Media Information 2017
EVERY DAY EVERY PLATFORM EVERY DIsCIPLINE EVERY RIDER ONE hundred and thirty two years on from its inception, Horse & Hound remains Britain s leading multi-platform equestrian brand, engaging with more than 2 million riders, enthusiasts and industry professionals every month. This on top of being internationally renowned and synonymous with serious, informed, in-depth equestrian journalism. Readers expect nothing less from Horse & Hound than intelligent comment from industry greats, accurate insight and behind-the-scenes access for which the brand is trusted and revered. Horse & Hound s magazine audience of professionals and keen, aspiring amateurs remain strongly engaged with our print product, while our website www.horseandhound.co.uk has grown exponentially over the past decade to serve these individuals as well as an even wider and more diverse audience. Our dedicated digital team, including social media specialists, ensure its continued development. The same can be said of our newsletters, which offer increasingly targeted reach. In short, through our many media platforms and experiences, Horse & Hound is able to offer its clients more varied content solutions than ever before and to reach more precisely the equestrian you want to talk to not to mention reaching them in greater numbers. We look forward to working with you in 2017, finding the best solutions to meet your marketing needs and helping you to build on your business s success. Sarah Jenkins Horse & Hound Content Director
EDITORIAL FEATURES 2017 EDITORIAL FEATURES 2017 JANUARY 5th Jan 12th Jan Liverpool and King George reports, plus festive hunting special Careers and education special 19th Jan Products special available on Beta stand 26th Jan FEBRUARY 2nd Feb 9th Feb Best of British, plus TB stallions special Competition feed, plus mares special New BETA products 16th Feb Insurance, riding holidays, plus rare breeds special 23rd Feb MARCH 2nd Mar 9th Mar Show guide Bumper issue Sport horse breeding I (pull out) Eventing special, Cheltenham preview, plus laminitis feature 16th Mar Showing special 23rd Mar Dressage special, plus Cheltenham report APRIL 6th Apr 13th Apr Sport horse breeding II (pull-out), World Cup report and Grand National preview Vet special (pull-out), plus Grand National and Blue Chip showjumping reports 20th Apr Competition clothing and transport, plus winter dressage champs report 27th Apr MAY 4th May 11th May Badminton preview and shopping vouchers Badminton form guide (pull-out), plus Kentucky eventing report Badminton report Bumper issue 18th May Windsor report, plus showing products 25th May JUNE 1st June Property special, plus saddlery and tack Summer management special 8th June Derby report, plus stabling and arenas 15th June Hickstead Derby preview, plus Bramham 22nd June Bolesworth report JUly 6th July Supplements, plus cobs special 13th July H&H Awards launch and transport special 20th July RIHS Preview, plus education & courses 27th July august 3rd Aug 10th Aug Safety (inc. helmets and body protectors) RIHS report Eventing Europeans preview, plus Gatcombe report 17th Aug Dressage and showjumping Europeans preview, plus stabling/arenas special 24th Aug Eventing Europeans report, plus Burghley preview and shopping vouchers 31st Aug Dressage and showjumping Europeans reports, plus Burghley form guide september 7th Sept Burghley report Bumper issue 14th Sept Rugs feature, plus H&H Awards nominations 21st Sept National dressage champs report october 5th Oct Winter show guide directory (pull-out) 12th Oct HOYS report Bumper issue plus feeding for winter 19th Oct Winter clothing, stabling and arenas 26th Oct Hunting special, plus transport november 2nd Nov Vet special (pull-out), National Hunt number and dogs feature 9th Nov H&H Awards report, plus the greatest equestrian counties 16th Nov Christmas gifts 23rd Nov Black Friday gift guide, plus point-to-point special 30th Nov Saddlery and tack special, free wall planner, plus heavy horse focus december 7th Dec Olympia preview 14th Dec Review of the year Bumper issue 21st Dec Olympia report 30th Mar Showjumping special 29th June Hickstead Derby and Royal Ascot reports 28th Sept HOYS preview, property special, plus natives 28th Dec New Year s resolutions and nostalgia special
BRITAIN S LEADING MULTI-PLATFORM EQUESTRIAN BRAND Reach more equestrian enthusiasts than ever before print 35,976 Magazine Weekly Circulation ABC total: 01 Jan 2015-31 Dec 2015 digital +12.7million Monthly Page impressions* +40K e-newsletter subscribers social 108,000 2,791 583,750 + 1 MILLION SOCIAL FOLLOWERS 171,000 Magazine Weekly Readership NRS Jul 2015 - Jun 2016 +2.1 million Monthly Unique users* +4.8 million Monthly Sessions* *Google Analytics for the month of August 2016 5,563 331,100 21,854
75% female ** 441 average yearly spend on feed per horse* 69% own either a horsebox and or trailer* 45 average age ** *H&H Reader survey 2015 **NRS Jul 2015 - Jun 2016 69% feed a supplement* Our Audience 3 horses owned on average per reader* 91% either own/share/loan a horse or pony* 66% social grade A,B,C1 ** Bespoke Campaigns for every BUDGET We offer a full, 360 degree business solution and will help you whatever your business objectives Options include: Full sponsorship & advertorial packages Experience days Unique sponsored bursaries Expert SEO management Bespoke video Guides, posters & maps Competitions Inserts Bespoke content creation Manage your social media platform Helping you to effectively target the equestrian consumer
awards Horse & Hound Awards In 2016, we hosted the inaugural Horse & Hound Awards, an event that allowed us to celebrate, showcase and enjoy all that is great in equestrianism, rewarding unsung heroes and championing success. We received more than 1,000 nominations and more than 27,000 votes were cast. On the night, 270 guests joined us to celebrate equestrianism s greatest achievements of the past year an event that was covered extensively across our media patforms. Be part of the 2017 Horse & Hound Awards Don t miss your chance to be involved in 2017 sponsor and position your brand at the heart of this fantastic event. DIGITAL RATES Mobile banner Leaderboard MPU Double MPU Skins Billboard Portrait 20cpm 25cpm 30cpm 40cpm 45cpm 50cpm 60cpm All rates exclude VAT SIZE SPECIFICATIONS DISPLAY BLEED TRIM TYPE AREA depth x width depth x width depth x width Double page spread* 296 x 406 mm 290 x 400 mm 264 x 378 mm Full page 296 x 206 mm 290 x 200 mm 264 x 178 mm Half page horizontal 149 x 206 mm 143 x 200 mm 130 x 178 mm Half page vertical 296 x 104 mm 290 x 98 mm 264 x 86 mm Quarter page horizontal 62 x 178 mm Quarter page square Eighth page 62 x 86 mm SUBScription copies *supplied as two separate pages FROM 50 PER 1,000 MECHANICAL INFORMATION If you require more information please contact: Chris Gozzett, Production Manager, H&H Ad Production, Time Inc. (UK) Ltd, Blue Fin Building, 110 Southwark Street, London SE1 OSU T: +44(0)203 148 2691 E: chris.gozzett@timeinc.com For digital specifications please visit: http://specle.net/uk/time-inc-uk/horse-and-hound-online DISPLAY RATES 130 x 86 mm IFC 4,927 OBC 4,927 IBC 4,624 Whole page 4,085 Half page 2,627 Quarter page 1,374 Eighth page 683 All rates exclude VAT INSERTS NEWSTAND COPIES Single sheet 38 4 8 sides 42 10 16 sides 45 18 24 sides 48 26 32 sides 50 classified rates Whole page 2,300 Half page 1,200 Quarter page 650 Eighth page 350 Single column cm 29 Property 25sccm Sits vacant 35sccm Fixtures 21sccm All rates exclude VAT
advertising contacts JUSTEEN JONES HEAD OF MARKET justeen.jones@timeinc.com Tel: 01622 861148 / 0800 316 5450 PAUL WARD HEAD OF MARKET paul.ward@timeinc.com Tel: 0800 316 5450 Time Inc. (UK) Ltd. Pinehurst 2, Pinehurst Road, Farnborough Business Park, Farnborough, Hampshire, GU14 7BF