2017 SPONSORSHIP!
WELCOME Welcome to Chicago Yacht Club, We are pleased to be recognized as one of the top Private Clubs in United States, as well as an elite Yacht Club throughout the world. We pride ourselves in our exceptional on-the-water staff and programs, including world class racing events, year-round professional staff making everyone feel welcome, superb food and beverage services, and our long-term relationships with sponsors for whom we owe gratitude for their support. Highlighted in the following pages are on the water and shore side events that are elevated to world-class experiences with the assistance of our sponsors. We invite you to join us at Monroe and Belmont Stations to experience an insider s view of our close nit membership of passionate boaters, international business leaders, and Olympic hopefuls and medalists side by side. Dwight Jenson General Manager Chicago Yacht Club 400 East Monroe, Chicago 300 West Belmont, Chicago www.chicagoyachtclub.com 312-861-7777 jenson@chicagoyachtclub.org
CHICAGO YACHT CLUB Founded in 1875, CYC is one of the oldest and most respected yacht clubs nationwide and around the world Membership of nearly 1,500 Two unique waterfront locations Monroe and Belmont Presents local and national-level regattas that attract racers from around the world, including the century old Race to Mackinac Home to a nationally recognized sailing school for children and adults Ranked as a top 10 yacht club by Platinum Clubs of America CYC has scheduled over 230 social events, and 300+ sailing events for 2017
CYC MEMBERSHIP AFFLUENT: Average household income for new regular members is $352,000 OWN MULTIPLE HOMES: 1/3 of membership own a second home FREQUENT TRAVELERS: Over 2/3 take an annual winter vacation. Most popular destinations are Florida, the Caribbean and Europe YACHT OWNERS: Over 50% members own boats; 50.4 is average boat length PRIVATE NETWORK: 1,500 Members stay connected with one another with 78% event participation rate ACTIVE WITHIN THE COMMUNITY: Members have a strong voice in Chicago as Board Members of civic, philanthropic, and private corporations DIVERSE HOUSEHOLD STATUS: 45% of members are married, 55% members are single DECISION MAKERS: 39% of CYC members hold senior corporate leadership positions
CYC WORLD-CLASS EVENTS INTERNATIONAL REGATTA HOST VERVE CUP REGATTA Na.onal and Interna.onal Fleets submit requests to CYC for Worlds and North Americans Championships to host annually One of the largest U.S. course regajas, featuring both inshore and offshore events NORTH AMERICAN CHALLENGE CUP CHICAGO YACHT CLUB RACE TO MACKINAC Founded in 1992 by CYC and is one of the longest- running sailing events for disabled adults! The longest annual fresh water race in the world (1907), a bucket- race for avid sailors around the world
CYC PODIUM EVENTS TECH SHOWCASE Tech seminars and yacht brokerage displays open to all boaters JUNIOR & COMMUNITY SAILING One of largest high- caliber sailing educa.on programs in North America WOMEN S COMMITTEE ASSOCIATES S COMMITTEE Networking Events, Philanthropic Fundraisers, Civic Speaker Series Members 21-39 (fastest growing segment, host inter- club and must- ajend events year- round INTERNATIONAL TRAINING DOCK PARTIES Host to one of three premier Match Race Training Centers in the U.S. Cocktails and live entertainment under the stars best view in town
RACE TO MACKINAC OVERVIEW RACE TO MACKINAC 109th RACE TO MACKINAC PRESENTED BY WINTRUST starts on Saturday, July 15, 2017; Cruising Division on Friday, July 14, 2017; 333-mile race from Chicago Yacht Club East of Monroe Harbor Lighthouse to Mackinac Island Lighthouse, Mackinac Island, Michigan HISTORY: The Race has weathered 2 World Wars, 2 Chicago Columbian Expositions, 16 Mayors, 21 Presidents, and 4 World Series wins by Chicago Cubs since 1898 COMPETITION: A bucket-list event for America s Cup winners, Transpac and Volvo Ocean sailors, the Mac is well-attended (2,700 annually) and hosts the longest list of competitors over time TRADITION: Over 586 men and women have raced the Chicago Mac 25 times or more (claiming the title of Old Goat) AFFLUENT: 50% crew earn $100,000+/year; 30% of crew earn $250,000+/year EDUCATED: 50% of crew have received a bachelor degree and 40% have earned a graduate degree WORLDWIDE APPEAL: In 2016, participants traveled to Chicago from 621 different Cities, 38 States, and 12 Countries; competitors traveled as far as 9,359 miles to race
MEDIA EXPOSURE TRADITIONAL MEDIA! 327 million combined impressions for 2016 media placements with a value of more than $960,000 FACEBOOK: 200K ORGANIC REACH DURING RACE! 12,805 likes during 4 race days; Videos received 32,000k views/average; 10,000 fully engaged users during race RACE TO MAC WEBSITE! JULY 2016! 304,784 Page Views 65,171 Unique Visits Portal for Tracking Site, Race documents 569 INSTAGRAM FOLLOWERS & ACTIVE PARTICIPATION! LIVE MOBILE RACE TRACKING APP JULY 2016! Follows path of each boat every inch of race, live updates on positioning; free access to all 13,569 Downloads 104,372 Page views 77,637 Unique Visitors 7:26 min. Average Session! 4,156 TWITTER FOLLOWERS! Boats were enabled with GPS transponders to tweet from the water
MAC RACE SOCIAL EVENTS WARNING GUN PARTY SAILOR S DOCK PARTY PARADE OF BOATS 650 VIP guests, Sponsor recogni.on, Club Terrace, Race Warning Sound 3,500 + guests in Sponsor Village, Live Entertainment, Friday Night Send off Public & VIP viewing of Racers, Thousands in ajendance at Navy Pier DOCK WALK RACE VILLAGE PORCH PARTY MAC RACE AWARDS Mac Week overtakes Monroe Harbor with 350+ boats, unlimited guests & open to the public Race Village Toast to Racers in style with Race Delegates on world s largest porch Awards Party with live music, open to all race supporters
2017 RACE TO MACKINAC CALENDAR OF EVENTS Event Date Location Pink Pony Party! Saturday, January 14, 2017! Chicago Yacht Club: Belmont Station! Warning Gun Party! Thursday, July 13, 2017! Chicago Yacht Club: Monroe Station! Sailors Dock Party! Friday, July 14 2017! Chicago Yacht Club: Monroe Station! Parade of Boats! Saturday, July 15, 2017! Navy Pier! VIP Starting Line Experience! Saturday, July 15, 2017! On-the-water, East of Monroe Harbor! Finish Line Tent! Sunday, July 15- Tuesday, July 18, 2017! Mackinac Island! Porch Party! Sunday, July 16, 2017! The Grand Hotel, Mackinac Island! Sailors Celebration! Tuesday, July 18, 2017! The Grand Hotel, Mackinac Island! Mackinac Awards Dinner! Saturday, November 4, 2017! Chicago Yacht Club: Monroe Station!
2017 CHICAGO YACHT CLUB CALENDAR OF EVENTS Event Date Location Pink Pony Party! Saturday, January 14, 2017! Chicago Yacht Club: Belmont Station! Pops on Monroe! Friday, February 17, 2017! Chicago Yacht Club: Monroe Station! Smelt Party! Ice Breaker Regatta! Saturday, April 1, 2017! Sat-Sun, April 1-2, 2017! Chicago Yacht Club: Belmont Station!!! Intercity Club Crawl! Friday, April 28, 2017! Chicago Yacht Club, University Club, Union League Club! Ladies Fashion Show! Wednesday, May 3, 2017! Chicago Yacht Club: Monroe Station! Auto Show Brunch! Sunday, May 21, 2017! Chicago Yacht Club: Monroe Station! Power & Sail In-Water Tech Show! Sat-Sun, June 3-4, 2017! Chicago Yacht Club: Monroe Station! August Dock Party! Saturday, August 26, 2017! Chicago Yacht Club: Monroe Station! Power Fleet Dock Party! Saturday, September 9, 2017! Chicago Yacht Club: Monroe Station! Big Smoke! Thursday, September 14, 2017! Chicago Yacht Club: Monroe Station! Big Kahuna Party! Saturday, September 16, 2017! Chicago Yacht Club: Belmont Station! Inter Committee Challenge Saturday, October 14, 2017! Chicago Yacht Club: Belmont Station! October Dock Party! Saturday, October 21, 2017! Chicago Yacht Club: Belmont Station! Children s Halloween Party! Saturday, October 28, 2017! Chicago Yacht Club: Monroe Station! Children s Holiday Party! Sat-Sun, December 2-3 2017! Chicago Yacht Club: Monroe Station! Tacky Sweater Party! Saturday, December 28, 2017! Chicago Yacht Club: Belmont Station!
SPONSORSHIP OPPORTUNITIES Custom proposal developed based on business interests. Proposals may included and are not limited to: Presenting sponsorship/name recognition Social Media campaign Seasonal presence On-site activations for lead generation Technology partnership Special event host Dock Party sponsor Regatta sponsor Race Tracking site presence (mobile/web) Merchandising On-site signage Private corporate outings On-the-water corporate regattas Category exclusivity Hospitality for business or pleasure
CONTACT INFORMATION SPONSORSHIP! OPPORTUNITIES! Dwight Jenson General Manager, CYC 312-861-7777 jenson@chicagoyachtclub.org Sarah Renz Sponsorship Chair, CYC 312-543-1458 srenz@berteaugroup.com