AUSTRIA CONNECT 2017 Bogota, October 9, 2017
ADVANTAGE AUSTRIA Austria s Internationalisation Agency Austria Connect 2017 in Bogota Michael Otter, General Director ADVANTAGE AUSTRIA October 9, 2017
This is the most familiar side of the coin
But there is also another side to it
Innovation Strength Austria is a strong innovator 0,8 SE DK 0,7 DE 0,6 AT IE BE FR 0,5 EU avg SI UK CZ 0,4 IT HU SK 0,3 PL BG 0,2 0,0% 0,5% 1,0% 1,5% 2,0% Average Innovation Growth Source: Innovation Union Scoreboard 2016 NL
Workforce Productivity Switzerland (1) Germany (2) Ireland (3) Austria (9) Sweden (10) Singapore (17) France (20) UK (30) Japan (49) 4,7 5,8 6,5 6,8 8,4 8,3 8,1 7,6 7,5 0 1 2 3 4 5 6 7 8 9 Source: IMD World Competitiveness Yearbook, June 2016
Efficiency of SME Germany (1) Switzerland (2) China (3) USA (4) Netherlands (5) Austria (6) United Kingdom (16) Singapore (29) France (35) 5,5 6,2 6,8 8,8 8,5 8,1 7,9 7,9 7,8 0 2 4 6 8 10 Source: IMD World Competitiveness Yearbook June 2016
F&D until 2020 = 3,76% of GDP 4,00% National Research Quota (% of GDP) 3,50% 3,76% 3,00% 3,07% 2,50% 2,00% 1,50% 1,58% 2,00% 2,37% 2,68% 1,00% 0,50% 0,00% 1996 2000 2004 2008 2012 2016 2020 Source: APA / Statistik Austria, 2016
Manufacturing Industry / % of GDP CZR 37,8% AUT 28,3% JAP 25,5 % BEL 22,2 % UK 19,4 % GER 30,5% SUI 25,5% ITA 23,5 % USA 20,7 % Source: The World Bank Group, World Development Indicators 2016
Land of Hidden Champions Number of Hidden Champions per one million inhabitants Source: Hidden Champions by Hermann Simon 11
Global Competitiveness Index AUSTRIA IS TOP 14th in Innovation 8th in Business Sophistication 12th in Higher Education and Training (7) Capacity for innovation (4) Value chain breadth (7) Local availability of specialized training (19) Company spending on R&D (5) Production process sophistication (11) Extent of staff training Source: Global Competitiveness Index 2016, World Economic Forum
Austrian Exports (2016 in bn. EUR) 200 60,0 180 59,0 160 58,0 140 57,0 120 100 80 55,4 55,4 56,0 55,0 60 40 53,2 53,0 53,1 52,9 54,0 53,0 20 52,1 52,2 52,0 0 2010 2011 2012 2013 2014 2015 2016 2017 2010 2011 2012 2013 2014 2015 2016 2017 Warenexporte DL Exporte Warenimporte DL Importe Exportquote Waren fob+dl in % Exports Goods Exports Services Imports Goods Source: Statistik Austria Imports Services Export Quota % of GDP 51,0
Significance of Austrian Exports (2016) 2016 exports of goods: EUR 131,1 bn. 2016 exports of services: EUR 55,3 bn. 2016 imports of goods: EUR 135,7 bn. 2016 imports of services: EUR 44,2 bn. 55.000 exporters (more than 10% of Austria s companies) 52,2 percent export sales ratio USD 16.871 (per capita) generated in export - the world s seventh largest exporter Source: Statistik Austria, AW, UN, WTO
Austria s Export Destinations by Region Source: Statistik Austria Exports 2016
Austrian Exports - Top Export Markets in Mio. EUR Germany 40.055 USA Italy Switzerland France Czech Republic Hungary UK Poland China 8.727 8.373 7.165 5.329 4.790 4.381 4.103 3.922 3.313 Source: Statistik Austria Exports 2016
Top Export Products (2016) Source: Statistik Austria
AUSTRIA INSIDE
AUSTRIA INSIDE
AUSTRIA INSIDE
AUSTRIA OUTSIDE
AUSTRIA OUTSIDE
AUSTRIA OUTSIDE
ADVANTAGE AUSTRIA - Facts and figures More than 110 offices in 70 countries 800 employees 80 nationalities 1.200 ADVANTAGE AUSTRIA events 1.000 ADVANTAGE AUSTRIA publications 27.000 Austrian clients per year 70 years of experience Global business support
ADVANTAGE AUSTRIA - Facts and figures Worldwide Business Support 506.000 companies 55.000 export businesses We provide KNOWLEDGE We create PLATFORMS We connect our clients with PARTNERS
What we do for the local subsidiaries in-market support and identifying potential distributors investment advice and business location assistance crisis intervention provide access to our local networks ABC business surveys provision of business and credit information invitation to business and networking events www.advantageaustria.org training for local employees and consulting about dual education ABC and Austria Connect
Advantage Austria 2025 Pioneering role agile and flexible networks Key Account / Customer Support personalized coaching including Key Account Managers New Services Internationalization Agency and development of Digital Services 27
Advantage Austria 2025 Mobile Task Forces / Consultants / Cooperation mobile and dislocated experts without permanent infrastructure infiltration of local networks cooperation with ADA and other organizations from DACH region Maps of specific opportunities proactive detection of business opportunities contact and information procurement on site analysis of local value chains Key Accounts for Fortune 50 companies Key account managers for selected corporations (e.g.: Samsung) 28
Agile networks / mobile task forces mobile, dislocated experts (PopUp) consultants (without permanent infrastructure) local cooperation cooperation with ADA and DACH Be there, where opportunities arise 29
German Railway Project 30
Project of Development Bank (credit line) 31
Maps of specific opportunities access to contracting authority analysis of value chains access to Startups and corporations access to contractors abroad 32
Analyzing and connecting information processing of information analysis and connection of information coordination among Austrian Trade Commissions coordination with Key Account Managers for Fortune 50 corporations identification of specific opportunities for Austrian companies 33
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Any questions? Michael Otter General Director ADVANTAGE AUSTRIA michael.otter@wko.at 35