Underwriting Package AMERICAN CANCER SOCIETY. American Cancer Society Mission Boomtown bash!

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AMERICAN CANCER SOCIETY American Cancer Society 2006 W. Kennedy Blvd. Tampa, Fl 33606 Contact Information: CBB.TPA@CANCER.ORG (Office) (813) 319-5904 (Fax) (813) 319-5953 2010 Cattle Barons Ball Executive Committee Casey Ellison Anthony Italiano Jimbo Woodroffe 2010 Committee Chairmen Lilly Ho-Pehling 2010 Underwriting Chairman 2010 Boomtown bash! Underwriting Package Judy Genshaft & Steve Greenbaum 2009 Honorary Chairmen Jeanne Marget 2009 Committee Chairman Gloria Giunta Founding Chairman / Ambassador 1998 2010 Les & Pam Muma 2008 Honorary Chairmen Rhea Law & Wayne Williams 2007 Honorary Chairmen John & Naida Ramil 2006 Honorary Chairmen Sam & Terri Ellison 2005 Honorary Chairmen American Cancer Society Mission The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service.

AMERICAN CANCER SOCIETY 2010 Cattle Barons Ball to benefit the American Cancer Society What: Fact Sheet It's getting to be that time of the year again! Brand your calendar for the 13th annual Cattle Barons' Ball, on March 6, 2010 at the Port of Tampa Cruise Terminal 6. Saddle up for a night to remember! Fantastic Grub, bellying up to the Saloon, two stepping, auctions and bodacious live entertainment, horse stampede, line dancing and much, much more! When: March 6, 2010 Grab your hat and dust off your boots, climb into your best western gear for the most enjoyable event this side of the Mississippi! It promises to bring you a "toe-tapping, knee-slapping, rip-roaring kick up your heels good time!" Where: Port of Tampa, Cruise Terminal 6 Why: In 1913, the five year survival rate was one in nine. In 1940, the survival rate grew to one in four. In the 1960 s, the cancer survival rate was up to one in three. Today, the cancer survival rate is 62% for all cancers. The American Cancer Society donates more money to cancer research that any other private, not for profit, nongovernment funder of cancer research in the United States. In 2009, ACS funded over 7 millions dollars in cancer research at Moffitt Cancer Center and USF. American Cancer Society has funded 42 Nobel Prize winners. With your donation, we can fund the 43rd. The American Cancer Society's Benjamin Mendick Hope Lodge is a short-term residential facility de signed to offer housing, counseling and referral services free of charge to any cancer patient who travels to the Tampa Bay area for treatment. This facility is fully funded by the American Cancer Society. Target Audience: Contact Us: Reaching Out to Cancer Kids (R.O.C.K.) Programs, includes R.O.C.K. Camp, R.O.C.K. families weekend, and college scholarships for kids with cancer. These programs are fully funded by the American Cancer Society. Help make a difference in these children s lives. Attendees include the top 10% of social, philanthropic, professional, business and community leaders. For more information please contact us at the Cattle Barons office (813) 319-5904 or CBB.TPA@Cancer.org

Underwriting Opportunity Index $50, 000 Underwriting Opportunity Legendary Baron Presenting Underwriter $35,000 Underwriting Opportunity Event Dinner & Venue Underwriter $25,000 Underwriting Opportunity R.O.C.K. Programs Hope Lodge $15,000 Underwriting Opportunity VIP Party Invitation Brochure Event Decor Ball Caps T-Shirts Butt Sketch $12,000 Underwriting Opportunity Eco Friendly Tote/Grocery Bags Videographer Digital Photos Sport Towel Wine Opener USB Flash Drive $10,000 Underwriting Opportunity Evening Program Hitchin Post (valet) Photographer Lighted Ice Cube Ice Bar Shot Glass Playing Cards Sunscreen Calendar Race Sponsor Margarita Glasses Entertainment $7,500 Underwriting Opportunity Specialty Party Volunteer Hospitality Limited Edition Bear Beverage Cups Liquor Lasso Popcorn Machine Calculator Letter Opener Mini Staple Swizzle Stick $5,000 Underwriting Opportunity Silent Auction Silent Auction Pens Gold Rush Banks Live Auction Paddles Honorariums/Memorials Registration Save the Date Cards Tape Measure Children s Quilt Coffee Mugs Chip Clips Koozie Horseshoes Ice Luge Luggage Tags Logo Pens The Golf Experience Memo Pads Margarita Machine Lint Rollers R.O.C.K. Photo Booth We cannot guarantee use of company colors for your logo 9/18/2009 9:10 AM

Legendary Baron Presenting Underwriter $50,000 30 Seats at the Cattle Barons Ball As the Presenting Underwriter you will be recognized for your philanthropy as a leader in the fight against cancer and for being the largest underwriter of the Ball. In appreciation, your name/company logo will be integrated into our Cattle Barons Ball 2010 logo. 2. Company name will be incorporated into the Cattle Barons Ball logo. For example, the American Cancer Society s Cattle Barons Ball Presented by your name/company 3. Company name will be included in all promotional materials including print and electronic media, posters, and event information 4. Prominent recognition in the Cattle Barons Ball invitation brochure mailed to 3,000 households and businesses 5. Prominent recognition in the Cattle Barons Ball evening program 6. CEO or designee invited to welcome guests at the CBB event 7. 30 special seats at Cattle Barons Ball 8. Special signage at your table 9. Recognition by emcee during the evening program 10. CEO or his/her designee will be invited to speak to other CEO s at our exclusive Barons Luncheon 11. Underwriting/sponsorship kick-off at your place of business if surroundings are conducive to this event 12. Invitation to the VIP party and all special events prior to the Cattle Barons Ball 13. Continuous name recognition at the event via power point presentation 14. Invitation to Barons Luncheon next year 15. The Distinguished Society Visionary Award for the American Cancer Society 16. Early cancer prevention and early detection training for your employees by our trained volunteers - time to be determined by you 17. Complimentary race entry at Cattle Barons Ball 18. Plaque for permanent posterity at the ACS Office 19. First right of refusal for this underwriting package level for next year 20. Invitation to the American Cancer Society s Volunteer Leadership Kick Off

Event Dinner & Venue Underwriter 35,000 20 Seats at the Cattle Barons Ball Event After a long trail ride to our venue for Cattle Barons, our guests will be hungry as cowboys & cowgirls! The fabulous dinner will be attended by all! 2. Company name will be listed in print media 3. Recognition in the Cattle Barons Ball invitation brochure mailed to 3,000 households and businesses 4. Recognition in the Cattle Barons Ball evening program 5. 20 seats at Cattle Barons Ball 6. Signage at all food stations 7. Signage at the entrance of the venue 8. Special signage at your table 9. Invitation to VIP party and all special events prior to Cattle Barons Ball 10. Continuous name recognition at the event via power point presentation 11. Invitation to Barons Luncheon next year 12. The Society Visionary Award from the American Cancer Society 13. Early cancer prevention and early detection training for your employees by our trained volunteers - time to be determined by you 14. Complimentary Race Entry 15. First right of refusal for this underwriting package level for next year

Underwriting Opportunity $25,000 10 Seats at the Cattle Barons Ball Event ~Choose One~ 2. Recognition in the Cattle Barons Ball invitation brochure mailed to 3,000 households and businesses 3. Recognition in the Cattle Barons Ball evening program 4. 10 seats at Cattle Barons Ball 5. Special signage at your table 6. Invitations to the VIP party and all specialty events prior to Cattle Barons Ball 7. Continuous name recognition at the event via power point presentation 8. Invitation to Barons Luncheon next year 9. The Society Visionary Award from the American Cancer Society 10. Early cancer prevention and early detection training for your employees by our trained volunteers - time to be determined by you 11. Complimentary race entry 12. First right of refusal for this underwriting package level for next year R.O.C.K. Programs As Underwriter of the outstanding Program, you/your company will be the first one to donate to ensure that the children in our community diagnosed with cancer will have the opportunity to attend camp, apply for a scholarship, have their family attend a R.O.C.K. family weekend or have your donation go towards funding a researcher working on finding a cure. At Cattle Barons you will be listed as the Underwriter of R.O.C.K. Programs during our call to action. Our donors will be asked to contribute a minimum of $1,000 during this emotional giving time. Hope Lodge It takes over ONE MILLION dollars of donated funds to run our American Cancer Society s Hope Lodge. Hope Lodge is a home away from home for cancer patients & a caregiver during active treatment for cancer in our community. Please help us fund this program by planting the seeds so we may watch the funding grow. At our Cattle Barons Ball, donors will be asked to contribute $1,000 dollars to help defray the costs of a week at our facility.

$15,000 8 Seats at the Cattle Barons Ball Event 2. Recognition in the Cattle Barons Ball invitation brochure mailed to 3,000 households and businesses 3. Recognition in the Cattle Barons Ball evening program 4. 8 seats at Cattle Barons Ball 5. Special signage at your table 6. Invitations to the VIP party and all specialty events prior to Cattle Barons Ball 7. Continuous name recognition at the event via power point presentation 8. Invitation to Barons Luncheon next year 9. The Society Visionary Award from the American Cancer Society 10. First right of refusal for this underwriting item for next year VIP Party Be the host of this very special private party for our honored guests and major contributors. In addition to the benefits listed, your name and logo will be prominently displayed at the VIP Party and on the VIP Party Invitation. VIP guests will have the opportunity to preview the Live and Silent Auction items. Your name/ logo will appear on the beverage napkins. Cattle Barons T-Shirt Underwrite our Cattle Barons Ball T-Shirt and you will find sightings of this T-Shirts nationally on the beach, at sports events and sometimes in your own backyard. A T-shirt will be in each saddlebag as a gift. Ball Cap As the Underwriter of our Cattle Barons Ball Caps, imagine the possibility of keeping the sun out of our guest eyes. No matter which way you wear it, your logo will be on displayed on one of the hottest items. Ball Caps will be given as a party favor in our saddlebag. Invitation Brochure By underwriting this beautiful printed piece you will receive prominent recognition in the Invitation Brochure mailed to over 3,000 homes and businesses.

$15,000 (Continued) 8 Seats at the Cattle Barons Ball Event Event Décor From table cloths to centerpieces to fence posts and much more, your underwriting of the decorations will enable us to transform our venue into a beautiful party atmosphere, which will be memorable for all attendees. In addition to the benefits listed, your company name and logo will appear on all of the tables. Butt Sketch Don t get left behind. This is sure to be the hit of this year s Cattle Barons Ball. Artist will sketch the back side of our guests on specially produced artist paper with your name/company.

$12,000 6 Seats at the Cattle Barons Ball Event 2. Recognition in the Cattle Barons Ball invitation brochure mailed to 3,000 households and businesses 3. Recognition in the Cattle Barons Ball evening program 4. 6 seats at Cattle Barons Ball 5. Special signage at your table 6. Invitations to the VIP party and specialty events prior to Cattle Barons Ball 7. Continuous name recognition at the event via power point presentation 8. Invitation to Barons Luncheon next year 9. The Society Visionary Award from the American Cancer Society 10. First right of refusal for this underwriting item next year Digital Photo Our guests will surely want to preserve their memories of the evening with a picture. For your donation, your name/logo will appear on the presentation frames at our portrait booth. Sport Towel This popular item will be given as a party favor in our Cattle Barons Ball saddlebag. Your Company name/ logo and the Cattle Barons Ball logo will appear on these sporty towels. Wine Opener This popular item will be given as a party favor in our Cattle Barons Ball saddlebag. Your Company name/ logo and the Cattle Barons Ball logo will appear on these openers. Eco Friendly Tote/Grocery Bags In addition to the benefits listed, every couple attending the event will take home our of our handsome eco-friendly totes with the Cattle Barons Ball logo and your name or company logo. Videographer As the official underwriter of the Cattle Barons Ball video, your name will be inserted to the beginning of the DVD. Your underwriting will cover the cost of video recording and editing the events at our ball. This video will be used for future recruitment and development of volunteers and underwriters. USB Flash Drive Our tech savvy guest will love this item. Your company name /logo and the Cattle Barons Ball log will appear on the flash drive.

$10,000 6 Seats at the Cattle Barons Ball Event 2. Recognition in the Cattle Barons Ball invitation brochure mailed to 3,000 households and businesses 3. Recognition in the Cattle Barons Ball evening program 4. 6 seats at Cattle Barons Ball 5. Special signage at your table 6. Invitations to the VIP party and all special events prior to the Cattle Barons Ball 7. Continuous name recognition at the event via power point presentation 8. Invitation to Barons Luncheon next year 9. The Society Visionary Award from the American Cancer Society 10. First right of refusal for this underwriting item next year Race Sponsor This is a tremendously fun and popular part of our entertainment!! In addition to the benefits listed, your name/logo will be prominently displayed in this area. Each race entry proudly bares the name chosen by its sponsor as it competes for fame and fortune! The sponsor of the grand champion winner will receive a ribbon and photo opportunity. Prior to the event, race entry sponsors will be given a race entry to decorate. The decorated race entry will be displayed at the VIP event. All Cattle Barons race entries will compete the night of Cattle Barons! Lighted Ice Cube What better item to be in our specialty Cattle Barons Ball beverage than the glow in the drink ice cube. Your name will be imprinted along with the Cattle Barons Ball for all to see when enjoying a cool beverage during a fun filled evening! Hitchin Post (Valet) As our guests arrive the evening of our main event, your name/logo will be prominently displayed on the signage for Valet Parking. In addition to the benefits below, we will also leave a small remembrance of your company in each vehicle a key chain with your company name and logo. Evening Program Read all about it! Your name will prominently appear as Evening Program Underwriter. This keep sake program will be on all of our tables the night of Cattle Barons.

$10,000 (Continued) Shot Glass Specialty Cattle Barons Ball Shot Glass for that adventurous cowhand. Your name will be imprinted along with the Cattle Barons Ball logo for all to see when enjoying a shot during a fun filled evening! Entertainment Keep the toes tappin all night long when you underwrite the entertainment. You will be thanked throughout the evening by the band as the Underwriter of the entertainment. Round up you pardner s for a game of poker. Wear your hat and sunscreen while riding the range. Playing Cards Sunscreen Margarita Glasses Wastin away in Margaritaville. Your name or company logo will appear on these specialty glasses. Calendar They keep this item all year long. Your company name or logo will be on the front. Photographer Help us preserve the memories by underwriting the photography of Cattle Barons Ball. Ice Bar This stunning ice bar will keep the drinks cold. Guests will be sure to congregate at this location.

$7,500 4 Seats at the Cattle Barons Ball Event 2. Recognition in the Cattle Barons Ball invitation brochure mailed to 3,000 households and businesses 3. Recognition in the Cattle Barons Ball evening program 4. 4 seats to Cattle Barons Ball 5. Special signage at your table 6. Invitation to the VIP party and to all special events prior to the Cattle Barons Ball 7. Continuous name recognition at the event via power point presentation 8. Invitation to Barons Luncheon next year Liquor Lasso Rope those horns and win that wine. Your company name/logo will be displayed as the underwriter of this fun Midway Game. Specialty Party Your name & logo will be prominently displayed during the party. Ranch Hand Hospitality Help feed our cashiers, security and stagehands who volunteer their time by working the entire evening. What a wonderful way to thank these special people. Your company name/logo will appear on signage and volunteer bandanas. Popcorn Machine Our guest will enjoy hot buttered popcorn all night long. Your name/logo will appear on the popcorn bags. Limited Edition Cattle Barons Bear Attach your name/logo to a Limited Edition Bear. This fun stuffed animal gives you an opportunity to show the warmth that your company has toward children and the American Cancer Society. Swizzle Sticks Stir up the bull... no really stir your favorite cocktail with this special stir stick. Calculator Add to your growing herd!! Letter Opener Open your letters that you received via the Pony Express. Mini Stapler Holster your stapler for hanging those Wanted posters. Beverage Cup They are sure to see your name on their beverage cup.

$5,000 2 Seats at the Cattle Barons Ball Event 2. Recognition in the Cattle Barons Ball invitation brochure mailed to 3,000 households and businesses 3. Recognition in the Cattle Barons Ball evening program 4. 2 seats to Cattle Barons Ball 5. Special signage at your table 6. Invitations to the VIP party 7. Invitations to all special events prior to the Cattle Barons Ball 8. Continuous name recognition at the event via power point presentation 9. Invitation to Barons Luncheon next year Gold Rush Bank All of the guests donating money for bucks and who participate in the auctions will be customers of your bank. In addition to the benefits listed, your name/logo will be prominently displayed on the chip cups and in this area. Silent Auction The Silent Auction will be placed in the center of our Ball so that all guests will continually pass and stop to bid on our unique items. Your name/logo will be displayed on the signage for the Silent Auction as well as on the bid sheets. Honorariums/Memorials On the evening of the event, guests will want to remember loved ones lost to cancer and honor cancer survivors. In addition to the benefits listed, your name/logo will be prominently displayed as the Lights of Hope Underwriter. Children s Hand Painted Quilt This beautiful hand-painted quilt is made with the artwork of pediatric oncology patients especially for the Cattle Barons Ball. Your contribution ensures the quilting of this treasured item, which will be auctioned the night of Cattle Barons Ball. Your name/logo will be prominently displayed on the quilt. Live Auction Paddles Raise that Paddle and begin the bidding in our Live Auction. Your name/company will be on the Auction Paddles and placed on our guests tables. Who knows perhaps you will be the winner!

$5,000 (Continued) Brand your Calendar Card Your name/company will appear as the underwriter of our Brand your Calendar Card. This card will be mailed to over 6,000 businesses & households with the date of our 2010 Cattle Barons Ball. Saddle-up Registration Watch the stampede begin at the Saddle-up Registration area. Your name/company will be on the tickets sent to your cowboys & cowgirls as well as at the Registration Area. Additional Items: Coffee Mug Chip Clip Koozie Memo Pad Luggage Tags Logo Pen Tape Measure Ice Luge Horseshoes Golf Experience Margarita Machine Lint Rollers Silent Auction Pens R.O.C.K. Photo Booth We cannot guarantee use of company colors for your logo

American Cancer Society 2010 Cattle Barons Ball Table/Ticket Reservation Form Table Opportunities Legendary Baron Table $25,000 # of table(s) VIP Privileges include: Prestigious American Cancer Society Visionary Award/Laureate Society Membership* A table for 10 in our Best VIP seating area An invitation for 10 to a private VIP party honoring our major donors Recognition in the evening program and invitation Recognition at the event and a party favor bag for each couple Ultimate Baron Table $15,000 # of table(s) VIP Privileges include: American Cancer Society Visionary Award/Laureate Society Membership* A table for 10 in our VIP seating area An invitation for 10 to a private VIP party honoring our major donors Recognition in the evening program and invitation Recognition at the event and a party favor bag for each couple Trailblazer Table $10,000 # of table(s) VIP Privileges include: American Cancer Society Visionary Award/Laureate Society Membership* A table for 10 in our choice seating area An invitation for 4 to a private VIP party honoring our major donors Recognition in the evening program and invitation Recognition at the event and a party favor bag for each couple LoneStar Table $5,500 # of table(s) VIP Privileges include: A table for 10 An invitation for 2 to a private VIP party honoring our major donors An invitation for 2 to a private event and reception Recognition in the evening program and invitation Recognition at the event and a party favor bag for each couple Wildcatter Table $3,500 # of table(s) not available until 01-15-09--space permitting Privileges include: A table for 10 Recognition in the evening program (if received timely) A party favor bag for each couple. Ticket Opportunities Trailblazer Tickets $2,000 # of couple(s) ($1,000 per person) VIP Privileges include: Barons Club* One/two priority seats in the VIP area An invitation for one/two to a private VIP Party honoring our major donors Recognition in the evening program and invitation Recognition at the event and a party favor bag for each couple LoneStar Tickets $1,000 # of couple(s) ($500 per person) VIP Privileges include: Barons Club* Reserved seating for one/two An invitation for one/two to a private VIP party honoring our major donors Recognition in the evening program and invitation Recognition at the event and a party favor bag for each couple Wildcatter Tickets $700 # of couple(s) ($350 per person) not available until 01-15-09--space permitting Privileges include: Seating for one/two, A party favor bag for each couple * Visionary Award is for Corporate Donations/Laureate Society Member is for individual and Family Foundation giving * $1,000 or above Individual Giving