Contents Sports Market Projections...3 Sports Fans Value to Advertisers...5 Sports Programming...7 Sports Viewer Profile...16 Spending on products/services...18 Growth of Women in sports/fans...19 Deeper Dive into Sports Programming...22 Sports TV Ad-Revenue...27 Fan Engagement: Role of Social Media...31 Sports Content Online... 34
MARKET PROJECTIONS Sports Fan Base Is On The Rise, Presenting Greater Opportunity For Advertisers To Reach The Avid Sports Fans # of People Who Are Very Interested in (in millions) 2010: 62M 21M 34M 11M 5M 2015: 67M 22M 35M 14M 7M Source: Scarborough (spring study) KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 3
MARKET PROJECTIONS Sports Market is Projected To Grow, Reaching $71 Billion By 2018 Total Revenue North American Sports Market (in Billions) $60.6B $17.8 $63.7B $18.3 $65.9B $18.7 $68.7B $19.3 $70.7B $19.7 $14.8 $16.6 $17.3 $18.7 $19.3 $14.6 $15.3 $16.3 $16.9 $17.6 $13.3 $13.5 $13.7 $13.9 $14.1 2014 2015 2016 2017 2018 Merchandising Sponsorship Media Rights Gate Revenues Source: PricewaterhouseCoopers KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 4
VALUE TO ADVERTISERS Sports Fans Value To Advertisers: They Are Swayable Shopaholics - Tend To Make Impulse Purchases Super Sports Fan Index to General Pop Super Sports Fan Buying Style Segments 119 112 111 105 Swayable Shopaholics 35% Penny Pinchers 16% Conscientious Consumers 12% I am influenced by what s hot and what s not I m a spender rather than a saver If I really want something I will buy it on credit rather than wait I tend to make impulse purchases Habitualized Havers 20% Buyers of the Best 17% Source: MRI Doublebase 2015; Gen pop=a18+; Super sports fan=ranked 8,9,10 on a scale of 1-10 for interest in sports KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 5
VALUE TO ADVERTISERS and They Rely On TV for Information & Latest Styles/Trends Super Sports Fans TV Psychographics (Index To General Pop) Puts me in a good mood 111 Gives Me Good Ideas 110 A Good Source Of Learning 109 Keeps me up-to date with latest styles/trends 109 Makes Me Think 106 Relaxes me 105 Keeps Me informed/up to date 103 A Good Escape 103 Source: MRI Doublebase 2015; Super sports fan=ranked 8,9,10 on a scale of 1-10 for interest in sports; general pop=a18+ KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 6
Sports Programming
SPORTS PROGRAMMING Sports Programming Reaches 90% of All TV Viewers Sports Events Programming Reach (2Q15-1Q16) 93.9% 88.3% 90.0% 92.6% 94.5% P12-17 P18-24 P18-34 P18-49 P25-54 Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; sporting events programming on cable+bdcst KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 8
SPORTS PROGRAMMING 127,000 Hours of Sports Programming Available On TV With Ad-Supported Cable Clutching 96% of It 31+ Billion Hours Spent Viewing Sports # of Hours of Sports Programming Available By Source (2015) Broadcast 3.6% (4,608) Pay Cable 0.6% (707) Ad-Supported Cable 95.8% (121,882) Source: Nielsen Year in Sports Report; P2+; Nielsen Live+SD hours; all sport programming; includes Hispanic; Viewing is for all sports on TV KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 9
SPORTS PROGRAMMING 94% of Sports Programming Is Viewed Live Idyllic For Time Sensitive Marketing Campaigns % Spent With Live Programming By Genre : P18-49 Sports 94 Feature Film 92 Evening Animation 91 Conv/Colloquies 90 Instruction/Advice 89 Comedy 88 Documentary 87 Music/Award Ceremonies 84 Audience Part/Quiz 79 Sci Fi 78 Drama 76 Source: Nielsen Npower Live data stream; 1/04/2016-05/15/2016 ; Total Day; sports = all sport programming KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 10
SPORTS PROGRAMMING Sports Programming Ranks Toward The Top - Accounting For 96% of the Top 50 Programs % of Sports Programming Ranked In Top 50 Total Day Programs: P18-49 2Q15-1Q16 % of All Programming (Includes Specials) % of Regular Programming 4% 38% 62% 96% Sports Non-sports Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; Regular pgms= 4 or more telecasts KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 11
SPORTS PROGRAMMING There Are A Total Of 10,000 Sporting Events Telecasts On TV In An Average Year With Cable Capturing 87% of the Total # of Live Sporting Events Telecasts: Total Day 2Q15-1Q16 # of Telecasts # of Totals Ad-Supported Cable 8,718 87% Broadcast 1,354 13% Total 10,072 100% Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; Sporting Events; includes Hispanic nets. KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 12
SPORTS PROGRAMMING Ad-Supported Cable Airs The Majority Across All Sporting Events % of All Live Sporting Events Telecasts On Ad-Supported Cable: Total Day 2Q15-1Q16 43% 95% 98% 94% 93% 83% 94% 85% 91% 95% 91% 70% 85% Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; Sporting Events; includes Hispanic nets; Ad-Supported Cable Only KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 13
SPORTS PROGRAMMING Number of Ad-Supported Cable Nets Airing Sporting Events Has Doubled Over The Years # of Ad-Supported Cable Nets Airing Sporting Events # of Nets # of Nets 05/06 15/16 (+/-) Extreme Sports 3 5 2 Golf 6 7 1 MLB 4 9 5 Motor Sports 4 8 4 Nascar 3 5 2 NBA 4 7 3 NCAA Basketball 4 11 7 NCAA Football 4 9 5 NFL 3 4 1 NHL 1 4 3 Soccer 3 20 17 Tennis 5 8 3 Total 44 97 53 Source: Nielsen Npower Live data stream; 2Q15-1Q16 v. 2Q05-1Q06; Total Day; sporting events programming; total nets represents only sports Detailed in the chart there are additional nets airing other types of sports events not listed here KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 14
SPORTS PROGRAMMING Cable s Continuous Investment Into Sports Programming Projected To Grow Another 23% In Next Three Years Cable s Programming Investment Into Sports Programming ($$$) $10,908,285 $11,841,194 $12,559,386 $13,738,456 $14,557,092 $15,425,562 2014 2015 2016 2017 2018 2019 Share of Total 37% 38% 38% 39% 39% 39% Source: SNL Financial; Basic cable investment into sports programming by year; share of grand total KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 15
Sports Viewer Profile
VIEWER PROFILE Sports Viewers Tend To Be Younger & Have Higher Disposable Income NFL NBA Gender 45% 55% Gender 46% 54% Female Male Female Male Age 10% 18% 32% 39% Age 12% 26% 31% 32% P12-17 P18-34 P35-54 P55+ P12-17 P18-34 P35-54 P55+ Income 10% 24% 20% 46% Income 13% 26% 19% 41% Less Than $20K $20-50K $50-75K $75K+ Less Than $20K $20-50K $50-75K $75K+ NHL MLS Gender 39% 61% Gender 40% 60% Female Male Female Male Age 9% 20% 33% 39% 17% 26% 35% 23% P12-17 P18-34 P35-54 P55+ Age P12-17 P18-34 P35-54 P55+ Income 7% 19% 19% 56% Income 16% 43% 18% 23% Less Than $20K $20-50K $50-75K $75K+ Less Than $20K $20-50K $50-75K $75K+ Source: Nielsen Npower; 2Q15-1Q16; Total Day; Sporting Events; bdcst+cable+hispanic; % Comp KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 17
VIEWER PROFILE They Tend To Spend More On Big Ticket & Lifestyle Products & Services Sports Viewer Index To General Population A18+ Index Services Spent $100+ on Barber Shop/ last 6months 145 Spent $100+ on Dry Cleaning/ last 6months 126 Spent $100+ on Flower Shop/ last 6months 130 Food/Restaurants Spent $100+ on Fast Food/Drive-in/ last month 117 Spent $500+ on Fine Dining/last month 135 Spent $100+ in Convenience stores/ last month 115 Big Ticket Spent $40K+ On Vehicle/ last year 114 Spent $3K+ on Foreign Vacations/ last year 112 Spent $3K+ on Domestic Vacations/ last year 129 Index Jewelry/Watches Spent $1500+ on Fine Jewelry / last year 128 Spent $500+ on Watches / last year 124 HH Furnishings Spent $700+ on Sofa / last year 118 Spent $700+ on Mattress / last year 118 Spent $700+ on Dining Room Furniture / last year 116 Spent $2500+ on Big Ticket Items / last year 115 Spent $500+ on Low Ticket Items / last year 110 Electronics Spent $1000+ on Audio Equipment/ last year 124 Spent $3000+ on TV Sets/ last year 109 Clothing Spent $500+ on Men s Big Ticket items/ last year 127 Spent $1000+ on Men s Low Ticket items / last year 150 Spent $150+ on Sports Clothing / last year 141 Spent $150+ on Athletic Shoes/ last year 137 Source: MRI Doublebase 2015 KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 18
VIEWER PROFILE Women As Both Athletes And Fans Have Elevated Their Stature 80% of Women Self-Identify As Sports Fans Sports Illustrated coveted Sportsman of the Year Award was renamed to Sportsperson of the Year upon receipt of 2015 winner Serena Williams Yahoo s annual report of the most searched athletes of 2015 was dominated by women Ronda Rousey Lindsey Vonn Maria Sharapova Danica Patrick Caroline Wozniacki Tiger Woods Floyd Mayweather Jr. Manny Pacquiao Ana Ivanovic Hope Solo Source: Center for the Digital Future/Thepostgame #Score 2016 Sports Consumption Research; inc.com/top 10 sports business trends to watch in 2016 KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 19
VIEWER PROFILE Women Comprise Nearly Half of Total TV Viewers Across All Major Sporting Events 48% 46% 46% 45% 40% 40% 39% 38% Tennis Extreme Sports NBA NFL MLB Soccer NHL Golf Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; sporting events programming; % women v. men KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 20
VIEWER PROFILE Among Women, Cable Garners Majority of Sporting Events Rating Points Available % of Sporting Events TV GRPs on Cable: Total Day 2Q15-1Q16 F12-17 F18-24 F18-34 F18-49 F25-54 Extreme Sports 58% 69% 62% 63% 60% Golf 57% 51% 63% 59% 58% MLB 70% 70% 71% 69% 68% MMA 90% 88% 88% 89% 90% Motorsports 87% 85% 84% 83% 81% Nascar 50% 52% 53% 52% 53% NBA 68% 73% 73% 72% 71% NCAA Basketball 68% 67% 67% 66% 65% NCAA Football 57% 59% 57% 57% 56% NFL 14% 16% 17% 17% 16% NHL 67% 77% 72% 71% 69% Soccer 51% 48% 49% 50% 50% Tennis 93% 93% 90% 90% 90% Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; Sporting Events; includes Hispanic nets. Share of total Cable+Bdcst. KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 21
Diving Deeper into Sports Programming
DEEPER DIVE INTO SPORTS PROGRAMMING Of All The Sporting Events Ratings Points Available On TV, Ad-Supported Cable Delivers The Mass % Available Sport Events GRPs on TV (Live) Broadcast Ad-Supported Cable 47% P12-17 53% 44% P18-24 56% 47% P18-34 53% 49% P18-49 51% 51% P25-54 49% Source: Nielsen AdViews; Equivalized GRPs; Live data stream; 2Q15-1Q16; Total Day; sporting events programming KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 23
DEEPER DIVE INTO SPORTS PROGRAMMING By Sport, Ad-Supported Cable Captures More Than Two-Thirds Of Total Live Sporting Events Rating Points % of Sporting Events TV GRPs on Cable: Total Day 2Q15-1Q16 T12-17 P18-24 P18-34 P18-49 P25-54 Extreme Sports 68% 77% 71% 70% 68% Golf 74% 65% 67% 65% 64% MLB 76% 75% 75% 73% 72% MMA 90% 93% 91% 91% 90% Motorsports 85% 89% 88% 86% 86% Nascar 53% 59% 56% 56% 56% NBA 77% 81% 79% 78% 76% NCAA Basketball 72% 73% 71% 69% 67% NCAA Football 63% 64% 61% 59% 58% NFL 18% 20% 20% 20% 19% NHL 71% 79% 76% 74% 72% Soccer 57% 62% 60% 58% 57% Tennis 95% 96% 93% 92% 91% Source: Nielsen AdViews; Equivalized GRPs; Live data stream; 2Q15-1Q16; Total Day; sporting events programming KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 24
DEEPER DIVE INTO SPORTS PROGRAMMING Same is True Among Both Men and Women % of Sporting Events TV GRPs on Cable: Total Day 2Q15-1Q16 F12-17 F18-24 F18-34 F18-49 F25-54 M12-17 M18-24 M18-34 M18-49 M25-54 Extreme Sports 58% 69% 62% 63% 60% 72% 79% 74% 73% 70% Golf 57% 51% 63% 59% 58% 79% 69% 68% 68% 67% MLB 70% 70% 71% 69% 68% 78% 78% 77% 75% 74% MMA 90% 88% 88% 89% 90% 90% 95% 93% 92% 91% Motorsports 87% 85% 84% 83% 81% 84% 90% 90% 87% 87% Nascar 50% 52% 53% 52% 53% 54% 63% 58% 58% 58% NBA 68% 73% 73% 72% 71% 79% 83% 81% 80% 78% NCAA Basketball 68% 67% 67% 66% 65% 74% 76% 73% 70% 69% NCAA Football 57% 59% 57% 57% 56% 65% 66% 63% 61% 59% NFL 14% 16% 17% 17% 16% 20% 22% 22% 21% 21% NHL 67% 77% 72% 71% 69% 72% 80% 77% 75% 74% Soccer 51% 48% 49% 50% 50% 60% 67% 64% 61% 60% Tennis 93% 93% 90% 90% 90% 96% 97% 95% 94% 92% Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; Sporting Events; includes Hispanic nets. KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 25
DEEPER DIVE INTO SPORTS PROGRAMMING Complementing The National Networks, RSNs Air Live In-Market Sports and Provide Comprehensive Coverage of Local Teams RSN consists of live broadcasts of professional and collegiate sporting events KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 26
Sports TV Ad-Revenue
Sports TV Ad Revenue Nears $21 Billion Up 34% In Just Five Years; Cable Is Up $2.7 Billion Sports TV Ad Revenue: 15/16 v. 10/11 (In Millions) 10/11 15/16 +$5,176,199.7 $20,256,956.3 +$2,694,009.6 $4,399,469.1 $7,093,478.7 +$2,516,652.8 $8,507,476.8 $11,024,129.6 $2,173,81.8 -$34,462.8 $2,139,348.0 $15,080,756.7 Ad-Supported Cable TV Broadcast TV Spot TV Grand Total Source: Nielsen Ad Intel; 2Q15-1Q16 v. same periods in 10/11; total day; all sports programming; includes hispanic KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 28
TV AD-REVENUE Top 25 Sports TV Advertisers Have Increased Their Spending On TV By $122 Million Top 25 TV Sports Advertisers Rank Parent Company 15/16 ($$$) 15/16 v. YAG (+/-) 1 AT&T INC $525,496.9 $40,429.4 2 GENERAL MOTORS CO $479,415.3 -$7,668.5 3 BERKSHIRE HATHAWAY INC $363,742.5 $22,282.8 4 TOYOTA MOTOR CORP $323,531.5 -$833.8 5 FORD MOTOR CO $321,836.4 $72,070.8 6 ANHEUSER-BUSCH INBEV SA/NV $310,174.1 -$40,138.3 7 YUM! BRANDS INC $309,637.4 $26,056.2 8 VERIZON COMMUNICATIONS INC $288,076.8 -$22,661.6 9 NATIONAL FOOTBALL LEAGUE $272,268.5 $23,062.3 10 FIAT CHRYSLER AUTOMOBILES NV $253,821.2 -$23,802.9 11 SAMSUNG ELECTRONICS CO LTD $241,456.5 $33,500.6 12 APPLE INC $241,121.0 $12,041.9 13 NISSAN MOTOR CO LTD $235,415.4 -$16,876.7 14 SABMILLER PLC $214,967.4 $8,032.1 15 MICROSOFT CORP $208,168.7 -$27,847.5 16 DEUTSCHE TELEKOM AG $202,907.2 -$6,345.4 17 SOFTBANK CORP $200,561.4 -$5,986.8 18 TIME WARNER INC $190,624.3 -$23,560.5 19 MCDONALDS CORP $189,643.7 -$8,998.3 20 HONDA MOTOR CO LTD $184,488.3 $37,241.8 21 STATE FARM MUTUAL AUTOMBL INSRNC CO $178,986.6 $4,917.1 22 VOLKSWAGEN AG $167,553.9 $24,368.9 23 PEPSICO INC $160,992.3 -$14,842.5 24 UNITED STATES GOVERNMENT $157,777.8 $18,392.4 25 COMCAST CORP $155,779.3 -$541.3 Top 25 $6,378,444.3 $122,292.2 Source: Nielsen AdIntel 2Q15-1Q16 v yag. Top Sports TV adv (all sports pgms); TV=bdcst+cable (incl hispanic) KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 29
TV AD-REVENUE More & More Advertisers Are Increasingly Spending More On Cable Top 25 TV Sports Advertiser Gainers Rank Parent Company 15/16 ($$$) 15/16 v. YAG (+/-) 1 FANDUEL INC $130,770.6 $105,723.6 2 FORD MOTOR CO $321,836.4 $72,070.8 3 DRAFTKINGS INC $109,488.2 $63,712.7 4 HYUNDAI MOTOR CO $119,445.5 $49,311.3 5 IDEAVILLAGE PRODUCTS CORP $67,415.8 $44,590.2 6 ASTRAZENECA PLC $53,991.5 $42,198.0 7 AT&T INC $525,496.9 $40,429.4 8 HONDA MOTOR CO LTD $184,488.3 $37,241.8 9 EPIC WAR LLC $35,677.8 $35,677.8 10 SAMSUNG ELECTRONICS CO LTD $241,456.5 $33,500.6 11 ROCK VENTURES LLC $121,866.3 $33,356.3 12 FITBIT INC $41,766.5 $32,798.2 13 YUM! BRANDS INC $309,637.4 $26,056.2 14 PFIZER INC $113,315.3 $24,445.7 15 23ANDME INC $24,442.4 $24,442.4 16 VOLKSWAGEN AG $167,553.9 $24,368.9 17 AMERICAN EXPRESS CO $52,439.3 $23,721.6 18 NATIONAL FOOTBALL LEAGUE $272,268.5 $23,062.3 19 BERKSHIRE HATHAWAY INC $363,742.5 $22,282.8 20 CELGENE CORP $21,358.5 $21,358.5 21 CAPITAL ONE FINANCIAL CORP $113,786.8 $20,230.3 22 GILEAD SCIENCES INC $22,186.9 $19,857.0 23 ZENIMAX MEDIA INC $23,373.3 $18,956.5 24 SIGNET JEWELERS LTD $120,703.0 $18,914.5 25 PRODUCCIONES INFOVISION SA DE CV $27,868.5 $18,746.3 Top 25 Cable TV Sports Advertiser Gainers Rank Parent Company 15/16 ($$$) 15/16 v. YAG (+/-) 1 IDEAVILLAGE PRODUCTS CORP $64,049.9 $41,727.5 2 23ANDME INC $24,358.6 $24,358.6 3 NAMELY INC $15,760.7 $15,760.7 4 DEALDASH INC $18,149.8 $15,630.6 5 COMCAST CORP $56,938.5 $13,893.8 6 PROCTER & GAMBLE CO $69,959.2 $13,105.0 7 BAYERISCHE MOTOREN WERKE AG $35,913.9 $12,712.0 8 AT&T INC $196,965.9 $12,607.2 9 FANDUEL INC $33,334.6 $12,408.3 10 AMERICAN EXPRESS CO $22,784.7 $11,291.6 11 NATIONAL COLLEGIATE ATHLETIC ASSN $52,642.3 $10,618.1 12 FITBIT INC $13,160.3 $10,585.4 13 MONEYMUTUAL LLC $21,052.8 $10,407.6 14 GILEAD SCIENCES INC $11,243.8 $10,391.1 15 LIBERTY MUTUAL HOLDING CO INC $22,055.9 $9,374.8 16 ROCK VENTURES LLC $59,034.7 $8,877.8 17 FORD MOTOR CO $69,726.1 $8,622.7 18 TOMMIE COPPER INC $9,599.5 $8,152.0 19 EPIC WAR LLC $8,112.2 $8,112.2 20 TIME WARNER CABLE INC $8,021.9 $7,974.3 21 VOLKSWAGEN AG $52,369.4 $7,580.7 22 MOBILE DATA LABS INC $7,386.2 $7,385.2 23 SANOFI SA $8,390.6 $7,344.6 24 HAMMERHEAD TOOLS $7,163.8 $7,163.8 25 JERSEY MIKES FRANCHISE SYSTEMS INC $7,030.2 $7,030.2 Source: Nielsen AdIntel 2Q15-1Q16 v yag. Top Sports TV adv (all sports pgms); TV=bdcst+cable (incl hispanic); cable=inc hispanics KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 30
Fan Engagement Social Media is a key driver for intimacy and connectivity with favorite sports/players
FAN ENGAGEMENT Sporting Events Comprise 50% of All Twitter TV Conversation Sports Events Make Up (2015) 1.4% of TV Programs 49.7% of Twitter TV Activity Source: Nielsen 2015 Year In Sports Media Report, Nielsen Social KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 32
FAN ENGAGEMENT Sports Was the Most-Social Program of the Day in 2015 # of Days Placed As The #1 Social Program For The Day: 2015 (by genre) 4% / 15 2% / 6 11% / 42 Sporting Events 7% / 27 Sports, Non-events 60% / 218 Drama Reality 10% / 37 Specials Comedy Other 4% / 15 Source: ESPN analysis Nielsen Social Guide, 2015; the # of days that sports pgms ranked as the #1 social program of the day; due to rounding doesn t equal a 100 KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 33
Sports Content Consumption Via Alternate Channels Complements TV Viewing
SPORTS CONTENT ONLINE Second Screen Opportunity: Branded Cable Sports Websites Score Top Rank 79,964 Top Sports Websites: 4/16 (ranked on Monthly UV (OOO) 53,066 51,860 50,252 49,784 48,703 44,379 40,904 40,045 28,646 ESPN Yahoo Sports NBC Sports Net Bleacher Report Turner Sports Net CBS Sports USA Today Sports Media Group FOX Sports Digital Sporting News Media SB Nation MLB NFL Internet Group Sports Illustrated Group Source: comscore 4/16; in blue = video content from a Cable network partner KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 35
SPORTS CONTENT ONLINE..and Ad-Supported Cable Content Is The Most Popular In Sports Apps Top Sports Apps on ipad Top Sports Apps on Smartphone Rank App Name Rank App Name 1 Fox Sports Go 2 WatchESPN 3 ESPN 4 NBC Sports Live Extra 5 PGA Tour Live 1 ESPN 2 UEFA EURO 2016 3 WatchESPN 4 Copa America Centenario 2016 5 PGA Tour Live Source: Apple app store 6/13/16; most popular ipad free apps by sports category search term; phone=iphone free sports apps KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 36
SPORTS CONTENT ONLINE Streaming Sports Has Some Disadvantages: High Cost and Lacks Many Market Games In general, most online streaming services such as Fox Sports Go, NBCSports.com, etc require a valid cable subscription. Without a cable subscription, there are many disadvantages with streaming sports online: Streaming can be costly Many local market games cannot be streamed No internet connection no sports In terms of delivery method, Online sources cannot rival cable subscriptions any time soon due to the long term nature of TV deals domestically. Most leagues have agreements with broadcasters that give them the exclusive right to show live games. NFL s deal with Fox, CBS, NBC and ESPN runs through 2022 NBA agreement with ABC, ESPN and TNT runs through 2024-25 NHL is with NBC and Versus through 2023 MLB has teamed up with ESPN, Fox and TBS through 2022 MLS deal with ESPN and Fox Sports is through 2022 KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 37
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