24th Annual Pro Rodeo League of Women Luncheon and Style Show

NOVEMBER/DECEMBER 2011 The official newsletter of the Justin Cowboy Crisis Fund Cindy Schonholtz, Program Manager 101 Pro Rodeo Drive, Colorado Springs, CO 80919 24th Annual Pro Rodeo League of Women Luncheon and Style Show The hottest ticket in Las Vegas - after the Wrangler NFR, of course, is the Pro Rodeo League of Women Style Show & Luncheon. On December 8, 2011 at 11:00 a.m. 1000 women and a few brave men gather for a fun afternoon of fashion, food and prizes! Purple Cowboy Wine and Pendleton Whisky will supply some libations! The latest styles from Wrangler and Rockie will be showcased by models who are Wrangler NFR Contestants and wives. The amazing lunch is hosted by Michael & Paula Gaughan. Vendors from Cowboy Christmas, Country Christmas and Cowboy Marketplace show their support for the event by donating hundreds of fabulous drawing prizes. Silent and live auctions add excitement to the event! For the sixth year Martin Saddlery has teamed up with Sherry Cervi to donate a beautiful Sherry Cervi barrel saddle to help raise money for JCCF. Tickets are a $10 donation and can be purchased at the Martin Saddlery booth at Cowboy Christmas and at the luncheon. Tickets for the luncheon are available at the South Point box office and at the door. Thanks to all who sponsor and support this important fundraiser, which has raised more than $1 million to give injured rodeo professionals A Hand Up. Tickets are $40 and available at the South Point Casino Cage, at the PRCA booth at Cowboy Christmas and at the door. Photos: Top right: NFR Team Roper Ceasar de la Cruz gives out some t-shirts; middle right: Lindsay Rosser Sumpter shakes it on the runway; bottom right: Miss Rodeo America and Flint Rasmussen working hard to give away more than 220 prizes!!! 2 News and Notes 2 A Cowboy Says Thanks 2 Pendleton Golf Tournament 3 Timed Event Fundraiser 3 Crown Royal Riders Saddle Up for JCCF 5 Silent Auction 5 Wrangler NFR Bowling Tourney 6 JCCF/NFR Pins 7 Upcoming Events

NEWS AND NOTES The Red Desert Roundup Rodeo in Rock Springs, Wyoming continues to support JCCF through donating a portion of the proceeds from their benefit golf tournment, a $500 donation in 2011. The Tucson Rodeo Committee donated $1000 to the Justin Cowboy Crisis Fund continuing their years of committment to giving rodeo athletes a hand up. The Chris LeDoux Memorial Foundation has supported JCCF from inception. A recent $1000 donation will help keep Chris legacy alive by helping some of today s cowboys. The JCCF Blanket Group is a group of ladies who make handmade afghans for JCCF to distribute to those who need comfort and to use in fundraisers! Thanks Ladies! A Cowboy Says Thanks Dear JCCF, Just wanted to say a quick thank you for the assistance you have given me. I hope to be competing again in February or March. I don t know how I would have been able to heal and pay my bills without the Justin Cowboy Crisis Fund, I am not completely healed yet but getting stronger! If there is ever anything I can do for the Fund or to help please call me and let me know. Pendleton Golf Tourney Nets $7000 for JCCF A beautiful fall Oregon day set the stage for the annual Cowboy Memorial Golf Tournament held Sept. 12th in Pendleton, OR at the stunning Wildhorse Resort Golf Course. The tournament was established in 1990 in memory of plane crash victims Mike Currin, Dave P. Smith, David Bowen and Randy Dierlam, who died with pilot Bob Card on a rodeo trip to Alberta. The tournament has raised more than $100,000 for the Justin Cowboy Crisis Fund since its inception. The 2011 tourney raised $7000 under the leadership of Tournament Directors Kris Smith and Brian Currin. Fun was had by all during the four person scramble followed by a tasty lunch and great prizes. The winners walked away with beautiful Montana Silversmiths Buckles! Thanks to everyone in Pendleton who support this event and the memory of some great cowboys! Photos: Top: The Pendelton Roundup Court was on hand at the tourney, PRCA Cowboys Casey Colletti and Chet Johnson had the tough duty to pose with the girls; PRCA father and son duo Mickey and Josi Young had a great time at the tourney; the Wildhorse Resort Golf Course provides a beautiful backdrop for the tourney; The winning team was Nick Neddo, Nate Dick, BJ Winburn and Keith Quaempts. Lindsay and Mindy from the Pendleton Posse were on hand with the great Pendleton Whisky! Again, thank you, Kyle Calloway PRCA Steer Wrestler 2 The official newsletter of the Justin Cowboy Crisis Fund

Timed Event Cowboys Give Back in NE! The 5th Annual Justin Cowboy Crisis Fund Fundraiser, held in Mc- Cook, NE on November 5, 2011 was a success, raising over $2500 for the Justin Cowboy Crisis Fund. The Nokes Family in Nebraska started this event to give back to the JCCF. Garrett (pictured) Laura, Justen and Ashley Nokes work with father Rod Nokes to organize this event each year. Other PRCA Timed Event Cowboys that assist with the event include Chad VanCampen, Jule Hazen and Brady Hageman and his father Don. Garrett also wanted to acknowlege the great help of the Stec Family - Roger and Sherry and High School Rodeo athletes Tanner and Sadie who all worked hard throughout the event. This group represents rodeo athletes that have benefitted from the Justin Cowboy Crisis Fund and chosen to give back by organizing this yearly fundraiser supported by their families, friends and the McCook and surrounding communities! Garrett Nokes and all of the organizers of the event would like to thank the sponsors: Kiplinger Arena and Red Willow County Fairboard, and Cowboy Up Tack - Bob and Sharon Harvey. Thanks to all who make this yearly event a success! Crown Royal Riders Saddle Up for JCCf Crown Royal is proud to sponsor some of today s toughest professional cowboys. During the National Rodeo Finals, these riders called the Crown Royal Riders will not only be riding for the World Championship, but also for a good cause. Crown Royal will donate $2,000 to the Justin Cowboy Crisis Fund for every 90+ point performance by a member of the team. Cheer on the team: Bull Riders Wesley Silcox Steve Woolsey Cody Whitney Bareback Rider Tilden Hooper Last year Crown Royal donated $10,000 to the Justin Cowboy Crisis Fund via this fundraiser! The Crown Royal Riders thank Rodeo fans for their support and remind adults to please drink responsibly. The official newsletter of the Justin Cowboy Crisis Fund 3

Get this heavy duty Justin-WNFR Commemorative Gear Bag fr when you buy Justin boots during the holidays. With the purchase of select Justin footwear, while supplies last. A portion of the proceeds will be donated to the Justin Cowboy Crisis Fund..com Thanks to Justin Boots their continued support of thejccf!

PRCA CONVENTION SILENT AUCTION Those attending the PRCA Convention in Las Vegas on Novemberr 29 & 30 at the South Point Hotel will have the opportunity to support the Justin Cowboy Crisis Fund and bid on some spectacular donated items. Items listed as of November 8, 2011, subject to change. SPECIAL THANKS TO THOSE WHO DONATED TO THE AUCTION B&W Custom Truck Beds, Inc. - 10 - B&W Turnoverball Gooseneck Hitches Boyd Gaming - Coors 50th Anniversary Commemorative Horse Trailer/Cooler, autographed by 2009 Wrangler NFR contestants Bring Em on Home Cookbook - Cookbook autographed by 2010 Wrangler NFR contestants California Rodeo Salinas - Two tickets to the 102nd California Rodeo and a framed poster Charlie Daniels - Autographed fiddle and framed photo Cindy Schonholtz - Mini HD Flip Camera Coors - Neon Coors Rodeo sign Cowifornia - 3 single cowhide golf club head covers Doreen Snyder - Western quilts EquiMedic USA, Inc. - Large Trailering First Aid Kit JCCF Supporter - Western 5 piece bath set, If Cowgirls Rand the World sign, Cowgirl Smarts Books, autographed by author, BroncGirl makeup bag, spur door knocker, wall cross, western vintage bracelets and rings and steak knife set with decorative brands Jewelry for a Cause - 2 Western cuff bracelets Justin Brands - 1 Pair F/Q Ostrich Boots (his or her), gift certificate Kathy Show Equipment - headstall with JCCF logo silver Las Vegas Convention and Visitors Bureau - Two Taylormade golf bags Lazy J Rodeo Safety Equipment - Full Set of Roping Box Pads imprinted with Priefert and Lazy J logos Maggie Zinser - Scentsy Yukon gift basket Pendleton Round-Up Association - Pendleton Roundup money clip by Vogt Pendleton Whiskey - Pendleton Whiskey Series Drawings by Buck Taylor (2008-2011) Phoenix Performance - Velociti Helmet and Sportage Helmet PRCA - 2009 and 2008 Wrangler NFR Jackets PRCA - The Finals- 50 years of Wrangler NFR (hardback book), autographed by 2009 Wrangler NFR qualifiers and 2010 Buck Taylor NFR print, autographed by 2010 NFR contestants Prescott Frontier Days, Inc. - Prescott Frontier Days, Inc wool vest ProRodeo Hall of Fame Gift Shop - Cowboy vintage purse and wallet, PRCA Live the Ride hat and t- shirt, Spurs & Spoons Cookbook, Spurs & Spoons II, cowboy towel hook, neck tie by Rockmount Ranch Wear and Justin Boots rodeo wallet/checkbook cover RAM Rodeo - Retired Dodge Rodeo Pickup Man chaps Reno Rodeo - Framed 2011 Reno Rodeo poster and buckle San Antonio Stock Show & Rodeo - San Antonio Stock Show ladies gift package Shane Gordon - Framed Shane Gordon original western drawing Sisters Rodeo Association - 2010 Sisters Rodeo Poster with contestant autographs and rodeo jacket Spud Duvall - 2011 Wrangler NFR Jacket and 2011 Wrangler NFR South Point Vest Tate Stratton - autographed competition shirt/riding glove from the Wrangler NFR and signed photo Trevor Brazile autographed competition shirt, framed print and Relentless Hat by Bailey Hat Co. Tucson Rodeo Committee - Apparel from the 2011 La Fiesta de los Vaqueros Walt Garrison - Autographed football and framed photo Wendy Herman - JCCF Blankets- Handmade pink afghan blanket Wild Bill Hickok Rodeo - Wild Bill Hickok Rodeo Package: 1 buckle, 2 rodeo t-shirts, 1 cap and 2 rodeo tickets (above the chutes!), x2 Wrangler - George Strait autographed jacket, jean certificates and apparel The official newsletter of the Justin Cowboy Crisis Fund 5

LET S BOWL IN VEGAS!!! We re gonna get out of the rodeo arena and into the bowling center at the Gold Coast for a few hours of fun and support of kids and cowboys! The WNFR Celebrity Bowling Tournament to benefit Speedway Children s Charities and the Justin Cowboy Crisis Fund. The tournament will be held Saturday, Dec. 3, 2011 at the Gold Coast Casino and Hotel, with the first ball being rolled at Noon. The event will bring together rodeo and racing fans to bowl for charity and meet cowboys and cowgirls in town for the Wrangler National Finals Rodeo, as well as a variety of other new and well-known celebrities. Teams will compete for a variety of prizes, as well as bragging rights. Rodeo committees that field a team will be up for the committee trophy sponsored by Boyd Gaming! A silent auction and prize drawings will add to the festivities. Teaming up with the Justin Cowboy Crisis Fund to organize this fun event is Speedway Children s Charities (SCC). Making a difference in a child s life is the focus of Speedway Children s Charities. SCC strives to do this in collaboration with the non-profit organizations it supports nationwide. Individually, SCC s local chapters identify the needs of children in their communities and award grants to organizations that address them. Last December, the Las Vegas Chapter of Speedway Children s Charities granted $314,000 to 67 local children s causes during its annual grant distribution ceremony. BUY JCCF PINS AT PRCA BOOTH AT COWBOY CHRISTMAS The PRCA Booth, located front and center at Cowboy Christmas in the Las Vegas Convention Center, will once again be the place to purchase your collector s edition Wrangler National Finals Rodeo Pin. This is the 10th year that a special edition pin is on sale to benefit the Justin Cowboy Crisis Fund. The pins are available for a $5 donation to the JCCF. The PRCA booth is also your headquarters for free ProRodeo Sports News, Bring Em On Home Cookbook to benefit JCCF, PRCA Fan Club membership, The Finals NFR Book, ProRodeo Hall of Fame associate memberships and more. Come by and visit us at Cowboy Christmas! Karl Stressman PRCA Commissioner Randy Watson President & CEO, Justin Boots Tom Feller Justin Boots JCCF Board of Directors Walt Garrison Former Dallas Cowboy Nolan Ryan Baseball Hall of Famer Don Andrews Mobile Sportsmedicine Dr. J. Pat Evans, M.D. Justin Sportmedicine Gary Williams Tucson Rodeo Manager Charlie Daniels Recording Artist Bryan McDonald PRCA member Joe Shafer PRCA Chief Financial Officer Dale Woodard PRCA Member Jimmie Munroe WPRA President 6 The official newsletter of the Justin Cowboy Crisis Fund

JCCF CALENDAR OF EVENTS November 25 27, 2011. Mesquite, TX. 8th Annual Thanksgiving Rodeo School The 8th annual Thanksgiving rodeo school will take place at the Mesquite Rodeo Arena on November 25 through November 27, 2011 to benefit JCCF. Four Time National Finals Rodeo Bareback Qualifier Wes Stevenson will bring together some of the top PRCA bareback, saddle bronc and bull riders to offer this unique opportunity to those who wish to learn from the best! 2010 instructors include: Bareback: Will Lowe, Tom McFarland, Jeff Collins, Tilden Hooper, Chris Harris, Chuck Logue, Bob Logue, William Pitman, DV Fennell, Jared Smith and Eric Swenson - Saddle Bronc: Taos Muncy, Issac Diaz, Heith DeMoss, Cody DeMoss, Bradley Harter, Mike Outhier, Cody Taton and Ty Atchinson. Bull Riding: JW Harris, Douglas Duncan, DJ Domangue, Tate Stratton and Dave Samsel. Clay Collins and Travis Allen with provide cowboy protection instruction and Stace Smith and Jason Bottoms will be the Pick Up men. The Justin Sportsmedicine Team will be on hand and Bob Tallman will provide dinner on Saturday night! Cost to students $425, $100 deposit required - includes food and lodging. For more information: 214-415-9207 or email rodeoschool@hotmail.com or www.thanksgivingrodeo. org November 29-30, 2011. Las Vegas, NV PRCA Convention JCCF Silent Auction Make plans to bid on some fabulous items in the 4th Annual PRCA Convention Justin Cowboy Crisis Fund Silent Auction if you are attending the convention this year! The silent auction will begin on Tuesday, November 29 and the bidding will end on Wednesday, November 30 at 3:00 p.m. If you would like to donate items please ship items to the JCCF, 101 ProRodeo Drive, Colorado Springs, CO 80919 by November 1, 2010. For More information: Cindy Schonholtz at 719-440-7255 or jccfinfo@prorodeo.com Dec 2-3, 2011. Las Vegas, NV. Benny Binion s World Famous Bucking Horse and Bull Sale The 27th Annual Benny Binion s World Famous Bucking Horse and Bull Sale featuring $10,500 in prize money and is open to NIRA and PRCA Permit Holders will be held at the South Point Hotel, Casino and Spa. The two-day event also features the Permit Holder of the Year Challenge in which the top 5 Permit Holders from each roughstock event are invited to compete for various sponsor prizes and the Permit Holder of the Year buckle sponsored by RAM Rodeo. Past proceeds have benefitted the ProRodeo Hall of Fame, the Justin Cowboy Crisis Fund, a trio of college scholarships, and the PRCA Championship Rodeo Camp Series. Tickets available at the door or on the website below. For more information: www.wnfrbuckingstocksale.com December 3, 2011. Las Vegas, NV. Bob Tallman s WNFR Charity Bowling Tournament The Gold Coast Hotel and Casino will host this event which will pair cowboys and cowgirls from the 52nd Annual Wrangler National Finals Rodeo, as well as a variety of other celebrities with fans from around the country. Proceeds from the tournament will benefit Speedway Children s Charities and the Justin Cowboy Crisis Fund. Participants and teams will be joined by a celebrity to compete for a variety of prizes. A silent auction and raffle will add to the festivities. Registration starts at 11:00, introductions at 11:45 and bowling at noon. For more information: Paulette Anderson at 702-632-8242 or panderson@lvms.com December 8, 2011. Las Vegas, NV 24th Annual Pro Rodeo League of Women Luncheon & Fashion Show The South Point will once again host this event that has raised more than $1,000,000 for the Justin Cowboy Crisis Fund. NFR Contestants wife s model the latest in fashions from Wrangler and Rockie while more than 200 prizes are won by the attendees in drawings and a silent auction. Tickets $40, limited number of tables available for sale, luncheon starts at 11:00 a.m. For more information: Tracy Hedeman: thedeman@embarqmail.com or 817-676-1637 December 8-10, 2011. Las Vegas, NV 2010 Cowboy Reunion The Cowboy Reunion will once again bring together the past and present of rodeo to celebrate the sport. This year s host hotel is The Orleans. This unique event raises funds for the Justin Cowboy Crisis Fund and the Pro Rodeo Hall of Fame. This great event includes a cocktail party, silent and live auctions and door prizes. Orleans rate for rooms under the Cowboy Reunion code: 1COWC12 are $35 weeknight, and $75 weekends. For more information: Liz Kesler at 940-895-3747 or cowboyreunioninc@aol.com The official newsletter of the Justin Cowboy Crisis Fund 7

A hand up, not a hand out... 101 Pro Rodeo Drive Colorado Springs, CO 80919 Cindy Schonholtz, Program Manager Phone: 888-662-5223 Fax: 719-264-4994 Email: jccfinfo@prorodeo.com JUSTIN COWBOY CRISIS FUND With no guaranteed salaries or injured reserve provisions in the sport of rodeo, these professional athletes are often left with no place to turn when faced with serious, sidelining injuries and the accompanying financial hardship. Recognizing that serious injuries can be traumatic enough without the additional burden of financial worries, the Justin Boot Company formed a partnership with the Professional Rodeo Cowboys Association (PRCA) and the Women s Professional Rodeo Association (WPRA) in 1989 to establish the Justin Cowboy Crisis Fund (JCCF). The JCCF s premise is to lend a helping hand to professional rodeo athletes and their families in the event of catastrophic injuries. The fund fills the void of financial hardship when the inevitable serious injury interferes with the careers of those who have dedicated their lives to the sport. Assistance awards are based on the severity of injury, the number of dependents and the applicant s financial situation. The Fund also takes into consideration the individual s involvement in and/ or contribution to the sport of professional rodeo. Unique among today s numerous charitable organizations, the Justin Cowboy Crisis Fund stands above the rest by dedicating 100% of all contributions received for disbursement to eligible applicants. This uncommon practice for a charitable organization is made possible by the joint commitment of the Justin Boot Company and the PRCA, which underwrite all administrative costs associated with managing the JCCF, leaving all monies received through contributions (and as investment earnings) to serve their intended purpose. It s a hand up, not a hand out.