OLYMPIC LEGACY OLYMPIC FUTURE
Powerful Magic of Olympic Proportion When it comes to winning bids, Atlanta makes its own Magic In 1996 Atlanta hosted the World during the XXVI Olympiad Games, which transformed this city. Under the banner of Olympic Legacy, Olympic Future, in 2018 the Atlanta Track Club chased a new Olympic chapter and was awarded the bid to host the 2020 Olympic Marathon Trials. Through the aspiring stories and challenging journeys of a New Generation of Olympic stars, this bid leveraged the Magic of inspiring all of Atlanta.
Atlanta Track Club o 55 year-old 501 (c)(3) o Vision - Improve the health and wellness of Atlanta through running and walking o Metrics 125,000 Event Finishers 31,000 members 10,000 volunteer positions annually 8,000 participants in free-to-all Kilometer Kids program 40 events annually 30 staff members o Organizers of the World s Largest 10k the AJC Peachtree Road Race o Second largest running organization in the United States
US Olympic Marathon Trials o Selection event for the US Olympic Marathon Team for the Games of the XXXII Olympiad - Tokyo o Operating budget -$1.2 million o Live three-hour NBC National Broadcast 1.25 million viewers o 500 competitors o 10,000 15,000 hotel room nights o 100,000 spectators o Projected economic impact - $20 to $30 million
Executive Director o Born & Raised - New Jersey o International Marketing Degree Georgetown University o US Olympian & World Championship Bronze Medalist o Experience built around: o Representation of elite athletes NBA and Olympics o Internationally and nationally televised sporting events o Management and Marketing of Running events Executive Director Atlanta Track Club (2014)
An Olympic Journey Miles Trained 44,000 Years Invested 24 Hours in Gym 1200 Miles Traveled 1.4 Million
An Olympic Journey o November, 2017 RFP released from USA Track & field o January 5, 2018 Letter of Intent due to USA Track & Field o March 14, 2018 Atlanta Track Club bid submitted o April 23, 2018 Atlanta Track Club announced as winning bid city for 2020 Olympic Marathon Trials o February 29, 2020 Olympic Marathon Trials 2020
An Olympic Journey
Constituent Groups
Bid Cities Atlanta Austin Chattanooga Orlando
Budgeting & Finance CATEGORY AMOUNT Athlete Support $325,000 Prize Money $325,000 Operational Costs $350,000 Marketing $75,000 Community Investment $75,000 USA Track & Field Rights Fee $25,000 TOTAL $1,175,000
Bid Pillars
A + B = Championship o Target Athletes o Goal Fair Competition o Why - Disruption
Olympic Legacy Olympic Future o Target Television o Goal Storytelling o Why Only Olympic City
Walkability o Target All Constituent Groups o Goal Address Atlanta Reputation o Why Convenience
Three-Way Partnership o Target Athletes & USA Track & Field o Goal Build a better future o Why Past disappointments
Running City USA o Target Civic Leaders & Local Community o Goal Civic Pride o Why Buy in a necessity
Why did Atlanta win? Cautious review of the challenge Mildly uncomfortable Built the Correct Training Plan Strong Anchor Understood the course Hired the Coach Passed baton
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