Intensive Program 2014 in Trento Ski Touring & Touring on Piste in Germany University of Kassel
Agenda 2
SKITOURING The Beginning of a Lifestyle! According to the German Alpine Association,300,000 people, living in the Southern Part of Germany, are currently doing ski touring. (Ø 15 tours/winter) In 1995, German Alpine Association recorded 80,000 100,000 alpinist doing ski touring for Germany. Upward Trend! 3
Agenda 4
Largest Ski Manufacturers Market Share Germany 2009 7% 8% 6% 13% 15% 20% 15% 16% Head Atomic Völkl K2 Fischer Salomon Rossigol Other Source: Handelsblatt online: http://www.handelsblatt.com/unternehmen/industrie/skihersteller-wem-skihasen-am-meisten-vertrauen/3312434.html 5
Ski Clothing in Germany Popular brands for ski jackets: HEAD Schöffel Mammut Bogner Salomon Vaude Patagonia Spyder Kjus etc. Popular brands for ski underwear: Bergans Haglöfs Spyder Odlo Falke Icebreaker Marmot etc. (Source: http://www.skiinfo.de/ausruestung/g/37/skijacken-2014) (Source: http://www.skiinfo.de/ausruestung/g/19/skiunterw %C3%A4sche-2012-2013) 6
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Socio Demographic Profile (1) Gender ratio of ski touring participants 34,3% Men Women 65,7% (Source: http://www.provinz.bz.it/astat/de/mobilitaet-tourismus/474.asp) 8
Socio Demographic Profile (2) Age structure of ski touring participants: 55,0% General trend: The older, the more tours during one winter season. 9,6% 0,8% 34,6% 18 19-39 40-59 60 (Source: http://www.provinz.bz.it/astat/de/mobilitaet-tourismus/474.asp) 9
Socio Demographic Profile (3) Background of ski tourers in South Tyrol South Tyrolean 49,9% German 35,1% Italian (excl. South Tyroleans) 14,5% Other 0,5% (Source: http://www.provinz.bz.it/astat/de/mobilitaet-tourismus/474.asp) 10
Agenda 11
Practice Locations (on piste/off piste) On piste Bavarian Forest Black Forest Swabian Alb North German Lowland Franconian Alb Upper Bavaria Elbe Sandstone Mountains Upper Palatinate Forest Allgäu Ahr Hills further Mittelgebirge (= low mountain range) Bergisches Land Eifel Ore Mountains Fichtel Mountains Alpenwelt Franconian Karwendel Forest Ammergau Harz Alps Berchtesgadener Hunsrück Land Chiemgau Lahn-Dill-Highland Isarwinkel Odenwald Munich Rhön Mountains and surroundings Pfaffenwinkel Rothaar Mountains/Sauerland Tegernsee-Schliersee Siegerland Werdenfelser Spessart Land Taunus Thuringian Forest Vogelsberg Mountains Vogtland Weser Uplands Westerwald Zittau Mountains 12
Practice Locations (on piste/off piste) Off piste Allgäu Bavarian Forest Black Forest Elbe Sandstone Mountains Oberstdorf Upper Bavaria further Mittelgebirge Cross country skiing (Langlauf) is very common in these regions. Furthermore, there exist many little hills in Germany where people go cross country skiing in winter time, even without any cross country ski tracks (Loipe). 13
Agenda 14
What we ve done so far Collection of e-mail addresses of skiers and ski tourers Interviews with 5 ski tourers about their motives and behaviour Literature research (thrill, adventure, experience, disinhibition, boredom susceptibility) Guideline for qualitative interviews Conduction of the interviews via Skype Transcription and summary of the interviews 15
Interview Results Motives Being alone in natural surroundings To get the adrenalin flowing To find photogenic sceneries Behaviours Do skiing in groups but also alone Rather prefer new tours Do other outdoor sports 16
Thank you for your attention! - University of Kassel- 17