EMEA GTM
RADAR PACE is the combination of Oakley heritage in sport innovation and design and Intel's innovation and technology expertise. RADAR PACE is the result of years worth of research and development between Oakley and Intel.
THE PARTNERSHIP RADAR PACE THE PARTNERSHIP Born of an ever-burning drive to innovate. We believe that just because something is good doesn't mean it's as good as it can be. We're always exploring, always pushing forward. We enable athletes to perform and advance what is possible in sport and everyday life. Intel technology is at the forefront of enabling new innovation and experiences in a variety of devices and places, including wearaable technology. Intel has a heritage of technology prowess across hardware and software in many areas consumers are. Deep knowledge of sports performance optics Knowledge of the sport consumer Years of technology experience Electronics hardware development Industrial design Strong consumer brand Sport use case definition User experience design End user testing Knowledge of consumer electronics Strong data and science teams Software development COMMERCIAL CONFIDENTIAL: The information provided herein contains trade secrets and commercial practices confidential and proprietary to Oakley. Do not duplicate, redistribute or disclose to any other party without Oakley s express written consent.
RADAR PACE HISTORY IN WEARABLES WE VE BEEN HERE BEFORE... 2004 Oaakkleeyy combines the world's best opticss with an integrated music player to introduce the first electronic eyewear, Oakley THUMP 2006 2007 Oakley THUMP Pro Oakley Split THUMP innovation 2015 Oakley and Intel Partnership 2016 RADAR PACE revealed at CES 2005 Oakley THUMP 2 2006 Oakley O ROKR Won best in show at CES 2007 Oak ey O ROKR Pro 2012 Oakley Airwave 2016 Oakley RADAR PACE
RADAR PACE MARKET OPPORTUNITY Running event participation has increased dramatically. More people are competing and looking for ways to enhance their performance. Cycling racers are heavily engaged and willing to spend and invest in Hi Tech to elevate their game. The market for wearable devices has been growing rapidly in recent years with biggest gains in GPS sport watches and activity trackers.
RADAR PACE PRODUCT DEVELOPMENT DESIGN Years of research and development went into the design of RADAR PACE. Every element from the ear boom design to the aerodynamic housing of the microphones to integrating wearables into eyewear, provided new challenges that we had to overcome to maintain our high standards of performance eyewear. EXPERIENCE In addition to our design elements, R&D set out to create a world class training experience when using RADAR PACE. We field tested with hundreds of runners and cyclists, through numerous iterations of the app in order to fine tune the user experience.
RADAR PACE THE PRODUCT RADAR PACE is a real-time voice activated coaching system. It creates a training program, tracks your performance and coaches you in the moment. Powered by Intel NLP, it's like haveing a trainer with you whenever you're running or cycling, a mentor that gives you the help and motivation you need to take performance to a whole new level. TRACKS Collects and analyzes all of your personal performance data (Power output, HR, Speed, Cadence, Distance, Time, etc.) COACHES Creates a training program based on your goals, tracks your compliance, calibrates based on your performance. RESPONDS Powered by Intel NLP, RADAR PACE responds to your audible cues allowing you to communicate with the system in a more natural, less intrusive way. ( Ok Radar, what s my cadence? )
RADAR PACE THE TRAINING PHILOSOPHY EVENT SPEED SPEED: Speed training devel ops your neuro-muscular skills allowing you to maintain form and cadence at a controlled pace. A w well balanced training program includes a small number of speed workouts. RADAR PACE will gradual ly increase your speed training intensity during the program. STRENGTH STRENGTH: Strength is built through resistance training, running in the hills improves performance in the flats. Hill workouts are effective in increasing strength. RADAR PACE coaches you during hills to m maintain your ideal cadence, pace and power. ENDURANCE ENDURANCE: Endurance is built with long runs at a conversational pace. Long runs are the most important workouts for distance training. RADAR PACE will coach you in maintaining an easy aerobic pace during these long runs. TECHNIQUE TECHNIQUE: Proper running technique is the building block for performance running. Learning proper form, cadence and posture will set you up for running efficiency. By giving you reminders from time to time, RADAR PACE will help you run with the most efficient technique. Tested and validated by world class athletes, RADAR PACE training philosophy creates a customized program based on your goals and sports science. The method focuses on building key capabilities (technique, endurance, strength and speed) which allow athletes to perform at their best during the program.
RADAR PACE KEY SELLING POINTS ANALYZES DATA: Gathers and interprets all of your data: knows what / how you re doing DYNAMIC ADJUSTMENT: Dynamically adjusts your training program based on your compliance TRAINING PLANS: custom training programs for running and cycling based on sports science COACH: Virtual coach that s with you every step of your training journey and tells you what to do. Just like a real coach, RADAR PACE tells you what to do, knows what you did and tells you what to do next CALIBRATION: Calibrates training based on your performance learns about you over time to provide feedback specific to you CONVERSATIONAL USER INTERFACE: A user interface that keeps you focused and gives you live feedback. RADAR PACE delivers information in a way that lets you stay in the moment. No need to look down or break stride. Just ask. OAKLEY SPORT PERFORMANCE: No compromise on Oakley sport performance design. Maintains Oakley s high standard of optics, Prizm lenses, fit, lightweight, in addition to durability standards applied to electronics and aerodynamic design for high speed conditions.
COMPETITOR DIFFERENCES COLLECTS AND ANALYZES DATA RADAR PACE COMPETITOR DIFFERENCES TRACKS OTHER TRAINING DEVICES COLLECTS DATA STRIDE RATE SPEED CADENCE ELEVATION HEART RATE POWER DISTANCE STRIDE RATE SPEED CADENCE ELEVATION HEART RATE POWER DISTANCE DYNAMIC TRAINING PLAN Real Time Behavior Modification COACHES STATIC TRAINING PLAN Post Workout Analysis CONVERSATIONAL USER INTERFACE RESPONDS LIMITED INTERACTION
RADAR PACE TECH SHEET MODEL INFO MODEL NAME STYLE # COLLECTION AVAIL. TO SHIP RADAR PACE OO9333-01 SPORT PERFORMANCE- WEARABLE WEEK 39 RADAR PACE is a real-time voice activated coaching system - It creates a training program, tracks your performance and coaches you in the moment. Powered by Intel NLP, it's like haveing a trainer with you whenever you're running or cycling, a mentor that gives you the help and motivation you need to take performance to a whole new level. MAIN FEATURES & BENEFITS TECHNICAL INFO SPECIFICATIONS FRAME MATERIAL O Matter frame with Unobtainium earsocks and nosebombs HDO LENS TECH Optimized peripheral vision of toric lens. PRIZM Available with PRIZM ROAD lenses M/L GENDER Unisex FRAME MATERIAL O Matter SIZE-BRIDGE-TEMPLE 0-137-132 SIZING HINGE Integrated Cam Suitable for medium BASE Toric to large faces. A-B-ED MEASUREMENT 137-49-Toric UPC 888392223067 5x CONNECTIVITY LANGUAGES -English -French -Spanish -Italian -German RECOMMENDED SENSORS -Hear Rate Monitor -Power meter+cadence -Pedometer BATTERY Rechargeable through USB port ANDROID IPHONE BLUETOOTH ANT+
RADAR PACE ATHLETES BIOGRAPHY In 2006, Craig Alexander won the inaugural 70.3 Ironman World Championship. Then, in 2008, he claimed the Hawaiian Ironman World Championship for the first time, confirming his triathlon status as Alexander the Great. In 2011, at 38 years of age, he achieved what no other man in the history of Triathlon was able to: he won both the Half Ironman and Ironman World Championships in the same year. By winning his third Hawaiian Ironman World Championship he also claimed a new world record time and a new King of Kona was crowned. Craig was humbled when Ironman legend and six-time World Champion Dave Scott lauded him as The first true men s champion the sport has seen in years. In the inaugural Melbourne Ironman in 2012 (which some have described as the race of the decade ), Craig achieved a sub 8 hour winning time. He managed to complete the 2.4mile/3.86km swim course in 50:33, the 112mile/180km bike ride in 4:24:42 and the 26.2/42.2km run course in 2:38:45. That s the equivalent of less than 40 sec per lap in an Olympic pool for over 77 consecutive laps, an average of almost 41km per hour km on the bike for close to 4 and a half hours and an average run speed of6min per mile or sub 3min50 per km for the entire marathon. Before Craig was dubbed Crowie, Alexander the Great, crowned King of Kona or even toed the start line of a single race, he was always had a winning mentality. Crowie has worked hard over the years to combine a relentless pursuit for improvement with an internal drive to achieve the outstanding every day CAREER HIGHLIGHTS ITU Long Distance World Championships Silver medal 2006 Canberra TRIATHLON CRAIG ALEXANDER 42 AGE FACEBOOK - 75.8K Followers TWITTER - 71.1K Followers INSTAGRAM - 13.5K Followers AUSTRALIA Ironman World Championship Gold medal 2011 Gold medal 2009 Gold medal 2008 Ironman 70.3 World Championship Silver medal 2012 Las Vegas Gold medal 2011 Las Vegas ITU Aquathlon World Championships Bronze medal 1998 COMMERCIAL CONFIDENTIAL: The information provided herein contains trade secrets and commercial practices confidential and proprietary to Oakley. Do not duplicate, redistribute or disclose to any other party without Oakley s express written consent.
RADAR PACE ATHLETES VINCENZO NIBALI Giro D Italia Champion FACEBOOK - 380K Followers TWITTER - 430K Followers INSTAGRAM - 120K Followers MARK CAVENDISH Olympic and World Champion - Cycling FACEBOOK - 551.5K Followers TWITTER - 1.15M Followers INSTAGRAM - 249K Followers PETER SAGAN World Champion - Cycling FACEBOOK - 698.7K Followers TWITTER - 424K Followers INSTAGRAM - 431K Followers AKSEL LUND SVINDAL SKI FACEBOOK - 450K Followers TWITTER - 170K Followers INSTAGRAM - 300K Followers VALENTINO ROSSI IMOTO GP Rider FACEBOOK 13m Followers TWITTER 4,5m Followers INSTAGRAM 3,1m Followers FERNANDO ALONSO F1 Racer FACEBOOK - 1.8 m Followers TWITTER - 2.2m Followers INSTAGRAM - 600K Followers COMMERCIAL CONFIDENTIAL: The information provided herein contains trade secrets and commercial practices confidential and proprietary to Oakley. Do not duplicate, redistribute or disclose to any other party without Oakley s express written consent.
RADAR PACE ATHLETES GWEN JORGENSEN PAULINE FERRAND-PREVOT JAN FRODENO MIRINDA CARFRAE 2X Olympic Distance Triathlon World Champ Road Race, Mountain Bike and Cyclo-Cross World Champ Olympic & Ironman World Champion (Tri) 3X Ironman World Champ FACEBOOK - 43K Followers TWITTER - 26.5K Followers FACEBOOK - 80.6K Followers TWITTER - 26.2K Followers FACEBOOK - 84.3K Followers TWITTER - 36.1K Followers FACEBOOK - 63.4K Followers TWITTER - 61.2K Followers INSTAGRAM - 52.8K Followers INSTAGRAM - 102K Followers INSTAGRAM - 78.6K Followers INSTAGRAM - 52.1K Followers JAVIER GOMEZ NOVA 5 X Olympic Distance Triathlon World Champ FACEBOOK - 141.5K Followers TWITTER - 121K Followers INSTAGRAM - 104K Followers DESIREE LINDEN 2X Olympic Marthoner FACEBOOK - 9.5K Followers TWITTER - 22.3K Followers INSTAGRAM - 19K Followers DEENA KASTOR Olympic Silver Medalist (Marathon) FACEBOOK - <1K Followers TWITTER - 19.6K Followers INSTAGRAM - 12.3K Followers COMMERCIAL CONFIDENTIAL: The information provided herein contains trade secrets and commercial practices confidential and proprietary to Oakley. Do not duplicate, redistribute or disclose to any other party without Oakley s express written consent.
APPENDIX
TECHNICAL DETAILS
PRODUCT SPECS AUDIO In-ear booms POWER Power button USB charge TOUCH PANEL Phone control Music player control (MFI compliant) VOICE CONTROL Microphone Array Compatible with ios & Android Touch Panel activates Siri & Google Now INTERNAL SENSORS Accelerometer Gyroscope Pressure Humidity Proximity CONNECTIVITY ANT+ Bluetooth LE Bluetooth WATER RESISTANT IPX5 Recommended sensors for enhanced experience: Running Heart rate monitor Cycling Heart rate monitor Power meter + cadence
TOUCH PAD The touch pad on the temples lets you control functions with simple taps and swipes. You can adjust the volume, control music and calls from your paired phone, and more. CONTROL VOLUME Increase volume: SWIPE FORWARD Decrease volume: SWIPE BACKWARD CONTROL MUSIC Pause of play song: SINGLE TAP Jump to next song: DOUBLE TAP Return to previos song: TRIPLE TAP Fast forward: DOUBLE TAP and HOLD Rewind: TRIPLE TAP and HOLD CONTROL CALLS Answer call: SINGLE TAP End call: DOUBLE TAP End current call and switch to incoming or on-hold call:: HOLD and RELEASE Switch back and forth between incoming call and current call: SINGLE TAP (A single tap puts the current call on hold and answers the incoming call. Each single tap after that switches between the two calls, placing one on hold.) CONTROL SIRI / GOOGLE NOW Activate Siri or Google Now: HOLD then RELEASE
STATUS INDICATORS WHILE CHARGING GREEN: Remaining power is greater than 99% YELLOW: Remaining power is between 50% and 99% RED: Remaining power is less than 20% WHILE POWERED ON LIGHT BLUE SOLID: Device LIGHT BLUE FLASHING: DARK BLUE FLASHING: WHITE SOLID: Bluetooth RED FLASHING: Factory is ready Booting up or shutting down Bluetooth Pairing mode Pairing successful Reset mode
CHANGING YOUR LENS To remove a lens from RADAR PACE, do the follow. (To install a lens, simple reverse the procedure.) 3 1 2 1.With two fingers, carefully pinch the two nose bridge tabs inward. 2.Push the nose bridge toward the top of the frame until the lens releases from the top. 3.Pull the lens down and out.
APP SCREENS GO section is where you can go for a run or ride: Go for a freeform run or a freeform ride at any time. See today s workout. PLAN section contains all your training plan information: Create a customized training plan for running or cycling Running: General Fitness, 5K, 10K, Half Marathon, Marathon Cycling: General Fitness, Century, Criterium, Half Century, Short Tour, Time Trial Review your customized training plan once created Review daily workout details
APP SCREENS ACTIVITY section contains all your workout data: Review and analyze all previous workout details Access your current training zones for heart rate, pace and power MORE section contains all additional information: Sensor management and pairing Settings (profile, languages, audio, etc ) Glossary of terms More information/help
COACH INTERACTION RADAR PACE is your personal, real-time coach. Just say, Okay Radar... to get its attention. After you hear the tone, ask your question. Try it now by saying, Okay Radar. What can I ask you? Here are more examples of what you can say: GETTING GOING Start workout to get going once you have selected a workout in the app Let s do a freeform run/ride if you want to go for a run/ride of your choice What s today s workout? after you have set up your training plan Are my sensors connected? to check sensor status METRICS * What s my heart rate? or just say Heart rate Follow up with How s my pace? to check whether your heart rate is on target What s my pace? or just say Pace Follow up with How s my pace? to check whether your pace is on target What s my power? or just say Power Average metrics to get your average metrics so far Distance to get distance travelled and remaining Time to get workout time What s left to get reps, vertical distance and distance left for a workout Current metrics to get all your current metrics such as pace, heart rate, power, cadence, etc. WRAPPING UP Stop listening if you want the coach to stop responding to you (useful in social situations) Cancel workout if you would like to end but not save your workout Finish workout if you would like to finish and save your workout * Heart rate, cycling power and cycling cadence metrics require pairing RADAR PACE to external sensors.
TROUBLESHOOTING RESOURCES PAIRING RADAR PACE WITH SMARTPHONE Ensure RADAR PACE is in pairing mode by pressing the power button twice quickly. The indicator light will flash dark blue. Pair only via the RADAR PACE app; do NOT pair via any other application on your phone. PAIRING WITH EXTERNAL BLUETOOTH SENSORS Pair only via the RADAR PACE app. Ensure the battery of the sensor device has enough charge to broadcast its signal to RADAR PACE. Some sensors require movement to begin broadcasting to the RADAR PACE app. Ensure the sensor device is not paired with another device; if it is currently paired with your phone, go to phone system settings and unpair to ensure the device is discoverable. Refer to the owner s manual that came with your external sensor for more troubleshooting information. SUPPORT For additional service, support, tutorials and FAQs, please visit: www.oakley.com/radar_pace Call: 00800 6255 3985 Email: customercare-europe@oakley.com PAIRING WITH EXTERNAL ANT+ SENSORS Ensure the battery of the sensor device has enough charge to broadcast its signal to RADAR PACE. Some sensors require movement to begin broadcasting to the RADAR PACE app. Refer to the owner s manual that came with your external sensor for more troubleshooting information. CONNECTED SENSORS Ensure the sensor device is not currently paired with another device. Most connected sensors require movement to begin broadcasting to the RADAR PACE app. RESETTING RADAR PACE To perform a Factory Reset and reboot RADAR PACE, hold the power button for more than 12 seconds. The indicator light will blink red. To perform a Factory Reset and power off RADAR PACE, hold the power button for more than 18 seconds. The indicator light will blink red.