Where Which type of Event Presentation works for different meetings and championships? Janne Åkerblom, SWE
Questions 1. Announcer? 2. OB-van visit? 3. DJ/music?
Where?
Which type of Event Presentation works for different meetings and championships?
Today: Different competitions The importance of entertainment
European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships Indoor competitions
First of all: Event presentation can make any competition better, more interesting and more understandable
Janne Åkerblom Event presentation Manager Consultant and lecturer in event presentation Announcer Agency leader and part-owner in an ad agency
Experience DN Galan Diamond League (1997 2011) XL-galan (indoor, 1997 2012) SWE FIN (1997 2012) European Team Championships 2011 European Championships 2006 European Indoor Championships 2013 Swedish Championships European Athletics IAAF Diamond League World Championships in Osaka 2007 9
My aim is to make athletics into the most entertaining sport whatsoever
9 different competitions
Every competition is unique
European Indoor Championships Type: Championship Arena: Indoor EP-area: Under the roof Days: 1+3 Announcers: 3+1 Per Victory Crona, Ceremonies Katharine Announcer Håkan Merry, Lidbo in position a special Christian area Olsson Languages: English + Swedish Screens: 1x4+3 Music: Custum made music and sound effects Mascot: - Victory Ceremonies: Yes in special VC-slots in the Göteborg Exhibition Hall TV: Yes Own camera: Yes Com. radios: 12 channels Opening/closing: Yes Pre show: Yes
Swedish Championships
Swedish Championships Type: Championship Arena: half filled EP-area: At the stand Days: 1+2,5 Announcers: 2+1 Languages: Swedish Screens: 1 Music: Rock-theme Mascot: Yes Victory Ceremonies: Yes at the arena TV: Yes Own camera: No Com. radios: 6 channels / 23 com. radios Opening/closing: Yes (opening) Pre show: Yes, 15 20 minutes
IAAF Diamond League
IAAF Diamond League Doha Type: 1 day gala Arena: Fully packed EP-area On the stand Days: 1 Announcers: 2 Languages: English and Arabic Screens: 1 Music: Arabic (event introductions), International (athlete s introduction) Mascot: Victory Ceremonies: No TV: Yes Own camera: No Com. radios: 3 channels / 10 com. radios Opening/closing: Yes (opening) Pre show: No
The largest cross country race in the world
Lidingöloppet Type: Cross country Arena/EP-area: 30 km / at the finish-area Days: 3 Announcers: 15 Languages: Swedish (English) Screens: 4 Music: Different (target groups) Mascot: Yes Victory Ceremonies: Yes TV: Yes, web Own camera: 5+2 Com. radios: 3 channels/ 15 com. radios Opening/closing: No Pre show: No LIDINGOLOPPET
The School Olympics
The Lidingö Olympics Type: School competition Arena/spectators: Class mates and familiys EP-area: Close to the photo-finish camera Days: 1 Announcers: 2 Languages: Swedish Screens: 0 Music: For the kids plus the use of school bells Mascot: Yes Victory Ceremonies: Yes TV: No Own camera: - Com. radios: 1 channel. 2 comradios Opening/closing: Yes opening Pre show: No
The Discipline of the Week
The Discipline of the Week Type: Club Competition EP-area: Close to the photo-finish camera Days: 1 2 hours Announcers: 1 Languages: Swedish Screens: 0 Music: Yes (start of the competition, introduction, during races, back ground) Mascot: No Victory Ceremonies: No TV: No Own camera: - Com. radios: 2 Opening/closing: No Pre show: No
The Summer Smile Type: Youth Competition EP-area: Close to the photo-finish camera Days: 1 Announcers: 2 Languages: Swedish Screens: 0 Music: Yes (theme: Summer songs) Mascot: Yes Victory Ceremonies: Yes TV: No Own camera: - Com. radios: 4 Opening/closing: No Pre show: No Henrik Hjelt, Swedish comedian
Malmö Games Type: Indoor Gala Arena/EP-area: Indoor/? Days: 1 Announcers: 2+1 Languages: Swedish and English Screens: Yes Music: Yes (theme: Fairytale?) Mascot: No Victory Ceremonies: Yes TV: Yes Own camera: Yes Com. radios:? Opening/closing: No Pre show:?
The European Junior Championships Type: Championship Arena/EP-area: At the stands Days: 4 Announcers: 4 Languages: English and Swedish Screens: 1 Music: Yes (theme:?????) Mascot: Yes Victory Ceremonies: Yes TV: YEs Own camera: Probably Com. radios:??? Opening/closing: Yes Pre show: Probably
The European Junior Championships European music Swedish music Eskilstuna music Sounds of Eskilstuna Sounds of Eskilstuna Zoo
Every competition is unique
The kind of event The shape of the arena The budget Your ambition The host broadcaster s demands The kind of emotions you want The numbers of spectators How innovate you want to be How familiar the spectators are to event presentation
Test new ideas in smaller competition
Event presentation: Athletics and Entertainment
Athletics Athletes Competitions Stadiums Rules and regulations Tradition Results Figures and stats Records Medals
Entertainment Show Emotions Happiness Atmosphere Excitement Market share TV-ratings TV-times Sponsors
And once again: Event presentation can make any competition better, more interesting and more understandable
That s all! 00000. Janne Åkerblom Athletainment Almvagen 3 181 60 Lidingö SWEDEN janne@blomquist.se +46 703 71 69 22 Skype: janneakerblomswe Twitter: @JanneAkerblom LinkedIn: linkedin.com/pub/janne akerblom/5/a09/543 FB: facebook.com/janne.aker blom
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Hej-hej!