Foundational Branding Guidelines Foundational branding guidelines The elements of the National Geographic branding guidelines give the new sub-brand a distinctive and memorable look and feel, which capitalizes on National Geographic s high-profile and globally recognized brand and logo, and also ensures consistency in the application of the Cengage Learning identity to our communications. Read these guidelines carefully to understand how the National Geographic Learning logo, color palette, and typography work together with Cengage Learning s brand identity to express our position as the center of engagement and keep our branding clear and consistent across the organization and to our customers worldwide. NEW! Cengage Learning recently registered the Cengage Learning brand with the U.S. Patent and Trademark Office. This change carries many benefits for the business, but also means that our logos, which previously had a (TM) mark applied, will now carry the standard (R) symbol. Please be advised that a new set of logos has been posted to the Resource Center under Logo Files.
T c T s h h c J E R P Brand and Identity Guidelines Foundational Branding Guidelines Corporate logo The National Geographic Learning logo must always be co-branded with Cengage Learning or one of its co-brands (for instance, Wadsworth, Gale, or Heinle). To be used in the full-color version, the National Geographic Learning Cengage Learning logo must be placed on a white background. G A a r p Full-color (preferred) (PANTONE matching system or four-color process) A i N R a Yellow and black (two-color, PANTONE matching system or four-color process) Black (one-color) F P Yellow and white (two-color, PANTONE matching system or four-color process) White (one-color)
Foundational Branding Guidelines 1.03 Logo color variations There are only five approved color variations of our logos. Full-color (preferred) The full-color logo uses yellow, black, and six shades of blue on a white background. The full-color logo can be created using matching color (PANTONE), four-color process (CMYK), or RGB. Carefully follow all color specifications. To be used in the full-color version, the National Geographic Learning Cengage Learning logo must be placed on a white background. Research shows that the public strongly identifies the color yellow with National Geographic. Wherever possible, the Yellow Border Logo should be in color. Yellow and black Use the yellow and black logo only on backgrounds that provide sufficient contrast for the logo to be legible. Black Use the solid black logo for communications where color is not an option, like faxed documents. Yellow and white The yellow and white logo can only be reversed out of background colors that provide sufficient contrast for the logo to be legible. White The white logo can only be reversed out of background colors that provide sufficient contrast for the logo to be legible.
Foundational Branding Guidelines 1.04 Incorrect usage examples Using the National Geographic Learning part of the logo alone. (Please note exceptions for social media usage on pages 4.05-4.07.) Altering color of logo Using the logos with no separating line Changing logo orientation Using logo symbols alone Placing shadow behind logo Stretching or compressing logo Placing full-color logo on colored background Placing full-color logo on photograph or on patterned background
Foundational Branding Guidelines 1.08 Size and clear Minimum-size and clear- guidelines ensure that our logos maintain their visual impact and clarity wherever they are used. Minimum size Using our logos in very small sizes diminishes their legibility. Since our sub-brand logos vary in width, the minimum size for our logos is 0.25" (6.5mm) based on the height of the star symbol. Good to know For very select cases where the logo cannot physically be printed at least at the minimum recommended size (e.g., book spines), the one-color (black or white) or two-color (yellow and black, or yellow and white) logos may be used to help avoid registration issues. 0.25" (6.5mm) 0.25" (6.5mm) Actual minimum size (0.25") when printed at 100% Crowding the logos with text, images, or other graphics takes away from their visual strength. Always keep a generous clear around our logos. The minimum clear between a logo and any other element is equal to the height of the star symbol.
Foundational Branding Guidelines 1.13 Co-branding With or without band 0.375" 9.5mm Partner logo National Geographic Learning Cengage Learning often produces materials in collaboration with other partners. The partner logo may appear in addition to our logo on collateral. Take care that the partner logo appears equal to the National Geographic Learning Cengage Learning logo in size, color, and position, not larger or more prominent. Don t position the partner logo too close to our logo; always maintain as much clear as possible between the two logos. Area for optional color coding Partner logo It is preferred for the National Geographic Learning Cengage Learning logo to be positioned to the left, but it may also be positioned to the right if the partner's brand takes priority. The logos may appear in a band, but it is not a requirement. Refer to the Foundational Branding Guidelines (section 1) for guidance on logo use. Illustrations are not shown at actual size