Request for Proposals

UEFA HOSPITALITY BRAND & DECORATION SERVICES FOR THE 2018 UEFA CHAMPIONS LEAGUE FINAL IN KIEV Request for Proposals

Contents 1. GLOSSARY... 3 2. INTRODUCTION... 6 3. SCHEDULE... 8 4. SCOPE OF SERVICES... 9 5. INFORMATION TO BE INCLUDED IN THE PROPOSAL... 11 6. TARGET GROUPS... 11 7. ADDITIONAL CONSIDERATIONS... 27 8. SUPPLIER INFORMATION REQUIRED... 29 9. COST/BUDGET INFORMATION REQUIRED... 29 10. SUBMISSION OF PROPOSALS... 30 11. DEAL PRINCIPLES... 31 12. LEGAL PROVISIONS... 35 APPENDIX 1 - STATEMENT OF UNDERTAKING... 39 APPENDIX 2 COST CHART... 40 APPENDIX 3 BRANDING TECHNICAL SHEET... 41 APPENDIX 4 2D LOUNGE LAYOUT... 42 APPENDIX 5 3D LOOK & FEEL RENDERING... 44 APPENDIX 6 SPECIFICATIONS (BUFFETS, BARS, WELCOME DESKS, DIVIDERS)... 45 APPENDIX 7 BRAND MANUAL... 47 APPENDIX 8 SUSTAINABILITY... 48 2

1. GLOSSARY Standard terms in this document will be as follows: Applicable Law Agreement Applicant Brand Manual Celebration Party Champions Village (CV) Commercial Partners (CP) means all applicable laws, regulations, rules, codes of practice, guidelines, directions, licenses, certificates and degrees imposed or issued by law or any competent authority. means the long form agreement which shall be entered into between UEFA and the Successful Applicant to confirm and formalise the appointment of the Successful Applicant, as provided by UEFA upon provisional selection. means any legal entity that submits a Proposal in response to this RFP. means the design concept provided by UEFA for the Event which will displays the look and feel of the Event, and which can be accessed by the Applicant in accordance with the instructions contained in APPENDIX 7 BRAND MANUAL. means the UEFA VIP private dinner for 600 guests from the UEFA football family, local authorities, Kiev city and Commercial Partners. This event takes place on MD-1 from 19.00 to 24.00 in the UEFA Club tent in the Champions Village. means the Commercial Partners Hospitality areas, which are an exclusive and innovative environment from 3 500 up to 4 500 guests, where the Commercial Partners and UEFA s business relations guests are hosted. It will be a village built especially for the occasion of the Final. It will be located on the garage deck at the back of the Stadium. means any persons appointed from time to time by UEFA whether as sponsors, broadcasters, suppliers, licensees or otherwise officially associated with the Event, through any designation granted by UEFA or any other persons granted commercial rights in respect of the Event, by UEFA. 3

Corporate Program Confidential Information Corporate Area Cost Chart Deal Principle(s) Final or Event Finalists Finalists Areas Hospitality Areas means together the Skyboxes and Corporate Area inside the Stadium where all corporate hospitality guests will be hosted. means any information, data or material of a confidential or proprietary nature, relating to the business and affairs of UEFA, the Final or any other UEFA s events of activities, or to the identity, business and affairs of the Commercial Partners, suppliers, agents or subcontractors which comes into the possession or knowledge of the Applicant as a consequence of, or in connection with the Services and which UEFA regards, or could reasonably be expected to regard, as confidential, whether or not such information is reduced to a tangible form or marked in writing as confidential, and any and all information which has been or may be derived or obtained from any such information. means the corporate hospitality guests area, which is an exclusive and innovative environment composed of several lounges located inside the Stadium for up to 2 200 guests. means the template to be used for the Applicant s cost proposal as contained at APPENDIX 2 COST CHART. means the fundamental and non-negotiable provisions listed in Section 10 which shall be included in the Agreement entered into between UEFA and the Successful Applicant, and which the Applicant, by submission of its Proposal and the Statement of Undertaking, confirms that it is capable of complying with. means the final match of the UEFA Champions League season 2017/2018 to be held on 26 May 2018 at the Stadium in Kiev. means any of the two teams participating in the Final. means the Finalists guests hospitality area(s), which are exclusive and innovative environments for up to 600 guests. means together the Champions Village, the Skyboxes, the VIP Area, the Finalists Areas and the Corporate Area 4

where the Successful Applicant shall be required to provide the Services. Host City Intellectual Property Proposal Request for Proposals or RFP Services Skyboxes Stadium Statement of Undertaking Successful Applicant UCL UEFA means the city of Kiev in which the Final is due to take place. means any and all intellectual property rights of any nature anywhere in the world related to UEFA or any of its competitions, whether registered, registrable or otherwise (including but not limited to patents, trademarks, registered designs and domain names, applications for any of the foregoing, trade names, goodwill, copyright and rights in the nature of copyright, design rights, rights in databases, moral rights and know how). means the binding offer made by the Applicant with the documentation submitted by the Applicant in response to this RFP in order to be considered in the Tender. means this Request for Proposals document and all of its appendices. means the branding and decoration services for the Hospitality Areas to be provided by the Successful Applicant(s) in accordance with and as set out in this RFP. means all the private lounges on level 1 and 2 of the Stadium with the corresponding seats in the tribune. means the Kiev Olympic Stadium. means the Statement of Undertaking in the form provided in Appendix 1 of this RFP, which shall be signed by the duly authorised representative(s) of each Applicant and submitted with its Proposal. means the Applicant(s) appointed by UEFA for the provision of all or part of the Services pursuant to an Agreement to be executed between such Successful Applicant(s) and UEFA. means the UEFA Champions League. means the Union des Associations Européennes de Football whose registered office is at Route de Genève 46, 1260 Nyon, Switzerland, including, where relevant, any of its subsidiaries. 5

UEFA Club UEFA Subsidiaries Venue or Site VIP Area means the hospitality lounge where the broadcasters and UEFA s business relations guests are hosted on MD. It is located in the Champions Village. On MD-1 this lounge is used to host the Celebration Party dinner. means any entity which UEFA may create or appoint in order to assist with the staging or organisation of the Final, including UEFA Events S.A. means any location used for the performance of the Services by the Successful Applicant(s), which may include the Stadium in Kiev as well as other venues in the vicinity of the Stadium in Kiev if so required by UEFA for the Final and/or the performance of the Services. means the VIP hospitality guests area, which is an exclusive and innovative environment for up to 750 guests. 2. INTRODUCTION On 26 May 2018, the UEFA Champions League Final, the pinnacle of the European Football Club Competition, will take place in Kiev, Ukraine. The Kiev Olympic Stadium, that previously staged, amongst others, the final match of the UEFA EURO 2012 tournament, will host this upcoming UEFA Champions League Final, one of the world s most prestigious annual sporting events. Building on the success of the previous UEFA Champions League Final editions, UEFA is aiming to provide first-class hospitality services and a memorable experience to its various target groups. As such, UEFA Hospitality Production is looking for a partner / partners to bring the 2018 UEFA Champions League Final hospitality experience to a next level. HOSPITALITY PROGRAMS For the UEFA Champions League Final UEFA provides hospitality services to the following target groups (further specified under Section 6 of this RFP: TARGET GROUPS): VIP hospitality guests hosted in the VIP Areas Finalists hospitality guests mainly hosted in the Finalists Areas (and partly in the VIP Areas) Corporate hospitality guests hosted in Skyboxes and the Corporate Area Commercial Partners hospitality guests hosted in the Champions Village The hospitality services provided to these target groups include catering services, entertainment and other benefits contributing to an extraordinary match day guest experience. The defined level of services provided to each target group as well as other relevant additional information are further specified under Section 6 of this RFP: TARGET GROUPS. 6

For the 2018 UEFA Champions League Final a total of approximately 8 600 hospitality guests are expected, and will be hosted in the different Hospitality Areas. While the VIP Areas, the Skyboxes, the Corporate Areas as well as the Finalists Areas are accommodated in the existing hospitality facilities inside the Stadium, the Commercial Partners hospitality program will be hosted in a tent village (the Champions Village) temporarily set up in direct vicinity to the Stadium and with views on the Stadium (see photos and visuals in the respective parts of Section 6 of this RFP: TARGET GROUPS). In addition to the match day hospitality services, UEFA offers services to a special and limited group of guests on 25 May 2018, on the eve of the UEFA Champions League Final. A seated dinner for 600 VIP guests, mainly UEFA officials, members of the finalists and football family as well as representatives of the local authorities, will be organised in the Champions Village. This function, the Celebration Party, will require a special and dedicated set-up, which should be easily re-convertible for match day. Further details on the requirements for this pre-event are specified under Section 6 of this RFP: TARGET GROUPS. UEFA HOSPITALITY BRAND AND DECORATION SERVICES Along with the other hospitality services such as catering services or entertainment, brand and decoration services form an integral part of the overall UEFA Champions League Final hospitality guest experience. The brand and decoration elements to a big extent enhance the guest experience, facilitating and enriching the guest journey and adding an emotional and highly creative component to it. OBJECTTIVE OF THE REQUEST FOR PROPOSALS This document is a Request for Proposals (RFP) and is part of a selection and evaluation process, which will be administered by UEFA. The purpose of this RFP is to invite interested Applicants to submit their creative and financial Proposal for brand and decoration services and to enable UEFA to appoint the most adequate Applicant to deliver firstclass brand and decoration solutions for the various Hospitality Areas at the UEFA Champions League Final in Kiev. The submitted Proposals will be assessed based on the following two main criteria: 1. Creativity and innovation: The Applicants creative capacity will be one of the key aspects for selection. Documents of previous events are made available for reference. However, Applicants are expected to come up with innovative ideas and new elements including, but not limited to, new technologies; In addition to showcasing the UEFA Champions League brand (as set out in the Brand Manual in Appendix 7), Applicants are expected to include imagery / footage / other features linked to the competition and the history of the competition, adding an emotional and creative component. 7

Applicants are invited to propose innovative materials and shapes as well as print and production methods. Quality of the look & feel as well as compliance with the brand color scheme of the event should thereby always be a prevailing factors; and Applicants are expected to integrate elements / structures as visual eye-catchers to break the monotony of volumes and heights (e.g. platforms, ceiling-high structures) and to enhance the guest flow and spatial perception within the Hospitality Areas. 2. Financial proposal: Applicants are requested to provide a clear and transparent costing structure, with unit prices, running meter / square meter prices and per head prices; Applicants must demonstrate their ability to produce applications locally to a certain extent in order to minimize transportation costs and to cover for potential on-site requests. The pages hereafter contain a foreseen timeline as well as an overview of the estimated scope of the project and the requirements of UEFA for the Services, which need to be delivered for and around the Final. UEFA thanks you for your interest in the service provider selection process and looks forward to receiving your Proposal. 3. SCHEDULE The timeline anticipated by UEFA in relation to the RFP, the evaluation process and the selection and appointment of the Successful Applicant(s) is as follows: Publication of the RFP : Wednesday, 04 October 2017 Applicants to submit their offer to UEFA : Wednesday, 31 October 2017 Commercial Partner Site Visit : 15-16 November 2017 Potential visit of the stadium by shortlisted Applicants : 15-16 November 2017 Potential presentation to UEFA in Nyon : Week commencing on 26 November 2017 or the week after (commencing on 3 December) Provisional appointment of Successful Applicant(s) : Friday, 22 December 2017 Signing of Agreement : End of January 2018 Showcase : 30 January to 3 February 2018 in Celebration Party : 25 May 2018 8

UEFA Champions League Final 2018 : 26 May 2018 Request for Proposals These dates are indicative only and are subject to change, at any time, at UEFA s sole discretion. 4. SCOPE OF SERVICES This section of the RFP outlines and further specifies the estimated scope of the project. CREATIVE CONCEPT A strong focus is attributed to the provision of an overall creative and innovative concept. Such concept should follow a coherent and comprehensive central theme and should enhance the hospitality guest experience in all aspects of the guest journey and / or guest stay within the Hospitality Areas. The concept should take into account the entire hospitality guest journey from arrival to the Hospitality Areas until departure. In their Proposal the Applicants are expected to illustrate their proposed concept, specifying all related elements foreseen. The brand and decoration elements should set a visual framework to the other hospitality services delivered. The overall concept should tell a story, creating an immersive environment for guests to dive into. Applicants are free in their creative approach towards the concept. Therefore, no specifications regarding a potential theme or regarding the implementation of the Services will be provided by UEFA. The Services related to the provided concept and to be provided by the Successful Applicant must include the following: Provision of an overall creative design concept for all Hospitality Areas; Development and provision of all artwork; Development and provision of all required Hospitality Area layouts and technical drawings, as requested by UEFA; Production of the brand and decoration elements; Coordination with any third party, as required; Set-up and dismantling; and On-site support BRANDED ITEMS In addition to and in line with the proposed concept, a series of pre-defined elements need to be provided by the Successful Applicant. The following overview lists such elements that should be considered in the Applicant s Proposal (and which are made reference to in APPENDIX 3 BRANDING TECHNICAL SHEET): Welcome desks (including a lockable drawer to ensure safe storage of material); 9

Backdrops with double sided branding (for welcome desks, room dividers, bar & buffet back walls); Room divider elements; Divider walls to break the view to the kitchen, hospitality back-offices and toilets; Branding elements to break the heights in the lounge; Wall and pillar branding and decoration (e.g. frames, vinyl, etc.); Branding on the bars and buffets based on the specifications provided by the caterer or existing structures; Branded window frosting (e.g. on the skybox window or any glass panels in the lounges); and Directional signage inside the Hospitality Areas to WC and to seats. **This list is not exhaustive** The Services shall cover all target groups as outlined in Section 6 of this RFP: TARGET GROUPS. For some of the elements outlined in the above list, precise minimum requirements are shared in APPENDIX 6 SPECIFICATIONS. As such, a first estimation of the number of welcome desks as well as bar and buffet units with corresponding dimensions is available. Room dividing elements can be extracted directly from the maps of each respective area. However, Applicants are free to propose additional features to break the volumes and heights of the Hospitality Areas. Additional Champions Village specific brand and decoration services and elements the Successful Applicant should provide are specified within Section 6 of this RFP: TARGET GROUPS. The scope of services related to these items comprises the Development and provision of all artwork; Development and provision of technical drawings, as requested by UEFA; Provision of the aforementioned structures / material; Coordination with any third party, as required; Production of the brand and decoration elements, Set-up and dismantling; and On-site support Up-to date lounge layouts are provided by UEFA and can be viewed in Section 6 of this RFP: TARGET GROUPS. The Applicant may suggest slight adaptions to this layout, should these be beneficial for the overall look & feel and guest experience. For the sake of clarity, the following services are excluded from the scope of this RFP: Provision of furniture, bars and buffets; Provision of light, sound and screens; Provision of plants and flowers; Production of print materials such as menu cards and buffet cards; Entrance of the stadium lounges; and 10

Directional signage outside the lounges with the exception of the access corridor to the Skyboxes on level 5 (see Section 6 of this RFP: TARGET GROUPS). UEFA reserves the right to extend or limit the scope of the Services under this RFP due to any change of circumstances around the Final or otherwise, provided however that the Applicants will be informed by UEFA promptly about any such change, including receiving updated scope of the Services required. In addition, UEFA may decide to appoint more than one company to perform the Services or any parts thereof if, following the evaluation of the Proposals received from the Applicants, UEFA decides that it is in its best interest to do so. The Successful Applicants must be willing to create artworks that will be produced by third party suppliers. As such, collaboration with such relevant third party suppliers is an important aspect of the project (See Section 6 of this RFP: TARGET GROUPS and the content related to the UEFA Club). 5. INFORMATION TO BE INCLUDED IN THE PROPOSAL Applicants are requested to come up with a comprehensive offer that comprises the following documents and to comply with the specifications shared in the present tender document: Detailed and comprehensive overall creative concept; Cost Sheet (as per the template contained in APPENDIX 2 COST CHART); Branding technical sheet (as per the template contained in APPENDIX 3 BRANDING TECHNICAL SHEET); 2D lounge layout proposal (as per the example contained in APPENDIX 4 2D LOUNGE LAYOUT); and 3D rendering giving an impression of the overall look of the areas (see example in APPENDIX 5 3D LOOK & FEEL RENDERING); and any supporting designs and specifications. The Proposal and related documents should take into account the aforementioned criteria for assessment. UEFA may ask for additional documents during the bidding phase as well as at any given moment throughout the duration of the cooperation. 6. TARGET GROUPS Close to 8 600 guests are anticipated to be hosted at the Final on 26 May 2018. In addition, 600 guests will be hosted in the Champions Village on the eve of the Final for the Celebration Party. 11

The different Hospitality Areas concerned and the anticipated guest numbers are as follows: Request for Proposals Target Group Level Stand Lounge capacity Maximum Capacity Opening time VVIP/VIP & FINALISTS: 1416 UEFA VIP LOUNGE 1 Main 850 k.o. -3hr, half-time, final whistle +90min PRESIDENT BOX 2 Main 66 k.o. -3hr, half-time, final whistle +90min FINALIST TEAM NORTH & SOUTH 0 Main 500 k.o. -3hr, half-time, final whistle +90min CORPORATE: 2729 SKYBOX 1 Main 342 k.o. -3hr, half-time, all the time until whistle +90min SKYBOX 2 Main 308 k.o. -3hr, half-time, all the time until whistle +90min CELEBRATION 2 Main 560 k.o. -3hr, half-time, final whistle +90min RESTAURANT 0 Main 200 k.o. -3hr, half-time, final whistle +90min PLAYERS 0 Main 500 k.o. -3hr, half-time, final whistle +90min LEGENDS 0 Main 400 k.o. -3hr, half-time, final whistle +90min WINNERS 1 Main 215 k.o. -3hr, half-time, final whistle +90min TROPHY 1 Main 204 k.o. -3hr, half-time, final whistle +90min CHAMPIONS VILLAGE (Commercial Partners): 4396 Sponsor 1 Garage deck 150 k.o. -3hr, final whistle +120min Sponsor 2 Garage deck 675 k.o. -3hr, final whistle +120min Sponsor 3 Garage deck 550 k.o. -3hr, final whistle +120min Sponsor 4 Garage deck 800 k.o. -3hr, final whistle +120min Sponsor 5 Garage deck 400 k.o. -3hr, final whistle +120min Sponsor 6 Garage deck 170 k.o. -3hr, final whistle +120min UEFA Club Garage deck 1651 k.o. -3hr, final whistle +120min Total: 8541 HOSPITALITY PROGRAMS Inside Hospitality VIP Areas The target group of VIP guests is composed of UEFA, the local organizing committee and the Finalists teams guests. Hospitality Areas: - UEFA VIP Lounge - President Box Number of guests: - 750 VIP guests - 100 Finalists guests, 50 per Club Hospitality concept: - Informal standing furniture concept; - Buffet style catering; - No entertainment, only light lounge music, no live band, no performers; - Look & feel: Focus on the competition with balanced visibility of each finalists. Specificities: - In order to provide a certain level of privacy a divider wall is to be set up on level +1 along the wall overlooking the Finalists Lounge on level 0 (see green mark on the map). Dimensions: 12

- Lounge height: 3,35m on level 1 and level 2 Level +1 UEFA VIP LOUNGE (Red arrow indicates from where picture was taken): Request for Proposals - Bar dimensions: - Buffet dimensions: 13

Level +2 PRESIDENT BOX (Red arrow indicates from where picture was taken): Finalists Areas The target group of the Finalists guests is composed of members of the clubs, their sponsors and close relatives of the players. Hospitality Areas: - Finalist North & South Lounge Number of guests: - 500 Finalists guests, 250 per Club Hospitality concept: - Informal standing furniture concept; - Buffet style catering; - No entertainment, only light lounge music, no live band, no performers. - Look & feel: strong focus on respective team logos, players and team photos (from the current season s UCL matches up to the semi-finals) in their dedicated area. Specificities: A very important principle to respect is equal treatment between the two teams in every aspect of the delivery (e.g. same number of branding elements, photos, desks, dividers, wall screens, etc.). 14

The two Finalists lounges are located in the atrium on level 0. Since it is one room, the area will have to be split in two, to create privacy for each team. This structure is to be supplied by the brand and decoration supplier (see red wall between the buffets / bars on the below map). Dimensions: - Lounge height: 8,5m - No existing buffets and bars Level 0 FINALIST NORTH & SOUTH (Red arrow indicates from where picture was taken): 15

Corporate Areas Skyboxes The Kiev Olympic Stadium offers 47 premium Skyboxes, which will be used to host the highest level corporate hospitality guests. It is important to highlight that the experience provided needs to fully match with the prestige and uniqueness of the Final. The guests that will be hosted in the Skyboxes will be: - Existing skybox owners and their guests; - The Ukrainian FA and Kiev Olympic Stadium corporate guests; - UEFA s international corporate clients; - International high net worth individuals. Hospitality Areas: - 47 Skyboxes on Level 1 and 2 Main Stand - Capacity: e.g. mostly 12 seaters with four 18 seaters and four 35 seaters. Number of guests: - 650 guests (342 on Level 1, 308 on Level 2) Hospitality concept: - Some Skyboxes have a fully seated set-up while a few will have a standing set-up. - In terms of catering, service at the table will be provided. - No entertainment - Look & feel: Corporate and classy environment; rather limited space for decoration Dimensions: - Lounge height: 3,35m on level 1 and level 2 Level +1: Level +2: 16

Corporate Areas Corporate Lounges The corporate hospitality program is commercialized by UEFA with the aim of creating a long-lasting relationship with the customers for them to attend not just the Kiev Final, but the upcoming finals too. The guests in attendance will be corporations and net worth individuals that are either existing customers of the Venue, the FFU or existing UEFA s customers. Hospitality Areas: Lounges on Level 0, 1 and 2 Main Stand - Restaurant on Level 1 Main Stand Right - Celebration Lounge on Level 2 Main stand - Players Lounge on Level 0 Main Stand Right - Legends Lounge on Level 0 Main Stand Right - Winners Lounge on Level 1 Main Stand Right - Trophy Lounge on Level 1 Main Stand Right Number of guests: - 2 079 guest across 6 lounges 17

Hospitality concept: Restaurant: - Formal seated set-up and furniture concept; - No entertainment, only light lounge music, no live band, no performers. - Look & feel: Classy environment. It is already a very modern and cozy restaurant; All other lounges (except the restaurant): - Informal standing furniture concept - Buffet style catering - No entertainment, only light lounge music, no live band, no performers. - Look & feel: Corporate environment; rather limited space for decoration. Note that most of these areas to the exception of the Celebration lounge are not proper hospitality areas during the season. As such, effort will have to be made to bring an atmosphere in these zones. Level 0 RESTAURANT (Red arrow indicates from where picture was taken): 18

Lounge height: 3,45m Bar dimensions: LEVEL 2 CELEBRATION LOUNGE (Red arrow indicates from where picture was taken): - Lounge heights: 3,35m - Bars dimensions: - Buffets dimensions 19

Level 0 PLAYERS LOUNGE (Red arrow indicates from where picture was taken): Lounge height: 3,45m No existing bars and buffets 20

Level 0 LEGENDS LOUNGE (no photos available): Lounge height: 3,45m No existing bars and buffets Level +1 WINNERS LOUNGE (Red arrow indicates from where picture was taken): Lounge height: 3,45m No existing bars and buffets 21

Level +1 TROPHY LOUNGE (Red arrow indicates from where picture was taken): Request for Proposals Lounge height: 3,45m No existing bars and buffets 22

Outside Hospitality Champions Village (Commercial Partners Hospitality) The Champions Village is a very exclusive Hospitality Area for UEFA s Commercial Partners (Heineken, Nissan, Sony PlayStation, Gazprom, Mastercard, UniCredit, PepsiCo, adidas and the broadcasters in the UEFA Club) to host their guests. As part of their sponsorship agreement, each Commercial Partner is entitled to a dedicated lounge, which provides the Sponsors a unique platform to engage with their guests in a high-class environment featuring their brand and products. The Champions Village is a temporary hospitality village exclusively built for the Event and composed of a set of tents constructed next to one another with all of them having access to a joint garden area. To offer the most convenient access to the guests, the Champions Village is located in direct vicinity of the Stadium on the garage deck at the back of the opposite stand. Hospitality Areas: - Differently sized tent structures hosting the corresponding Commercial Partners guests in a dedicated or joint (UEFA Club) hospitality space Number of guests (approximately 4.400 guests in total): - Nissan 675 - Mastercard 550 - Unicredit 800 - PepsiCo 400 - adidas 170 - UEFA Club 1800 (including 150 Heineken guests) The UEFA Club, the most spacious Hospitality Area of the Champions Village, will host the Celebration Party dinner on the eve of the Final. Hospitality concept: - Look & feel: the overall concept of the Champions Village is based on an informal set-up and catering operation (buffet style approach). - The communal garden area serves as a mingling platform. The guests will have the possibility to access from the garden area a number of services, such as covered bars/buffets, communal toilet facilities and a merchandise booth. - Each Sponsor is in charge of the brand & decoration of their area. If Sponsors wish, they can get UEFA to provide branding on their lounge bars and buffets as well as a welcome desk at the entrance of the lounge. - The decoration and branding of the UEFA Club is fully part of this RFP. The Applicants are expected to provide an overall concept for the UEFA Club that is matching the match day atmosphere and the match day minus one, Celebration Party ambiance with minimal alteration to the concept, due to the very short time frame between these two events. 23

Specificities: - All Champions Village guests will access the Hospitality Area via an entrance tent where their hospitality passes will be checked by hostesses. In this entrance tent a cloakroom will allow guests to safely leave their belongings and / or jackets. The communal garden, a central area for guests to mingle and through which they access to their corresponding Commercial Partner tent, will feature a bar, a buffet, a merchandise shop and communal toilets. UEFA will be responsible for: - Account management and contact with Commercial Partners. Nevertheless some direct contact with the Commercial Partners will be required from the Successful Applicant; and - Provision of relevant information to the Successful Applicant relating to the rights of the Commercial Partners. In addition to the requested elements mentioned in Section 4 of this RFP: SCOPE, a design concept is to be created for the following areas: Entrance tent: - Develop concept artwork for the interior design (the production of all items fixed to the tent structure, such as printed lining and PVC walls, will remain with the tent supplier); - Entrance tent arch (design and production); - Cloakroom (design only). Garden area: - Design of the artwork of the desks for the merchandise booth located on the right side of the garden area (see Champions Village layout); - Design and production of the central bar branding (the bar structure is the responsibility of the caterer); and - Design and production of the covered buffet (the buffet structure is the responsibility of the caterer). Main cloakroom desk for Champions Village (estimated dimension 8 x 1,1 m) Desks for the merchandise booth (estimated dimension 9 x 1,1 m) Branding entrance tent - 15m gable print - welcome Branding entrance tent - inside wall branding 45 x 4 m Branding entrance tent - attic banner facing the garden area (1 pcs. 2 x 10 m) Branding toilet tent - attic banner facing the garden area (1 pcs. 2 x 15 m) Branding toilet / MC tent - 15m gable print - merchandise & toilets Branding champions bar, 2 sides à 7 x 4.30m + 8.70 x 4.30m Branding finalist booths - each branded on 3 sides, 2.70m high (the so-called finalists booths are two existing rectangle structures in the Champions Village that require to be branded. See Champions Village layout) 24

Sponsor tents: - Welcome desk and backdrop (design and production): o Areas with less than 500 guests, 1 small welcome desk (2m backdrop) lockable; and o Areas with more than 500 guests, 1 large welcome desk (4m backdrop) lockable. UEFA Club: On match day, the UEFA Club is the lounge dedicated to the broadcasters guests (as mentioned above). The particularity of this population (around 1100 guests in total) is, that a wide range of broadcast partners (approximately 120) each host a small number of hospitality guests. Guests therefore come from different countries. In addition to the broadcasters guests, UEFA is hosting in this same lounge its own business relations contacts (approximately 420 guests). As a consequence, the UEFA Club is the largest lounge of the Champions Village. Since this Hospitality Area will be used - On 25 May 2018 as the Celebration Party venue for 600 guests; and - On 26 May 2018 for the Final, hosting approx. 1 800 guests it is crucial that the proposed brand and decoration concept for the UEFA Club is suitable for both abovementioned events and that the set-up and concept can easily be adapted from one occasion to the other, without having significant impact on any other third party preparing the arrangements for the match day hospitality operations (e.g. catering company, entertainment). Match day -1, Celebration Party: Based on the lounge set-up provided by the caterer for this function, a dedicated concept / set-up should be elaborated according to the reduced number of guests (compared to match day) and based on the foreseen guest flow, entertainment plans, etc. Match day: The Applicant is requested to come up with a full design and decoration concept development for UEFA Club hosting approx. 1 800 guests. Due to health and safety reasons, all elements that will be directly attached to the tent structure will be produced by the tent supplier. Namely, branded lining, branded gables and any other element fixed to the tents (such as light or sound). 25

Champions Village layout: Champions Village visual (draft): Champions Village layout including a draft proposal of furniture layout for the garden area and for the UEFA Club for the match day minus one Celebration Party. 26

Additional request Volunteer Staff Party A party will be organized for the volunteers the day after the final in a Hospitality Area inside the Stadium. The exact location is still to be confirmed. The branding and decoration in that lounge is to remain in place until the end of the Volunteers Staff Party. It is in the scope of the Successful Applicant to adapt accordingly the overall dismantling schedule in order to not interfere with this target group. No special additional Services are requested for this occasion. Guests: Approx. 350 guests (TBC) Date: Sunday 27 May 2018 Opening times: From 16:00 until 20:00 tbc Location: Lounge on level +2 7. ADDITIONAL CONSIDERATIONS It is expected that a strong focus will be placed in presenting and detailing how the expected high level of quality on both branding & decoration and related services (as listed above) will be reached (in terms of print quality, structures and fabric quality as well as in terms of installation) in all of the areas covered by this RFP. Project management: An important part of the delivery of the project will rely on solid project management. Once appointed the Successful Applicant will be asked to provide: Management of the project from concept and design through to the delivery and up to the dismantling; Development of a detailed project plan; Development of a detailed operations plan, including set-up and dismantling timeline area by area; Delivery of a detailed logistic plan including all deliveries; Dedicated client-service person in direct contact with UEFA s Hospitality Production team and potentially the sponsors too; Set-up of a strong and consistent organisation across all Hospitality Areas at the Venue; Appropriate staffing and quality control; Third party outsourcing (where applicable and with UEFA s prior approval) and respective contracting; Preparation of presentation materials for meetings as necessary; Attendance of meetings and site visits as required; and Attendance at workshops and other meetings as deemed necessary by UEFA. 27

Showcase: A showcase session is planned and shall be attended by the Successful Applicant to present real size samples of all the various components of the Services to be produced for the Final to check print quality and the correct implementation of the official brand elements. It is scheduled to take place between 30 January and 3 February 2018 in Vienna (date subject to confirmation). Additional details about the deliverables for the showcase will be shared with the Successful Applicant in due course. Obligations For the avoidance of doubt, the following responsibilities will fall within the obligations of the Successful Applicant: Provision of all necessary permits, licenses, authorizations, all customs clearances for relevant equipment and goods to comply with all Applicable Laws; Protection of existing structures in any existing Hospitality Areas inside the Venues and in existing exterior locations that are used for hospitality set-up purposes (including, without limitation, floor covering, any elevators used for hospitality set-up and dismantling, wall protection in passage areas, etc.); Any damages to these structures and facilities caused by its staff or that of its subcontractors (procedure for identifying and signing-off damages as and when they occur so as to facilitate the post-event Venue hand back procedure to be provided); Branding related waste management in compliance with any Applicable Laws and Venue procedures; All appropriate insurance cover, including third party liability, for damages to any Venue infrastructure; Compliance with all Applicable Laws relating to the delivery of the hospitality and/or branding Services; and Provision of adequate staffing and handling of all their respective accreditation needs, including, without limitation, employees of any sub-contractor(s). No artwork should be produced without prior approval of UEFA. Compliance with the UEFA processes when it comes to handling the validation of the artworks, the logistics of the deliveries for the set-up and dismantling and accreditations are an important aspect of the project that the Successful Applicant is expected to fulfill with the required level of professionalism and commitment. UEFA will be responsible for the following elements which are essential for the delivery of the Services: Provision of adequate and sufficient space for Hospitality Areas, free of charge; Organization of site visits; and Provision of adequate and sufficient storage space for the Successful Applicant. 28

8. SUPPLIER INFORMATION REQUIRED The Applicant is asked to provide the following information: Company form and ownership; References of the company of comparable performances in the last three years (including the name and contact details of the reference customer); References of the company contact person (main contact) of comparable performances of last three years; Number of employees; and Copies of its current professional indemnity and third party indemnity insurance, and any other insurance policies which the company has in place which may be relevant to the provision of the Services. Please note that the Successful Applicant will be required to obtain and maintain insurance coverage with a reputable insurer against and any all of its potential liabilities in connection with the provision of the Services in accordance with the provisions contained in the Deal Principles. 9. COST/BUDGET INFORMATION REQUIRED The completion of the Cost Chart and the submission of a detailed cost breakdown is an integral part of the Proposal to be provided. All costs submitted in the Proposal must be expressed in EURO. The Applicant is required to provide a detailed overview of any and all costs for the Services in their Proposal using the Cost Chart contained in Appendix 2. For the avoidance of doubt all prices shall include all additional costs anticipated in connection with their performance of the Services as described in the Proposal, and shall be properly and clearly identified. As displayed in the Cost Chart, all costs must be shown on a per head basis (calculated by the estimated guest numbers applicable to each Hospitality Area) as well as on a square meter, running meter or unit basis. The fees are to be presented per head for each Hospitality Area separately and should include any and all taxes excluding Value Added Tax (VAT). The pricing per head should be provided taking into account the range of numbers of potential guests as communicated in Section 6 of this RFP (TARGET GROUPS) and contained within the Cost Chart. Should any assumptions be made in the cost calculations, the Applicant is asked to clearly indicate them on the quote otherwise, any quote received will be treated as having been made with full knowledge of all requirements. The Proposal should contain as much detail as possible with regards to the requirements, not only in financial aspects but also in terms of the proposed materials to be used and sub-contractors, project management information, background of the staff working on the project and any other relevant information the Applicant considers appropriate to share with UEFA. 29

10. SUBMISSION OF PROPOSALS The Applicants are invited to submit their Proposals based on the information provided in this RFP, in both electronic and hard copy format. Applicants should send their full and complete Proposals to the following address: Hospitality UCL Final 2018 UEFA For the attention of: Romain Vez Route de Genève 46 1260 Nyon 2 Switzerland E-mail address: romain.vez@uefa.ch UEFA will not accept Proposals in any other form or by any other method. In order to be considered by UEFA, each Proposal must contain a signed copy of the Statement of Undertaking contained in Appendix 1. For any questions regarding the RFP, and to obtain a copy of the relevant appendices which are not attached to this PDF, please contact Romain Vez via e-mail: romain.vez@uefa.ch. Proposals must be received before passing of the deadline stipulated in the Timeline section of this document. For the avoidance of doubt, the deadline is: Wednesday, 31 October 2017 at 23:59 (CET). UEFA may contact Applicants for further information and/or invite selected Applicants to make a presentation at UEFA Headquarters in Nyon, Switzerland. The Proposals will be evaluated in accordance with the following (non-exhaustive) criteria: The creative and innovative capacity of the Applicant (as stated in Section 4 of this RFP), The competitiveness and transparency of the estimated costs (expressed in EURO, excluding VAT) for the provision of the Services (as stated in Section 4 of this RFP); Quality of the services offered; The acceptance of the Deal Principles contained at Section 11 of this RFP; Expertise of the Applicant company; The financial standing of the Applicant and/or the ability of the Applicant to fulfil the contractual commitments; The submission by the Applicant of the Statement of Undertaking attached at Appendix 1 of this RFP; Compliance with sustainability requirements and Proposals which enhance sustainability in accordance with the principles contained in Appendix 8; and The quality of the documentation received will also be a factor in the selection of the Successful Applicant. 30

UEFA shall notify the Successful Applicant(s) in writing. However, official appointment of the Successful Applicant(s) shall be subject to signature of the Agreement between the Successful Applicant(s) and UEFA. UEFA is not obliged to accept or evaluate any Proposal and for the sake of clarity, it is acknowledged and agreed by each Applicant that UEFA is not under any obligation to accept either the best (in terms of quality and/or financial terms) or the lowest Proposal. At any time UEFA may, in its discretion: Withdraw the RFP document; Amend the terms of the RFP document (and inform the Applicant accordingly); Issue a supplementary or replacement RFP document; Request written or verbal clarification of certain points or issues; Seek additional information from interested Applicants; and/or Negotiate with some or all of the interested Applicants. 11. DEAL PRINCIPLES The following table highlights the fundamental Deal Principles which UEFA requires the Successful Applicant to adhere to, and which will be included key terms of the Agreement which shall be provided by UEFA entered into with the Successful Applicant: SUBJECT Contractual parties Liability & Insurance DEAL PRINCIPLE UEFA may determine that certain rights and obligations in relation to the Services are granted, assigned or transferred to any of the UEFA Subsidiaries, including but not limited to the payment obligations and to be appointed as the contracting party. The Successful Applicant shall, in such cases, treat all references to UEFA contained in this ITT or any subsequent Agreement, to include any of the UEFA Subsidiaries as applicable. The following terms will be included in the Agreement executed with the Successful Applicant, and shall be non-negotiable. Applicants should only submit Proposals if they agree to and can comply with these terms: 1. The Successful Applicant shall obtain and maintain for the duration of the term of the Agreement appropriate insurance coverage in respect of its potential liabilities in connection with the agreement. Such insurance coverage shall contain an endorsement of the interest of UEFA and the Successful Applicant shall, if requested by UEFA, supply UEFA with a copy of the relevant insurance certificates. 2. The Successful Applicant shall provide the Services at its own risk and maintain and replace all elements of the Services as necessary. 31

3. The Successful Applicant shall defend, hold harmless and indemnify UEFA at all times from and against any and all claims, costs, proceedings, demands, damages, losses, expenses and liabilities (including legal expenses) suffered or incurred by UEFA resulting from a breach by the Successful Applicant (or the Successful Applicant s employees, agents and/or representatives) of any of the terms of the agreement for any reason whatsoever, including but not limited to: a. any claim by any third party (including any Commercial Partners, the clubs or governmental authority) of whatsoever kind or nature by or against UEFA (including UEFA s affiliates, licensees and assignees) arising from the provision of the Services; b. any breach or non-performance by the Successful Applicant of any provision of the agreement; c. any negligent act or omission of the Successful Applicant whether or not such claim arises during or after the term of the agreement; d. any failure by the Successful Applicant to secure, pay for and maintain any applications, permits and/or licenses; e. any claim, loss or damage arising from or in connection with the death or personal injury to any person caused by or in connection with the provision of the Services; and/or f. any failure by the Successful Applicant to provide the Services in the agreed and timely manner or perform the Services for any reason whatsoever. Applicable laws The Successful Applicant shall be responsible for compliance with any and all national and local applicable laws which relate to or may affect the provision of the Services. Consent, and licences permits The Successful Applicant shall obtain and pay for any and all consents and licences required in connection with the provision of the Services (including any fire, health, safety, security and technical requirements or regulations in the respective country where the Sites are located) and any inspections and/or tests required by any relevant authorities. Any such additional costs, if not know at the time of submission of the Proposal by the Applicant, will be reimbursed by UEFA, once agreed to in advance in writing, and on reception of relevant valid invoices. The Successful Applicant shall arrange and be responsible for all customs clearance, shipping documentation import duties if applicable, ATA carnets, 32

customs licenses and/or any other clearances necessary for the provision of the Services. Costs and Pricing For the purposes of this RFP, and as further detailed in Section 9 above, the Applicant shall complete the Cost Chart and provide a per head costs proposal based upon the anticipated guest numbers in respect of each Hospitality Area. The Applicant shall also provide the relevant figures in respect of running metres/m2/unit prices of any materials, as relevant. Following the provisional appointment of the Successful Applicant, and upon confirmation of the final layouts of the Hospitality Areas and confirmed guest numbers by UEFA, the Successful Applicant shall be expected to provide UEFA with an Initial Order which shall be a detailed breakdown of all materials and services due to be provided, together with technical specifications/dimensions/quantities and corresponding unit prices. Upon the approval of UEFA, the Initial Order shall be included into the Agreement and the amounts contained therein shall become the fees due and payable to the Successful Applicant. In the event that UEFA wishes to cancel any items contained in the Initial Order prior to their production, UEFA shall be entitled to do so and the fees contained in the Initial Order shall be reduced accordingly. In the event that any items have already been produced, UEFA shall be liable only for any actually incurred and unavoidable costs in respect thereof. In the event that UEFA wishes to make any orders for extra or additional items, the costs in respect of such additional orders shall, where possible, be calculated in accordance with the unit prices contained in the Initial Order. Open-book policy Insufficient Performance Termination The Successful Applicant agrees that the provision of the Services will be based on an open books basis in order to assess the actual costs paid or incurred by the Successful Applicant in respect of the Services provided. If the Successful Applicant s performance in respect of a specific part of the Services is not (in UEFA s reasonable opinion) of the highest industry standards in accordance with the terms of the agreement then UEFA may: request immediate remedy or rectification; request replacements; reduce the fees due to the Successful Applicant if remedy, rectification or replacement does not sufficiently solve the problem, or reduce the scope of the Services to exclude such sufficient part; or ultimately terminate the Agreement with the Successful Applicant. UEFA may terminate the Agreement with immediate effect by written notice to the Successful Applicant if: 33

the Successful Applicant s performance of the Services is, following the exhaustion of the process described in the insufficient performance clause, still considered not to be of the required standard; the Successful Applicant breaches any provision of the Agreement, which makes it unreasonable for UEFA to continue as agreed with the Successful Applicant; there is a substantial change in the ownership of the Successful Applicant which adversely affects the ability of the Successful Applicant to perform its obligations under the Agreement or which is detrimental to the legitimate interests of UEFA; or the Successful Applicant becomes bankrupt or insolvent or enters into liquidation (other than a voluntary liquidation for the purpose of reconstruction, amalgamation or similar reorganisation) or enters into any arrangement or composition with its creditors or any of them, or has a receiver or an administrator appointed over a portion or all of its property or assets. Governing Law The Agreement between UEFA and the Successful Applicant will be governed by Swiss law. Any dispute between the parties arising under or relating to the Agreement shall be submitted exclusively to the courts of Nyon, Switzerland. Announcements & Publicity The Successful Applicant shall not make, and shall ensure that none of its employees, agents or representatives make, any public statements or announcements regarding the existence of or terms of the Agreement, its association with UEFA and/or the UCL without the prior written consent of UEFA both as to the making of that statement and its content. The Successful Applicant acknowledges and agrees that neither it nor any of its affiliates shall have any right: either to associate it or themselves with UEFA and/or the UCL (including, without limitation, through the use of the materials or any Intellectual Property); or to use the materials in any manner whatsoever (including, without limitation, for the purposes of marketing its or their products or services) without the prior written consent of UEFA. Damage to Sites Intellectual Property The Successful Applicant shall take all necessary precautions to avoid any damage to any surfaces, infrastructure, facilities or pre-existing material at any of the Sites as a result of the performance of the Services. The Successful Applicant shall be responsible for all liabilities howsoever arising from any damage caused to any of the foregoing by its employees, agents, partners, subcontractors or suppliers. The Successful Applicant shall expressly acknowledge and agree that: 34

any and all rights (including Intellectual Property and/or rights of commercial exploitation) relating to UEFA and/or the UCL belong solely and exclusively to UEFA and the Successful Applicant agrees not to challenge UEFA s ownership thereof; and it shall not use trademarks or other Intellectual Property of or related to UEFA, the UCL or any other UEFA s events other than as permitted by UEFA strictly for the performance of the Services. The Successful Applicant shall not, by virtue of the Agreement or otherwise, obtain or claim any right, title or interest in or to any rights of Intellectual Property and/or commercial exploitation in connection with UEFA or the UCL. If and to the extent that the Successful Applicant acquires any such right, title or interest, pursuant to the Agreement or otherwise, the Successful Applicant: shall assign to UEFA any and all such intellectual property throughout the world, free of any third-party rights and for the full duration of such rights (including any and all renewals and extensions thereof throughout the world); and acknowledges and agrees that the benefit of all such rights will at all times accrue to and inure to the benefit of UEFA. Sustainability reporting The Successful Applicant shall perform the Services in accordance with the sustainability requirements as specified in the ten principles of the United Nations Global Compact (published at the time of this RFP at the link http://www.unglobalcompact.org/aboutthegc/thetenprinciples/index.html) and enhance sustainable solutions when providing the Services. The Successful Applicant shall, if requested by UEFA, deliver data on the Services provided for the Competitions, including the date required for a complete report based upon the Global Reporting Initiatives (GRI) guidelines (www.globalreporting.org). 12. LEGAL PROVISIONS 1. Nothing in this RFP, nor any communication made by UEFA or its representatives, agents or employees shall constitute a contract between UEFA and any Applicant, nor shall it be taken as constituting any representation that an Applicant will be appointed in accordance with this RFP or at all. 2. UEFA does not undertake to accept any Proposal submitted in response to this RFP and reserves the right to organise and/or re-package the Services in a different way. UEFA reserves the right to change any aspect of this RFP at any time or to issue an amended RFP for all or part of the Services. 3. The Applicants may be shortlisted and/or rejected by UEFA at any time and/or asked to clarify or resubmit any Proposal which fails to meet the requirements of UEFA as set out in this document. UEFA is under no obligation to give any reasons for any rejection or for any other decision made in 35

connection with this RFP or the Service provider selection process. UEFA reserves the right to enter into negotiations with one or more Applicants on such a basis as may be determined by UEFA at its sole discretion. 4. UEFA has taken all reasonable care to ensure that this RFP is accurate in all material respects. This RFP is provided solely by way of explanation of the services which UEFA intends to use and neither UEFA nor any of its representatives, agents or employees make any representation or warranty or accept any responsibilities for the accuracy or completeness of any of the information contained in this RFP; nor shall they be liable for any loss or damage suffered by any Applicants in reliance on this RFP or any subsequent communication. 5. The Applicant agrees that: a) it (and its officers, employees, agents and advisers) shall keep confidential the terms of this RFP and any information relating to affairs or business of UEFA which comes into its possession in relation to this RFP; b) it shall not disclose Confidential Information (or any parts of it) to any third party without the prior written consent of UEFA, which may be given or withheld in its absolute discretion (save, where required by law); c) it shall only be entitled to use Confidential Information for the purpose of this RFP; and d) it shall not discuss the financial terms of this RFP with rival Applicants. 6. By the submission of a Proposal, the Applicant warrants and represents to UEFA that: a) its expression of interest and all related elements of the Proposal do not infringe any third party rights; b) it owns all rights of any nature in the Proposals submitted; c) it shall not use any UEFA Intellectual Property except as permitted by UEFA; d) it shall not claim any association with UEFA or any UEFA competition in relation to its Proposals or otherwise; e) it will observe all statutory and competition-related provisions of UEFA, as well as specific instructions and all applicable national and international laws; f) it warrants to UEFA that the information contained in its Proposal shall not be false or misleading and that if, following submission of the Proposal, there is any change in the Applicants circumstances which may adversely affect such information, the Applicant shall promptly notify UEFA in writing setting out the relevant details in full; and g) it shall comply with these terms and conditions. 36

7. If UEFA considers that any Applicant is or is likely to be in breach of any of these terms and conditions, then UEFA shall (without prejudice to its rights and/or remedies arising under law) be entitled to withdraw from any co-operation with the Applicant without any requirement to give such Applicant notice and without any further liability to such Applicant. 8. The Applicant is responsible for all costs, expenses and liabilities incurred in the preparation of its Proposal, any responses to requests for further information by UEFA, meetings with UEFA and any negotiation with UEFA following receipt by UEFA of its Proposal (whether or not an Agreement is entered into with such Applicant). 9. The Applicant acknowledges that all Intellectual Property rights and all commercial rights in relation to UEFA s competitions including but not limited to their names, logos and trophies, remain the exclusive property of UEFA. 10. Once received by UEFA, each document submitted as part of a Proposal shall become the physical property of UEFA. Irrespective of whether any Proposal is successful or not, UEFA shall be entitled to use (free from any payment or restriction) all ideas, concepts, Proposals, recommendations or other materials (save for trademarks and copyrighted materials) contained in such Proposal or otherwise communicated to UEFA during the Service provider selection process. The Applicant waives and shall not make any claim against UEFA in respect of any use made by UEFA of any intellectual property or other similar rights relating to the ideas, concepts or any other materials (save for any trademarks or copyrighted materials of the Applicants) contained in their Proposals. 11. Applicants who have not been selected will be informed in writing by UEFA. UEFA shall not be obliged to give any reason for making any selection and/or rejection. 12. UEFA shall select the Applicant(s), whose Proposal(s) and subsequent presentations(s), in UEFA s sole opinion, most closely satisfy the scope of the task described. The Applicant(s) shall, however, be bound under all circumstances to the declaration of interest submitted. 13. The completion of the acceptance shall be subject to UEFA and the Successful Applicant signing an Agreement. Such Agreement shall contain the detailed terms and conditions of such appointment and, inter alia, include the Deal Principles contained at Section 11 of this RFP. By submitting a Proposal, the Applicant confirms that it is able to comply with all Deal Principles. 14. The Successful Applicant will immediately inform UEFA of any change in the ownership or senior management of the Successful Applicant. UEFA reserves the right to reallocate the award of any and all aspects of the Project if the ownership or senior management of the appointed Applicant changes. 15. Successful Applicants shall obtain and maintain appropriate insurances with regard to their own or sub-contracted staff, public liability as well as indemnities and warranties in regard to UEFA as more fully described in the Deal Principles contained at Section 11 of this RFP as part of the standard terms and conditions of the Agreement. 37

16. The Applicant is strictly prohibited from making any form of public announcement or statement relating directly or indirectly to this RFP, the Service provider selection process, UEFA, any UEFA competition and/or its Proposals (whether appointed or not) without the prior written consent of UEFA, which may be given or withheld in its absolute discretion. Each Applicant acknowledges and agrees that UEFA shall have the sole right to make any announcement in relation to this RFP, the Service provider selection process and the selection and/or appointment of any Applicant(s) (if at all). 17. Neither UEFA nor any of its representatives, agents or employees shall be responsible for any loss, damage, liability or expense that may be suffered or incurred in relation to this RFP and/or subsequent negotiations. The Applicant expressly waives any right of action it may have against UEFA with regards to the Service provider selection process. 18. The Applicant must provide confirmation that its Proposal for the provision of the Services complies with any and all applicable national and local laws. 19. UEFA may determine that certain rights and obligations in relation to the Services are granted, assigned or transferred to the UEFA Subsidiaries. The Successful Applicant shall, in such cases, treat all references to UEFA contained in this RFP or any Agreement, to include the UEFA Subsidiaries. 20. This RFP and all related documentation pertaining to the Proposals and Service provider selection process (including any contracts) shall be governed and interpreted in accordance with Swiss law without regard to choice of law principles. The exclusive place of jurisdiction shall be Nyon. 38

APPENDIX 1 - STATEMENT OF UNDERTAKING Name of company: Tax number: Address: insert Name of Company insert tax number insert Street Postal Code City Country referred to hereinafter as the Company, hereby expresses interest in participating in the service provider selection process for providing the branding & decoration services for the UEFA Champions League Final 2018 ( Services ), and undertakes that: 1. no information provided nor representations made to UEFA are false, inaccurate or misleading; 2. none of the Company s representatives or employees shall make any form of public announcement or statement relating directly or indirectly to UEFA and/or the Service provider selection process to any media without the prior written approval of UEFA and that any non-compliance will lead to the penalty of being held responsible for any damages caused; 3. it (and its officers, employees, agents and advisers) shall keep confidential the terms of this RFP and any information relating to affairs or business of UEFA which comes into its possession in relation to this RFP and/or the service provider selection process, it shall not disclose confidential information (or any parts of it) to any third party without the prior written consent of UEFA, which may be given or withheld in its absolute discretion (save, where required by law) and it shall only be entitled to use confidential information for the purpose of the service provider selection process. 4. all intellectual property and commercial rights in relation to UEFA, the RFP and/or the service provider selection process belong exclusively to UEFA; 5. it is capable of and shall comply with all legal provisions and the Deal Principles contained in the RFP or otherwise agreed in writing with UEFA; 6. UEFA shall not be held responsible for any costs, expenses and/or liabilities incurred in by the Company in the preparation and submission of the information and/or documentation in response to the RFP and/or any responses to requests for further information by UEFA; 7. any association with UEFA or its competitions and events in any manner whatsoever without UEFA s prior written approval is strictly prohibited; 8. UEFA shall not be required to invite the Company to participate in the service provider selection process and reserves the right to extend or limit the scope of the Services under the RFP due to any change of circumstances around the Final or otherwise. UEFA may decide to appoint more than one company to perform the Services or any parts thereof if following the evaluation of the Proposals received from the Applicants UEFA decides that it is in its best interest to do so; and 9. this Statement of Undertaking and any related documentation shall be governed by and construed in accordance with the substantive laws of Switzerland. The place of jurisdiction shall be Nyon, Switzerland. By submitting this Statement of Undertaking (where capitalised terms shall have the meaning as defined in the RFP, unless otherwise defined herein), I/we confirm that I/we have read and understood the foregoing terms and conditions issued by UEFA regarding the process for selection of a candidate(s) to provide the Services, and agree that the Company which I/we duly represent is bound by such terms and conditions. Signature: Name and Title: Date: Place: Official Stamp: 39

APPENDIX 2 COST CHART Please request a copy of this Excel sheet by emailing romain.vez@uefa.ch 40

APPENDIX 3 BRANDING TECHNICAL SHEET Please request a copy of this Excel sheet by emailing romain.vez@uefa.ch 41

APPENDIX 4 2D LOUNGE LAYOUT Example from the UCLF 2017 in Cardiff: 42

43

APPENDIX 5 3D LOOK & FEEL RENDERING Examples from previous finals: UCLF 2017 in Cardiff, UEFA Club entrance hall: UCLF 2016, VIP lounge: 44

APPENDIX 6 SPECIFICATIONS (BUFFETS, BARS, WELCOME DESKS, DIVIDERS) HOSP Area Total Amount of Buffet Elements Total Amount of Bar Elements Total Lenth of Branding Surface Length per Element Welcome desk with 2m backdrop Welcome desk with 4m backdrop Control desks (60cm x 60cm x 1m) Room breaking element/divider wall VIP 5 0 6 1,2 1 As marked on the map FINALISTS 20 6 31,2 1,2 2 As marked on the map CORPORATES - CELEBRATION 10 0 12 1,2 1 As marked on the map CORPORATES - RESTAURANT 0 0 0 1,2 1 CORPORATES - PLAYERS 14 15 34,8 1,2 1 CORPORATES - LEGENDS 10 6 19,2 1,2 1 CORPORATES - WINNERS 8 4 14,4 1,2 1 CORPORATES - TROPHY 8 6 16,8 1,2 1 CHAMPIONS VILLAGE ENTRANCE TENT 8 CHAMPIONS VILLAGE GARDEN AREA 44 12 67,2 1,2 CHAMPIONS VILLAGE - Sponsor 1 34 14 57,6 1,2 1 CHAMPIONS VILLAGE - Sponsor 2 23 11 40,8 1,2 1 CHAMPIONS VILLAGE - Sponsor 3 28 11 46,8 1,2 1 CHAMPIONS VILLAGE - Sponsor 4 7 3 12 1,2 1 CHAMPIONS VILLAGE - Sponsor 5 16 7 27,6 1,2 1 UEFA CLUB 73 30 123,6 1,2 1 Total: 11 4 8 Buffets specifications: 45

Bar specifications: 46

APPENDIX 7 BRAND MANUAL Please request access to UEFA s online platform by emailing: romain.vez@uefa.ch 47

APPENDIX 8 SUSTAINABILITY UEFA is committed to a sustainable development long-term strategy, ensuring that its business is conducted in a way that is environmentally sound, economically viable, and socially responsible. UEFA aims to encourage high standards of environmental and social performance amongst its suppliers and their supply chains, particularly in the organisation of UEFA events. As a result, UEFA requires that the Successful Applicant gives due regard to the following principles, extracted from the United Nations Global Compact (www.unglobalcompact.org), in connection with the products and services they supply: Human Rights: The Successful Applicant should support and respect the protection of internationally proclaimed human rights and make sure that they are not complicit in human rights abuses. Labour: The Successful Applicant should uphold the freedom of association and the effective recognition of the right to collective bargaining, the elimination of all forms of forced and compulsory labour, the effective abolition of child labour, and the elimination of discrimination in respect of employment and occupation. Environment: The Successful Applicant should support a precautionary approach to environmental challenges, undertake initiatives to promote greater environmental responsibility and encourage the development and diffusion of environmentally friendly technologies. Anti-Corruption: The Successful Applicant should work against corruption in all its forms, including extortion and bribery. The Successful Applicant also agrees to inform UEFA about: any demand or act when providing the Services that would not be consistent with these principles; and every initiative undertaken by the Successful Applicant aiming to promote and respect these principles. Moreover, all Applicants are required to present information regarding sustainable development strategy or initiatives regarding environmental protection and social responsibility already implemented within its organisation. Each UEFA event is organised with the following priorities: Optimise transport operations (general public, logistic and officials) to reduce carbon emissions; Enhance local employment (specifically in regions with high unemployment rate); Ensure optimal waste management through 3R strategy reduce, reuse, recycle in stadiums and venues; Reduce energy consumption and promote use of greener energies; Promote a responsible sourcing of products and services; Ensure accessibility of the event for disabled persons; Deploy anti-racism measures; and Implement a tobacco-free policy within stadia and venues. UEFA events may be evaluated through the Sustainable Development project by producing a one-yearto-go report before each event, and a complete reporting post-event based on the Global Reporting 48

Initiatives (GRI) Guidelines (www.globalreporting.org). In this regard, the Successful Applicant may be requested to deliver data on the service or products which it provides for an event. Applicants shall provide appropriate information setting out how they will comply with the above requirements and any sustainable requirements specific to their industry and services. Any additional item suggested by Applicants, in line with the current RFP and that could facilitate achieving these priorities during the event, will be taken into consideration by UEFA and be considered as important assets in the selection process. 49