MEDIA KIT 2016 GOLFGUIDE - A DIVISION OF SYNERGY MEDIA, LLC. 884 SECOND STREET SANTA ROSA, CALIFORNIA GOLFGUIDE.NET
about us Golf Guide is a multimedia partner of golfers and golf businesses across the West Coast. Golf Guide exists to connect those who love golf with the places and things that golfers are passionate about. No matter if it s a golf vacation getaway, course recommendations or equipment reviews, Golf Guide introduces its readers to everything they need to feed their golfing appetite. Golf Guide began as a regional golf directory serving the Sonoma / Napa Wine Country in 1997. Since then, it has morphed into a golf facilitator that serves the needs of golf courses and businesses in California, Oregon, Nevada and beyond. By bringing together golfers and the courses and products they love, Golf Guide serves to joyously help them serve each other. What truly sets Golf Guide apart is that we are a local business, comprised of golfers that are passionate about the game and its associated products in our home here on the West Coast. Because of our locale and small size, Golf Guide gives all its partners the attention they deserve that allows them to thrive and grow. So if you re ready to start generating more buzz about your business and increase rounds played at your golf facility, then Golf Guide is the perfect way to differentiate your course from all the others while helping you achieve your businesses goals. GOLFGUIDE REACHES A DIVERSE AND AFFLUENT AUDIENCE using PRINT WEB events PODCASTS
Now in its 19th year of publishing the region s most informative and comprehensive resource for golfers, Golf Guide Magazine continues to serve as an exceptional promotional tool for golf courses and businesses. Golf Guide tells the huge local market of golf-lovers where to get their fix and what makes different golf courses worth a visit. Golf Guide Magazine is referred to again and again by an increasingly mobile and affluent group of golfers searching for their next great golf experience. Golf Guide Magazine is packed with information and features revolving around the region s golf courses to help our readers realize their golfing dreams. To ensure that every word and picture within its pages is accurate and relevant for the six months that each issue is circulated, Golf Guide Magazine features timeless content that golfers find valuable; including course reviews, recommendations, product reviews and a complete golf course directory for California, Nevada and Oregon. distribution & CIRCULATION Twice annually, 100,000 copies of Golf Guide Magazine are published and distributed to over 1,000 golf courses across California, Nevada and Oregon, ensuring its availability and presence at locations that golfers frequent. Golf Guide Magazine is also available free-of-charge at golf shops, driving ranges, hotels, concierge desks and visitor centers across California. With 100,000 copies of each issue being continuously circulated throughout the West Coast for six months at a time, it assures that your business gets the exposure it demands to be successful.
READER PROFILE Median Age 48.5 Median Household Income $108,000 Gender Male / Female 86% / 14% Education - Graduated College+ 58% Employment Status - Employed 86% Married / Domestic Partnership 76% Verified Readers (per issue) 98,576 Total Audience (per issue) 284,000 Play 10+ rounds per year 91% Own their primary residence 80% Own a second Home/Condo/Other 22% 76% plan on taking a golf trip in the next 12 months 44% take 2-3 golf trips per year 29% spend more than $2,000 on golf trips annually
The best CPM (cost per thousand impressions) in golf marketing Publication FC Full-Page Cost Circulation CPM GOLF Magazine $95,700 500,000 $191.40 Golf Digest $183,632 1,614,000 $113.50 NCGA Golf $8,200 150,000 $54.67 SCGA Fore $8,250 160,00 $51.56 Golf Guide $4,960 100,000 $49.60 display Advertising Rates Single Issue (6 months) Annual Rate Two Pages $7,700 $6,550 Single Page $4,960 $4,050 Half Page $2,730 $2,230 Quarter Page $1,640 $1,340 Directory Footer (1/5 page) $1,290 $1,080 PRIORTIY POSITIONS Back Cover $8,100 $7,050 Page 2 & 3 $6,950 $6,330 Inside Back Cover $6,580 $5,950 All rates are full-color and are commissionable at 16% to recognized agencies. Advertising invoices are due within 30 days of billing and are sent after the magazine is in the printing process. Upon request, billing can be divided equally over a six month run of the issue. Advertisers who secure frequency discounts by signing a contract, but fail to complete the contract within the agreed-upon timeframe, will be short-rated at the prevailing rate. print deadlines Issue Space Reservation Materials Due Fall-Winter September 2 September 9 Spring-Summer 2017 March 3 March 9
PRINT IS DEAD? THINK AGAIN MAGAZINES GETS RESULTS Today, the internet is the easiest way to search for information, but magazines remain the best way to absorb and retain information -Rob Wicker, VP of Marketing - Homes & Land Magazines produce a higher return on investment that any other media channel, including television, newspapers, radio or the internet. -Cross-media ROI study, Gfk Research MRI, reported by the International News Media Association Print drives online search. According to the Retail Advertising and Marketing Association, 47.2 percent of shoppers are likely to start an online search after viewing a magazine ad. -MediaBuyers Magazines rank as the No. 1 platform for advertisers to engage with affluent consumers. -Shullman Research Center, reported by Luxury Daily Testimonials from clients Golf Guide is one of the best regional golf publications in the industry. Their presentation, content and distribution is outstanding and certain to help courses build the reputation and business they are looking for. -Stephen T. Harker, President & CEO, Touchstone Golf The results from our ads in Golf Guide have been truly outstanding. -Roger Billings, General Manager, Chardonnay Golf Club
supplemental offerings GOLFGUIDE.NET All the information found in Golf Guide Magazine is also readily available at.net. Golfguide.net is among the most popular golf websites exclusively serving the West Coast today. Home to a rapidly growing subscriber base, the word is out that golfers can visit.net for more than just an informative directory of every golf course in California and its neighbors. Users may also secure an array of discounted golf certificates, affording them the opportunity to play golf for less, while giving them an incentive to visit new golf courses all over the West Coast. GOLFGUIDE.NET is currently undergoing a major renovation and will be debuting its new website in early summer 2017. Contact us for more details about how to take advantage of this exciting new service that promises to deliver the best online golf directory serving California. PODCAST A weekly show that highlights golf around the West Coast and commentary regarding the professional game. The Golf Guide Podcast delivers all the content and conversation found in print and online in an easily-consumable format for golfers-on-the-go who prefer to digest their information audibly. The Golf Guide podcast is available free of charge each and every week in the itunes store. Podcast advertising opportunities are now available, contact to learn more. EVENTS Throughout the year, Golf Guide hosts golf outings throughout the region where our readers can sample outstanding golf and mingle with the Golf Guide brain trust. These events are always amazing fun and they give our readers an opportunity to provide Golf Guide with valuable information regarding what golfers want. Golf Guide s events also present an outstanding opportunity for golf courses and brands to showcase their course and products to a targeted group of affluent, passionate golfers. Contact Golf Guide for more information.