HOSPITALITY INFORMATION
TOUR Championship 2017 Dear Partners, On behalf of our entire staff, we thank you for your support of the TOUR Championship! Just as The Coca-Cola Company and Southern Company have shown their support for the TOUR Championship and the Atlanta community and charities, your company has done the same by participating in this great event. Thanks to your support, the 2016 TOUR Championship made contributions over $2.2 million to charities, which primarily benefit the East Lake Foundation and The First Tee. Since 1998, the TOUR Championship has donated over $26 million to charity, both locally and nationwide. We hope to significantly increase our donations to our primary charities in 2017 and look forward to working closely with you, your company and your associates to grow several new charitable initiatives. Golf has proven to be an effective platform to promote a company s brand or services to an attractive audience of existing and potential clients. More than ever, we are committed to enhancing the platform that is the TOUR Championship, ensuring a successful week for you and your clients and a continued beneficial experience for all involved. We look forward to making this year s TOUR Championship a week to remember. Sincerely yours, Tom Clark Executive Director
Championship Staff Below are the names and email addresses of the TOUR Championship Staff. Please do not hesitate to reach out with any questions. We are here to ensure you and your guests have an enjoyable experience. Tom Clark Executive Director 404.370.8362 tomclark@pgatourhq.com Martin Stephenson Tournament Director 404.378.8687 martinstephenson@pgatourhq.com Allison Fillmore Senior Director of Sales 404.476.3334 allisonfillmore@pgatourhq.com Amanda Humer Sales Coordinator 404.370.8384 amandahumer@pgatourhq.com Geoff Hill Manager, Operations 404.370.8366 geoffhill@pgatourhq.com Kaitlyn Doe Tournament Services Manager 404.370.8383 kaitlyndoe@pgatourhq.com Max Price Operations Intern 404.476.3335 maxprice@pgatourhq.com Ashley Miller Tournament Services Intern 404.370.8365 ashleymiller@pgatourhq.com Tramayne Russell Sales Manager 404.370.8361 tramaynerussell@pgatourhq.com
TOURNAMENT OVERVIEW
Course Map *Course map subject to change. Visit tourchampionshiphospitality.com for updated maps.
It Ends Where It All Began The TOUR Championship welcomes fans from across the globe to experience not only the essence of Atlanta the culture, the food, the traditions but also the most elite field in golf on the hallowed grounds of East Lake Golf Club. The 30 best players on the planet return to the home turf of Atlanta hero and legendary golfer, Bobby Jones, to compete for the fame and fortune of the FedExCup. The 2017 TOUR Championship marks the 10 th anniversary of the PGA TOUR s season ending event and FedExCup Playoff Finale. The winner will claim 2,000 FedExCup points and take home the coveted TOUR Championship. Atlanta s love affair with golf began a century ago at the iconic East Lake Golf Club. The grounds boast the undeniable aura of being the first golf course in the city and the only course with the true claim to being the home of legendary golfer Bobby Jones. The Club is not only historic, but philanthropic as well with proceeds from operations $20 million to date playing a central role in the remarkable transformation of the surrounding East Lake Community. The TOUR Championship alone has generated more than $26 million for local Atlanta charities since the tournament has been hosted at East Lake Golf Club, primarily benefiting the East Lake Foundation and the First Tee.
Tournament Fact Sheet Date September 20-24, 2017 Tournament History: Site East Lake Golf Club Atlanta, GA Par/ Yardage 7,385 yards/par: 35-35=70 Architect/ Opened Designed, Tom Bendelow, 1908 Redesigned, Donald Ross, 1913 Restored, Rees Jones, 1994 Format Four-day, 72-hole stroke-play competition 30 players, no cut 2016 Event Winner Rory McIlroy, 268 (-12) 2017 Purse $8.75 million total purse; $1.575 million to the winner Charitable Proceeds The TOUR Championship has generated nearly $30 million for charities where it has been played including approximately $26 million for Atlanta-based charities, primarily the East Lake Foundation and The First Tee. Tournament Record 257 (-23), Tiger Woods, 2007 at East Lake GC Course Record 60 (-10), Zach Johnson, 2007, 3 rd round
TV Listing All television sets should be on the TOUR Championship during broadcast hours. At other times, the television sets may be on, but the volume MUST BE LOW. Thursday, September 21 Golf Channel 1-6pm Friday, September 22 Golf Channel 1-6pm Saturday, September 23 Golf Channel 12:30-2:30pm NBC 2:30-6:30pm Sunday, September 24 Golf Channel 12-1:30pm NBC 1:30-6pm
Schedule of Events Sunday, September 17 Course closed to public Monday, September 18 Course closed to public Practice Round for Professionals Atlanta Celebrates the TOUR Championship, College Football Hall of Fame, 7pm-11pm Tuesday, September 19 Course closed to public Practice Round for Professionals Executive Women's Day Presented by Delta Air Lines, East Lake Golf Club Ballroom, 9:30am-3:30pm Payne Stewart Award Ceremony, The Ritz-Carlton Downtown Wednesday, September 20 Gates open to public, 9:00 am Practice Round for Professionals Thursday, September 21 Gates open to public, 9:00 am Opening ceremony, 1st Tee, 10:30am-11:20am First Round Tee Times, 11:40am-2:00pm Golf Channel broadcast, 1pm-6pm Friday, September 22 Gates open to public, 9:00 am Second Round Tee Times, 11:40am-2:00pm Golf Channel Broadcast, 1pm-6pm Saturday, September 23 Gates open to public, 9:00 am Third Round Tee Times, 11:40am-2:00pm Golf Channel Broadcast, 12:30pm-2:30pm NBC Broadcast, 2:20-6:30pm Sunday, September 24 Gates open to public, 9:00 am Final Round Tee Times, 11:40am-2:00pm Golf Channel Broadcast, 12pm-1:30pm NBC Broadcast, 1:30pm-6pm Closing Ceremony, 18 Green, Immediately following play
POLICIES & PROCEDURES
Policies and Procedures Alcohol Policy Strict adherence to alcoholic beverage consumption laws will be enforced in all hospitality areas. Alcohol cannot be served to anyone younger than 21; proof of age will be required for anyone younger than 35. Only two drinks may be purchased at a time; spectators are not allowed to carry more than two drinks at any given time. Banner Policy Banners and signs are strictly prohibited on the outside of tent structures, chalets, or on any fencing. The tournament will provide standard signs for all hospitality venues. Banners may be placed on the inside back or side walls of private hospitality tents and must be approved by the tournament prior to placement. Giveaways Policy Due to security regulations, no backpacks, tote bags, frisbees or other projectiles may be distributed on course, but these make great gifts to distribute off property. Hospitality Access Policy Youth age 10 and younger are free of charge when accompanied by a properly credentialed adult, although hospitality venues are not well equipped for children s entertainment. Anyone older than 10 is required to have the appropriate credential and/or wristband for each hospitality area, i.e., The First Data Executive Club, Veranda Suite, etc. Inclement Weather Policy If inclement weather is in the vicinity, spectators will be advised on electronic scoreboards. Spectators are encouraged to return to their vehicles or ticketed hospitality venue when this warning is given. Please do not presume that play will be canceled if it rains. Please follow our website, Facebook and/or twitter feeds for the latest weather information. Smoking Policy All hospitality areas are non-smoking. Youth Policy Youth 18 and younger are admitted free of charge on grounds, including Clubhouse and ULTRA Club, Wednesday Sunday when accompanied by a properly credentialed adult.
Permitted and Prohibited Items All items are subject to search. You will be asked to return all unauthorized items to your car. Permitted Items A one gallon, clear, re-sealable plastic bag At the tournament s discretion, food may enter the tournament in a clear plastic bag not to exceed the size of a one-gallon, clear, resealable plastic bag Mobile phones, tablets, and PDAs MUST be on silent mode and adhere to TOURs Mobile Device Policy During practice rounds only: Still camera with lens smaller than 6 inches; no case Umbrellas without sleeve Medically necessary supplies, strollers, small diaper bags, plastic baby bottles, and other necessary baby supplies (infant must be with carrier); items subject to search Collapsible chairs without chair bags Binoculars without case Prohibited Items No bags larger than a small purse 6 x 6 including carrying cases, backpacks, camera bags or chair bags No clear plastic, vinyl, or other carry items larger than 12 x 6 x 12 No plastic, metal or glass cups, cans or containers of any kind except for medical or infant needs No computers or laptops unless approved by tournament prior to event No knives, firearms or weapons of any nature No video cameras (all week) No cameras (during competition rounds) No beverages (patrons may not bring in or exit with beverages) or coolers No posters, signs or banners All portable chairs must be removed from the course each night
Tournament Bag Policy
Admissions & Will Call Admissions Hours Wednesday Thursday Friday Saturday Sunday 9:00am-5:00pm 9:00am-6:30pm 9:00am-6:30pm 9:00am-6:30pm 9:00am-6:30pm Will Call Will Call is located at the main entrance and will be open during gate hours. Although we encourage companies to send tickets to their guests prior to the event, Will Call is available for last minute ticket pickup. Youth Admissions Youth 18 and younger are admitted free of charge on grounds, including Clubhouse and ULTRA Club, Wednesday Sunday when accompanied by a properly credentialed adult. Military Admissions The TOUR Championship invites all active duty, reserve and retired military and their dependents to the tournament with free admission. All military must bring printed vouchers and photo IDs to the main entrance. Veterans have the opportunity to purchase two (2) discounted tournament tickets. Visit www.tourchampionship.com to redeem military vouchers or purchase veteran tickets.
Parking Depending on your sponsorship, there are several parking lot options that require proper credentials and will be included in your hospitality package. VALET Lot 2 - Valet Lot 2 is located at the corner of Alston Drive and East Lake Drive. Guests will walk to the main entrance from Lot 2. Proper credentials are required. LOT P - Preferred parking is located at 755 Hank Aaron Dr. SE, Atlanta, GA 30315 (formerly Turner Field). Guests will be shuttled to the main entrance from Lot P. Proper credentials required. Public Parking - Public parking is located at 755 Hank Aaron Dr. SE, Atlanta, GA 30315 (formerly Turner Field) and is free. The Spectator Shuttle buses, for use by anyone attending the TOUR Championship, are in operation Wednesday - Sunday of tournament week. Shuttle Schedule DAY DATE GATES OPEN FIRST SHUTTLE PLAY ENDS LAST SHUTTLE Wednesday Sept 20 9:00 AM 8:45 AM 5:00 PM 6:00 PM Thursday Sept 21 9:00 AM 8:45 AM 6:00 PM 7:00 PM Friday Sept 22 9:00 AM 8:45 AM 6:00 PM 7:00 PM Saturday Sept 23 9:00 AM 8:45 AM 6:00 PM 7:00 PM Sunday Sept 24 9:00 AM 8:45 AM 6:00 PM 7:00 PM * Times are approximate. The last shuttle will leave East Lake Golf Club and return to Turner Field about one hour after play concludes for the day.
HOSPITALITY
Frequently Asked Questions Q: Can I purchase additional tickets and/or parking? A: Yes. For additional tickets and parking, contact Amanda Humer at 404.370.8384 or amandahumer@pgatourhq.com or your account representative. Q: Is my hospitality ticket good for the grounds? A: Yes. The ticket that admits you inside the gate and your hospitality venue is also valid on the grounds and for all public venues on site. Q: Do my guests need a ticket for practice round on Wednesday? A: Beginning Wednesday, September 20 - Sunday, September 25, all spectators must have a ticket to be granted access inside the gates and hospitality venues. Q: What is the best way to get items for use into my hospitality venue before the tournament? A: All items should be shipped to the tournament office no later than September 12. We will store and deliver the packages to your venue. We receive many items so it is important that EACH package is clearly labeled on the outside of each box with your company name. Q: Can I bring items/ boxes into the tournament during the week? A: No, any items larger than 6" x 6" x 6" will not be allowed inside the tournament. All items larger than 6" x 6" x 6" need to be delivered by September 12. Q: Can I bring my Laptop/ tablet into the tournament? A: Laptops must be approved PRIOR to the event. You will need an approved bag tag to be allowed entry with your laptop. Please contact Kaitlyn Doe at kaitlyndoe@pgatourhq.com or 404.370.8383 for inquiries. Q: Can I leave items inside my venue overnight during the championship? A: Items left in venues are your responsibility. The TOUR Championship is not responsible for items left in the venues. Q: What should I do with my personal/ company items after the event is over (Sunday September 24)? A: Any items you wish to have returned must be packaged and labeled before vacating your venue on Sunday September 24. Please ensure you have notified tournament staff that you will be leaving items to be picked up. *contact information below Q: Can children access the hospitality venue without a ticket? A: ALL children 10 and older require a hospitality venue ticket for access into hospitality venues. Children 18 years and younger do receive free entry on the grounds with a ticketed adult. Q: Who should I direct any questions/ concerns to before or during the event? A: Kaitlyn Doe Tournament Services Manager kaitlyndoe@pgatourhq.com 404.370.8383 Hospitality Fulfillment Questions Amanda Humer Sales Coordinator amandahumer@pgatourhq.com 404.370.8384 Ticket Questions
Corporate Shuttle/ Tickets Corporate Shuttle Information Due to the limited amount of parking available for the TOUR Championship, a convenient way to accommodate your guests is by utilizing a private shuttle. If you wish to bring your guests to the event via shuttle, you are required to have a Corporate Shuttle Pass. If a shuttle pass is not included in your hospitality package, please contact Kaitlyn Doe at kaitlyndoe@pgatourhq.com to request a pass (limited availability). Private Corporate Shuttles will all drop off and pick up at the corner of Alston Drive and East Lake Drive, directly next to the main entrance. Event Tickets and Badges Your event tickets and badges will be available by middle of August. If you would like to order additional tickets, please contact Amanda Humer at amandahumer@pgatourhq.com or 404.370.8384. Logos and Invitations As a corporate partner of the TOUR Championship, you are allowed to use the tournament mark ONLY as part of your sponsorship invitations or tournament materials. The TOUR Championship logo cannot be used for any advertising or promotional purposes. Please contact Kaitlyn Doe at kaitlyndoe@pgatourhq.com to request these logos. Shipping If you intend to utilize any giveaways, gifts or additional items in your venue, boxes must be delivered to the tournament prior to September 12. As the tournament receives many shipments leading up to the event, please be sure to address all shipments with the below information: FROM: Your Company Name Your Company Address Company City, State, ZIP TO: TOUR Championship ATTN: Kaitlyn Doe (Hold for Company Name) 2584 Alston Drive Atlanta, GA 30317
Hospitality Timeline August 11 Food & Beverage Contract, Approved Menu, Guaranteed Guest Count, and Linen Order are due to Levy Prom Catering August 14 Final day to order interior upgrades from Salem Sports, Inc. Final day to request upgraded floral arrangements with Heidi Snow Designs August 25 Final opportunity to order co-branded merchandise September 4 Final day to submit Corporate Shuttle Request form to tournament office Submit Shipment Delivery Form to tournament office Submit Hospitality Set-up Scheduling Form to tournament office Submit remaining balance to Levy Prom Catering September 12 All shipments to be delivered to tournament office by 5:00pm September 20 Last day to submit player forms for the TOUR Challenge All Amateur Competition All hospitality areas must be setup by 5:00pm September 20-24 TOURNAMENT WEEK September 23 All Post-Event Shipping Forms to be submitted to John Vail, Hospitality Logistics Chairman September 25 TOUR Challenge All Amateur Competition at East Lake Golf Club October 10 Last day to submit application for October 17 TOUR Cup Golf Outing October 17 Last day to submit application for October 24 TOUR Cup Golf Outing TOUR Cup Golf Outing #1 October 24 TOUR Cup Golf Outing #2 October 31 Last day to submit application for November 7 TOUR Cup Golf Outing November 7 TOUR Cup Golf Outing #3 *All forms listed above can be found on tourchampionshiphospitality.com
VENDORS
Catering Levy Prom will handle the hospitality catering for the TOUR Championship. They are responsible for all the food that is available on course, including the concession stands and all hospitality venues. For Dining Chalet and Executive Club Clients: Your menu has been preselected and can be viewed on the hospitality website. For Private Marquee and Veranda Suite Clients: Please visit the hospitality website to review your menu options. There are many menu items available and Levy Prom can help you with a pre-selected or customized menu. Carrie Dillon (information below) will contact you before the tournament to determine your food and beverage needs. You will also select your linen colors through Levy Prom catering. Carrie Dillon 484 Inwood Avenue Oakdale, MN 55128 Phone: 651-286-8800 Email: carriedillon@promcatering.com
Florist Heidi Snow creates all of the unique flower and landscape arrangements at the TOUR Championship. She will work closely with Levy Prom catering to carefully match floral arrangements to linen color and interior design of each venue. Included in your hospitality package are fresh-cut floral centerpieces and a buffet tribute for interior tables. If you would like to customize or upgrade the flowers provided in your package, please contact Heidi Snow (information below). All custom orders and upgrades must be submitted no later than August 14, 2017. Heidi Snow Phone: 314-210-5857 Email: heidiksnow@sbcglobal.net
Private Transportation Carey Meetings & Events, a division of Carey International, the worldwide leader in chauffeured transportation, is pleased to extend a valuable chauffeured transportation service to the PGA TOUR, PGA TOUR Partners, Title Sponsors and Corporate Hospitality during the TOUR Championship at East Lake Golf Club. Carey Worldwide Meetings & Events offers expertise in 480 cities and 75 countries providing world-class, single source professional transportation management, consulting, and services. Careys custom designed programs and fleet of chauffeured-driven sedans, limousines, vans, minibuses, and motor coaches ensure efficient, seamless, and cost-effective transportation solutions for your corporate spectators and guest. Careys goal is to become the Ground Transportation Consultant to your organization and its events. Their team of Meetings & Events transportation coordinators will consult with you in the early stages of the event planning process, learn your events specific needs and requirements, and design and implement a transportation service program. Some benefits and features of Careys Worldwide Meetings & Events programs include: Vendor Consistency: Carey can minimize congestion and confusion by serving as your one-stop shopping, full-service ground Transportation Company. They will handle all of your requirements and special transportation arrangements from the time of your initial reservation to receipt of Carey s consolidated billing statement. Designed Levels of Transportation Service: Tiered levels of transportation service for VIP s/executives, Corporate Guests, Staff, and General Public designed to provide the appropriate level of transportation service. World Class Service: Carey provides only the highest quality sedans, limousines, minibuses, vans, and motor coaches. Carey s chauffeurs are courteous, certified professionals who deliver local expertise in your event service area. Unmatched Golf Tournament Experience: Carey s five-year partnership with the PGA Tour provides our golf tournament clients special features not offered by other providers. Features may include special pickup and drop-off points, and credentials for our on-site managers and staff. Safety and Security: All chauffeurs complete the Carey Chauffeur Certification Program, the industry s only training program certified by the National Safety Council. In addition, all chauffeurs undergo thorough background investigations. Carey has also implemented an Advanced Defensive Driving and Safety Program. Accountability: Carey Meetings & Events On-Site Coordinators will assist you and your staff providing centralized control and accountability. If your company has an interest in discussing Transportation options at the TOUR Championship please contact: Michael McNeff Carey International Direct: 202-503-7729 E-mail: michael.mcneff@carey.com
Venue Upgrades Salem Sports, Inc. offers a wide variety of hospitality interior options if you are looking to customize your private venue (Veranda or Marquee Suites). These options include several pre-designed interior furniture packages, stunning bar packages, and interior signage packages. Each hospitality venue comes with a standard interior package of tables, chairs, and linens. If you wish to upgrade your Veranda or Marquee Suite, please contact Ric Swigert with Salem Sports for more information. Companies are allowed to bring in their own signage (ex. pop up banners, table skirts, etc.) as long as they are kept inside the hospitality venue and not visible from the exterior. Ric Swigert Salem Sports rswigert@sportsigns.com
Merchandise As a corporate partner of the event, you have the opportunity to purchase discounted merchandise products with the TOUR Championship logo or co-branded with your logo. As a hospitality client you receive 25% off suggested retail prices with logo and setup fees waived. Kerry Lecker with PGA TOUR Merchandising can assist you with ordering merchandise for your guests. Kerry Lecker Phone: 904-280-4889 kerrylecker@pgatourhq.com