GLÖDANDE LIMITED EDITION COLLECTION IKEA IN COLLABORATION WITH WALTER VAN BEIRENDONCK JUNE 2016 #FURNISHWITHFASHION #IKEACOLLECTIONS www.ikea.ca
2 GLÖDANDE LIMITED EDITION COLLECTION IKEA IN COLLABORATION WITH WALTER VAN BEIRENDONCK IKEA continues its cooperation with the leading lights of fashion design, stretching our boundaries with the world s cutting-edge talents. This June, IKEA is launching GLÖDANDE, a limited edition collection developed in collaboration with fashion designer Walter Van Beirendonck. This playful collection offers more people the chance to add something unexpected and cutting-edge to their home. Van Beirendonck has based the entire collection around his story of the Wondermooi five cloud-dwelling creatures whose distinct personalities weave their way through all GLÖDANDE items. You never know what Walter will do next. I like that and want to bring more of this into IKEA. The way he mixes this unpredictability with colour, pattern and print are what make him the master of what he does. That is what IKEA learned from this fantastically wonderful and odd collaboration. Henrik Most, Creative Leader at IKEA of Sweden PH133458
3 Filmed at his studio in Antwerp, Walter discusses the journey he went on to create the GLÖDANDE collection. WALTER VAN BEIRENDONCK 35 YEARS OF CREATING FASHION AND RE-DEFINING IT Walter Van Beirendonck was a member of the Antwerp Six, a well-known group of six fashion designers who graduated from Antwerp s Royal Academy of Fine Arts between 1980 1981. They presented a distinct and radical vision for fashion during the 80s, and established their small Belgian city as a notable design destination. Walter s work has been described as strong and individual, but intimate at the same time. He always loves to throw both historical and personal touches into all of his designs. When I started with the IKEA project, I wanted to handle it almost like a fashion collection. I really wanted to gather a lot of inspirations, think about stories, think about ideas which could evolve into other things. I wanted to tell a story. Walter Van Beirendonck
4 THE STORY OF THE WONDERMOOI Walter Van Beirendonck has created the world of the Wondermooi five magical creatures whose distinct personalities are visible throughout the GLÖDANDE collection. Here is their story. See the story of the WONDERMOOI and the magic that they create. Narrated by Walter THE STORY OF THE WONDERMOOI One day, they discover a strange hole has appeared in one of their clouds. The next day, another hole appears, and many more after that. KWADE TIJGER, SPIEGEL, VLIEGMACHIEN, 1000G and ROOD are shocked. What is going on? Above them, they hear sobbing. And underneath them, there is a storm. There s thunder and lightning, and rain, rain, rain. Curious VLIEGMACHIEN decides to fly high above the clouds to visit SUN and MOON to see if he can find out what s wrong. The WONDERMOOI are the children of the clouds, who have made their home there for centuries. They are beautiful, weird creatures living together in harmony. A fantastic mix of shapes, colors, fur, feathers and skin.
5 SUN and MOON are sad and are crying big gold and silver tears. Why are you sad? asks VLIEGMACHIEN. Because there are wars and agression on our beautiful Earth, reply SUN AND MOON. The WONDERMOOI try to figure out a solution so that happiness returns both over and under the clouds. ROOD has an idea. Magical cloud dust! Magical cloud dust is that what the WONDERMOOI use to make things beautiful. SUN AND MOON cry two more huge gold and silver tears, making more holes in the clouds and causing storms and floods to happen on Earth. ROOD sends this magical dust hidden in misty clouds towards the Earth, knowing that this will make people happy, stopping war and agression. Remember: BE BEAUTIFUL BE WONDERMOOI SUN and MOON are happy, because the world will soon be beautiful again. A sneezing storm starts to roll over the world. So, every time you sneeze, it could be magical cloud dust from WONDERMOOI that tickles your nose.
6 MEET THE CHARACTERS... KWADE TIJGER is the Wondermooi superhero. His tiger stripes and big muscles keep the bad guys away, and his head-in-a-box helps him see what is going on. KWADE TIJGER is always there to keep the cloud-world safe and happy. VLIEGMACHIEN is the Wondermooi who is sometimes brave, and sometimes just a little shy. When dangerous tasks need solving, VLIEGMACHIEN just flaps his feathers and flies anywhere he needs to. He s also the only Wondermooi who doesn t need a bed he loves sleeping upside down. ROOD is the goddess of the sun and the moon. She is the leader of the Wondermooi always smart, always clever, and always trying to find a peaceful solution. ROOD s diplomatic skills and spiritual ways are always helpful in the cloud-world. SPIEGEL s small size and sweet features make him the cutest Wondermooi of all. He may have big feet but he walks around the clouds without making a sound. With eyes across every part of his body, 1000G is the most observant of the Wondermooi. From the time he was born, he was watching out for all his fellow cloud-creatures. Being helpful and caring are his best features.
7...THAT MAKE THE COLLECTION Based around the five Wondermooi characters, GLÖDANDE consists of pre-cut fabrics, stationery, shopping bags, rugs, porcelain and linen. This collection proves that something magical happens when you mix fashion and accessories together. PH134162
8 PH133417 KWADE TIJGER Surround yourself in comfort as soft as the whitest Wondermooi cloud. GLÖDANDE cushion covers come in eight different styles KWADE TIJGER has made his mark on these. GLÖDANDE rug, cushion low covers pile, tiger L50 W50cm $000 303.316.21 L65 W65cm
9 PH133410 The guardian Wondermooi KWADE TIJGER is always ready for action. This rug is made of a rich pile that s both soft on your feet and might even keep the bad guys away.
10 PH134121 1000G The dense pile on this rug is excellent for soundproofing, and its rich colours will add texture to any space. GLÖDANDE rug, low pile Red
11 PH133408 GLÖDANDE box with lid W43 D55 H21cm. Assorted patterns. GLÖDANDE cardboard boxes come in eight different designs, featuring many physical features of the Wondermooi. They truly stand out on a shelf, but easily fold away again when not in use.
12 PH133487 GLÖDANDE collection. Note-book Assorted patterns Note pad Assorted colours Gift wrap roll 4 pack Assorted patterns Covered in Wondermooi creature designs, GLÖDANDE stationery feels like it has a life of its own. Let the creative, happy spirit of the Wondermooi influence your latest sketches and ideas.
13 PH133411 GLÖDANDE collection. Quilt cover and pillowcase Assorted patterns Cushion cover Assorted patterns The feeling of floating away on soft, white clouds as you sleep. Let the Wondermooi take you there with GLÖDANDE linens and cushion covers.
14 PH133418 GLÖDANDE bowl Assorted colours There s no need to get out the nice servingware. These GLÖDANDE bowls are durable, all-seeing works of art that will add a lively feel to any table setting.
15 PH133407 GLÖDANDE mug Assorted colours
16 PH133420 VLIEGMACHIEN A great night s sleep begins with these GLÖDANDE duvet covers. Covered in VLIEGMACHIEN s beautiful feathers, you ll be ready to fly off to dreamland. GLÖDANDE duvet cover and pillowcase Blue
17 GLÖDANDE cushion cover L50 W50cm. Assorted patterns PH134117 If you don t sleep hanging upside down like VLIEGMACHIEN, there s 100% cotton cushion covers for the rest of us. Eight different designs for your soft comfort.
18 PH133487 The Wondermooi are ready to help personalize your space. Their best poses are captured across five different cheerful posters. Which one is your favourite?
19 GLÖDANDE pre-cut fabric Assorted patterns PH134187 ROOD There is a touch of magical inspiration throughout GLÖDANDE. These 100% cotton pre-cut fabrics bring the watchful, ancient spirit of the sun and moon into your home.
20 GLÖDANDE pre-cut fabric Assorted patterns PH133416 With the beautifully-drawn designs of the Wondermooi characters, GLÖDANDE pre-cut fabrics come in five different styles. Look out for the special Wondermooi borders across the edges.
21 PH134188 GLÖDANDE collection. Side plate Assorted colours Plate Assorted colours
22 PH134118 SPIEGEL GLÖDANDE boxes, bags and gift tags seem are covered with SPIEGEL s adorable features, along with his fellow Wondermooi. Great for storage, or presenting that perfect gift. GLÖDANDE collection. Gift bag, set of 3 Assorted patterns Box with lid W43 D55 H21cm. Assorted patterns Roll of tape, set of 4
23 GLÖDANDE t-shirt, M Assorted patterns PH133406
24 PE584016 PE584385 PPE584019 PE575273 PE582211 GLÖDANDE cushion cover 55 % linen, 45 % cotton. L65 W65cm. Dark yellow GLÖDANDE cushion cover 55 % linen, 45 % cotton. L50 W50cm. Dark yellow GLÖDANDE cushion cover 100 % polyester. L50 W50cm. Yellow/blue assorted patterns GLÖDANDE cushion cover 100 % polyester. L65 W65cm. Yellow/blue assorted patterns GLÖDANDE cushion cover 100 % cotton. L50 W50cm. Red PE575272 PE583259 PE577836 PE577834 PE577833 GLÖDANDE cushion cover 100 % cotton. L65 W65cm. Assorted patterns GLÖDANDE cushion cover 100 % cotton. L50 W50cm. Assorted patterns GLÖDANDE quilt cover and pillowcase 100 % cotton. Quilt cover W150 L200cm. Pillowcase L50 W80cm. Assorted patterns GLÖDANDE quilt cover and pillowcase 100 % cotton. Quilt cover W150 L200cm. Pillowcase L50 W80cm. Yellow GLÖDANDE quilt cover and pillowcase 100% cotton. Quilt cover W150 L200cm. Pillowcase L50 W80cm. Blue
25 PE583384 PE583263 PE584384 PE575279 PE575281 GLÖDANDE rug, low pile W140 L200cm. Red GLÖDANDE rug, low pile, tiger W115 L200cm. GLÖDANDE wallpaper Bleached chlorine-free paper. W0.5 L10m. Blue GLÖDANDE pre-cut fabric 100% cotton. W150 L300cm. Assorted colours GLÖDANDE t-shirt, M 100 % cotton. Assorted patterns PE583256 PE575268 PE50000 PE575267 PE575275 GLÖDANDE bag 100 % cotton. L40 H44cm. Assorted patterns GLÖDANDE bag 100% cotton. L30 H36cm. Blue GLÖDANDE gift wrap roll 4 pack. Paper. L3 W0.69m. Assorted patterns GLÖDANDE adhesive labels, set of 2 Comprises: 2 sheets of self-adhesive labels with various shapes and sizes. Paper. W13 H18cm. Assorted patterns GLÖDANDE gift tags 10 pack. Paper. L8.5 W4.5cm. Assorted patterns
26 PE584017 PE575270 PE592209 PE583258 PE575269 GLÖDANDE box with lid Paper. W43 D55 H21cm. GLÖDANDE box with lid Paper. W27 D38 H18cm. GLÖDANDE box with lid Paper. W43 D55 H21cm. Assorted patterns GLÖDANDE box with lid Paper. W43 D55 H21cm. Assorted patterns GLÖDANDE box with lid Paper. W27 D38 H18cm. Assorted patterns PE575276 PE575278 PE575277 PE575280 PE575274 GLÖDANDE note pad Paper. L10 W10 H10cm. Assorted colours GLÖDANDE poster Paper. W50 H70cm. Assorted patterns GLÖDANDE note-book Paper. L24 W20cm. Assorted patterns GLÖDANDE roll of tape, set of 4 Comprises: 3 rolls (W15mm, L5m) and 1 roll (W20mm, L5m). Paper. Assorted patterns GLÖDANDE gift bag, set of 3 1 gift bag (H31 L26cm. 10l), 1 gift bag (H31 L10cm. 2.5l) and 1 gift bag (H17.5 L 11cm. 1.5l). Paper. Assorted patterns
27 PE583260 PE583385 PE583261 PE583466 PE583262 GLÖDANDE mug Feldspar porcelain. 40cl. Assorted colours GLÖDANDE side plate Feldspar porcelain. Ø21cm. Assorted colours GLÖDANDE plate Feldspar porcelain. Ø28cm. Assorted colours GLÖDANDE bowl Feldspar porcelain. Ø14cm. Assorted colours GLÖDANDE pot stand 2 pack. Feldspar porcelain. L20 W15cm. Assorted colours
28 Media contacts: Maja Boricevic National Product Loans Specialist IKEA Canada T: 416-646-8182 x2339 maja.boricevic@ikea.com Lucy Frechette National Public Relations Manager IKEA Canada T: 905-637-9440 x6237 lucy.frechette@ikea.com Stay in touch: