THE GREAT TRAFFIC QUIZ Werner De Dobbeleer, VSV European Road Safety Campaigns Conference 18 November 2016, Brussels
ABOUT VSV Founded by Flemish Parliament, 1990 Mission Make people smarter on road safety and sustainable mobility less traffic victims + more sustainable transport Vision Road safety & sustainable mobility go together Focus on education & awareness raising Life-long learning process General public + specific audiences (professionals) Collaboration with relevant partners Smart and pragmatic approach
LIFELONG LEARNING LINE
WHY AN ONLINE QUIZ? Learning while playing, fun Large reach Difficult target for classic education Active road users, age 25 55 (already having licence) Little time to follow courses Different themes New / lesser known traffic rules Road risks Defensive driving / riding Sustainable transport Focus on knowledge but also attitudes
GREAT TRAFFIC QUIZ: CONCEPT 6 weeks online 17 Oct 30 Nov 2016 1 quiz round = 20 multiple choice questions Random selection from large database (> 100 questions) Each quiz round is unique Limited answering time 40 secs per question Unlimited number of rounds Unique User ID = email address Educational approach (rehearse & repeat) If score 14/20 or more: chance to win prizes Ranking based on score + subsidiary question Main prize: 1000 holiday voucher
GREAT TRAFFIC QUIZ: PARTNERS Sponsors / Partners Ethias (insurance) Het Nieuwsblad (national newspaper) Radio 1 (national radio) DATS 24 (petrol stations) Zita.be (online portal) Flemish road administration
GREAT TRAFFIC QUIZ: EXAMPLE
GREAT TRAFFIC QUIZ: EXAMPLE Does the tyre pressure influence your car s fuel consumption? Yes, less pressure means less fuel consumption Yes, less pressure means more fuel consumption No, the influence is negligible
GREAT TRAFFIC QUIZ: EXAMPLE WRONG - Less pressure means more fuel consumption and more tyre wear, therefore more risk. Check the tyre pressure regularly.
GREAT TRAFFIC QUIZ: EXAMPLE You take hay fever medication. Are you allowed to drive a car? No, driving with hay fever medication is dangerous Yes, hay fever medication holds no risk This depends on the side effects mentioned in the medication leaflet
GREAT TRAFFIC QUIZ: EXAMPLE CORRECT Some types of medication can make you drowsy or may have other side effects. Always read the leaflet to make sure that the medication is safe for drivers.
GREAT TRAFFIC QUIZ: EXAMPLE Who has priority in this situation? The pedestrian, because he is already crossing the road The cyclist, because she follows the cycle lane The pedestrian, because pedestrians always have priority
GREAT TRAFFIC QUIZ: EXAMPLE CORRECT The the cyclist has priority because the zebra crossing does not continue on the cycle lane. However, be careful: this is a risky situation since the pedestrian has to wait on the street.
GREAT TRAFFIC QUIZ: EXAMPLE
PROMOTION 2016 Live radio show (kick-off) Radio 1 national radio (17 Oct) TV programme Kijk Uit Eén national TV (22 Oct) 12 page insert Het Nieuwsblad 265,000 copies (19 Oct) E-mailings VSV DB (305,000 addresses) Het Nieuwsblad DB (800,000 addresses) DATS 24 DB (120,000 addresses) Facebook posts Free posts + sponsored posts Online bannering Het Nieuwsblad (website + newsletters) Radio 1 website Companies Dedicated company quiz for employees (335 companies - 50,000 employees) Employee ranking per company
NEW: GREAT TRAFFIC CUP (NATIONAL FOOTBALL LEAGUE)
GREAT TRAFFIC CUP: CONCEPT Great Traffic Quiz for football fans Cooperation with Pro League National football league (24 football teams) Fans who participate to the quiz Can gather points for their favourite football team The better their result, the higher the team ranking Can win attractive fan prizes High-visibility vests with team logo Football tickets Signed gadgets
GREAT TRAFFIC CUP: PROMOTION 2016 Funny videos with top players, 1 from each team During Pro League live matches (pause) In national tv sports programmes (Extra Time, Stadion, Sporza, ) In Pro League mailing (257,000 NL + 60,000 FR) In Het Nieuwsblad online football articles Viral Online articles - 24 Pro League teams Official websites Fan websites Facebook pages
GREAT TRAFFIC CUP: PROMOTION
GREAT TRAFFIC QUIZ: RESULTS Unique participants 83000 80000 59000 60000 46000 35000? 2010 2011 2012 2013 2014 2015 2016
NEW: LE GRAND QUIZ DE LA ROUTE! Collaboration with Walloon Road Safety Agency (AWSR) French edition www.quizdelaroute.be www.lacoupedelasecuriteroutiere.be
QUESTIONS? werner.dedobbeleer@vsv.be