AUSTRALIAN CRICKET CLUB and ASSOCIATION STRATEGIC FRAMEWORK. A whole of Cricket Approach

AUSTRALIAN CRICKET CLUB and ASSOCIATION STRATEGIC FRAMEWORK A whole of Cricket Approach 2015-2018

TABLE OF CONTENTS 02 08 10 24 Contents The changing face of Australia 03 09 12 26 04 09 14 27 06 10 16 28 07 10 18 29 07 10 20 30 08 10 22 What Cricket Clubs and Associations want Foreword Demographic Profile The Strategic Framework Australian Cricket Pathway Overview The State of Play Cricket participation in Australia The environment The complexities of running a Club What administrators are saying Recruiting and retaining players Volunteer recruitment, management and retention Australian Cricket Club & Association Strategic Framework 2015 2018 Focus Area 1: Playing Focus Area 2: People Focus Area 4: Partnership Focus Area 5: Promotion Statistics The Australian Cricket Club and Association Strategic Framework 2015 2018 will help guide State and Territory Action Plan Example Cricket NSW References Facilities Focus Area 3: Places Contacts 2 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

FOREWoRD James Sutherland Cricket Australia CEO Australian Cricket Clubs and Associations have been the bedrock of cricket in this country for many years. There are 3,778 Clubs and 441 Associations, including 415,104 participants that make up Club and Community Cricket in Australia. Cricket Clubs offer places for people to play the game, allow players opportunities to develop their skills, provide a vehicle for people to connect and to feel part of a social group. Club Cricket participants have the deepest relationship with our sport which underpins the health and ongoing prosperity of the game. The strength of the Australian Cricket Pathway, including the success we have achieved at international level, all begins with the early development of players within the Cricket Club environment. While this is important, Clubs also bring people together and create volunteering opportunities. They are far more than just a place to play cricket they help form healthy, vibrant communities. Our goal at Cricket Australia is to be Australia s favourite sport - A Sport for All Australians. With over 1.2 million participants across cricket, we have much to celebrate. However, with increasing competition for the support of participants, time and attention of the public, we want to support cricket administrators, including volunteers, by offering practical solutions and resources to address these challenges. Alongside the States and Territories, we have developed this Strategic Framework that will lead to an aligned plan of action connecting all the tiers of cricket administration. Ultimately, Australian Cricket wants to work with Clubs & Associations to make them stronger. We will be more successful if all the stakeholders within all the Clubs and Associations commit to enhance the experience for all involved in Club Cricket. State and Territorys staff continue to work closely with Club and Associations to assist them to keep cricket healthy. Part of this work includes schl engagement and the challenge to develop students who enjoy the game enough to transition to joining local Cricket Clubs. Cricket Australia also recognises the important role excellent environments play in retaining and recruiting players and coaches. That is why we are providing further investment into community cricket facilities through the National Facilities Funding Scheme and the Community Cricket Community Facility Guidelines. I strongly encourage all cricket enthusiasts who care for the game of cricket to commit to the Australian Cricket Club and Association Strategic Framework. The best results will be achieved when we all work together as one team to bring this to life. Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 3

Australian Cricket Pathway This Strategic Framework document refers to the foundation level of the Australian Cricket Pathway. 4 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

Backyard to baggy green Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 5

Cricket Australia is a not-for-profit organisation that lks to invests heavily back into Australian Cricket OVERVIEW Cricket Australia hopes that the Australian Cricket Club and Association Strategic Framework outlined in this document provides direction for Cricket Clubs and Associations around the country to help them continue to develop, thrive and prosper so that cricket continues to be Australia s favourite sport a sport for all Australians. The Document Summarises key strategic themes in community cricket s operating environment Sets out a one-page summary of the Club and Association Strategic Framework that; Describes the vision and mission for Cricket Clubs and Associations. Identifies five focus areas. Specifies the performance targets that will indicate success. Summarises the supporting initiatives that will contribute to the success of each focus area The document then sets out in detail the activities that are being, or will be, undertaken at a national, state and local level to deliver on the objectives of the Framework. his is something Australians have historically been T gd at. The theory and practice of forming Cricket Clubs is in our bld and in our history. - Gideon Haigh Cricket Historian 6 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

THE STATE OF PLAY Cricket Participation in Australia Cricket participation in Australia has experienced tremendous growth and enjoyed historic highs. Figure 1 Cricket participation by segment, 2009-10 to 2014-15 Within this segment, the fastest growing programs have been MILO in2cricket Skills, a four week cricket skills program, and MILO T20 Blast Schl Cups, a T20 carnival day. Both have grown, on average, by over 70% annually to 269k and 206k respectively in 2014-15. Figure 2 Schl cricket participation by program, 2009-10 to 2014-15 800 700 600 1500 500 400 1200 300 900 200 100 600 0 300 0 Schl Club & Community Indr Notes: Participation requires a minimum program of four weeks/games duration. Schl includes schl-based entry level programs, traditional and modified schl cricket; Club & Community includes club or community-based registered entry level programs, traditional and modified club cricket. Source: Street Ryan National Cricket Census, 2013-14 Schl cricket, including MILO in2cricket Skills, MILO T20 Blast Schl Cups, Active After Schl Communities and traditional or modified schl run competitions, is cricket s fastest growing segment. Notes: In 2013-14 a number of modified programs transitioned to MILO T20 Blast Schl Cups. Source: Street Ryan National Cricket Census, 2009-10 to 2014-15 Similarly, indr cricket participation has fluctuated over the same time period. Meanwhile, Club and Community cricket, which includes registered participation in Cricket Club run programs and competitions, as well as community based programs (e.g. registered entry level program participation not affiliated with a Cricket Club) has experienced mixed fortunes over the same timeframe. To understand why this shift is occurring, it is important to understand a number of broader societal and demographic trends. Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 7

State of Play The Environment - More options, less time People are increasingly juggling busy schedules in this day and age. Everyone seems to have more to do and less time in which to do it. People have more options for activities to take part in during their leisure time than they ever have. These activities include traditional activities like reading or watching television, or more recently emerged activities like other screen time such as gaming or engaging in social media. Past research has shown that playing sport was the eighth most favourite pastime for kids aged 10 to 15 years. Figure 3 Things Children aged 10 to 15 years like to do in spare time (Gemba (, 2014) It is important for Clubs and Associations to implement strategies to make cricket a preferred leisure activity for prospective participants, and one that they can fit into their busy lifestyles. The Changing Face of Australia There are a number of broad trends changing the demographic make-up of Australian society. In 2014, 27.3% of Australians or 6.4m people were born overseas. This equates to an additional 1.7m overseas born Australians since 2003. Figure 4 Percentage of Australians born overseas New Zealand continue to be the most common countries of origin for Australian migrants, we are seeing many more migrants from South and South-East Asia. These countries include non-cricket playing countries such as China, Vietnam and the Philippines, as well as traditional cricket playing countries like India and South Africa. These people will come to Australia with differing knowledge, understanding and impressions of cricket. This means ensuring that what Cricket Clubs offer, both on and off the field, is meeting the needs and wants of their members and prospective members. Figure 5 Country of birth for immigrants living in Australia in 1954 and 2005 Playing Sport Note: Percentage of Australians born overseas. Source: ABS, 3412.0 - Migration, Australia, 2011-12 and 2013-14 With people having more leisure activities to partake in and less spare time in which to do them, the competition faced by Cricket Clubs and Associations to attract and retain participants has never been higher. While detailed forecasts are difficult to determine, Australians born overseas will continue to make up a substantial proportion of the population. The mix of countries from which people are emigrating to Australia have also changed. While the United Kingdom and Note: Country of birth for immigrants living in Australia in 1954 and 2005, thousands of persons. Source: Australian Bureau of Statistics (ABS, 2007) 8 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

State of Play Demographic Profile - An aging population Not only is the demographic profile of Australia becoming more multicultural, but it is also ageing. The ABS reports that, the median age (the age at which half the population is older and half is younger) of the Australian population has increased by 4.0 years over the last two decades, from 33.4 years at 30 June 1994 to 37.3 years at 30 June 2014. During the same period, the percentage of the population aged over 65 years grew from 11.8% to 14.7%, while the proportion aged under 15 decreased from 21.6% to 18.8%. This increase in the median age is projected to continue through to the end of this century. These demographic changes provide a great opportunity and great challenge for cricket. Not only do Cricket Clubs and Associations need to welcome people from all walks of life into the cricket family, but to be successful they will need to actively invite, encourage and recruit these individuals. This will require changes to the way that some Clubs and Associations operate. At the same time, the expectations on Clubs to provide a great environment for their members by, for example, ensuring that they have quality facilities, excellent coaches, proactive volunteers and so on, also continue to increase. This places increased expectations on volunteers, both in terms of the knowledge and time required to address these complexities. As a consequence, Clubs and Associations need to recruit and retain a team of volunteers with the right mix of skill sets and effectively direct and manage them to achieve their objectives. he Australian Club Cricket network is run Tby volunteers who invest millions of hours of unpaid time contributing to social cohesion and civic texture. - Gideon Haigh Cricket Historian The Complexities of Running a Club The expectations associated with running community sporting organisations have also changed substantially in recent times and continue to escalate. Local Cricket Clubs and Associations, largely run by volunteers, operate in an increasingly complex environment. For example, Cricket Clubs and Associations are required to navigate a range of important compliance requirements such as financial obligations, insurance, facilities management, liaison with local government, Responsible Service of Alcohol, Working With Children Check, coaching accreditation and other legislative requirements. Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 9

STATE OF PLAY What Administrators Are Saying To help understand how these challenges are playing out at a local level and to help formulate an effective response, Cricket Australia ran a Community Cricket Administrators survey. The aim of the survey was to identify how the trends described earlier are manifesting as challenges for Cricket Clubs and Associations around the country, and what additional support Cricket Australia and State and Territory Cricket Associations can provide. The survey found that the three major challenges faced by Clubs and Associations were; Recruiting and retaining players, Facilities (provision and management), and Volunteer recruitment, management and retention. Recruiting And Retaining Players 48% of respondents identified recruiting and retaining players as one of their three main challenges. We also find it difficult to interest kids as there are so many sports that parents rather them do, quickly after schl. * Retention of existing players is also a constant challenge amidst the myriad of options available to them and the level of commitment required to play Club Cricket for both players and their parents. Current generations won t commit to a regular season time frame in the way traditional organised competitive team sports have been structured. * Facilities The quality and availability of facilities were primary challenges for 30% of administrators surveyed. We have a single club rm that is our social rm and change rm. We have no showers or areas for privacy, and cannot offer cricket to females. * (We have) no access to council toilets at grounds. * Other facilities related challenges included: Rising council costs for access Perceived lack of support from councils or increased red tape The ongoing maintenance costs of facilities. Volunteer Recruitment, Management And Retention The ability to find enough people to help out around Clubs and Associations was the third most significant challenge, cited by 25% of respondents. Clubs and Associations are having challenges recruiting new volunteers and, in particular, Clubs are frustrated by their inability to recruit parents to help out: Parents (are unwilling) to volunteer and participate, Parents (are) unwilling to support. * Many existing administrators are also experiencing an increasing workload and complexity, driven by higher expectations from cricket governing bodies and government. There was a further theme among responses of perceived lack of volunteer skills and capability in some areas (e.g. pr administration at both Club and Association level ). What Cricket Clubs And Associations Want The survey also asked how Cricket Australia and State/ Territory Cricket Associations could best support local Cricket Clubs and Associations. The three most prominent responses were: Financial support (34%) these responses included a lot of generic requests for more funding, but notable specific categories were equipment and facilities, subsidisation of participant costs and paid administrators. Administrative support (25%) administrators requested a more active involvement and stronger leadership from CA and State and Territory associations in governance, management and administration. Marketing and promotion (21%) increased advertising at times of year that will help create awareness of cricket, participation programs and formats and drive registrations, with some respondents expressing a desire for more targeted strategies for non-traditional cricket markets. Respondents also expressed a strong desire for player appearances and elite content, especially in regional and rural areas. *2015 Quotations are taken directly from respondents. Attracting new players, particularly at junior level, is a challenge for Clubs when people have so many other sport and leisure options available to them. 10 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

The Strategic Framework is aligned to the Strategy for Australian cricket the overarching plan that will see cricket remain Australia s favourite sport and a sport for all Australians. It defines a mission: For Cricket Clubs to be the preferred destination for all Australians seeking an active and healthy involvement in the community. IMAGE NEEDS ETCHING/STYLING Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 11

The Club and Association Strategic FrameworK The Strategic Framework The Club and Association Strategic Framework was developed in response to the operating environment described earlier. The objective is to clearly articulate what Cricket Australia and the State & Territory Cricket Associations are doing, and will continue to do, to give local Cricket Clubs and Associations the support they need to thrive and prosper in the current environment. 1. Cricket participation is strong and growing, especially in schl. Cricket has not yet captured full opportunity of this growth in Clubs and Associations. 2. Clubs face a number of challenges. Solutions will be implemented locally, but require support. 3. For cricket to continue to thrive, we need to put the player at the centre of what we do and strive to meet their needs and wants, while maintaining the integrity of our game. 4. Cricket is increasingly competing for participants limited time from a growing number of sport leisure and entertainment activities 5. Australian society is changing, giving rise to new growth markets. The Framework then organises the suite of Club and Association development and support activities under five focus areas: Players People Places Partnerships Promotion Each focus area has its own objective, targets and supporting initiatives. The Framework is summarised overleaf. The activities being undertaken in each focus area are then detailed, including: The objective of the focus area, The performance measures, and A matrix of the supporting initiatives, specifying the role of Cricket Australia and the State/Territory Cricket Associations, as well as what local Cricket Clubs and Associations can do to help deliver on the focus area. It is hoped that the Framework will provide clarity of roles and expectations for Clubs and Associations and serve as a template for their own strategic plans. 12 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

MILO In2CRICKET and MILO T20Blast are a fun and engaging programs for boys and girls, and a great way for Clubs to attract new players and volunteers. Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 13

AUSTRALIAN CRICKET CLUB AND ASSOCIATION STRATEGIC FRAMEWORK 2015-2018 Australian Cricket s Vision CRICKET AUSTRALIA Mission for Club Cricket STATE & TERRITORY MISSION for Club CRICKET Cricket Association Vision for Clubs CLUB VISION To be Australia s Favourite Sport A Sport for All Australians Recognise, support and link the cricket community to ensure Cricket Clubs are the preferred destination for all Australians seeking an active and healthy involvement in the community. Example: To assist Clubs to align to the Australian Cricket Club and Association Strategic Framework that will help clubs to be the best they can be. Example: To align with the Australian Cricket Framework, allowing our affiliate community clubs to flourish by embracing the latest cricket formats and technologies. Example: To be a safe, inclusive and welcoming community club that allows people to engage with the game of cricket. Areas of Focus Players People PlaceS PartnershipS Promotion Objectives Provide an inclusive, accessible, clear and attractive playing pathway for current & prospective players Support volunteers, administrators, coaches, scorers and umpires in making sure that community cricket is wellrun, vibrant and relevant. Provide access to facilities of the right type, the right quality and in the right locations to support and grow participation demand. Work as one team to ensure strong partnerships and relationships internally, and externally, to allow cricket to be unified, effective & prominent in Australia. Promote the game and inspire involvement in Club Cricket through marketing, promotion, communications and digital initiatives. Focus areas to 2018 i. Club Cricket participants (traditional and modified). ii. Club and community registered entry level program participants. iii. Female Club participants. iv. Multicultural Club participants. v. Indigenous Club participants. vi. C lub participants with a disability. vii. Traditional 11-a-side Club Cricket player retention rate (players returning from previous season). i. Accredited coaches. ii. Accredited Entry Level program deliverers. iii. Accredited umpires. iv. Participants receiving A Sport For All training. v. Increase in number of page views/downloads. i. Invest Cricket Australia and State/Territory Cricket Association money in community cricket facilities via the National Community Cricket Facilities Fund. ii. Complete dataset of community cricket facilities in Australia including location, asset types and condition by 30 June 2017. i. State and Territory Action Plans in place. ii. An Association template linked to State and Territory Action Plan be piloted with Associations. iii. A Club template linked to State and Territory Action Plan be piloted with community Cricket Clubs. iv. Agreements in place including MoU with Australian Sports Community, Schls, Australian Curriculum, Assessment and Reporting Authority. i. Deliver in-schl cricket participation programs to schl children in 2015-16 (MILO in2cricket Skills, MILO T20 Blast) ii. Deliver Australian Cricket Association Past Player Program Appearances. iii. Deliver appearances with current contracted players. iv. Deliver at match/ on ground entertainment experiences to children. 14 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

Supporting Initiatives Players People Place Partnership Promotion i. Embed the junior participation pathway formats in Clubs and Associations, including ongoing improvement of National Entry Level programs. ii. Communicate the Australian Cricket Pathway, helping Clubs and Associations to understand what it means for them. iii. Increase awareness of the Well Played resource and encourage Clubs and Associations to adopt its recommendations around formats and policies. iv. Continue to deliver Game & Market Development cricket competitions, including: Australian Country Cricket Championships. National Indigenous Cricket Championships. All Abilities Cricket Championships. Deliver on the actions and outcomes set out in cricket s National Community Engagement Framework to ensure that playing opportunities are provided for all Australians. i. Promote volunteer recruitment & recognition activities. ii. Implement Coach Development activities as outlined in Cricket Coaches strategy plan. iii. Promote Umpire recruitment, development and accreditation. iv. Continued provision, training, & enhancement of the MyCricket platform to support Club & Association administration. v. Delivery of the A Sport For All Resource and Training Program (Diversity and Inclusion Education). vi. Support and leverage the Australian Cricket Association (ACA) Past Players Program. vii. Implement the Premier Cricket Strategic initiatives to strengthen its place in cricket and build roles as the conduit between Community and High Performance. viii. Implementation of the Female Participation Action Plan 2015/16 2017/18. ix. Development & implementation of a pilot Club Ambassador Program. i. Continued investment in community cricket facilities via the National Community Facilities Funding Scheme. ii. Promote the National Community Cricket Facility Guidelines. iii. Implementation of the national community cricket facilities Strategic Framework, including establishment of a national community cricket facilities database. i. Continue to establish and foster mutually beneficial relationships with key stakeholders at national, State/Territory and local levels, including: ii. Local Government partners State and Federal government departments and agencies (e.g. Australian Sports Commission, State/Territory Sport and Recreation departments). Federal, state and local educational partners (e.g. National and State/Territory Schl Sport bodies, local schls). CA commercial partners (e.g. Commonwealth Bank, Toyota and Milo). Australian Cricketers Association (e.g. Past Players Program). National, state and local Indr Cricket stakeholders. Link Premier Cricket and community cricket to provide an aligned pathway for players including Premier Cricket Club Accreditation Scheme (CAS). Drive awareness of cricket programs, competitions, formats, player pathway and participation brands through: i. Play Cricket (website, brand, national registration drive and marketing material for clubs). ii. Schl participation programs (in2cricket Skills, T20 Blast Schl Cups). iii. Schl educational programs (e.g. Cricket Smart). iv. Player Appearances (ACA and contracted players). v. Social media and digital engagement (e.g. MyCricket Facebk). vi. Promote Indr Cricket opportunities Develop a strategy to engage social cricketers. Develop a plan for veterans cricket. Support Traditional schl cricket competitions to align and transition students to clubs. x. Development & implementation of a Model Club & Association Scheme. iii. Implement the Toyota Gd For Cricket raffle. Visit community.cricket.com.au Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 15

FOCUS AREA 1: PLAYERS It s important to remember that, above all, cricket is a game for people to play for fun, fitness and recreation. It is not surprising therefore, that the first focus area is about providing playing opportunities for current (and future) members of Cricket Clubs and Associations. Given the competition for participants from other sport and recreation activities, cricket must provide great playing opportunities that meet the needs of its playing base. Objective Provide an inclusive, accessible, clear and attractive playing pathway for current & prospective players. Focus Areas 1. Club cricket participants (traditional and modified). 2. Club and community registered entry level program participants. 3. Female Club Participants. 4. Multicultural Club Participants. 5. Indigenous Club Participants. 6. Club participants with a disability. 7. Traditional 11-a-side Club Cricket player retention rate (players returning from previous season). Supporting Initiatives Initiative Cricket Australia States & Territories Association Clubs When Embed the junior participation pathway in Clubs and Associations around the country, including ongoing improvement of National Entry Level programs. Provide central administration and support, including MyCricket, Help Desk and pack ordering. Product development & ongoing improvement & provide resources to support delivery. Online co-ordination of Accreditation. National marketing & promotion of Entry Level programs. Provide at-match activations opportunities/on ground Entertainment. Help Clubs & Associations understand & implement National Player Pathway recommendations such as formats & Entry Level programs. Support Associations & Clubs to establish MILO in2cricket & MILO T20 Blast Centres. Promote junior cricket via schl programs & local area marketing. Run in-services to up-skill volunteers, deliverers & coaches. Link Clubs & schls. Implement Junior Player Pathway including Entry Level programs & recommended junior formats. Support & assist Clubs in adopting JPP. Ensure junior coaches, volunteers and deliverers have completed appropriate training. Activate MILO in2cricket &/or enter participants. Enter teams in MILO T20 Blast centres, junior competitions. Recruit and support coaches to focus on nurturing a better cricket experience for their players. Until April 2016 Communicate the Australian Cricket Pathway, helping Clubs and Associations to understand what it means for them. Complete National Player Pathway road show presentations in all States and Territories. Communicate the National Player Pathway to Clubs, Associations, players, parents and other stakeholders. Crdinate National Player Pathway road show presentations in their State/Territory. Communicate the National Player Pathway to Clubs, Associations, players, parents and other stakeholders. Attend National Player Pathway roadshow presentations. Embed National Player Pathway philosophies into the day-to-day running of the Association (e.g. recommended playing formats). Attend National Player Pathway road show presentations. Embed National Player Pathway philosophies into the day to day running of the club (e.g. coaching philosophies). Roadshows July-September 2015 Other ongoing 16 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

FOCUS AREA 1: PLAYERS Continued Initiative Cricket Australia States & Territories Association Clubs When Increase awareness of the Well Played resource and encourage Clubs and Associations to adopt its recommendations around formats and policies. Develop & maintain Well Played, providing recommendations around: playing formats (by age groups), bowling workloads, codes of conduct, health & safety, Spirit of Cricket, administration tips & MyCricket Ensuring access to the Well Played document for all administrators. Crdinate National roadshow presentations in their State/Territory where Well Played will be highlighted. Communicate Well Played to clubs, associations, players, parents and other stakeholders. Adopt recommendations as applicable to Associations. Educate clubs as to the key content of Well Played. Adopt recommendations of Well Played as they apply to Clubs. Released in October 2015 Ongoing revisions as applicable Continue to deliver Game & Market Development cricket competitions, including: Australian Country Cricket Championships Deliver national championships including preparation and tournament operations. Host state to support in delivery of national championships. All states to enter and manage teams as per agreements with CA. Recognise the importance of national events and encourage players to try out for representative teams. Celebrate selection of home grown players in State teams. Recognise the importance of national events and encourage players to try out for representative teams. Celebrate selection of home grown players in State teams. Annually National Indigenous Cricket Championships All Abilities Cricket Championships Deliver on the actions and outcomes set out in cricket s National Community Engagement Framework to ensure that playing opportunities are provided for all Australians. Develop, maintain monitor and evaluate the strategy. Provide leadership around community engagement. Source national funding for community engagement where available (internal, government, commercial partners). Provide a platform to share knowledge and best practice. Train, up-skill and support Cricket Australia and State/Territory staff. Day-to-day delivery of community engagement activities. Source State funding where available. Identify and support applications for local funding opportunities. Share best practice within State/Territory and surface best practice examples to share on Cricket Australia platforms. Establish and manage State/local partnerships with key stakeholders. Build local relationships with key stakeholders including local government and local community groups. Source local funding for community engagement where available. Review community engagement resources provided by Cricket Australia and States/Territories and utilise as applicable. Build local relationships with key stakeholders including local government and local community groups. Source local funding for community engagement where available. Review community engagement resources provided by Cricket Australia and States/Territories and utilise as applicable. Ongoing Develop a strategy to engage social cricketers. Develop, maintain monitor and evaluate the strategy. Share case studies and best practice examples with Cricket Australia. Share case studies and best practice examples with States and Territories. Share case studies and best practice examples with Associations, States and Territories. June 2016 Develop a plan for veterans cricket. Develop, maintain monitor and evaluate MoU with Seniors Cricket Australia. Source funding. Develop a Veterans Cricket Action Plan linked to CA strategy. Establish and manage State/ local partnerships with key stakeholders. Link in to State Cricket Action Plan for Veterans Cricket Australia. Utilise Well Played recommended formats. Offer opportunities for veterans to get involved at your Club whether as a player or volunteer. Adhere to Well Played safety recommendations. June 2016 Support Traditional schl cricket competitions to align and transition students to clubs. Establish a Secondary Schl level Working Group (Private & Public). Define and Promote alignment strategies between schls and clubs. Share case studies and best practice examples linking schls and clubs with Cricket Australia. Share case studies and best practice examples linking schls and clubs with States and Territories, and Cricket Australia. Share case studies and best practice examples linking schls and Clubs with Associations, States and Territories. June 2016 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 17

community.cricket.com.au/a-sport-for-all FOCUS AREA 2: People Local cricket does not exist without our army of volunteers, administrators, coaches and umpires. The quality of experience that a Club or Association provides to its members is often directly correlated to the attitudes, skills and approach of these same people. It is vital that cricket attracts, develops and retains talented people to fill manage, administer and run cricket Associations, Clubs and teams. Supporting Initiatives & Accountabilities A SPORT FOR ALL RESOURCE AUSTRALIAN CRICKET S INCLUSION AND DIVERSITY GUIDE FOR COMMUNITY CRICKET Objective Support volunteers, administrators, coaches, scorers and umpires in making sure that community cricket is well run, vibrant and relevant. Focus Areas 1. Accredited coaches 2. Accredited Entry Level (EL) program deliverers 3. Accredited umpires 4. Participants receiving A Sport For All training 5. Increase in number of page views/downloads Initiative Cricket Australia States & Territories Association Clubs When Promote volunteer recruitment and recognition activities. Provide links to volunteer recruitment strategies on MyCricket Club Assist. Offer and develop: MyCricket Volunteer of the Year 50 Year Volunteer Youth Recognition Volunteer of the Year from each state Advocate & promote volunteer content & links. Share & create successful case studies. Crdinate nominations from the Clubs & Associations for National Volunteer Awards. Utilise & promote resources. Endorse Volunteer Recruitment material amongst the Clubs. Crdinate nominations from the clubs & Associations for National Volunteer Awards. Welcome new parents & members to volunteer support through induction, Club network & volunteer recruitment resources. Succession planning. Identify & nominate volunteers for. Annually National Volunteer Day National Volunteer Awards Implement Coach Development activities as outlined in Cricket Coaches strategy plan. Develop the accreditation & training programs & coaching resources. Train the States & Territories in the delivery & content of the program/s. Manage website & create coaching content & resources e.g. MILO in2cricket skills and drills video. Promote all elements of coaching The Australian Way. Promote & facilitate Coach accreditation program. Crdinate the Train the Trainer courses. Broadcast website coaching content resources. Promote & endorse coach accreditation. Identify opportunities for coach development & improvement. Mandate expected coaching standards. Appoint accredited coaches. Encourage their volunteers to utilise coaching resources. Train volunteers to deliver entry level programs. Identify volunteers to undertake coach development accreditation. Annually Promote umpire recruitment, development and accreditation. Train the States & Territories in the delivery & content of the program/s. Manage website & create umpiring content & resources. Maintain a leading edge accreditation program and website for Match Officials to access. Promote & facilitate the accreditation program. Crdinate the Train the Trainer courses. Broadcast website umpiring content resources. Conduct person to person training workshops, Seminars etc. linked to National accreditation. Promote & endorse umpiring recruitment & accreditation. Identify opportunities for umpiring development & improvement. Conduct regular training meetings on local rules and playing conditions. Appoint accredited umpires in both junior and senior cricket. Encourage the use of umpiring resources. Encourage club umpires to complete Cricket Australia on-line Community Officiating training. Annually 18 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

FOCUS AREA 2: People Continued Initiative Cricket Australia States & Territories Association Clubs When Continued provision and enhancement of MyCricket to support club and association administration. Develop, update & roll out MyCricket suite of initiatives. Offer continued training and education. Provide a MyCricket helpdesk. Up skill, promote & train club/ association users, support. Facilitate workshops and training opportunities. Training session for MyCricket club administrators at club level. Adopt, utilise and support the MyCricket platform, including: Fixtures Player registration Online Scoring. Utilise MyCricket functionalities: Online scoring Match statistics Affiliations Club registration Player registration Communication tl Ongoing MyCricket website Delivery of the A Sport For All Resource and Training Program (Diversity and Inclusion Education). Develop and roll-out A Sport For All diversity resource. Roll-out workshops for Australian Cricket Field Force Staff and Club/Association administrators at Premier and Community Club level. Identify best practice case studies. Identify Associations to roll-out the program to. Undertake A Sport For All training program. Make sure all volunteers are familiar with A Sport For All Resource and participates in elearning program & workshops. Ongoing Support and leverage the Australian Cricket Association Past Players Program. Cricket Australia in partnership with the ACA will implement the Premier Club Accreditation Scheme (CAS) including the Coaching support program for Premier cricket. To promote ACA Past Player opportunities within community cricket. Support Premier Cricket program. To promote the opportunity to participate in the ACA Past Players program to affiliated Clubs. To register for Past Player appearances. To identify appropriate opportunities for ACA Past Player visits. Ongoing Implementation of the Female Participation Action Plan 2015/16 2017/18. Cricket Australia has developed the National Female Cricket Strategy as well as the Female Participation Action Plan. Day-to-day delivery of agreed action plan initiatives. Establish and manage State/ local partnerships with key stakeholders. Review, advocate and adopt (where appropriate) initiatives provided by CA and States/Territories and utilise as applicable. Adopt where appropriate initiatives provided by CA and States/Territories and utilise as applicable. Ongoing Development and implementation of a pilot Club Ambassador Program. Design, develop and pilot Club Ambassador Program. Evaluate pilot program. Pilot program in South Australian and Queensland implemented. Help promote the program at Association meetings. Share findings with State Associations. Embrace and register in the Club Ambassador Program. Participate in the evaluation. 2015/2016 Season Share findings. Encourage Club Ambassadors to fulfil their requirements. Development and implementation of a Model Club and Association scheme. Design & develop Model Club including subscriber service. Design & develop Association Scheme. Pilot with 10% of Clubs. Pilot with 5 Associations. Participate in Association Program where it is offered. Participate in Model Club program where it is offered. 2015/2016 Season Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 19

FOCUS AREA 3: Places The quality of the environment provided by Clubs and Associations is largely contingent on the quality of local cricket s physical facilities and amenities. It is vital that cricket has initiatives in place to ensure that appropriate facility provision is developed and maintained as participation continues to grow and evolve. Objective Provide access to facilities of the right type and the right quality in the right locations to support and grow participation demand. Focus Areas 1. Invest Cricket Australia and State/Territory Cricket Association money in community cricket facilities via the National Community Cricket Facilities Fund. 2. Complete database of community cricket facilities in Australia including location, asset types and condition by 30 June 2017. Supporting Initiatives Initiative Cricket Australia States & Territories Association Clubs When Continued investment in community cricket facilities via the National Community Facilities Funding Scheme. Continue to provide access to the National Community Cricket Facilities Fund. Review fund and initiate improvements. Celebrate and promote successful projects where appropriate. Support Clubs and Associations in identifying and accessing funding opportunities. Prioritise fund submissions in line with the State strategy. Continue to invest in priority Club, Association and state-wide facilities. Help Clubs identify and access facility funding opportunities, including the NCCFF and external opportunities. Utilise available funding opportunities (internal and external) to invest in fit-for-purpose facilities, in accordance with National Facilities Guidelines. Create welcoming & inclusive physical environment for all players, volunteers, friends, families & supporters. Annually Promote the National Community Cricket Facilities Guidelines. Develop and maintain a set of guidelines to support cricket Clubs, local government stakeholders and suppliers in developing community cricket facilities. Share the Facilities Guidelines with key stakeholders including Clubs, Associations and government contacts. Ensure Clubs are aware of Facilities Guidelines and encourage compliance where possible for developments and upgrades. Work with local government and suppliers to ensure facilities developments comply with the guidelines. Ongoing Reviewed and updated annually. Implementation of the National Community Cricket Facilities Strategic Framework, including establishment of a national community cricket facilities database. Develop and maintain a Strategic Framework for community cricket facilities. Support States and Territories to develop and execute facilities strategies. Establish a national database and mapping tl for Australian community cricket facilities. Develop strategies to inform investment priorities. Maintain state-wide facility data. Leverage strategies and data to secure third party investment to improve State/Territory community cricket facilities from government and other external stakeholders. Notify State/Territory Association of major facilities changes/upgrades/ developments. Notify State/Territory association of major facilities changes/upgrades/ developments. Database established by June 2017. Data complete nationally by June 2017. Ongoing maintenance. Manage a program of audits across all 74 cricket regions to gather a complete dataset of national community cricket facilities. 20 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

Community Club Cricket is a shop-front for people seeking to experience the joy and friendship of cricket. Thousands of people are taking up this opportunity in Australia each year. Nick Hatzoglou Cricket Australia, Manager, Club Cricket Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 21

FOCUS AREA 4: PARTNERSHIP To allow cricket to be agile and effective at responding to the needs of its members and providing great playing opportunities and welcoming environments for its members, cricket needs to be connected and aligned, both internally (within and between Clubs and Associations) and externally, with key stakeholders such as local government, local schls and the local community. Supporting Initiatives & Accountabilities Objective Work as one team to ensure strong partnerships & relationships internally and externally to allow cricket to be unified, effective & prominent in Australia. Focus Areas 1. State and Territory Action Plans in place. 2. An Association template linked to State and Territory Action plan is piloted to Associations. 3. A Club template linked to State and Territory Action plan is piloted to community cricket Clubs. 4. Agreements in place including MoU with Australian Sports Commission, Schls, Australian Curriculum Assessment and Reporting Authority. Initiative Cricket Australia States & Territories Association Clubs When Continue to establish and foster mutually beneficial relationships with key stakeholders at national, State/ Territory and local levels. Develop and maintain relationships and, where applicable, work collaboratively with: Federal government stakeholders, including the Australian Sports Commission. Federal educational partners, including Schl Sport Australia Australian Cricketers Association (ACA). National Indr Cricket stakeholders. National media outlets. Work with CA commercial partners to identify opportunities for mutually beneficial initiatives in support of grassrts cricket. Develop and maintain relationships and, where applicable, work collaboratively with: State government stakeholders, including Sport and Recreation departments State/Territory educational partners, including State/Territory Schl Sport bodies Local Government Associations, in particular in relation to facilities and community development initiatives Foster relationships and alignment between cricket Associations. Develop and maintain relationships and, where applicable, work collaboratively with: Local Government Associations Local businesses Local schls and educational institutions Local community organisations Other surrounding local cricket associations Other local sporting associations or leagues Local media Foster relationships and alignment between cricket Associations. Develop and maintain relationships and, where applicable, work collaboratively with: Local Government Associations, especially around facility provision Local businesses Local schls and educational institutions Local community organisations Other surrounding cricket clubs in the same or other associations Other local sporting clubs (especially co-tenants) Ongoing Link Premier Cricket and community cricket to provide an aligned pathway for players including Premier Cricket Club Accreditation Scheme. CA (in partnership with ACA and States and Territories) to provide funding and strategic direction for Accreditation Scheme and supporting strategies. To adopt, advocate and support the implementation of linked program, including Club Accreditation Scheme (CAS). To facilitate implementation and collaborate on the monitoring and review of scheme. To implement and support Clubs with the rollout of the CAS. To identify, broadcast and support initiatives that align Premier clubs with community Clubs. To support, where appropriate, any aspirational and talented players to link in with Premier Club training programs. Premier Clubs to help coaching programs at community cricket level. Ongoing Continue to seek ways of enhancing and improving cricket s governance and the organisation of community cricket. Share best practice from States and Territories. Identify and, in consultation with stakeholders, act on opportunities to improve to organisation and governance of community cricket. Work in gd faith with State/Territory Associations to explore opportunities for improved governance and organisation of community cricket. Consult openly with Clubs and other stakeholders regarding opportunities and proposed changes. Represent members in providing feedback to Associations regarding opportunities or proposed changes. As opportunities arise Toyota Gd For Cricket raffle. Work closely with Corporate Partner, Toyota, to enhance program based on feedback from States and Territories. To promote the opportunity for Clubs and Associations to register to participate in the raffle. To facilitate at-match sale opportunities for Clubs. To promote the opportunity to participate in the raffle to affiliated clubs in the Associations. To register and sell allocated raffle tickets that will benefit Clubs financially. All monies received through sale of raffle tickets stay with the Club. March 2016 22 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

Volunteers are the lifebld of Community Club Cricket. Each year they give their time generously adding outstanding value to our Clubs & Associations. Andrew Ingleton Cricket Australia, Executive General Manager Game and Market Development Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 23

FOCUS AREA 5: PROMOTION In a highly competitive environment where people are spoiled for choice of leisure activities, it is vital that cricket stays prominent and relevant in the eyes of prospective Club members. Objective Promote the game and inspire involvement in Club cricket through marketing, promotion, communications and digital initiatives. Supporting Initiatives & Accountabilities Focus Areas 1. Deliver in-schl cricket participation programs to >480k schl children in 2015-16 (MILO in2cricket Skills, MILO T20 Blast). 2. Deliver 600 Australian Cricket Association (ACA) Past Player Program Appearances. 3. Deliver 200 appearances with current contracted players. 4. Deliver at-match/ on-ground entertainment experiences to 1000 children. Initiative Cricket Australia States & Territories Association Clubs When Drive awareness of cricket programs, competitions, formats, player pathway and participation brands through: PlayCricket (website, brand, national registration drive and marketing material for clubs). Social media and digital engagement (e.g. MyCricket Facebk). Develop and deliver an integrated participation marketing campaign to drive awareness of programs, formats, Club cricket, Indr Cricket, participation brands and the player pathway through a number of different channels. Complement national marketing efforts with targeted Local Area Marketing opportunities and activations (e.g. during National Registration Week). Leverage national and State marketing efforts by: Aligning association playing opportunities with the National Player Pathway, including national Entry Level programs. Encouraging Clubs to have up-to-date information on MyCricket to take advantage of the playcricket.com.au Club finder. Pitching stories of interest to local media outlets. Following, liking and sharing Cricket Australia, MyCricket and State/Territory Cricket Associations on social media. Utilising social media and other available platforms to run local promotions. Leverage national and state marketing efforts by: Aligning Club playing opportunities with the National Player Pathway including national entry level programs. Ensuring all Club information is available on MyCricket to take advantage of the playcricket.com.au club finder. Pitching stories of interest to local media outlets. Following, liking and sharing Cricket Australia, MyCricket and State/Territory Cricket Associations on social media. Utilising social media and other available platforms. Ongoing Note, National Registration Week will be run annually, around August. Drive awareness of cricket programs, competitions, formats, player pathway and participation brands through: Participation programs (MILO in2cricket Skills, MILO T20 Blast Schl Cups). Schl educational programs (e.g. Cricket Smart). Player Appearances (ACA and contracted players). Promote Indr Cricket opportunities. Develop and improve schl participation/ educational program content and curriculum including: Schl Ambassador initiative Cricket Smart Schl Support Systems Traditional cricket in schls MILO Schl Cup Days In collaboration with local delivery partners, deliver schl participation programs. Up-skill Schl Ambassadors to deliver schl participation programs where appropriate. Actively connect local Clubs to schls and assist in direct promotion of Clubs with schl participants. Identify opportunities for Club, Association or regional player appearances for both ACA Past Players and current contracted players. Notify State/Territory cricket Association of local opportunities for player appearances. Actively develop relationships with local schls and work with local State/Territory cricket staff to co-deliver schl programs and promote the Club to participants Notify State/Territory cricket Association of local opportunities for player appearances Ongoing 24 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 25

PARTICIPATION HIGHLIGHTS 2014 / 2015 3,774 Cricket Clubs in Australia 441 cricket Associations A record 1,208,360 participants playing Club and Community cricket 23,115 traditional 11-a-side teams 164,430 Indr Cricket participants 37,763 Coaches 13,227 MILO T20 BLAST participants 73,686 Junior club participants 9 12 years 1,730,914 attendees to International matches 2,500+ facilities Over 500,000 participants on MyCricket MyCricket Club Websites: 1,513 setup 4,353 Umpires 588 Past Player appearances delivered in partnership with the Australian Cricketers Association Women and girls make up 24% of all 290,000 participants 26,427 Indigenous participants 146,658 multicultural participants 10,292 participants with a disability 37,683 MILO in2cricket participants 26 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

CLUB AND ASSOCIATION STRATEGIC FRAMEWORK 2015 2018 Key Stakeholder Benefits The Australian Cricket Club and Association Strategic Framework 2015 2018 will help guide National Club Cricket Strategy State and Territory Club Action Plan The State and Territory Cricket Club and Association Strategic Framework 2015 2018 Action Plan will assist in the delivery of the Australian Cricket Club and Association Strategic Framework 2015 2018 and its performance targets that will influence Regional plans and Club and Cricket Association Planning Help influence the Clubs and Cricket Associations by providing context, direction and recommendations for improving the engagement and environment of Community Club Cricket for everyone. States and Territories to develop, roll-out, market and communicate a tlkit of programs, resources and initiatives that support the quality of the Club cricket experience. To seek continuous enhancement, stronger marketing and promotion of these programs. We aim to have 500,000 Club participants by 2020

State and Territory Action Plan Example CRICKET NSW Key Initiative Major Actions for 2015-2016 Measurable Outcomes Resp./ Timing Pillar $ Budget - Status Promote midweek formats of cricket. Establish new formats of T20 format competitions in several regions. 2 T20 Cricket competitions established. Field staff at CNSW. November 2015 March 2016. Players $5K Commenced Conduct an International flavoured T20 competition. Teams may comprise of Africa, Asia, Europe, Middle East, South America, North America, etc. 8 teams entered. RCM and CNSW. December January 2015-2016. Players $5K Commenced Umpiring accreditation. Facilitate Basic Level Umpiring courses in several regions targeting AMES & international students. 3 umpiring courses conducted. CNSW Club specialist. NH & RCM. March - Dec. People $3K On Track Conduct MILO T20 Blast Schls Cup. Support field staff to conduct MSC in each region. 6 events conducted. CNSW Staff & Region staff. August - Dec. Players $5k On Track Conduct MSC State finals. Final conducted in Vic, NSW, WA & SA. CNSW Staff & Region staff. August Dec. Players $6K Not Started Model Club and Association Scheme. Pilot Model Club Scheme with Clubs. 10 Clubs in pilot. CNSW Staff and RCM. Dec 2015 May 2016. People $10K Commenced Pilot Model Association Scheme with Associations. 2 Associations in pilot. People $10K Commenced Promote Indr Cricket opportunities. Promote Indr Cricket to outdr participants. 2 placements in CNSW Newsletter. CNSW Staff. December and March. Promotion $1k Not Started 28 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

REFERENCES Haigh, Gideon. Sir Donald Bradman Oration 2012 [You Tube ftage]. Recorded lecture given at Melbourne Cricket Ground, Melbourne 2012. Gemba. Cricket Australia gasp Insights Report. April 2014. Roy Morgan. Young Australians Survey. January-December 2010 (n=3372) and Jan-Dec 2014 (n=2404) Base: Australians 6-13 years. Cricket Australia. Strategy for Australian Cricket 2011-2015. Dobell, George. (2014). ECB hit by fall in participation numbers. ESPN cricinfo. ESPN Sports Media Ltd. Vijesh Attri. BBL4 End of Season Review. Cricket Australia Feb 2015. Cricket Australia. Participant Retention Presentation, Discussion Paper, Survey & Recommendations. (2015) Report to Directors - Australian Community Cricket Facilities Strategy. (2015) Cricket Australia. Engaging Females with Australia s Favorite Sport. (2015) Australian Government. Intergenerational Report. (2015) The future of Australian Sport Australian Sports Commission. (2014). Megatrends research. Australian Sports Commission (2014). Sport Participation in Australia Clearing House for Sport. (2015). Cricket Australia. National Club Cricket Strategy Workshop Its Time. (2014) Gemba. Cricket Australia Kids Cricket Research Report. (2014) Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 29

CONTACTS For further information, please contact your State or Territory Association Cricket ACT 02 6239 6002 Cricket NSW 02 8302 6000 Cricket Tasmania 03 6282 0400 Queensland Cricket 07 3292 3100 Cricket Victoria 03 9653 1100 Northern Territory Cricket 08 8944 8900 South Australian Cricket Association 08 8300 3800 Western Australian Cricket Association 08 9265 7222 Cricket Australia National Community Facilities Manager 03 9653 8826 Cricket Australia Manager Of Club Cricket 03 9653 8861 Disclaimer This document is published by Cricket Australia to provide general information only. Although every effort is made to ensure that information in this document is accurate, Cricket Australia is not responsible for the continued accuracy of the information, the application of that information or for any errors, omissions or inaccuracies in any information contained in this document. The publication of information in this document does not constitute a representation or warranty either express or implied, that the information has been approved or tested by Cricket Australia or that it is suitable for general or particular use. Readers should exercise their own skill and care with respect to its use. Before relying on any information contained in this document, readers should carefully evaluate the accuracy, completeness, appropriateness and relevance of the information, and should obtain appropriate professional advice relevant to their particular circumstances. 30 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach

Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach 31

Useful sites and resources community.cricket.com.au/clubs 32 Australian Cricket Club & Association Strategic Framework 2015 2018 - A Whole Of Cricket Approach