Retail. Digital. Infinite Opportunity. Lori Mitchell-Keller Global General Manager, Consumer Industries January PDF Free Download

Retail. Digital. Infinite Opportunity. Lori Mitchell-Keller Global General Manager, Consumer Industries January 2016

Retail. Digital. Infinite Opportunity. Lori Mitchell-Keller Global General Manager, Consumer Industries December 2015

Digital changes everything Customers Competition The way you do business

Digital creates new opportunities

Time to reimagine your business

Reimagine Shopper engagement

Reimagine Shopper engagement Retail processes

Reimagine Shopper engagement Retail processes $ Business models

What s in the way?

Complexity

Complexity Money

Complexity Money Data

Workforce engagement Supplier collaboration Business networks Digital core SAP HANA Cloud Platform Assets and the Internet of Things SAP Cloud for Customer solution Customer experience Omnichannel SAP HANA platform

New Digital Customer Experiences The Marketing View The Customer s View The Store View 15

Wrist Insoles Shoes Pants User Name Marketing Manager Wearable Device Segment Management Insoles Shirts Wrist Pants on track Segment Analysis balls golf shoes devices women s clubs fashion Categories Wearable Device Pipeline 10.2 M 3x target Growth 13% Progress Current Quarter Promotions Manager Redeemed Offers National Last 30-days New Offers National Last 30-days In Process Offers National last 30-days Projected Offers National Last 30-days 125 M 4% 0 M 70k 7 M 1445 USD, Actual and Target Promotional Data Wearable Device Statistics Current New Devices Registered National Last 30-days Add-Ons Sourcing IoT Devices 8.2 M 1.2 K Actual Actual Actual

User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Suggest solution

User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: Steps recorded: Activity Duration: Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Last Activity: Golfer, Mia C002354 North Texas Casual Moderate 9/12/12 Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: 78% Steps recorded: 3000 9 8 7 6 5 4 3 South North texas Activity Duration: 1.2hours Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign 2 1 0 8:00 AM 9:00 AM Last Activity: 14.2days Golfer, Mia C002354 North Texas Casual Moderate 9/12/12 Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: 78% Steps recorded: 3050 9 8 7 6 5 4 3 South North texas Activity Duration: 1.2hours Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign 2 1 0 8:00 AM 9:00 AM 10:00 AM Last Activity: 14.2days Golfer, Mia C002354 North Texas Casual Moderate 9/12/12 Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: 79% Steps recorded: 3100 9 8 7 6 5 4 3 South North texas Activity Duration: 1.2hours Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign 2 1 0 8:00 AM 9:00 AM 10:00 AM 11:00 AM Last Activity: 14.2days Golfer, Mia C002354 North Texas Casual Moderate 9/12/12 Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: 79% Steps recorded: 3150 9 8 7 6 5 4 3 South North texas Activity Duration: 1.2hours Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign 2 1 0 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM Last Activity: 14.2days Golfer, Mia C002354 North Texas Casual Moderate 9/12/12 Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: 80% Steps recorded: 3200 11 10 9 8 7 6 5 4 3 2 1 0 8:00 AM9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM South North texas Activity Duration: 1.2hours Last Activity: 14.2days Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Golfer, Mia C002354 North Texas Casual Replace 9/12/12 Golf Insoles Now Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

User Name GENERAL INFORMATION TARGET GROUPS CAMPAIGN SOCIAL CONTACT AUTOMATION INTELLIGENCE IMPACT ANALYSIS TEAM Golf Insoles Active Mia Golfer C002 Texas 750.. Flower Coker Dr Mia.Gol 9402 Golf Insoles Smart Devices IoT

User Name Profile GENERAL INFORMATION TARGET GROUPS CAMPAIGN SOCIAL CONTACT AUTOMATION INTELLIGENCE IMPACT ANALYSIS TEAM Golf Insoles Active Golf Insoles Smart Devices Mia, Golfer Customer C002354 Customer Details Brand Preference: adidas Shoe Size: 7.5 us Width: Medium Color: White/Off White Golf Level: Casual Mia Golfer C002 Texas 750.. Flower Coker Handicap: Dr 20 Mia.Gol 9402 Golf Activity: Moderate Segments Golf Insoles Women 30+ Casual Added TARGET CAMPAIGNS Wearable Devices Women 30+ Casual Added Full Profile

User Name GENERAL INFORMATION TARGET GROUPS CAMPAIGN SOCIAL CONTACT AUTOMATION INTELLIGENCE IMPACT ANALYSIS TEAM Wearable Devices Fall 2015 Wearable Devices Fall 2015

User Name GENERAL INFORMATION TARGET GROUPS CAMPAIGN SOCIAL CONTACT AUTOMATION INTELLIGENCE IMPACT ANALYSIS TEAM Wearable Devices Golf Insoles Insole Offer Email Golf Insoles Insole Offer Email 1 Send Insole Offer Email 1 Opened Insole Offer Email 2 Send Insole Offer Email 2

User Name The Golf Shop Today Your Golf Shoes Need Replacing It My looks better as if half your and insoles me out need on the replacing, because course what the Smart a perfect Wear day! and Swing Sensor in your soles indicates extreme wear Special Offer on New Shoes and Insoles A Perfect Day on the Links Today Mia Posted a Photo golfing today at Country Club My better half and me out on the course what a perfect day! From: The Golf Shop To: Mia Golfer Your Golf Shoes Need Replacing September 16, 2015 12:00 pm Mia -- Your Smart Insoles are telling us Your Shoes are wearing out Right Now The Golf Shop is offering you, Mia, 20% off new shoes and smart insoles when you pick up your new shoes and insoles at the store. Buy anywhere, pick up in store and save. What could be better? PROMO CODE INSOLES Shop Mia s favorite Brands Hide

Home/Shoes/Womens/adidas REFINEMENTS Mia We ve selected products for you from your favorite brand MIA S PROFILE Brand Preference: adidas Shoe Size: 7.5 us Width: Medium Get the best discount here Schedule an in store appointment Continue Shopping Below Color: White/Off White Golf Level: Casual 3 products found Sort by: Relevance Handicap: 20 Golf Activity: Moderate adidas adipower TR Women's Golf Shoe - White/Silver $89.99 SHOP BY BRAND Item # 25437 ADD TO CART Adidas (20) adicross IV Women's Golf Shoe - White/Flash Pink Item # 83453 2014 SAP SE or an SAP affiliate company. All rights reserved. ADD Internal TO CART30 Callaway (4) adidas $79.99

Home/Shoes/Womens/adidas REFINEMENTS 3 products found Sort by: Relevance SHOP BY BRAND Adidas (20) Callaway (4) Ecco (20) FootJoy (29) Nike (23) Puma (6) Jane: Hello. Sandbaggers (1) Jane: How may I help you? Skechers (3) adidas adipower TR Women's Golf Shoe - White/Silver Item # 25437 adidas adicross IV Women's Golf Shoe - White/Flash Pink Item # 83453 adidas Response Light Women's Golf Shoe - White/Silver Item # 93857 ADD TO CART ADD TO CART ADD TO CART $89.99 $79.99 $69.99 more brands adidas $129.99 adizero Tour II Women's Golf Shoe 2014 SAP SE or an SAP affiliate company. All rights reserved. Item # 13756 Internal 31 SHOP BY SIZE

Home/Shoes/Womens/adidas REFINEMENTS 3 products found Sort by: Relevance SHOP BY BRAND Adidas (20) Callaway (4) Ecco (20) FootJoy (29) Nike (23) Puma (6) Mia: I am looking for new adidas golf shoes. I received a message that mine are wearing out? Jane: yes, I see your Smart insoles reported excess wear. Mia: I d like to buy some new shoes and re-order new insoles. And I d like to take advantage of the in-store price. Jane: I can help you with that. Let me show you a shoe that seems perfect for your profile Sandbaggers (1) Skechers (3) Mia: Sure Show it to me. more brands adidas adipower TR Women's Golf Shoe - White/Silver Item # 25437 adidas adicross IV Women's Golf Shoe - White/Flash Pink Item # 83453 adidas Response Light Women's Golf Shoe - White/Silver Item # 93857 adidas ADD TO CART ADD TO CART ADD TO CART adizero Tour II Women's Golf Shoe 2014 SAP SE or an SAP affiliate company. All rights reserved. Item # 13756 Internal 32 SHOP BY SIZE $89.99 $79.99 $69.99 $129.99

Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver Product Code 25437 User rating Performance Comfort Lifespan $89.99 Read the reviews Write a review QUANTITY 1 25 in stock White/Silver Overview: adidas adipower TR Women's Golf Shoe Synthetic upper with water resistant protection or powerful performance Cloudfoam insole provides ultra-light cushioning and comfort 6-spike thintech outsole with adiwear for long-lasting abrasion resistance and traction New tour performance last specifically-designed to be Size # ADD TO CART wider in the forefoot for improved fit, feel and comfort 2014 SAP SE or an SAP affiliate more company. All rights reserved. Internal 33

Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver Product Code 25437 User rating Performance Comfort Lifespan $89.99 $89.99 Read the reviews Write a review Jane: Since you have Smart Insoles, I ve checked with the supplier network, new Smart Insoles are available next Wednesday. Do you want to order them and set an appointment? Overview: Mia: Yes That would be great. End chat adidas adipower TR Women's Golf Shoe Synthetic upper with water resistant protection or powerful performance Jane: Here s an appointment window, so you can set it at a convenient time for you. cloudfoam insole provides ultra-light cushioning and comfort 6-spike thintech outsole with adiwear for long-lasting abrasion resistance and traction New tour performance last specifically-designed to be QUANTITY 1 25 in stock White/Silver Size # ADD TO CART wider in the forefoot for improved fit, feel and comfort 2014 SAP SE or an SAP affiliate more company. All rights reserved. Internal 34

Schedule an instore appointment Your Golf Shop Store $89.99 Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver Product Code 25437 User rating Performance Comfort Lifespan 14235 W. Main St. Flower Mound, Tx 75028 (940)312-2855 Hours: Mon-Sat: 6:00am - 10:00pm Sun: 8:00am - 8:00pm $89.99 Read the reviews Write a review Jane: Since you have Smart Insoles, I ve checked with the supplier network, new Smart Insoles are available next Wednesday. Do you want to order them and set an appointment? Overview: Mia: Yes That would be great. QUANTITY 1 25 in stock White/Silver Size # adidas adipower TR Women's Golf Shoe Synthetic upper with water resistant protection or ADD TO CART Jane: Here s an appointment window, powerful performance so you can set it at a convenient cloudfoam insole time provides ultra-light cushioning and for you. comfort Date: 6-spike thintech outsole with adiwear for long-lasting Mia: Thanks, Good-bye. abrasion resistance and traction Time: End chat New tour performance last specifically-designed to be wider in the forefoot for improved fit, feel and comfort Schedule It it! 2014 SAP SE or an SAP affiliate more company. All rights reserved. Internal 35

Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver Product Code 25437 $89.99 $89.99 Overview: User rating Performance Comfort Lifespan Appointment Scheduled X 14235 W. Main St. Flower Mound, Tx 75028 (940)312-2855 September 21, 2015 10:30 am adidas adipower TR Women's Golf Shoe Synthetic upper with water We resistant will text you protection the day of or the powerful performance appointment to remind you cloudfoam insole provides ultra-light cushioning and comfort 6-spike thintech outsole with adiwear for long-lasting abrasion resistance and traction New tour performance last specifically-designed to be QUANTITY 1 25 in stock White/Silver Size # ADD TO CART Write a review wider in the forefoot for improved fit, feel and comfort 2014 SAP SE or an SAP affiliate more company. All rights reserved. Internal 36 Read the reviews

Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver Product Code 25437 User rating Performance Comfort Lifespan $89.99 $89.99 Read the reviews Write a review QUANTITY 1 25 in stock White/Silver Overview: adidas adipower TR Women's Golf Shoe Synthetic upper with water resistant protection or powerful performance cloudfoam insole provides ultra-light cushioning and comfort 6-spike thintech outsole with adiwear for long-lasting abrasion resistance and traction New tour performance last specifically-designed to be Size # ADD TO CART wider in the forefoot for improved fit, feel and comfort 2014 SAP SE or an SAP affiliate more company. All rights reserved. Internal 37

Order before 6PM and get NEXT DAY DELIVERY YOUR CART CHECKOUT ITEM ITEM PRICE QUANTITY TOTAL adidas adipower TR Women's Golf Shoe - White/Silver Product Code 25437 $89.99 1 $89.99 Smart Stuff Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5. $29.99 Product Code 52341 $29.99 1 $29.99 Promo Code Enter promo code INSOLES Recommended Accessories Special Offer Select the In store pickup option and receive 20% off today SELECT AND RE-CALCULATE ORDER TOTALS subtotal Promotional discount subtotal * No taxes are included in CHECKOUT 2014 SAP SE or an SAP affiliate company. All rights reserved. the total Internal 38 $119.98 $119.98 ORDER TOTALS $119.98

Order before 6PM and get NEXT DAY DELIVERY YOUR CART CHECKOUT ITEM ITEM PRICE QUANTITY TOTAL adidas adipower TR Women's Golf Shoe - White/Silver Product Code 25437 $89.99 1 $89.99 Promo Code Mia Congratulations! Recommended Accessories Smart Stuff Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5. $29.99 Product Code 52341 You ve chosen the in store option You re getting 20% off your Special Offer entire store order today Enter promo code INSOLES Select the In store pickup option and receive 20% off today SELECT AND RE-CALCULATE $29.99 1 $29.99 ORDER TOTALS subtotal Promotional discount subtotal * No taxes are included in CHECKOUT 2014 SAP SE or an SAP affiliate company. All rights reserved. the total Internal 39 $119.98 $23.99 $95.99 ORDER TOTALS $95.99

User Password Log On Change Password

HOME LOGOUT Employee Name Jan Smith 53485 Role: sales Assistant NEW CUSTOMER 9:00 am 9:30 am 10:00 am Today s Schedule EXISTING CUSTOMER SEARCH 10:30 am Mia Golfer Order Pickup Insole Registration 11:00 am Charles Henry Club sizing 11:30 am Jen Sweeney Swing Lessons CUSTOMER APPOINTMENTS SHOP 12:00 pm Robert Stevens Order Pickup Insole Registration TASKS

HOME Employee Name Jan Smith 53485 Role: sales Assistant LOGOUT MIA GOLFER Update Profile Mia Golfer Customer: C0024235 Address: 1101 Coker Drive Flower Mound, tx, 75028 Email: mia.golfer@sap.com 30+ days History 1 to Pickup Orders Account ID Region Status Insole Wear Registration Date Order # CHARLES HENRY Golfer, Mia C0023 54 North Texas PAID Replace 9/12/12 28374659487 JEN SWEENEY

HOME Employee Name Jan Smith 53485 Role: sales Assistant LOGOUT MIA GOLFER CHARLES HENRY JEN SWEENEY Order Number: 28374659487 Mia Golfer Customer: C0024235 Address: 1101 Coker Drive Flower Mound, tx, 75028 Email: mia.golfer@sap.com Scan and Activate insoles Update Profile Product: adidas adipower TR Women's Golf Shoe Size: 7.5 us Width: Medium Color: White/Off White Quantity: 1 Customer OK Smart Stuff 30+ days History Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5 Quantity: 1 Customer OK 1 to Pickup Orders

HOME Employee Name Jan Smith 53485 Role: sales Assistant LOGOUT MIA GOLFER CHARLES HENRY JEN SWEENEY Order Number: 28374659487 Mia Golfer Customer: C0024235 Address: 1101 Coker Drive Flower Mound, tx, 75028 Email: mia.golfer@sap.com Registration Complete Congratulations Your new Insoles have been registered with our system, so we ll be able to notify you when your shoes need replacing again. Registration Confirmation: Scan and Activate insoles Product: adidas adipower TR Women's Golf Shoe Size: 7.5 us Width: Medium Color: White/Off White Quantity: 1 Customer OK Smart Stuff Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5 Quantity: 1 Customer OK

New Digital Customer Experiences The Customer s View The Marketing View The Store View

Customer receives smart cross-over offers Fulfill the order and manage logistics Determine product recommendations Source additional items Customer orders Send items for pickup/delivery Golf shoe sensor calls for replacement System determines optimum replacement point Customer pays Send promotion Register new equipment

Seize the digital advantage now Shopper engagement Retail processes $ Business models

To learn more about Digital Transformation for Retail Click here Retail. Digital. Infinite opportunity.