REPORT 3 Public version Motorcycle Riders Protective Equipment Based on the MotoGP World Championship 3 Foreword Questions Who we are What we did Season recap Championship Standings Nation Cup Brand s Distribution Investment and marketing strategy analysis Safety aspects Injury Locations Crash and Points Marketing efficiency Season 3
REPORT 3 Motorcycle Riders Protective Equipment Foreword The 3 MotoGP World Championship assigned victory to bike manufacturers and riders in three classes. Nobody talks about protective devices manufacturers. Dromo, in this report, has compiled the first Unofficial World Championship Standing for protective devices manufacturers, assigning the sum of points gathered from the respective riders in their respective classes. The report features an overall standing, a single class standing, and a Nation Cup, plus an analysis of brands market penetration, distribution of investments, center of costs, trying to find answers to the questions on the next page and many other interesting facts. It is with the Dromo s method, that Jarno Zaffelli examined public and official documents gathered from Dorna Sport S.L. and FIM to examine, assess and produce the nd version of this report, in an attempt to work on safety not only passively (designing the safest while most challenging sport venues) but also actively, giving insights to protective gears manufacturers, to help them to focus their investments and research&development teams in the best direction, raising the level of what safety means. 865 crashes in 3 FIM MotoGP World Championship were sustained by 4 riders (including wild cards and which was not officially recorded) have been analyzed. All crashes recorded in Official Sessions and Races are present, bearing in mind that all analysis are made on events reports, not including the injuries found in the days after the race. The present document has been produced in two versions: The Public version contains all information regarding the MotoGP s Protective Gear s Manufacturers Championship. All the information included in the Public Version may be reproduced citing the source as Jarno Zaffelli - studiodromo.it The full version is only intended for manufacturer s highlighting safety and marketing analysis on each brand compared to the others. It could be requested from single manufacturer s to Dromo at info@studiodromo.it. All the information found in the Full Version other than the one published in the Public version, are to be treated as CONFIDENTIAL and used only internally, nor publicly distributed, reproduced or divulged in any way. Jarno Zaffelli and Dromo are not affiliated to Dorna Sports S.L., FIM or any of the mentioned manufacturers. Every trademark included in this report, like p.e. FIM, Dorna, MotoGP, Moto, Moto3, and all manufacturers are registered from their respective owners, and used for editorial and/or scientific reasons. All the information are gathered from Public Official Dorna s sources regarding the 3 FIM MotoGP World Championship, elborated with Dromo Injury Surveillance Database, Dromo s riders database and DroCAS system. All the provided information are treated as is, and for discussion purposes only. Jarno Zaffelli and Dromo will not take any responsability of the published information.
REPORT 3 Motorcycle Riders Protective Equipment Questions the report answers These and many others, are the questions that found answers in the Motorcycle Riders Protective Equipment 3 - available upon request at info@studiodromo.it How many crashes did each single manufacturer sustain? What is the average crash ratio per rider in the season? In which body part have the MotoGP World Championship riders suffered most injuries? Which has been the manufacturer of leathers who has best protected their riders? What is the medicalization ratio based on leathers manufacturer and class? What is the brand with the highest confidence from their riders? What is the nation that is better represented in the Championship? 8 What brand earned more World Championship points per crash sustained? Which is the brand with the best riders? And which is the most popular brand among the riders? What was the brand with more successful riders in the MotoGP World Championship 3?...and many more Jarno Zaffelli - studiodromo.it - for discussion purposes only 3
REPORT 3 Motorcycle Riders Protective Equipment Dromo - Applied Italian Circuit Design Since, Jarno Zaffelli has worked as a circuit designer for motorsport circuits. In addition he works to improve fast sports. Motorcycling, car racing, downhill ski, all these sports benefited in some way of his skills, competence and efforts. Based in the heart of Italian Motor Valley, in Reggio Emilia, Dromo is an independent engineering company specialized in designing, assessing and delivering motorsport venues, following a method that starts from the analysis of what really happens everyday, developing a vision, and producing challenging, safe and sustainable motorsport venues. Termas de Rio Hondo, Mugello, Misano World Circuit, Imola, Varano, GoPro Motorplex, San Martino del Lago, Serres are some of the venues that trust Jarno Zaffelli to fullfill their needs. Termas de Rio Hondo - ARG Imola - ITA Misano - ITA Mugello - ITA Serres - GR San Martino del Lago - ITA GoPro Motorplex - USA Varano dè Melegari - ITA 4
REPORT 3 Motorcycle Riders Protective Equipment 3 Season Recap 5 brands in 3 classes have equipped 4 riders during the 3 season. is the most present manufacturer, supplying leathers to an impressive riders across all three classes (8%), while is second with 8 (5%) and 3rd with 4 (%). All the top 3 brands cover riders in all classes, although with different efforts, like we will see later. In this report only 5 riders (4% of total) where not recognized or had an unknown brand of leathers, in all cases, this was due to the fact that they were wild cards. 3 CLASSES 4 RIDERS % BRAND DISTRIBUTION 5 DIFFERENT SUIT MANUFACTURERS # GEOGRAPHICAL DISTRIBUTION 4SR KUSHITANI total races 8 Leathers manufacturers come from all over the world. 3 saw the participation of Swiss brand, Czech, Spanish, 3 French, Italian, Japanese, 3 Dutch, and North American brands, making this a truly international championship. Jarno Zaffelli - studiodromo.it - for discussion purposes only 5
REPORT 3 Motorcycle Riders Protective Equipment World Championship Overall standing All Classes The 3 MotoGP World Championship assigned victory to bike manufacturers and riders in all three classes. Nobody talks about protective devices' manufacturers. Dromo, in this report, decided to compile the first World Championship Standing for protective devices manufacturers, assigning the sum of points gathered from the respective riders in their respective classes. 56 7 4 375 345 33 87 75 49 96 69 ALPINESTARS - ITA DAINESE - ITA SPIDI - ITA FURYGAN - FRA - CH REVIT - ITA SCORPION - USA DANROW - ES IXON - FRA ARLEN NESS - USA DAMEN - NL 4SR - CZ 68 56 55 SPYKE - ITA VIRCOS - ITA 48 4 8 5 #N/D BERIK - ITA BLAUER - ITA BERING - FRA PSI - CZ REWIN - ITA RS-TAICHI - JAP KUSHITANI - JAP ACERBIS - ITA CLOVER - ITA HYOD - JAP MJK - NL In 3, 5 different brands competed to earn a total of 775 points. The 3 Protective Device's (Racing Suits) Manufacturer Overall standings is: st with 56 points nd with 7 points 3rd with 4 points 48 points were assigned to riders with unknown suit's brand, but even assigning every point to one of the Top 3 will not change the result. It is interesting to note that the Overall ranking reflects the MotoGP Class standing. 6 45 3 5 536 53 The 3 Overall Racing suits manufacturers Nation Cup, includes 8 different nations. The 3 Gold Medal it is won by Italy, with 536 points, Silver for France and Bronze for the Netherlands. 39 383 345 Italy points 536 France points 53 Netherlands points 39 75 I F NL USA CH E CZ #N/D JP Jarno Zaffelli - studiodromo.it - for discussion purposes only 73 48 6
REPORT 3 Motorcycle Riders Protective Equipment Distribution of Suit Manufacturers in MotoGP In MotoGP the most present brand was (,7%) then (7,%) followed by an ex-aequo Revit and (,3% riders each). Looking at points standing, it is clear that investment was more efficient (in terms of victories) because their supported riders earned more points than the others (4% of the points supporting 7,% of the riders). The ranking based on efficiency (Page 3) sees st, nd, and Revit 3rd CLASS BRANDS 6,7% 5 7,% Revit 3 Revit,3% 3,3% Arlen Ness Arlen Ness 6,9% # # 4SR 4SR Berik Berik Blauer Blauer Damen Damen Furygan Furygan PSI Spyke riders 9 PSI Spyke Jarno Zaffelli - studiodromo.it - for discussion purposes only 7
REPORT 3 Motorcycle Riders Protective Equipment World Championship Overall standing MotoGP The 3 MotoGP World Championship assigned victory to bike manufacturers and riders in all three classes. Dromo, in this report, decided to compile the first World Championship Standing for protective devices manufacturer's, assigning the sum of points gathered from the respective riders in respective classes. 8 6 4 33 56 4 4 5 3 ALPINESTARS DAINESE SPIDI REVIT SPYKE IXON BERIK ARLEN NESS BLAUER PSI FURYGAN In MotoGP 4 different brands competed to earn a total of 55 points. The 3 Protective Device's (Racing Suits) Manufacturer standings in MotoGP is: st with 8 points nd with 6 points 3rd with 4 points. point was assigned to rider with unknown suit's brand, but even assigning this point to one of the Top 3 will not change the result. Please note that brands without points are not listed. 5 5 The MotoGP Racing suits manufacturers Nation Cup, has only 5 different nations disputing for 55 points. The 3 Gold Medal is is won by Italy, with points, Silver for Netherlands and Bronze for France Italy points Netherlands points 33 France points 44 75 33 44 5 I NL F USA CZ #N/D Jarno Zaffelli - studiodromo.it - for discussion purposes only 8
REPORT 3 Motorcycle Riders Protective Equipment Distribution of Suit Manufacturers in Moto In Moto the most present brand was Danrow (7%) then (4,9%) followed by (,8%). Looking at points standing, it is clear that Scorpion's investment was much more efficient (in terms of victories) because their supported riders earned more points than the others (8% of the points supporting % of the riders). The ranking based on efficiency (Page 3) sees Scorpion st, Furygan nd, and 3rd CLASS BRANDS Danrow 8 Danrow 7,% 7 4,9% 6,8% 5,6% Furygan 4 Furygan 8,5% 4 8,5% Arlen Ness Arlen Ness 4,3% 4,3% Kushitani Kushitani 4,3% RS-Taichi RS-Taichi 4,3% # #,% Damen Damen,% Hyod Hyod,% Scorpion Vircos riders 47 Scorpion Vircos,%,% Jarno Zaffelli - studiodromo.it - for discussion purposes only 9
REPORT 3 3 Protective Device Manufacturer s World Championship Overall standing Moto The 3 MotoGP World Championship assigned victory to bike manufacturers and riders in all three classes. Dromo, in this report, decided to compile the first World Championship Standing for protective devices manufacturer's, assigning the sum of points gathered from the respective riders in respective classes. 466 48 393 37 87 77 66 76 6 55 9 SPIDI ALPINESTARS DAINESE FURYGAN SCORPION DANROW ARLEN NESS DAMEN VIRCOS IXON In Moto 4 different brands competed to earn a total of 38 points. The 3 Protective Device's (Racing Suits) Manufacturer standings in Moto is: st with 466 points nd with 48 points 3rd with 393 points No points were assigned to riders with unknown suit's brand. Please note that brands without points are not listed. 4 5 7 3 The Moto Racing suits manufacturers Nation Cup, has 7 different nations disputing for 38 points. The 3 Gold Medal is is won by Italy, with 3 points, Silver for France and Bronze for USA. Italy points 3 France points 39 USA points 63 35 39 63 77 66 6 I F USA CH E NL JP Jarno Zaffelli - studiodromo.it - for discussion purposes only
REPORT 3 Motorcycle Riders Protective Equipment Distribution of Suit Manufacturers in Moto3 In Moto3 the most present brand was (,8%) then (6,7%) followed by (,5%). Looking at points standing, it is clear that 's investment was more efficient (in terms of victories) because their supported riders earned more points than the others (% of the points supporting 8% of the riders). The ranking based on efficiency (Page 3) sees st, nd, and 3rd. CLASS BRANDS,8% 8 6,7% 6,5% 4 8,3% # 3 # 6,3% 3 6,3% Mjk Mjk 4,% Scorpion Scorpion 4,% 4SR 4SR,% Damen Damen,% Furygan Furygan,% PSI PSI,% Acerbis Acerbis,% Bering Bering,% Clover Clover,% Danrow Danrow,% Rewin RS-Taichi riders 48 Rewin,% RS-Taichi,% Jarno Zaffelli - studiodromo.it - for discussion purposes only
REPORT 3 Motorcycle Riders Protective Equipment World Championship Overall standing Moto3 The 3 MotoGP World Championship assigned victory to bike manufacturers and riders in all three classes. Dromo, in this report, decided to compile the first World Championship Standing for protective devices manufacturer's, assigning the sum of points gathered from the respective riders in respective classes. 76 64 54 68 89 68 47 9 8 8 DAINESE ALPINESTARS SPIDI SCORPION IXON 4SR # DANROW DAMEN BERING REWIN RS-TAICHI In Moto3 7 different brands competed to earn a total of 38 points. The 3 Protective Device's (Racing Suits) Manufacturer standings in Moto3 is: st, with 76 points, nd, with 64 points 3rd with 54 points. 47 points were assigned to riders with unknown suit's brand, but even assigning every point to one of the Top 3 will not change the result. Please note that brands without points are not listed. 5 5 88 68 The Moto3 Racing suits manufacturers Nation Cup, has 8 different nations disputing for 38 points. The 3 Gold Medal is is won by Italy, with 88 points, Silver for Switzerland and Bronze for USA. 97 68 Italy points 88 Switzerland points 68 USA points I CH USA F CZ #N/D E NL JP 47 9 8 Jarno Zaffelli - studiodromo.it - for discussion purposes only
REPORT 3 Motorcycle Riders Protective Equipment World Championship Brand efficiency presence/earned points In the graphs below, you can read the efficiency of every brand to earn points. It is the ratio between the brand distribution per class and the distribution of earned points. The higher than % means that the brand earned more points than the proportional distribution of his brand, so his riders were more competitive in average in respect to the ones from other manufacturers. 33% Scorpion 369% 64% Revit Spyke Berik Blauer 65% 47% 4% 6% 4% 6% 6% Furygan Damen Vircos 84% 6% 3% 9% % 9% 4SR Scorpion Danrow 3% 8% 6% 56% % 44% 37% 6% Arlen Ness % PSI 6% Furygan 3% Arlen Ness Danrow 4% 9% 87% 75% Damen 6% Bering 6% Rewin 4% RS-Taichi % Jarno Zaffelli - studiodromo.it - for discussion purposes only 3
via del Gattaglio 4 Reggio Emilia - Italy +39 335669985 jarno@studiodromo.it www.studiodromo.it jarnozaffelli @jarnozaffelli born in the