GREAT LAKES EQUESTRIAN FESTIVAL 2019 SPONSORSHIP OPPORTUNITIES Flintfields Horse Park Traverse City, Michigan July 3 - August 11
WE BELIEVE The Great Lakes Equestrian Festival and the Morrissey Management Group believe in providing a unique sporting event that upholds the reputable world-class of equestrian sports. By providing opulent hospitality, first class footing and stabling, exhilarating competition, thrilling exhibitions and entertainment, the Great Lakes Equestrian Festival aims to be one of North America s most sought after shows to be a part of
GREAT SPORT Six weeks of exciting equestrian competition featured jumpers, hunters and equitation with riders from around the country competing for prestige and prize money. $1.3 Million in Prize Money USEF Premier & Jumper 5* & 6* Three USEF rated Equitation Tuesday s WCHR Week featured in the Grand Prix Ring $25,000 USHJA International Hunter Derby $50,000 Grand Prix Weeks 1 4 Four weeks of FEI CSI2* & 3* competition $100,000 CSI3* Grand Prix Weeks 5 & 6
FLINTFIELDS HORSE PARK Situated on 88 acres and located just seven miles north of Traverse City The facility was built in 2007 and has been home to many prestigious horse shows and events The property showcases five beautiful competition rings as well as large schooling rings The Grand Prix arena is truly on par with some of the world s best Other amenities include convenient onsite campground spaces that are very popular among the show s riders and trainers
TRAVERSE CITY, MICHIGAN Named one of the best small town travel destinations by Trip Advisor, Traverse City provides an unmatched destination for any sporting event. The mild climate, endless summer activities, superb dining, waterfront lodging options and breathtaking landscape make this area and the venue a favorite amongst exhibitors and spectators alike.
GLEF POWERS THE REGIONAL COMMUNITY $124,414,947 in Total Economic Impact (includes Horse Related, Organizer, and Visitor Expenditures) Average travel party was 10.2 members and they average stay was 19 days 1,510 jobs created directly and indirectly Travel parties estimated spending close to $3,282.63 per day Estimated $6,882,572 in Total State & Local Tax, plus $10,475,201 in Total Federal Tax
WHY SPONSOR? Equestrian consumers represent a discerning and attractive marketing group educated and affluent families that embrace the equestrian lifestyle and professionals that drive purchasing decisions Equestrians have proven passionate loyalty to products and services that support their common interests Show jumping is engaging, high profile and fast-paced. Through various highly effective media outlets, your sponsorship affiliation will be broadcast and streamed throughout the state, nationwide and internationally
THE EQUESTRIAN LIFESTYLE Equestrian enthusiasts are highly active, mobile and have high disposable income levels, according to demographic research from the United States Equestrian Federation, the national governing body of equestrian sports. Majority are between 34-54 years of age Avg. income of $180K, more than double the U.S. average Median home value of $594K, $400K higher than U.S. median 22% own two or more homes 40% own a farm; 66% of those are 10+ acres Own an average of four horses Own an average of three vehicles More than half have purchased a new car in the past year Rent a car an average of four times per year Spend an average of 30 nights per year in a hotel 43% take more than 16 airline trips per year 80% make or directly influence purchasing decisions at work 97% own more than one credit card 63% have traded stocks, bonds or mutual funds in the past year GLEF by the Numbers:* 81% Female Median age is 40 49 42% have a college education, 29% have some graduate school Typical attendee is working professional or student Median HHI for respondents was $225,000 18% have an annual HHI of over $500,000 *2017 GLEF Economic Impact Study
2018 COMPETITORS 44 States & 7 Nations in 2018 Week Horses 1 800 2 1,100 3 1,010 4 925 44% of Participants are from MI, OH, IN, IL, WI 5 750 6 400
MARKETING & PR The Great Lakes Equestrian Festival s marketing platforms put the spotlight on your brand and can help connect your business to a national audience. Media partnerships with major equestrian publications Aggressive local TV and radio promotion Press releases to 25,000+ via Phelps Media Group MMG email database to 25,000+ Daily live stream seen 23 countries with 18,510 hits in 2018 Facebook Live of the Grand Prix each week reached 42,764 11,439 Facebook Fans with 3.82% engagement rate 10,138 Instagram Followers with 4.5% average engagement #GLEF2018 SPONSORSHIP
YOUR BRAND SETS THE PACE The Great Lakes Equestrian Festival recognizes that each potential sponsor has individualized marketing needs. Our team will work to formulate a custom sponsorship package to achieve each sponsor s unique partnership objectives.
SPONSORSHIP OPPORTUNITIES Class Sponsorship Awards Presentations Naming Rights VIP Hospitality Special Events Cause Marketing Signage Prize List Advertising Program Advertising Email Blasts Press Release Social Media Live Streaming Public Address Announcements Video board Spots Sampling & Gifting Product Placement On-site retail Experiential Marketing Proprietary Programs
VIP HOSPITALITY The VIP CLUB overlooks the incredibly picturesque Grand Prix competition arena with gorgeous views that go on for miles. The tent provides an exclusive area for guests to enjoy the thrilling action of competition. Hospitality will include a wonderful selection of foods, wines and desserts that will be available during featured events. Corporate sponsors can obtain access to the VIP CLUB to entertain their own guests as well as to host their own special event if desired.
BOUTIQUE VENDOR OPPORTUNITIES The Great Lakes Equestrian Festival provides a unique and attractive setting to showcase your brand or product with one of the most affluent market segments. Boutique vendor opportunities are available each week or for the entire Festival.
THANK YOU We appreciate your consideration and look forward to building a mutually beneficial partnership together. Matt Morrissey matt@mmg.management 941-915-3457 mobile Nicky Meyer nicky@mmg.management 440.258.5099 mobile