digital Out Of Home Disney-Owned Sports Assets Live Simulcasts Special Events

ABC s Times Square Footprint Featuring 4 of the most dynamic screens in Times Square, covering over 28,500 square feet of spectacular LED signage plus 7,650 New York City Taxicabs!

ABC Digital Spectaculars in Times Square Super Bowl XLVIII: Pepsi dominates the North End of Times Square with EXPRESS and American Eagle. American Eagle 15,000 Square Feet 46 th & Broadway EXPRESS 7,564 Square Feet 46 th & 7 th Ave

ABC Digital Spectaculars in Times Square Disney 1,344 Square Feet 45 th /46 th & Broadway ABC SuperSign 4,630 Square Feet 44 th & Broadway

Unique Opportunities: Interactive & Event Activation Live Photo, Instagram & Video Product Launches Social & Digital Integrations Film Premieres *All social media & interactive elements must be moderated before being featured

ABC-Branded Cities Alliance Network Times Square Opportunities ABC has the opportunity to tie in additional LED screens in Times Square and across the nation via our exclusive alliance with Branded Cities. Thomson Reuters 1 Times Square 7 Times Square 42 East NASDAQ Additional Media Opportunities: Los Angeles Denver New York Phoenix Charlotte Las Vegas: Harmon Corner LA: Mondrian Wallscape

Expanding Beyond Times Square

ABC-CMT Taxi TV Reaches Consumers on the Go! ABC has teamed up with CMT, the premiere provider of in-taxi digital media to bring news, sports, weather, restaurant/nightlife information, business news and entertainment news to over 15,000 taxi cabs. Video Area Banner Area Captive viewers can t miss your Ad! Full video and audio in an unchallenged, uncluttered environment Video ad includes a companion banner ad seen at all times for extended branding and call to action 14-17 minute video loop with full audio; 60:40 content to ad ratio Geo-targeting and daypart targeting available Interactive features offer viewers unique engagement experiences Screen size offers a superior advantage vs. the competition Partnered with the best taxi fleets, that do the most fares and carry the most passengers! DMA Rank Markets # of CMT Screens Total # of Screens Total # of Taxis 1 New York, NY 6,635 13,535 13,535 NY Borough Taxis 1,200 2,000 2,000 2 Anaheim, CA 485 485 604 3 Chicago, IL 2,850 3,900 6,799 4 Philadelphia, PA 325 1,025 1,550 6 San Francisco, CA 535 800 1,490 7 Boston, MA 1,200 1,825 1,825 8 Washington DC 1,400 3,400 5,000 13 Phoenix, AZ 180 180 600 18 Cleveland, OH 175 175 600 20 Sacramento, CA 90 90 450 25 Charlotte, NC 70 70 370 31 Kansas City, MO 125 125 470 32 Columbus, OH 50 50 470

ABC-CMT Taxi TV Sponsorship Opportunities Payment Screen Ad is displayed on the payment screen at the end of every trip. Super Premium & Premium Positioning Ad is guaranteed to play within the first or second minute of each trip. NYC Fashion Week Great opportunity to target the fashion industry in both September and February. Airport Sponsorship Ad is guaranteed to be seen within minutes of leaving or arriving at the airport. Video Banner Payment Screen Content Features Longer content features can be produced to accompany advertisements. Blue Bite Technology Blue Bite Technology Blue Bite mtags enable CMT screens to interact with consumers mobile devices.

IDON Targets Consumers Nationwide! The Independent Digital Outdoor Network provides advertisers with the most cost effective way to target consumers on their paths to purchase. Over 643 digital outdoor displays and growing in 74 DMAs across the country IDON offers a unique national platform: Premiere Locations Flexibility One Invoice Creative Execution Accountability

IDON Market List DMA MARKET FACES DMA MARKET FACES DMA MARKET FACES 1 New York City 17 35 Cincinnati 9 87 Chattanooga 13 2 Los Angeles 20 36 San Antonio 1 88 Waco-Temple-Killen 3 3 Chicago 26 37 Greenville-Spartanburg 21 92 Savannah GA 3 4 Philadelphia 18 39 Grand Rapids 9 95 Charleston SC 21 5 Dallas 11 40 Austin 3 102 Myrtle Beach- Florence 18 6 San Francisco 4 41 Oklahoma City 7 106 Tallahassee-Thomasville 2 7 Boston 3 42 Las Vegas 5 112 Augusta 1 8 Washington DC 1 43 Harrisburg 22 115 Lansing 6 9 Atlanta 61 45 Norfolk 11 117 Peoria- Bloomington 13 10 Houston 5 46 Greensboro-Winston Salem 13 118 Macon 17 11 Detroit 10 51 New Orleans 5 120 Montgomery-Selma 7 12 Phoenix 6 54 Wilkes Barre-Scranton 9 128 La Crosse-Eau Claire 5 13 Seattle 5 57 Richmond 2 131 Wilmington NC 8 14 Tampa 7 60 Tulsa 3 143 Lubbock TX 2 15 Minneapolis 2 61 Knoxville 2 144 Wichita Falls- Lawton 2 17 Denver 8 64 Dayton 12 147 Sioux City IA 1 18 Orlando 18 67 Wichita KS 6 150 Odessa-Midland 1 21 St Louis 21 70 Green Bay - Appleton 15 151 Albany GA 13 24 Raleigh-Durham 2 74 Omaha 3 153 Rochester-Austin MN 8 25 Charlotte 31 77 Columbia SC 7 161 Sherman-Ada 3 28 San Diego 4 79 Huntsville AL 2 165 Abilene- Sweetwater TX 1 29 Nashville 12 82 Shreveport 8 167 Hattiesburg-Laurel 4 30 Hartford 7 83 Madison 2 198 San Angelo 1 31 Kansas City 2 84 Champaign-Springfield IL 6 201 St Joseph 1 34 Milwaukee 2 86 Harlingen-Brownsville 3 TOTAL 643

Event Marketing

Times Square Rings in the New Year! Dick Clark s Rockin New Year s Eve Take the party to the next level with the year s hottest musical acts broadcast LIVE to millions of revelers in Times Square and throughout the country!

CBGB Music Festival: The Largest Free Concert in NYC! As the exclusive national sales representative of the CBGB Festival, ABC RSES is proud to offer a range of activations! This exciting cultural event caters to the music and film loving masses and culminates in a full day of concerts and a street fair in Times Square. Next year s festival will rock the city October 7-12, 2014!

ESPN LIVE Simulcasts in Times Square Unique opportunities to reach hundreds of thousands of people in Times Square by bringing them exciting sports & entertainment they love! Events are presented on up to 47,000 square feet of spectacular LED signage on 7 of the most dynamic and recognizable LEDs in the Square! Christmas Day

Case Studies

Nissan & Heineken Dominate Times Square to Ring in 2014! These two powerful brands started the year off right by taking advantage of the one-of-a-kind scale and impact that only ABC can provide! Each advertiser made its own unique impression on the millions of visitors to Times Square; Heineken sponsored the exciting live musical performances of Dick Clark s Rockin New Year s Eve, and Nissan both owned the countdown to 2014 & extended its campaign through January to capitalize on the excitement of Super Bowl XLVII and Super Bowl Boulevard! To completely dominate the holidays, additional screens in Times Square were included via ABC s alliance with Branded Cities.

Super Bowl XLVIII - Pepsi Brings the HYPE! Football fever took over NY & NJ for Super Bowl XLVII as the city s Super Bowl Boulevard fan fest rocked Times Square! This once-in-a-lifetime event provided the perfect opportunity for Pepsi to build up the HYPE for the brand s much- anticipated halftime spectacular with Bruno Mars! Pepsi s creative, synced up on 6 of the most iconic LEDs in Times Square, dazzled spectators and turned the Boulevard blue! The campaign was a powerful backdrop to the festivities, and millions of spectators were impacted by Pepsi s message!

2013 NBA Draft on ESPN Simulcast Live in Times Square! The 2013 NBA Draft on ESPN was simulcast in Times Square on 3 LED Spectaculars which included the ABC SuperSign, the Disney Store LED and American Eagle Times Square. This activation reached the masses that pass through the Square everyday like never before.

Thank You!