NEWS RELEASE No. 2011-SP69 Release date: October 17, 2011 SRI Sports Introduces the New XXIO7 Ladies Series Faster head speed for greater distance, providing a more satisfying swing for the players, psychologically enhances players to want to hit more SRI Sports Limited (Head office: Kobe, Japan; President: Yasushi Nojiri) is pleased to announce the latest introductions to its new ladies series for XXIO7, the seventh generation of XXIO golf clubs, scheduled to be released in stores on December 23, 2011. The MSRP is 84,000 ( 80,000 excluding tax) for the driver (#1 wood), 57,750 ( 55,000 excluding tax) for each fairway wood (#3, #4, #5, #7, #9), 34,650 ( 33,000 excluding tax) for each utility club (U4, U5, U6), 115,500 ( 110,000 excluding tax) for the five piece set (#7-9, PW, SW), and 23,100 ( 22,000 excluding tax) for each individual irons (#5, #6, AW). Featuring with the same Dual Speed Technology 1 as the XXIO7 men s clubs, the XXIO7 ladies series has been specially designed for lady golfers to maximize the effect of their swing. The exclusively designed large head for easy addressing gives a feeling of stability to achieve a combination of great distance and enjoyable play for lady golfers. The lineup also features custom colors, available at no extra charge, that allow customers to enjoy creating their own special color combinations for their badge, shaft and grip by selecting from various colors including blue, pink and other colors. The XXIO7 ladies series helps support a more enjoyable golfing experience for many lady golfers. 1 SRI Sports Limited s original technology, developed to provide both higher head speed and higher ball speed.
XXIO7 Ladies Series Common Key Features 1. Innovative Dual Speed Technology maximizes the power of lady golfers swings 1 Higher head speed The MP700L carbon shaft exclusively designed for the XXIO7 ladies series uses a newly developed, segmented weight design that moves the center of gravity (CG) toward the grip. In combination with the shaft rigidity design, this feature delivers greater distance even with a slow swing speed (patent pending). 2Higher ball speed MP700L shaft (1) Higher club head kinetic energy Club head weight has been increased as compared to the previous model to impart more kinetic energy to the ball at impact. (2) Sweet spot expanded to match lady golfers strike point The new face thickness design is exclusively developed for lady golfers to match their strike point, expanding the sweet spot by 6-7% to reduce initial speed loss due to miss-hits. These improvements work synergistically for higher ball speeds than the previous model.
2. New R Flex lineup The new R flex line-up is designed for lady golfers with a faster swing speed. Adding the R flex to the existing L and A shaft selections makes it easier for lady golfers to select the club that is just right for their individual needs. 3. XXIO ladies series great clubs made even better Exclusively designed for ladies The moderate 445 cc size for easy addressing and with the shallow head design makes it easy to get the ball airborne.
XXIO7 Ladies Driver Additional Features 1 Easier return of the head to square at impact The optimized CG positioning design sets the CG a short distance from the grip end, making the head to return square at impact. This feature further improves XXIO s straight-flying performance, which has been a hit among lady golfers since the start of the series. 2 High, gentle trajectory High-strength, low-density SUPER- TIX PLUS for XXIO is used as a face material, with an expanded repulsion area and a lower, deeper CG. This feature helps deliver a high, gentle trajectory, even with a slow swing speed. 3 Pleasant, exhilarating impact sound The new sole rigidity design with expanded high-rigidity area combines with newly designed ribs in the crown and sole to deliver a high, steady, and exhilarating impact sound. XXIO7 Ladies Fairway Woods Additional Features High, gentle trajectory A 71 g (#5) tungsten-nickel weight fitted in the sole lowers the club head s CG to facilitate a high, gentle trajectory with long carrying distance. XXIO7 Ladies Utility Clubs Additional Features 1 High, gentle trajectory A lighter crown and a 4.5 g tungsten-nickel weight in the sole creates a high, gentle trajectory with long carrying distance.
2 Easy-to-understand numbering system The numbering system has been made similar to that of the irons, making it easier to understand. Loft can also be confirmed for easier club selection. XXIO7 Ladies Irons Additional Features 1 Designed to get the ball airborne easily On the middle irons (#5-7), with which misshits are common, a tungsten neck is used to raise the MOI to get the ball airborne easily. Also, since distance is important with the middle irons, CG has been lowered to produce strong loft, making it easier to get the ball airborne for longer distance. 2 Designed for easy contact A shallow club head design that makes it easier to get the ball airborne, along with a 0.2 mm thicker sole and lower CG depth than the men s clubs. This makes it easier to address and easier to make contact. XXIO7 Ladies Custom Colors (no extra charge) 1 1 No extra charge only if ordered at time of purchase Customers can enjoy creating their own special color combinations for their badge, shaft and grip by selecting from various colors including blue, pink and other colors.
XXIO7 Ladies Series Overview Specifications Head materials and construction Driver Face: Titanium (SUPER-TIX PLUS for XXIO), forged Body/crown: T9S titanium, vacuum precision casting Fairway woods Face: 6-22-22S titanium, forged Body: Maraging steel, lost-wax precision casting Sole: Tungsten-nickel weight, lost-wax precision casting Utility clubs Face/body: Maraging steel + tungsten-nickel weight, lost-wax precision casting Irons Face: Titanium (SUPER-TIX PLUS for XXIO), milling machined insert Body (#5-7): SUS630 stainless steel + tungsten-nickel sole and neck weights Body (#8-9): SUS630 stainless steel + tungsten-nickel sole weight Body (PW, AW, SW): SUS630 stainless steel, lost-wax precision casting Finish Driver, fairway woods, utility clubs High-gloss metallic blue gradation lacquer with mirror, satin, and bead-shot finish Badge: Pink Irons Mirror and satin finish (partially bead-shot finish) Badge: Pink Shaft MP700L carbon shaft W#1 FW UT I Stiffness Kick point Weig ht (g) Torq ue Kick point Weig ht (g) Torq ue Kick point Weig ht (g) Torq ue Kick point Weig ht (g) Torq ue R Mid 44 6.7 Mid 44 6.6 Mid 45 6.4 Mid 48 5.2 A Mid 43 6.9 Mid 43 6.8 Mid 41 6.7 Mid 44 5.6 L Mid 40 7.1 Mid 40 7.0 Mid 39 6.9 Mid 43 5.8
Grip XXIO7 original full rubber grip (with XXIO logo) Specifications (woods, utility clubs) Club # W#1 W#3 W#4 W#5 W#7 W#9 U4 U5 U6 Loft angle ( ) Lie angle ( ) Head volume (cm 3 ) 11. 5 12.5 13.5 16 18 20 23 26 22 25 28 58 58 58.5 59 59.5 60 60 60.5 61 445 179 166 153 141 133 110 108.5 108 Club length (inches) Balance 44.5(R), 44(A), 43.5(L) C6(R), C1(A), B8(L) 42 41.5 41 40.5 40 39 38.5 38 C0(R), B9(A), B9(L) B9 (R, A, L) Club weight (g) (L) 262 273 277 280 285 288 299 303 308 Specifications (Irons) Club # I#5 I#6 I#7 I#8 I#9 PW AW SW Loft angle ( ) 25 28 31 35 40 45 51 56 Lie angle ( ) 61 61.5 62 62.5 63 63.5 Club length (inches) 37 36.5 36 35.5 35 34.5 Balance B8 (R, A, L) B9 (R, A, L) Club weight (g) *Club weight subject to change 339 (#7L)
Lineup R 11.5 12.5 13.5 W#3 W#4 W#5 W#7 W#9 U4 U5 U6 I A L are stock line-ups. All others are custom order. MSRP Driver (#1) Fairway woods (#3, #4, #5, #7, #9) Utility clubs (U4, U5, U6) Irons (5 piece set) (#7-9, PW, SW) Individual irons (#5, #6, AW) 84,000 each ( 80,000 excluding tax) 57,750 each ( 55,000 excluding tax) 34,650 each ( 33,000 excluding tax) 115,500 ( 110,000 excluding tax) 23,100 each ( 22,000 excluding tax) Made in Japan Includes original head covers (Made in China)