BOTSWANA NATIONAL OLYMPIC COMMITTEE Graphic Standards Manual

Mission Statement This is the graphic standards manual for the Botswana Olympic Committe. In this manual, you will find the brand logo, rules for its usage, as well as guidelines for all other aspects of the brand. This manual is also meant to convey the spirit of the brand identity, which is as follows: The Botswana National Olympic Committee (BNOC), incorporating Commonwealth Games Botswana, is an organisation with the mandate of facilitating the development of elite athletes for successful competition at the Olympic and Commonwealth Games. The BNOC is responsible for, inter alia, elite scholarship grants, training of coaches and administrators, athletes welfare and preparation of Team Botswana for major Games.

Color Guidelines These are the official selections for the main colors in the logo. When possible, it is preferable to use the Pantone color system. The CMYK system is the second choice. Pantone CMYK RGB Hex # Pantone Solid Uncoated C-67% M-13% Y-0% K-0% R-52 G-176 B-250 34B0E8 Pantone Solid Uncoated C-75% M-68% Y-67% K-90% R-0 G-0 B-0 000000 Pantone Solid Uncoated C-0% M-0% Y-0% K-0% R-255 G-255 B-255 FFFFFF

Fonts The font used for the 2014 in the logo is Gautami. This font shall be used for all text in the identity unless otherwise indicated (see below). It is recommended to use the same point size for the leading as the font. May need to be kerned. Aerial (25.1pt) Bold ABCDEFGHIJKLMNOPQRSTU- VWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() BOTSW ANA NATIONAL Kerning: 37pt Leading:18.29pt

Logos The space surrounding the logo is referred to as clear space This space indicates the recommended distance between the logo and any other graphic elements nearby. This is the clear space minimum. There may be a greater amount if it enhances the design. You can see it here on the full color version of the logo. LEFT EDGE OF LOGO RIGHT EDGE OF LOGO UPPER EDGE OF LOGO LOWER EDGE OF BLUE RING LOWER EDGE OF RINGS BOTSWANA NATIONAL LOWER EDGE OF LOGO Producing elite athletes RIGHT EDGE OF LOGO & OLYMPIC RINGS,TEXT =W =H W represents the width of the characters Botswna National Olympic Committe in the logo. H, on the other hand, represents the height of the logo elements. These measurements are to be used for the clear space for the horizontal and vertical sides of the logo respectively. The clear space begins at the defined edges of the logo and extends as far as W and H.

Logo Variations: This is the first chosen idea for the Botswana National Olympic Commitee logo. It features the initials BOTSWANA NATIONAL, the OLYM- PIC RINGS, a zebra head with stripes juxtaposed as the flames of the olympic torch and our national flag stripes as a complementary feature. The main avatar which is the zebra head juxtaposed as an olympic torch shows the dynamism and uniqueness of the logo on its own. BOTSWANA NATIONAL Reverses: ORIGINAL COLOR VERSION OF THE LOGO 1 This is the reverse version of the logo. This is to be used on black or other color backgrounds whenever possible. Producing elite athletes These are the two color reverse versions of the logo. To be used on black or other dark backgrounds if one of these colors is appropriate. Producing elite athletes

Logo Variations: This is the alternative to the chosen idea chosen idea,another look of the first idea,but more simpler for the Botswana National Olympic Commitee logo. It features the initials BOTSWANA NATIONAL, the OLYMPIC RINGS, a zebra head with stripes juxtaposed as the flames of the olympic torch and our national flag stripes as a complementary feature. The main avatar which is the zebra head juxtaposed as an olympic torch shows the dynamism and uniqueness of the logo on its own. BOTS WANA NATIONA L Producing elite athletes Reverses: ORIGINAL COLOR VERSION OF THE LOGO 2 This is the reverse version of the logo. This is to be used on black or other color backgrounds whenever possible. Producing elite athletes These are the two color reverse versions of the logo. To be used on black or other dark backgrounds if one of these colors is appropriate. Producing elite athletes Producing elite athletes

Logo Variations: This is the second chosen idea for the Botswana National Olympic Commitee logo. It features the initials BOTSWANA NATIONAL, the OLYMPIC RINGS, a zebra head with stripes juxtaposed in the map of Botswana. The main avatar which is the zebra head juxtaposed with the map symbolizes the dynamism and uniqueness of the logo on its own. BOTSW ANA NATIONA L Reverses: ORIGINAL COLOR VERSION OF THE LOGO 2 This is the reverse version of the logo. This is to be used on black or other color backgrounds whenever possible. Producing elite athletes These are the two color reverse versions of the logo. To be used on black or other dark backgrounds if one of these colors is appropriate. Producing elite athletes

Logo Variations: This is the third chosen idea for the Botswana National Olympic Commitee logo. It features the initials BOTSWANA NATIONAL, the OLYMPIC RINGS, a zebra head with stripes juxtaposed in the map of Botswana. The main avatar which is the zebra head juxtaposed with the map,this third choice is an upgrade of the second choice,with a more abstract addition to the second choice,all the logos have more of the same elements, being the zebra head. BOTS WANA NATIONA L Reverses: ORIGINAL COLOR VERSION OF THE LOGO 3 This is the reverse version of the logo. This is to be used on black or other color backgrounds whenever possible. Producing elite athletes These are the two color reverse versions of the logo. To be used on black or other dark backgrounds if one of these colors is appropriate. Producing elite athletes

What Not To Do With The Logo: Stretch Skew LOGO 1 Flip Rotate In any way.

What Not To Do With The Logo: Stretch Skew LOGO 2 Flip Rotate In any way.

What Not To Do With The Logo: Stretch Skew LOGO 3 Flip Rotate In any way.

What Not To Do With The Logo: Stretch Skew LOGO 3.1 Flip Rotate In any way.

Minimum size: There is no set maximum size for the logo; however, it should not be smaller than half an inch in width. At any smaller size, the detailing would no longer be legible. This rule may only be broken for small-scale renderings BOTS WANA NATIONA L BOTSW ANA NATIONA L OLYMPIC COMMITTE E BOTS WANA NATIONA L

Stationery: The standard stationary set uses a purple arc on the left side of the logo and listed information. The text is right justified and uses a loose leading. Specific font and leading point is noted. From here on, margins will be noted with orange arrows and black lines. All other design element locations will be noted with pink lines and arrows. Label 84 pt 114 pt 18 pt 18 pt 10/12 66 pt BOTS WANA NATIONA L BNOC Office Portion 121, 1st Flor, Unit 2.1 International Finance Park P/Bag 00180, Gaborone Botswana 9/9 85 pt Tel: +267 3918944 Fax: +267 3918907 www.bnoc.com 18 pt -18 pt 114 pt -18 pt 84 pt 18 pt 18 pt 10/12 66 pt BNOC Office Portion 121, 1st Flor, Unit 2.1 International Finance Park P/Bag 00180, Gaborone Botswana 9/9 85 pt Tel: +267 3918944 Fax: +267 3918907 www.bnoc.com 18 pt -18 pt -18 pt

Stationery: The standard stationary set uses a purple arc on the left side of the logo and listed information. The text is right justified and uses a loose leading. Specific font and leading point is noted. From here on, margins will be noted with orange arrows and black lines. All other design element locations will be noted with pink lines and arrows. Label 114 pt 18 pt 18 pt 84 pt 10/12 66 pt BOTSW ANA NATIONA L OLYMPIC COMMITTE E BNOC Office Portion 121, 1st Flor, Unit 2.1 International Finance Park P/Bag 00180, Gaborone Botswana 9/9 85 pt Tel: +267 3918944 Fax: +267 3918907 www.bnoc.com 18 pt -18 pt 114 pt -18 pt 18 pt 18 pt 84 pt 10/12 66 pt BOTS WANA NATIONA L BNOC Office Portion 121, 1st Flor, Unit 2.1 International Finance Park P/Bag 00180, Gaborone Botswana 9/9 85 pt Tel: +267 3918944 Fax: +267 3918907 www.bnoc.com 18 pt -18 pt -18 pt

Envelope: 123 pt 18 pt 98 pt 18 pt 11/11 100 pt BOTS WANA NATIONA L BNOC Office Portion 121, 1st Flor, Unit 2.1 International Finance Park P/Bag 00180, Gaborone Botswana 301 pt 12/12 96pt www.bnoc.com

Envelope: -186 pt -36 pt 36 pt 11/11 128 pt 11/11 124 pt BOTS WANA NATIONA L BNOC Office Portion 121, 1st Flor, Unit 2.1 International Finance Park P/Bag 00180, Gaborone Botswana 11/11 153 pt

Business cards: 18pt 18pt BOTS WANA NATIONA L -18pt -18pt 142pt K Kenosi BNOC Manager Phone: +267 35689 kkenosi@bnoc.bw Fax: +267 33333 BNOC Office Portion 121, 1st Flor, Unit 2.1 International Finance Park P/Bag 00180, Gaborone Botswana 10/10 60pt 10/11 101pt www.bnoc.com

Signage Vans The design for the van signage should be reminiscent of the advertising (using large pictures and the slogan). These vans are equipment transportation; thus the goal here is to make the audience feel as though they are as important to the athletes as the athletes equipment. BNOC Office BOTS WANA NATIONA L Portion 121, 1st Flor, Unit 2.1 International Finance Park P/Bag 00180, Gaborone Botswana www.bnoc.bw BOTSWA NA NATIONA L Portion 121, 1st Flor, Unit 2.1 International Finance Park P/Bag 00180, Gaborone Botswana www.bnoc.bw www.bnoc.bw www.bnoc.bw

Banners BOTS WANA NATIONA L BOTS WANA NATIONA L www.bnoc.bw www.bnoc.bw BOTS WANA NATIONA L www.bnoc.bw

Premises Signboards: BOTS WANA NATIONA L BNOC PORTION 121,IST FLOOR, UNIT 2.1 INTERNATIONAL FINANCE PARK P/BAG 00180,GABORONE, BOTSWANA TEL: 3918944 FAX: 3918907

T-shirts

Caps

Water bottles

Coffee mugs

Advertising In the advertising, we introduce the tagline Be Part of the Power. The goal of this tagline is to encourage people to take part in the energy of the Olympic Games at Sochi. This energy is created in the ads using dynamic imagery of athletes partaking in Olympic sports. The logo is included in white. Billboard This is a billboard design for the BNOC. The bright colors and motion in the image catch the viewer s attention. The message is solidified with the use of the tagline. All billboards are to be eye-catching with a clear message. BOTS WANA NATIONA L Producing Elite Athletes www.bnoc.bw

Print Ads The print ads are to be done in the same style as the billboards. However,since they can be seen close up and for an extended period of time, more information may be included; for example, the BNOC website. BOTSWANA NATIONAL Producing Elite Athletes www.bnoc.bw

Website The final feature of the Botswana National Olympic Committee brand identity is a website. With the website, we once again make use of a large, dynamic image, this time for the background. One also appears in the footer, along with the logo in white. The header features the logo in its full color version as well as the color arcs seen in the stationary set and brochure. These basic elements appear throughout the entire website. Home About UsN ewse vents Legacy Contact Us BNOC Events 2013 BNOC Ambasadors...ready to take Botswana abroad Olympics Team boot-camp on the way IOC please as spotlight shifts to BNOC Organizing Committe The International Olympic Committe (IOC) Coordination Commission for the Olympic Games on Friday praised the progress being made by the BNOC as Botswana gears up for the 2014 Olympic Games. sdgsdg ghhfdmknbhid ddsdviuasd sdgsdg ghhfdmknbhid ddsdviuasd sdgsdg ghhfdmknbhid ddsdviuasd sdgsdg ghhfdmknbhid ddsdviuasd sdgsdg ghhfdmknbhid ddsdviuasd sdgsdg ghhfdmknbhid ddsdviuasd sdgsdg ghhfdmknbhid ddsdviuasd. BNOC Office Portion 121, 1st Flor, Unit 2.1 International Finance Park P/Bag 00180, Gaborone Botswana Producing elite athletes Copyright 2013 All rights reserved Ultimately, Botswana National Olympic Committee is a brand that represents inner strength and power. Through dynamic imagery, it draws in an audience and encourages them to partake in the excitement of sports. These graphic standards enhance this and shall make the BNOC a success.

BOTSWANA NATIONAL Producing elite athletes

BOTS WANA NATIONA L Producing elite athletes

BOTSW ANA NATIONA L Producing elite athletes

Table of Contents Mission Statement...2 Colors...3 Text...4 Logos...5-7 Clear Space Rules...8 Variations: Reverses...9-12 What Not to Do...13-16 Minimum Size...17 Stationary/ Mailing Label...18-19 Envelope...20 Letterhead...21 Business Card...22 Advertisements...23 Corporate Branding Material...24-28 Print Ads...29 Vehicle Branding...30 Signage...31 Website...32