Houlihan-Lokey Team Sponsorship Proposal

Houlihan-Lokey Team Sponsorship Proposal

Build your brand with Houlihan-Lokey Imagine your brand name visible on the streets of New York City every single day. You can benefit from this unique, cost-effective marketing opportunity by acting as a premier sponsor for our team. By adding your logo on our team kit, our riders will build your brand and promote your business simply by riding their bicycles around New York City. Your brand name will be visible each and every day throughout the day at a fraction of the cost of traditional marketing options.

WHO WE ARE benefits of sponsorship Who we are Houlihan-Lokey was originally founded in 1999 as a group of former recreational cyclists who wanted to test their fitness and competitive nature in the local club race scene. In the ensuing years the team has won or placed in every major amateur race in the northeast and mid-atlantic states in the United States. We are also part of the largest racing club in the United States, the Century Road Club Association (www.crca. net). With over 700 active racers drawn from all professions and ethnic backgrounds, the CRCA refl ects the diversity of the New York racing community. Our team is inclusive and we strive to support this diversity as well. We currently have a roster of 12 riders ranked nationally in the United States Cycling Federation (USCF) in Categories 2, 3 and 4. Our roster includes a former professional soccer player, a former Division 1 collegiate cross-country competitor, and project managers, IT specialists, investment bankers, graduate students, and time-starved parents professionals who are dedicated to racing and training while balancing their work and family responsibilities. Benefits of sponsorship As one of the Team s sponsors, we will be committed to helping to promote your company s brand. Our racers are required to wear the team uniform while racing and training which will ensure maximum visibility for your logo. In addition to brand building via the presence of our racers, the Team website will feature a link to your website along with selected content as needed for additional market exposure simply by visiting the Team site. By initiating your sponsorship for 2012, your logo will be seen along with sponsors such as Axa, Jonathan Adler, Donna Karan, Organic Athlete, and other well-known brands in their respective industries.

2011 results 2011 PODIUM PLACINGS AND OTHER TOP RESULTS 1 st Place 19 times 2 nd Place 9 3 rd Place 10 Total Podium Placings 38 Other Top 5 Results 18 2011 KEY VICTORIES Harlem Skyscraper Classic, Women s Open Mengoni Grand Prix, Women s Open Bethel Spring Series Cup, 2010 and 2011 CRCA Jim Boyd, top competitor award CRCA Club Championship, 2010 and 2011 Lou Maltese Memorial, Women s Category 3/4 New York Cycling Series, First Place Trophy

Focus for 2012 Focus for 2012 In calendar year 2012, the team will continue to expand its race program to include more events in locations further south and west of the immediate northeastern United States to encompass the mid-atlantic region as well as Colorado and in venues supplemental to the road racing events such as track and cyclocross. Our objective is to increase the number of first place wins by 10% and continue to win at least three major regional road racing events to help keep the sponsors names visible throughout the year.

Sponsorship costs Your participation in the US bicycle racing calendar as a sponsor is flexible and the investment you elect to make for the 2012 season depends on your brand development objectives: 2011 Houlihan Lokey / Sanchez 2 colors PMS 1235 PMS 2738 Premier sponsor option Sponsor s name/logo placed prominently on the chest, mid-back and shoulders of the jersey/$6,000

Option 2 Sponsor s name/logo placed on the upper chest and across the back pockets/$3,000 2011 Houlihan Lokey / Sanchez 2 colors PMS 1235 PMS 2738

Option 3 Sponsor s name/logo placed on the upper chest and collar/$2,000 2011 Houlihan Lokey / Sanchez 2 colors PMS 1235 PMS 2738 As an added bonus, all sponsor employees are entitled the team discount on all merchandise and services offered by CycleLife USA (www.cyclelifeusa.com). The verbal or written approval of the proposal is required by December 18, 2011 in order to facilitate the placement of the team clothing for the 2012 race year. Thank you for taking this opportunity to expand your brand presence while actively supporting bike racing.

Photographs courtesy of Stephen Chang, Chung Chiang, organicathlete.org, Andy Shen, Chatura Atapattu, and Cory Lynn Tucker