For Immediate Release 1O1O Million Challenge is set to deliver another season of Champions Hong Kong, 15 September 2011 1O1O and Hong Kong Jockey Club have announced the fourth consecutive season title sponsorship for the much anticipated 1O1O Million Challenge. This prestigious season of horse racing kicked off at Happy Valley Racecourse on 14 September 2011 with many of 1O1O s high profile customers, partners and friends there to celebrate. The 1O1O Million Challenge is a series of racing battles that tests the ability of contenders around the tight Happy Valley racetrack over several months until the finale on 29 February 2012. All horses participating in any Class 3 race or above at Happy Valley will be enrolled in the Challenge and consistently good results will be rewarded over the course of the season. The owner whose horse has accumulated the most points at the end of the season will be in line for a total bonus of HK$1,000,000 and will take home the coveted 1O1O Million Challenge Trophy. 1O1O as a brand is focused on consistently delivering the best services and results to its customers, says Mr Joseph O'Konek, Chief Executive Officer, CSL Limited. The 1O1O Million Challenge reflects that philosophy by rewarding the best performers over the course of the season. The official opening of the season took place on 14 September before the first Challenge race, with an on-course announcement, and top executives of the Hong Kong Jockey Club and 1O1O on hand for the ceremonial ringing of the starter s bell and formal toast. 1O1O is dedicated to providing glamorous lifestyle experiences for our customers and a night at Happy Valley is certainly an experience that is unique to Hong Kong, says Mr O'Konek. 1O1O and Hong Kong Jockey Club are recognised for delivering a unique customer experience of the highest quality, and bringing the best in the world to Hong Kong. Hong Kong Jockey Club Executive Director of Racing, Mr William Nader, is looking forward to another exciting 1O1O Million Challenge Season. We are honored to be partnering with 1O1O for the fourth consecutive year for the 1O1O Million Challenge. This series of races is a highlight on the racing calendar and this year s calibre of contenders will certainly be one to watch, said William.
1O1O s commitment to providing a significant global lifestyle experience for the premium customers, who enjoy unparalleled benefits, includes access to a unique personal concierge service, the ClubBest lifestyle rewards and exclusive Asia Miles program.
Photos: From left: Mr Winfried Engelbrecht-Bresges, Chief Executive of Hong Kong Jockey Club; Mr Mark Liversidge, Chief Marketing Officer of CSL; Mr Brian Stevenson, Chairman of Hong Kong Jockey Club; Mr Paul Hodges, Executive Vice President of Corporate Wholesale & International of CSL; Ms Irene Leung, Executive Vice President of Mass Market of CSL
From left: Mr William A. Nader, Executive Director, Racing of Hong Kong Jockey Club and Mr Mark Liversidge, Chief Marketing Officer of CSL For more information, visit http://www.1010.com.hk/millionchallenge ### About 1O1O Launched in 1993, 1O1O is the highly regarded premium brand of CSL Limited, the leading mobile operator in Hong Kong. Known for its awardwinning customer services, 1O1O also draws on CSL s network superiority to provide Hong Kong s professionals and discerning customers with a premium mobile lifestyle service. In 2010, CSL became the first operator in the world to launch a 4G LTE D-C* mobile broadband network, and now exclusively offers world-class capacity and speed to 1O1O customers, complementing the premium value-added services that set the brand apart. For more information, please call 1O1O at 2988 1010. * 4G LTE D-C refers to LTE/DC-HSPA+, it meets the standards of LTE laid down in 3GPP Release 8. ****
For media enquiry, please contact: CSL Limited Erin Godfrey Tel: +852 2883 4883 Email: erin.godfrey@hkcsl.com