0 September Hong Kong Jewellery & Gem Fair 2018
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Survey Summary Total number of exhibitor 3,730 Total number of collected onsite survey 1,250 Onsite survey response rate 33.51% [1,250/3,730] Total number of online survey successfully sent out 3,751 Total number of collected online survey 322 Overall survey response rate 8.58% [322/3,751] Total number of collected survey (onsite + online) 1,587 (excl.102 duplicated) Overall response rate 42.5% [1,587/3,730] Schedule: The date of online survey started 21 September 2018 The date of 1 st reminder sent 28 September 2018 The date of online survey closed 5 October 2018 The date of submission of the report 16 November 2018 2
Exhibitors in Theme Pavilions or Group Pavilions CEC Number of Respondents: 883 AWE Number of Respondents: 389 No. of respondents skipped: 243 No. of respondents skipped: 72 Amongst all theme pavilion at HKCEC, Hong Kong Pavilion and Silver Jewellery has the most exhibitors. Amongst all theme pavilion at AWE, Gemstones Pavilion has the most exhibitors. 3
Exhibitors nature of business(es) 2018 Number of Respondents: 1,523 2017 Number of Respondents: 2,521 No. of respondents skipped: 64 No. of respondents skipped: 56 Manufacturer/Supplier, Importer and Exporter were the top three business nature among exhibitors. 4
Is your company a first-time participant in this exhibition? 2018 Number of Respondents: 1,415 2017 Number of Respondents: 2,369 No. of respondents skipped: 172 No. of respondents skipped: 208 The September Fair is well established and has satisfactory exhibitor loyalty. This year, over 90% are repeated exhibitors while 9% are first-time exhibitors. In order to maintain good quality service to exhibitors, we should ensure the repeated exhibitors and the first-time exhibitors this year will be properly served again in next edition. 5
Overall, how would you rate your satisfaction with your experience at September Hong Kong Jewellery & Gem Fair? (0 = Extremely dissatisfied; 10 = Extremely satisfied) 2018 Number of Respondents: 1,522 2017 Number of Respondents: 2,524 No. of respondents skipped: 65 No. of respondents skipped: 53 CSAT2018 5.89 CSAT2017 5.55 The CSAT score has raised 0.34 compared to last year. Despite the Fair has closed for one day due to Typhoon Signal no.10, the satisfaction level of exhibitors are picking up this year, of which ratings 9 and 10 have recorded a rise of 1% and 3% respectively. More than half of the exhibitors (55%) give rating 6-10 in 2018. 6
Satisfaction rating by exhibitors - Breakdown of the responses between First-time exhibitor and repeated exhibitor (0 = Extremely dissatisfied, 10 = Extremely satisfied) CSAT2018 [first-time exhibitors] Response Count: 125 6.46 CSAT2018 [repeated exhibitors] Response Count: 1272 5.85 The customer satisfaction of first-time exhibitors is slightly higher than that of repeated exhibitors. 55% of repeated visitors gave rating 6-10, while 61% of the first-time exhibitors gave rating 6 10. 7
Satisfaction rating by exhibitors - Breakdown of responses by business nature (0 = Extremely dissatisfied, 10 = Extremely satisfied) Business Nature Response Count CSAT 2018 CSAT 2018 vs 2017 CSAT 2017 Manufacturer/Supplier 1088 5.9 0.3 5.6 Wholesaler 1374 5.7 0.3 5.4 Exporter 606 5.6 0.3 5.3 Importer 267 5.6 0.5 5.1 Retailer 201 5.9 0.3 5.6 Jewellery Designer 112 5.3-0.6 5.9 Buying Agent 26 6.9 1.2 5.7 Gem Laboratory / Gemologist 19 6.8 0.3 6.5 Jewellery Trade Association 17 5.7-1.6 7.3 Department / Chain Store 5 6.2-0.2 6.4 Private Jewellery Collector 8 6.25 2.85 3.4 Gift Shop 1 5-1.25 6.25 Mail Order House / E-Tailer 2 6 3 3.0 Publication 6 6.3-1.7 8 Amongst all business nature with over 100 respondents, Manufacturer/Supplier and Retailer gave the highest CSAT; followed by Wholesaler. The overall CSAT 2018 amongst the Fair s key exhibitors in terms of business nature increased slightly compared to 2017. 8
Satisfaction rating by exhibitors - Breakdown of responses by country / region (0 = Extremely dissatisfied, 10 = Extremely satisfied) Country/ Region Response Count CSAT 2018 CSAT 2018 vs 2017 CSAT 2017 Australia 1 6 1.1 4.9 Belarus 1 0 N/A N/A Belgium 8 4.3 0 4.3 Brazil 8 6.9 1.9 5 Cabo Verde 1 7 N/A N/A Cambodia 1 2-5 7 Canada 2 6 0.6 5.4 China 202 6.8 0 6.8 France 4 5.5-0.6 6.1 Germany 21 5.8 0.7 5.1 Greece 2 2.5-1.5 4 Honduras 1 2-5 7 Hong Kong 756 5.6 0.5 5.1 Iceland 1 6-0.5 6.5 India 44 6.1 0.7 5.4 Indonesia 4 6.5 0.4 6.1 Israel 5 4.4-1.2 5.6 Italy 33 5.3-0.5 5.8 Japan 82 5.9-0.2 6.1 Jordan 1 7 N/A N/A 9
Satisfaction rating by exhibitors - Breakdown of responses by country / region (0 = Extremely dissatisfied, 10 = Extremely satisfied) Country/ Region Response Count CSAT 2018 CSAT 2018 vs 2017 CSAT 2017 Korea 14 6.1-0.8 6.9 Lebanon 1 3-4 7 Lithuania 8 5.1-1.3 6.4 Malaysia 2 5-3 8 Myanmar 9 4.9-0.1 5 Nigeria 1 4-0.1 5 Pakistan 2 6-1.4 5 Poland 8 3.6-1.4 5 Qatar 1 3 N/A N/A Republic of Korea 1 10 N/A N/A Russian Federation 3 6.3-0.7 7 Singapore 8 7.4 0.7 6.7 Spain 6 5-0.4 5.4 Sri Lanka 6 4.9-0.9 5.8 Swaziland 2 5 N/A N/A Switzerland 9 7.8 2.5 5.3 Tahiti 1 7 N/A N/A Taiwan 38 5.1-0.6 5.7 Thailand 129 6.1 0.3 5.8 Turkey 27 5.3-1.6 6.9 10
Satisfaction rating by exhibitors - Breakdown of responses by country / region (0 = Extremely dissatisfied, 10 = Extremely satisfied) Country/ Region Response Count CSAT 2018 CSAT 2018 vs 2017 CSAT 2017 Timor-Leste 1 8 N/A N/A United Arab Emirates 1 5-2.2 7.2 United Kingdom of Great Britain Britain and Northern Ireland 6 6.7 0.2 6.5 United States of America 32 6.6 0.9 5.7 Uruguay 1 6 N/A N/A Zambia 1 9 N/A N/A Amongst the exhibitors with more than 5 respondents, Switzerland gives the highest CSAT in 2018 with 7.8, followed by Singapore with 7.4, United Kingdom of Great Britain and Northern Ireland (6.7) and United States (6.6) respectively. 11
Satisfaction rating by exhibitors - Breakdown of responses by theme pavilion (0 = Extremely dissatisfied, 10 = Extremely satisfied) Country/ Region Response Count CSAT 2018 CSAT 2018 vs 2017 CSAT 2017 Antique & Vintage Jewellery 26 6.9 0.7 6.2 Asian Fine Jewellery 123 5.9-0.4 6.3 Bridal Jewellery 7 7.9 1.4 6.5 CORE 41 5.6-0.6 6.2 Designer Arena 28 5.7-0.9 6.6 Diamond Pavilion 108 5.4 0.6 4.8 Fei Cui Gallery 14 6.8 1.1 5.7 Fine Design Pavilion 68 5.8-0.1 5.9 Fine Gem Pavilion 20 6 0.9 5.1 Gemstone Pavilion 167 5.9 1 4.9 Hong Kong Pavilion 187 5.6 0.3 5.3 International Fine Jewellery 101 5.9-0.1 6 International Premier Pavilion 19 5.7-0.2 5.9 Jewellery Accessories 19 6.5 N/A N/A Packaging, Tools & Equipment 82 6.2-0.7 6.9 Pearl Pavilion in AWE 85 6.3 1.2 5.1 Pearl Pavilion in CEC 19 4.1-1 5.1 Other Fine Jewellery 40 5.5 N/A N/A Other Group Pavilions 93 5.7 N/A N/A Silver Jewellery 160 6.3 0.2 6.1 Exhibitions in sections of Bridal Jewellery, Fei Cui Gallery and Gemstone Pavilion are quite satisfied with the fair result this year; their CSAT score has 1.4, 1.1 and 1 up respectively. In general, the CSAT is as similar as last year, indicating that there are still plenty room for improvement. 12
How likely would you be to participate September Hong Kong Jewellery & Gem Fair again in the future? (0 = Not at all Likely, 10 = Extremely likely) 2018 Number of Respondents: 1,515 2017 Number of Respondents: 2,517 No. of respondents skipped: 72 No. of respondents skipped: 60 Loyalty score 2018 7.65 Loyalty score 2017 7.45 The loyalty score among exhibitors is slowly picking up in 2018, indicating more resources need to allocate to improve and maintain our services in all aspects in general. 79% of exhibitors give rating 6-10 in 2018, while 77% of exhibitors gave rating 6-10 in 2017. 13
Loyalty to attend again - Breakdown of the responses between First-time exhibitors and repeated exhibitors Loyalty score 2018 [first-time exhibitors] Response Count: 121 7.7 Loyalty score2018 [repeated exhibitors] Response Count: 1,270 7.7 This year, the loyalty scores of first-time and repeated exhibitors are the same, both increased from 7.3 and 7.5 to 7.7 respectively. The organiser performed quite good this year to look for new exhibitors and also retain the repeated exhibitors. 84% of first-time exhibitors and 80% of repeated exhibitors give ratings 6-10. 14
How likely are you to recommend September Hong Kong Jewellery & Gem Fair to a friend or colleague? (0 = Not at all likely; 10 = Extremely likely) 2018 Number of Respondents: 1,507 2017 Number of Respondents: 2,487 No. of respondents skipped: 80 No. of respondents skipped: 90 NPS Average 2018 6.83 NPS Average 2017 6.54 NPS Average has a rise of 0.31 comparing to 2017. 68% of exhibitors gave rating 6 10 in 2018, while 65% of exhibitors gave rating 6 10 in 2017. 15
How did you learn about this exhibition? 2018 Number of Respondents: 1,286 2017 Number of Respondents: 2,487 No. of respondents skipped: 301 No. of respondents skipped: 90 16 The top 3 channels were Organiser s email (36%), Word of mouth / Referral from industry friend (33%) and Organiser s website (27%). Most exhibitors learn about the September show from organizer s email.
How did you learn about this exhibition? - Types of Advertisement 2018 Number of Respondents: 210 2017 Number of Respondents: 523 Trade publications resumes a 9% increase in 2018, maintaining as the top source of advertisement this year. Mass media ranked the second with a 8% up comparing to 2017. Outdoor promotion (a 2% drop) is still the least effective out of the three. 17
How did you learn about this exhibition? - Search Engine 2018 Number of Respondents: 70 2017 Number of Respondents: 114 Google has a 15% rise this year, remaining as the more dominant search engine in 2018. 18
How did you learn about this exhibition? - Social Media 2018 Number of Respondents: 41 Facebook is a significant social media tool to promote our Fair. A 51% is recorded in 2018, followed by Google+, Wechat and Instagram. 19
How did you learn about this exhibition? - Online Platform 2018 Number of Respondents: 1,038 2017 Number of Respondents: 2,604 Same as last year, most exhibitors still learn the September show from HKTDC.com. And there is a 14% rise in 2018. 20
My top 3 markets (countries/regions) currently are: 2018 Number of Respondents: 1,315 No. of respondents skipped: 272 The United States, Mainland China and Hong Kong are currently the top three markets of the exhibitors 21
My target 3 markets (countries/regions) currently are: 2018 Number of Respondents: 1,062 No. of respondents skipped: 525 China is the targeting market of most of the exhibitors; followed by the United States and Europe. 22
To what extents have your objectives for exhibiting this exhibition being achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) 2018 Number of Respondents: 1,399 No. of respondents skipped: 188 Response Count 1,364 1,251 1,301 1,289 1,257 1,269 1,266 Exhibitors found that their objectives in Collect market information and Consolidate contacts with buyers/business partners was well achieved, followed by Find new buyers. 23
Objectives achievement level - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] 2018 Number of Respondents: 1,399 2017 Number of Respondents: 2,282 By Year No. of respondents skipped: 188 No. of respondents skipped: 295 Exhibitors objective of Consolidate contacts with buyers/business partners (37%) had the highest achievement level this year, followed by Collect market information (30%) and Launch new products (28%) and Brand-building (28%). 24
Objectives achievement level - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] CEC Number of Respondents: 1,016 AWE Number of Respondents: 383 No. of respondents skipped: 110 No. of respondents skipped: 78 By Venue Both HKCEC and AWE shares the highest achievement level on Consolidate contacts with buyers/ business partners with 37% respectively. Besides that, Launch new products is the only achievement level which CEC is higher than AWE. 25
The organiser allows selected high net income consumers entrance to the exhibition. What do you think of this arrangement? 2018 Number of Respondents: 1,329 2017 Number of Respondents: 2,141 No. of respondents skipped: 258 No. of respondents skipped: 436 48% exhibitors agreed the organiser allowed the selected high net income consumers entrance to the September Fair. Most of the respondents had no opinion on this question. 26
How satisfied are you with the exhibition on the following aspects? cts? [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] 2018 Number of Respondents: 1,375 No. of respondents skipped: 212 Response Count 1,338 1,338 1,322 1,337 1,333 1,330 1,318 1,282 1,304 Exhibitors are very satisfied with the Onsite service of organiser and Move-in and move-out arrangement, both options have noted 47% ratings of 4 and 5. 27
Satisfaction level on the exhibition - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] 2018 Number of Respondents: 1,375 2017 Number of Respondents: 2,266 No. of respondents skipped: 212 No. of respondents skipped: 311 Onsite service of organizer (49%) and Move-in and move-out arrangement (49%) have the most satisfactory level amongst all aspects, followed by Facilities and services of the exhibition centre (48%). 28
What are your plans for participating in this exhibition next year? 2018 Number of Respondents: 1,145 2017 Number of Respondents: 2,198 No. of respondents skipped: 442 No. of respondents skipped: 379 Over 80% of the respondents will participate again in next edition. Preferences between booth sizes [Based on exhibitors who will participate the next edition] Most of the respondents (81%) are looking for a booth of same size as 2017. 29