1st UEG COMMUNICATION SEMINAR Lausanne Olympic Museum March 28, 2014. HOW TO WELCOME THE PRESS? A FIG Presentation 20.02.2014 1
TO WORK WITH. NOT AGAINST! 20.02.2014 2
1. A MEDIA ATTITUDE 20.02.2014 3
Never forget! We need the Press! The Press needs us! 20.02.2014 4
To know the press first! Press agencies Written press Magazines Television Digital press 20.02.2014 5
Our expectations Coverage (notoriety) Event Promotion (ticketing) Event Promotion (sponsors) 20.02.2014 6
Its expectations To be the first To be exclusive «You are the first and exclusive contact!» 20.02.2014 7
Never forget.. The impact of your quote.. 20.02.2014 8
It will be released Yomiuri Shimbun: Times of India The Sun Wall Street Journal The New York Times 10 mio 4 mio 3 mio 2 mio 1 mio...and on television / radio / Internet! 20.02.2014 9
don t follow Bob Dylan!.think twice! 20.02.2014 10
2. PRINCIPLES. 20.02.2014 11
Welcome! 20.02.2014 12
PRINCIPLES I am a journalist! I am a journalist! 20.02.2014 13
To follow principles Accreditation means possessing of an Identity Card issued by the LOC and approved by the FIG or UEG Only professional journalists, editors and photographers operating for editorial purpose, or producing an item containing informative content exclusively will be accepted. Editorial use implies use by a media. 20.02.2014 14
Professional? Journalists / Photographers refer to a full time professional activity employed by agencies, newspapers, networks, or freelance. A freelance editor or photographer must provide written evidence that he / she operates on behalf of a clearly identified media. A freelance editor or photographer operating on his/her own account will no longer be accepted 20.02.2014 15
Editorial? Selling or giving photos to gymnasts / their fans or coaches is an additional, secondary activity, similar to a business. A calendar is not considered an editorial publication. Books whether they exist in print or online, are seen by the FIG as editorial publications. 20.02.2014 16
Media? Blogs are accepted as public journalism when they function integrated within a recognized journalistic media. Website specialists in gymnastics must be recognized by their national federation. Sites which function mainly as a pass- through-site for edited copy/paste-content cannot be recognized as a press medium. Fan-sites, sponsor-sites, promotional sites and eventlinked sites cannot be recognized as a press medium. 20.02.2014 17
National Federations For representatives of the affiliated or associated unions & national federations, acting as media for their press & communication activities, limited credentials will be delivered. This includes the web editors. A double accreditation (press and delegation member) is not accepted. 20.02.2014 18
3. ACCREDITATION PROCESS. 20.02.2014 19
The accreditation system is an original in house development implemented for the first time in 2007. The UEG applies same procedure, same rules since 2010. 20.02.2014 20
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Compulsory! 1. Professional press card; 2. Letter of support from the Editor; 3. Copies of recent articles; 4. Call the National Press Association. 20.02.2014 24
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4. WELCOME! 20.02.2014 26
Where it is! 20.02.2014 27
Welcome! 20.02.2014 28
Media Declaration Upon arrival on site, the media representatives must approve and sign the terms of the FIG/UEG Media Declaration. Anyone who refuses to sign the text of the declaration will be refused accreditation for the event. Anyone who signs the document, but later breaks the agreement, will have accreditation refused for future UEG events and this breach will be announced to the FIG Media Commission. 20.02.2014 29
General Programme Detailed Schedule Shuttles Internet access Opening hours 20.02.2014 30
The MPC London O2 Tokyo Metropolitan 20.02.2014 31
Media Grandstands Prime positions given to 20.02.2014 32
ID Working Place 20.02.2014 33
Photo Positions 20.02.2014 34
Photo Positions 20.02.2014 35
Photo Positions Award Ceremony 20.02.2014 36
Training Halls 20.02.2014 37
Clarification Access to the training halls ends the first day of qualifications. 20.02.2014 38
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Field Of Play Restricted area managed by TV Operations Officer 20.02.2014 40
The Mixed Zone This card is delivered to allow delegation members not holding a media accreditation or a ESF card to escort their gymnasts to the Mixed Zone. Holders of the MZO Card are allowed to escort their gymnasts in the athletes lane of the Mixed Zone 20.02.2014 41
The Mixed Zone The Mixed Zone must be situated at the immediate exit from the Competition Area. When leaving the Competition Hall (generally after the Awards Ceremony), the gymnasts must be lead through the Mixed Zone under the STRICT control of the Security, subject to doping control requirements. The doping control has priority over the Mixed Zone. The gymnasts will be led by the LOC MZ Manager to the specific media representatives who want to talk with them. The MZ Manager will take care of the priorities (HB RTs -.). Working Order The MZO must be separated into 4 different sections: 1/ Flash interview positions a) On the FOP (HB and RTs) b) in the MZO : 2/ Television section (HB and RTs) 3/ Written Press section (E - EF - EE) 4/ Common section (ENR - EP - EFP - EEP) 20.02.2014 42
Press conferences Since journalists clearly declared that the Mixed Zone will be their priority for individual interviews, medallists press conferences are no longer compulsory. However, a press conference room is still required for special cases. It is up to the LOC to hold a medallists press conference with regards to tradition, or sponsors expectations, for example 20.02.2014 43
5. STATISTICS. 20.02.2014 44
Media attendance olympic disciplines 2007 GA GR GT Stuttgart Patras Quebec E -EE 261 29 15 EF 22 4 1 EP 90 32 10 RT 109 12 3 ENR 19 10 5 TOTAL 501 87 34 2011 GA GR GT Tokyo Montpelier Birmingham E -EE 197 46 15 EF 12 9 7 EP 146 40 21 RT 105 23 10 ENR 86 12 18 TOTAL 546 130 71 2013 GA GR GT Antwerp Kiev Sofia E -EE 135 46 23 EF 21 4 4 EP 90 66 13 RT 162 28 11 ENR 23 41 1 20.02.2014 TOTAL 431 185 52 45
Media attendance world games disciplines 2010 2012 AER ACRO AER ACRO Rodez Wroclaw Sofia Buena Vista E -EE 11 9 6 1 EF 0 0 1 3 EP 9 17 3 7 RT 0 0 0 0 ENR 5 1 5 0 TOTAL 25 27 15 11 20.02.2014 46
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Complicated too long detailed results transparency -. 20.02.2014 48
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thank you for your attention! 20.02.2014 50