Commitment Empowering Children

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2010-11 Our Commitment to Empowering Children 1

Table of Contents Page 3 Letter from the Executive Page 4 HEROS Partners Page 5 Resiliency Initiatives Results Page 7 Financial Report 2011-12 Our Commitment to Empowering Children Hockey Education Reaching Out Society (HEROS) is a charitable organization committed to empowering children through ice hockey. HEROS works with girls and boys of diverse ethnicity from socio-economically challenged neighbourhoods across Canada. HEROS focuses on four fundamental behaviours: listening, respect, discipline & fun. Report from our Chairman and Executive Director: This has been a successful and exciting year for HEROS. We continue to provide a consistent program creating a safe and stable environment for children to grow and learn while embracing their diversity and assets. While our programs may begin inside hockey rinks across the nation, our work continues beyond the ice, through educational initiatives, family support and summer camps. We are pleased to report that in 2011-12 we have provided 11 programs with our highest level of enrolment to date. Our team of over 100 volunteers have donated countless hours in seven cities across Canada to provide these opportunities to our participants. We are excited to announce that HEROS will expand our programming to the nation s capital in 2012-13. The announcement of the HEROS program in Ottawa included a very exciting event in cooperation with the NHL All-Star weekend at the Governor General s home, Rideau Hall where His Eexcellency the Right Honourable David Johnston, Canada s Governor General, Mr. Eugene Melnyk, owner of the Ottawa Senators, Mr. Willie O Ree, first black NHL player 1958 Boston Bruins and NHL Commissioner, Gary Bettman announced the program s inception during the NHL All-Star festivities. This was a momentous occasion for all in attendance. Off of the ice, HEROS has supported the academic endeavours of its mentors and junior mentors. In 2011-12, HEROS gave $6,050 in scholarship directly to five volunteers. HEROS also supported and assisted students to obtain public and private scholarships and grants in the amount of approximately $8,000. To date, HEROS has accessed over $25,000 in post secondary funding for its participants and volunteers. board of directors Terron Falk, Chairman Casey McCawley, Director and Treasurer* Barb Aidelbaum, Director* Iriss Gibbons, Director* Susan Hall, Director Peter Irving, Director * Founding Board Members Vancouver Toronto (Regent Park) heros Timeline 2000 2005 The success of 2011-12 would not have been possible without the various volunteers, Mentors, Junior Mentors and Coordinators involved in HEROS. We thank them for their time and expertise; our team of volunteers continue to ensure that we not only meet but regularly exceed our goals. Along with our volunteers, our success would certainly not be possible without the generous support of our sponsors and donors. To our incredible supporters, we extend a heartfelt thanks. With the support of all those involved with HEROS, we are proud to present to you our 2011-2012 Annual Report. Sincerely, Calgary (Future Stars) Edmonton Toronto (Brookview) Sunshine Coast Winnipeg (North End) Montreal Calgary (All Stars) Toronto (North York) 2006 2007 2008 2009 2010 Winnipeg (St. John s) 2011 Terron Falk Chairman of the Board Norm Flynn Executive Director and Founder Ottawa 2012 2 3

HEROS Partners Calgary Calgary Board of Education Calgary Flames Education Matters Jay Bouwmeester Professional Skate Service Edmonton Boys and Girls Clubs and Big Brothers Big Sisters of Edmonton and Area Edmonton Public Schools Rotary Club Of Edmonton Northeast Servus Credit Union Sport Central University of Alberta Golden Bears and Panda Varsity Hockey Toronto Canlan Ice Sports - York Chris Lewis Classic Greenwood College PEAC School For Elite Athletes Regent Park Children s Foundation Stephen Marshall Foundation Toronto District School Board Toronto Police Service Montréal Ahuntsic-cartierville Montreal Braves Ahuntsic Commission Scolaire de Montreal École Sophie-Barat Hockey Experts Rockland Winnipeg Bob Williams FWS Group John Pollard Platinum Jets Winnipeg School Division Vancouver & Sunshine Coast Face of Today Face the World Foundation Jim & Terry Tompkins Noah Yelizarov Memorial Sunshine Coast School district Ted & Patricia Hirst The Coaches Site Vancouver Police Department Vancouver School Board Resiliency Initiatives Results HEROS continues to work with Resiliency Initiatives Canada to capture data that measures the personal growth of our participants. Eight core competencies are rated at the beginning and end of the program-year in order to indicate how participants are measuring growth individually and collectively. Within each competency, several components are measured that indicate whether the individual or group s competency is a significant challenge, a moderate challenge, a moderate strength or a significant strength. For the 2011-12 season, the survey was distributed throughout each Canadian program. Of these eight core competencies, our participants showed an average increase of over 4%, with a slight decrease only shown in 2 competencies. These results indicate that participants are growing in a range of areas, all of which are more closely associated with off-ice personal development in addition to their growth found in on-ice skills. Positive results such as these are the byproduct of the individual participant s hard work, as well as the volunteers who are providing valuable and effective mentorship. Core Competenncy Percentage Change Ending Competency Adaptability 14 Significant Strength Agency & Responsibility -4 Significant Strength Emotional Competence 10 Moderate Strength Managing Ambiguity -1 Significant Strength Moral Directedness 3 Significant Strength Self-concept 4 Significant Strength Social Connectedness 2 Significant Strength Strength Based Aptitude 5 Significant Strength 2011-12 Comparative Aggregated Report 100% 80% 60% I am very impressed with your program. Please send my thanks and appreciation to everyone who makes this program possible, in our town and across the country. Joan, Parent, Ottawa 40% 20% 0% Adaptability Agency & Responsability Emotional Competence Managing Ambiguity Moral Directedness Self Concept Social Conectedness Strenght Based Aptitude September 2011 March 2012 Stick with hockey and sport. You can t go wrong. Your life will be complete, healthy and safe! His Excellency the Right Honourable, David Johnston C.C., C.M.M., C.O.M., C.D. Governor General of Canada 4 5

Finances Condensed Statement of Financial Position Assets Aug 31, 2012 Aug 31, 2011 Current Assets 534,579 505,607 I gained crucial building blocks to be successful in life, which were to listen, to respect, to have discipline and to have fun. Nick, Mentor, Vancouver Capital Assets 109,811 92,737 $644,390 $598,344 Liabilities Current Liabilities 7,276 6,812 Net Assets 624,144 591,532 $644,390 $598,344 The NHLPA loves this program. It s a great opportunity for the kids. Good for HEROS on this initiative. Kyle Turris, Ottawa Senators Centre It s not every day our HEROS kids and adults get the chance to meet and be coached by NHL players, HEROS Program Coordinator Denise, of Winnipeg s NHLPA event with Andrew Ladd, Eric Fehr, Ron Hainsey, Jim Slater and Tanner Glass Condensed Statement of Operations For the period ending Revenues 12 months Aug 31, 2012 5 months Aug 31, 2011* Donations 628,775 34,444 Other 51,456 66,488 $680,231 $100,932 Expenditures Professional Fees 12,289 14,263 Program operational costs 383,087 141,121 Salaries 80,871 13,738 Sundry 17,695 6,934 Transportation, conferences and tournaments 153,677 38,352 Excess revenues over expenditures *In 2012, HEROS changed its year-end from March to August. Expenditures $647,619 $214,408 $32,612 $(113,476) For The Period Ending August 31, 2012 For The Period Ending August 31, 2011 24% Transportation, Conferences & tournaments 3% Sundry 12% Salaries 2% Professional Fees 59% Program Operational Costs Transportation, Conferences & Tournaments 3% Sundry 18% 7% Professional Fees 6% 66% Salaries Program Operational Costs Basis of Presentation: The information contained in the condensed financial statements is in agreement with the related information in the complete audited financial statements. The condensed statements contain major subtotals and totals from the complete financial statements. Hockey has become an important focus in my life. Devin, Participant, Winnipeg 6 7

I am excited to be a part of the HEROS program again this season. I am a strong believer of using sport and hockey as a tool for development. Jay Bouwmeester, Calgary Flames, HEROS Athlete Spokesperson Head Office 184 1857 West 4 th Avenue, Vancouver, British Columbia, V6J 1M4 1-855-333-HERO (4376) www.heroshockey.com The Hockey Education Reaching out Society (HEROS) is a federally registered non-profit organization founded in 1999, committed to empowering children through ice hockey: The premise of HEROS is to use the game of hockey as a catalyst to attract youth to a program offering support for education, self-esteem building and life skills training. The program focuses on boys and girls of diverse ethnicity from economically challenged neighborhoods. The program will be conducted in an environment of fun and safety where each child is considered to be a HERO. Ice Time is published three times per year by the The Hockey Education Reaching out Society (HEROS). All material is copyright, or used with permission as indicated. General inquiries are directed to HEROS head office: 184-1857 West 4th Avenue, Vancouver, British Columbia, V6J 1M4 Charitable registration number: CRA 877195610RR0001