We had 60 surveys returned, thank you to all who contributed. This exercise taken with other feedback tells us there are 3 key issues for Moate GC: 1. Member Retention; our existing members are our most important asset. It was good to see that 98% of respondents would recommend Moate GC to a friend. 2. Member Recruitment; this is the key to our future success. A 25% increase in membership would facilitate major progress. 3. Club Governance; to build on the good work already done, we must formulate a professional strategic/business plan. We need to clearly define roles and responsibilities throughout the Club and improve processes and systems. Survey Overview: While the overall feedback suggests most members are very satisfied with the current running of the club, the fact that over 100 suggestions were made indicates we have more to do. Looking at the rated questions: Positive responses were received in relation to course condition, communications, tee times and Restaurant quality and service. Lower ratings were given to changing rooms, shop value. (See Table on Page 5 for more detail on all ratings) We appreciate the time many of you took to include additional comments and suggestions. While we do not intend to list every suggestion in this document, rest assured that all comments are equally valid and will be discussed in turn by the appropriate committee. They covered a wide variety of topics including but not limited to: Clubhouse issues including general condition, stocking of shop & restaurant. Changing room facilities / swipe card entry. Reintroduction of bins on the course. New tee markers and flags. Reduced areas of rough / long grass. July 2015 Page 1 of 5
Course maintenance, layout, bunker care and redesign of some existing holes. Practice area improvements, including provision of a bunker. Car parking. Competitions formats, prizes and presentations. Junior golf section / Summer Camps. Team selection policy. Membership pricing structures. Societies. Fundraising and social events / Introductory evenings for newer members. Praise for volunteers work. A working air hose. Golf buggy maintenance. Public relations. If your suggestion does not appear under the above headings, please be assured that it has not been ignored. All suggestions have been documented and will be examined in the formulation of a Business Plan for the future development of Moate Golf Club. We will examine the full details of all responses and attempt to address opportunities & weaknesses identified. July 2015 Page 2 of 5
Specific suggestions implemented: Air hose is operational. All buggies are operational. Signs have been cleaned. Flowers and shrubs improvements on course and around Clubhouse. Significant improvements within the Clubhouse. (thanks to Trojan work from the ladies section for the last two) 13 hole Fun Friday (evening) competitions for ladies & gents. Builders Competition on Mondays for new handicaps and handicaps of 16 plus. Weekly time slots and competitions for Juniors. Steps taken to improve tidiness of Changing Rooms. Presentations will take place every 4 to 6 weeks, over the summer. Other Issues addressed: The suggestion to redesign certain holes was considered and preference can be seen with the pending changes to holes 8 and 9. Feedback on Shop choice and value levels and Restaurant variety and menu has been given to Michael and Padraig. One respondent suggested we should return to stocking the shop ourselves; it is a fact that we are financially better off with the current arrangement. We will not reintroduce bins on the course. This would result in very poor usage of our limited manpower resources. Players should continue to put rubbish in their bag and bin it at the Clubhouse. We will not eliminate all rough / long grass. It is an important feature of the course. July 2015 Page 3 of 5
The way forward.. With regard to funding - If we could increase our membership by just 25% we could cease fundraising altogether. A working group has been set up to address the various issues facing our Junior section. After all the young players of today are the full members of tomorrow. The Men s committee team selection policy is for the team manager to choose from appropriate players. Managers may hold trials if they wish. Next year we will accept and indeed invite expressions of interest in being a Team captain from non-committee members. One suggestion was: No Societies before 10 am. Societies represent a key source of revenue. Very few ever start before 10 am but if there is a large group and if it has no major impact on our member tee times / competitions then we will strive to facilitate everybody. Additional great to have facilities such as on course toilets, a practice bunker, additional seating and ball washers will be considered as and when finances allow. We have made moves to standardise our annual subscription rates in the last two years and that trend will continue. We will still offer Junior, Distance, Youth /Student rates and we may utilise Introductory offers where we see potential to boost long term membership. All players should keep up a good pace of play and call other groups through where appropriate. Course Rangers rota may be required and more volunteers would be welcome. Last Word: Thank you for your input, positive feedback and suggestions. If you require further insight into the results see the link on our website. July 2015 Page 4 of 5
There is fantastic commitment and wonderful work being done by full time staff and by our ever willing volunteers. We have achieved a lot to date and we have every right to be proud of Moate Golf Club. Overall breakdown: The questionnaire was presented in such a way that members could respond usually on a scale of 1 to 5. Using this scale, the results were analysed and are interpreted as outlined in the following Table (all % s are rounded to nearest %) Membership Category 87% - Full Members Gender 70% - Male, 30% Female Age Profile 91% - Over 45 years of Age Membership Duration 83% - More than 10 years Commute Time 89% - Less than 20 minutes Web Site 88% - Visit Website Weekly Facebook 54% - Visit Facebook Weekly BRS Online Booking System 71% - Use BRS Weekly 85% - Rate Communications in the Club above Communication Rating average Course Condition 85% - Rate Golf Course above average Ease of Tee Time 100% - Rate Tee Time availability above average Frequency Of Play (Winter) 78% - Play Once or Twice a week (Winter) Frequency Of Play (Summer) 98% - Play Once or Twice a week (Summer) Preferred Day 88% - Prefer Sat/Sun (Slight preference for Sunday) Preferred Time (W/E) 47% - Prefer Morning Tee Time Restaurant Service 93% - Rate Restaurant Service above average Restaurant Value 75% - Rate Restaurant Value above average Food Quality 93% - Rate Food Quality above average Changing Rooms 45% - Rate Changing Rooms above average Admin Service 75% - Rate Administration service above average Shop Service 73% - Rate Shop service above average Shop Value 41% - Rate Shop Value above average Overall Leadership 78% - Rate Leadership above average Social Events 42% - Attended Social events 90% - Who attended - rated enjoyment above Social Events (Enjoyment) average Recommend Moate 98% - Would recommend Moate as a Club Sense of Value (as a member) 90% - Rated Sense of Value above average 75% - Would prefer (accept?) increasing Sub rather Financial situation than more fundraising 30% - Indicated they would (or are) offering their Expertise Areas expertise July 2015 Page 5 of 5
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