TCU VITA. Address: TCU Box , Department of Interior Design and Fashion Merchandising

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1. Name Jay Sang Ryu, Ph.D. 2. Contact information TCU VITA Address: TCU Box 298630, Department of Interior Design and Fashion Merchandising Office: IDFM 116 Email: jay.ryu@tcu.edu Phone: 817.257.5937 Fax: 817.257.6330 3. Academic Background a. Education Oklahoma State University Doctor of Philosophy in Human Environmental Sciences Major: Design, Housing and Merchandising (Focus: Merchandising and Retailing) August 2007 July 2010 University of North Texas Master of Science in Fashion Merchandising January 1995 May 1996 Philadelphia University Bachelor of Science in Fashion Apparel Management August 1991 May 1994 b. Professional certifications Certified to teach online, TCU, August 2014 JDA Space Planning Level I Certification v8.0, November 2013 JDA Enterprise Planner Certification v7.9, September 2013 Certification of Creating & Teaching Online Courses, Texas State University, January 2013 c. Present rank Assistant Professor of Fashion Merchandising d. Year of appointment to the University and rank Appointed in August 2014 as an Assistant Professor e. Year of last promotion f. Previous teaching and/or research appointments other than TCU Texas State University School of Family and Consumer Sciences Assistant Professor of Fashion Merchandising (full-time, tenure-track) August 2010 May 2014-1 of 9 -

Oklahoma State University Department of Design, Housing and Merchandising Teaching Associate August 2008 May 2010 University of North Texas School of Merchandising and Hospitality Management Adjunct Instructor Summer 2008 Oklahoma State University Department of Design, Housing and Merchandising Research Associate August 2007 May 2010 g. Previous professional positions Dash Dream, Inc., San Jose, California Marketing Director (2006 2007) ISKYCOM, Inc. Long Beach, California Buyer/Merchandiser (2005 2006) 3G Care Co., Ltd., Los Angeles, California Buyer/Global Sourcing (2003 2004) LG Home Shopping (currently GS Home Shopping), Seoul, Korea Fashion Merchandiser (2001 2002) Samsung Tesco, Seoul, Korea Buyer (2000 2001) Korean Air Force, Kyunggi-do, Korea First Lieutenant/Instructor (1997 2000) Kmart, Houston, Texas Softlines Assistant Manager (1996 1997) h. Formal continuing education associated with professional development Annual Pedagogy Roundtable: Digitivity (Digital Creativity), TCU New Media Writing Studio, March 18, 2016. Workshop: Grants budgeting and fiscal management, TCU Office of Sponsored Programs, January 29, 2016. Workshop: Developing a mobile learning toolkit for teachers and teacher educators, International Mobile Learning Festival, Hong Kong, May 21, 2015 Teaching and Learning Conversation: An Individualized Approach to Flipped Classroom Instruction, TCU Koehler Center for Teaching Excellence, April 14, 2015. Koehler Keynote Event: Meet Generation NeXT: Understanding and Teaching Today s Learners, TCU Koehler Center for Teaching Excellence, March 27, 2015. - 2 of 9 -

Koehler Keynote Event: Techniques in Teaching Today s Learners with Dr. Mark Taylor, TCU Koehler Center for Teaching Excellence, March 27, 2015. Faculty Focus Lunch Workshop, TCU Koehler Center for Teaching Excellence, March 3, 2015. eportfolio Workshop, TCU Office of the Provost Academy of Tomorrow, November 13, 2014. New Advisor Training Workshop, TCU Center for Academic Services, October 8, 2014. i. Honors and Awards 4. Teaching DSEF Academic Ambassador Fellowship, Direct Selling Education Foundation (DSEF), 2016. Research Fellowship of Stockholm Program on Place Branding (STOPP), Marketing Section at Stockholm University School of Business, Stockholm, Sweden, 2013. Best Reviewer Award, 2012 Global Marketing Conference, Seoul, Korea. The Sara Douglas Fellowship for Professional Promise Award, International Textile and Apparel Association, 2010. Best Paper Award (Paper Title: Coach s Internationalization and Success Factors in Japan), Oklahoma Association for Family and Consumer Sciences Annual Conference, 2009. a. Courses taught Texas Christian University IDFM10011 Introduction to Graphic Technology since FA2014 IDFM20291 Excel for Merchandising since SP2016 IDFM30253 Merchandise Buying since FA2014 Texas State University FM3336 Store Environment and Space Planning SP2014 FM4391 Independent Study SP2014 FM2334 Introduction to Retail Technology FA2013 SP2014 FM3332 Fashion Promotional Strategies II FA2010 SP2013 FM4334 Fashion Product Development FA2010 SP2013 Oklahoma State University DHM 1433 Innovation & Marketing of Fashion Products SP2010-3 of 9 -

DHM 3853 Visual Merchandising and Promotion FA2008 - FA2009 University of North Texas SMHM 2750 Consumers in a Global Market SU2008 b. Courses developed at TCU IDFM20291 IDFM10011 MS Excel for Merchandising Introduction to Graphic Technology c. Honors projects directed, or committee service d. Graduate theses (recitals) and dissertations directed, or committee service 2014 Anna Shelton (M.F.A., Texas State University, Committee Member) Thesis title: Trend Forecasting Tool for Graphic Designers 2012 Benjamin Broughton (M.S., Texas State University, Committee Member) Thesis title: The Impact of Authentic Leadership Traits on Construction Superintendent Effectiveness e. External support received or pending for academic work f. Internal support for academic work received Ryu, J.S. (2015). Developing case studies with real-world applications for an advanced buying course. Instructional Development Grant, Texas Christian University (amount awarded: $3,600). 5. Research and Creative Activity a. Refereed publications Ryu, J.S., L Espoir Decosta, J.N.P., & Andéhn, M. (2016). From branded exports to traveler imports: Building destination image on the factory floor in South Korea. Tourism Management, 52, 298-309 (SSCI Journal; 5-year impact factor 3.762). Avila, B. & Ryu, J.S. (2015). Digital marketing of cotton to Gen Y college students. Journal of Distribution Science, 13(7), 5-10 (project funded by Cotton Incorporated Student Sponsorship Program; supervising undergraduate student research). Ryu, J.S. & Bringhurst, A. (2015). The effects of store environment on shopping behavior: The role of consumer idiocentrism and allocentrism. The East Asian Journal of Business Management, 5(4), 5-11 (project funded by Texas State University Research Enhancement Program; supervising undergraduate student research). Ryu, J.S. (2015). The emergence of new conspicuous consumption. Journal of Distribution Science, 13(6), 5-10. Ryu, J.S. (2013). Mobile marketing communications in the retail environment: A comparison of QR code users and non-users. International Journal of Mobile Marketing, 8(2), 19-29. - 4 of 9 -

Ryu, J.S. & Murdock, K. (2013). Consumer acceptance of mobile marketing communications using the QR code. Journal of Direct, Data and Digital Marketing Practice, 15(2), 111-124. Ryu, J.S. & Swinney, J. (2013). Branding smallville: Community place brand communication and business owner perceptions of performance in small town America. Place Branding and Public Diplomacy, 9(2), 98-108. Ryu, J.S. & Swinney, J. (2012). Aligning business owners for a successful downtown brand. Journal of Place Management and Development, 5(2), 102-118. Ryu, J.S., Swinney, J., Muske, G., & Heck, R.K.Z. (2012). Business orientation, goals and satisfaction of Korean-American business owners. The East Asian Journal of Business Management, 2(2), 5-11. Ryu, J.S. (2011). Consumer attitudes and shopping intentions toward pop-up fashion stores. Journal of Global Fashion Marketing, 2(3), 139-147. Ryu, J.S. & Simpson, J. (2011). Retail internationalization: Lessons from big three global retailers failure cases. Journal of Business and Retail Management Research, 6(1), 1-10. Ryu, J.S. & Swinney, J. (2011). Downtown branding as an engine of downtown business success in small communities. Place Branding and Public Diplomacy, 7(2), 81-90. Jin, B., Park, J.Y., & Ryu, J.S. (2010). Comparison of Chinese and Indian consumers evaluative criteria when selecting denim jeans: A conjoint analysis. Journal of Fashion Marketing and Management, 14(1), 180-194. Ryu, J.S. (2009). Business strategies in competitive markets: Coach s success story in Japan. Competition Forum, 7(1), 196-204. Ryu, J.S., Swinney, J., & Li., Y. (2009). How can Wal-Mart and Carrefour offer a better shopping experience? An investigation of Chinese consumers shopping satisfaction. Journal of Global Business and Trade, 5(2), 51-64. b. Non-refereed publications (include publications arising from presentations, i.e., proceedings), exhibits, performances, textbooks, etc. Ryu, J.S. (2016). Communications & Marketing Conference, Direct Selling Association, Las Vegas, Nevada. Ryu, J.S. & Warrington, P.T. (2015). The effect of popular culture on nation brand image and consumer behavior. AMA/ACRA Triennial Retailing Conference, Coral Gables, Florida. Ryu, J.S., Andéhn, M., & Decosta, P.L. (2014). The effect of product image on country brand image: The case of South Korea. Global Marketing Conference, Singapore. Ryu, J.S. & Swinney, J.S. (2012). Community branding and business owner perceptions of business and downtown performance. Annual Conference of United States Association for Small Business and Entrepreneurship, New Orleans, Louisiana. Ryu, J.S. & Swinney, J. (2011). Downtown branding as an engine of downtown and business success in small communities. Annual Conference of United States Association for Small Business and Entrepreneurship, Hilton Head Island, South Carolina. - 5 of 9 -

Tyner, K., Sullivan, P., Hustvedt, G., Dupont, A., & Ryu, J. (2011). Integrating experiential learning into the classroom: A case of sustainable product development and marketing of cotton. Annual Conference of International Textile and Apparel Association, Philadelphia, Pennsylvania. Kang, M., Farr, C., & Ryu, J.S. (2009). A comparative analysis of recycling behavior in urban and rural residents. Conference of Environmental Design Research Association Conference, Kansas City, Missouri. Kang, M., Russ, R., & Ryu, J.S. (2008). Wellness for older adults. Oklahoma Cooperative Extension Fact Sheets, T-2337. c. Materials or activities accepted or scheduled but not yet printed, released, or presented d. Papers presented, participation on panels, etc. Refereed Presentations Ryu, J.S., Avila, B., & Oh, H. (2015). Cotton awareness marketing: The comparison of social media marketing and conventional marketing. Global Fashion Management Conference, Florence, Italy (Cotton Incorporated funded project; supervising undergraduate student research). Ryu, J.S., Decosta, P.L., & Andéhn, M. (2014). Branding a nation through product image and its impact on consumers visit intentions. Global Tourism & Hospitality Conference and 11 th Asia Tourism Forum, Hong Kong. Ryu, J.S. & Murdock, K. (2012). Shopping with the QR code: Implications for US retailers. Global Marketing Conference, Seoul, South Korea. Ryu, J.S. (2011). Consumer attitudes and shopping intentions toward pop-up fashion stores. ITAA-KAMS Symposium. Seoul, South Korea. Ryu, J.S., Swinney, J., Muske, G., & Heck, R.K.Z. (2010). A study of Korean-American entrepreneurs business orientation, goals and satisfaction. Spring Conference of American Collegiate Retailing Association, Orlando, Florida. Ryu, J.S. (2009). Coach s internationalization and success factors in Japan. Oklahoma Association for Family and Consumer Sciences Annual Conference, Stillwater, Oklahoma Ryu, J.S. & Jin, B. (2009). Idiocentric and allocentric consumers luxury brand purchase motivations: A research proposition. Annual Conference of International Textile and Apparel Association, Bellevue, Washington. Ryu, J.S. & Swinney, J. (2009). Downtown branding: An effective strategy to revive downtown economies. Annual Conference of International Textiles and Apparel Association, Bellevue, Washington. Ryu, J.S., Swinney, J., & Li., Y. (2009). How can Wal-Mart and Carrefour offer a better shopping experience? An investigation of Chinese consumers shopping satisfaction. International Academy for Global Business and Trade Annual Conference, Stillwater, Oklahoma. - 6 of 9 -

Simpson, J., Ryu, J.S., & Jin, B. (2009). Lessons for future global retailing: Internationalization failures and achieving a global mindset. The Triennial AMS/ACRA Conference, New Orleans, Louisiana. Jin, B., Park, J. Y., & Ryu, J.S. (2008). Comparison of Chinese and Indian consumers evaluative criteria toward denim jeans: A conjoint analysis. Spring Conference of American Collegiate Retailing Association, Durango, Colorado. Ryu, J.S. (2008). New conspicuous consumption. Oklahoma Association for Family and Consumer Sciences Annual Conference, Ardmore, Oklahoma. Ryu, J.S. & Jin, B. (2008). Consumers attitudes and purchase intentions toward the extended clothing brand: A proposed research framework. Annual Conference of International Textile and Apparel Association, Schaumburg, Illinois. Ryu, J.S., Swinney, J., & Osteen, S. (2008). Financial literacy of college students and their parents. Oklahoma Association for Family and Consumer Sciences Annual Conference, Ardmore, Oklahoma. Swinney, J., Muske, G., Woods, M., & Ryu, J.S. (2008). Travel information-gathering and implications for rural economic development. Spring Conference of American Collegiate Retailing Association, Durango, Colorado. Swinney, J., Thomison, J., & Ryu, J.S. (2008). Shades of green: A research study on the green movement in apparel. Annual Conference of International Textile and Apparel Association, Schaumburg, Illinois. Invited Presentations Ryu, J.S. (2014, February 5). The Technology of Fashion. Workshop conducted for USDA funded Higher Education Challenge Grant Professional Development Program for FCS Teachers. Texas State University, San Marcos, Texas. Ryu, J.S. (2008, April 11). Global sourcing for Asian home shopping market. Global Websphere Seminar Series. School of Merchandising and Hospitality Management, University of North Texas, Denton, Texas. e. Editorships, consulting, adjudications f. External support received or pending Ryu, J.S. (2016). Yellow, Blue, and GREEN: Creating a Positive National Image of Sweden through Sustainable Business Practices. The Bicentennial Swedish-American Exchange Fund, Swedish Institute. Ryu, J.S. (2013). From cotton learning to cotton marketing. Cotton Student Sponsorship Program, Cotton Incorporated (amount awarded: $21,000). g. Internal grants received (e.g., TCU/RCAF, Junior Faculty) Ryu, J.S. (2015). Cultivating small town retail businesses through mobile marketing with QR codes. Research and Creative Activities Fund Grant, Texas Christian University (amount awarded: $3,964). Ryu, J.S. (2015). Junior Faculty Summer Research Program Grant, Texas Christian - 7 of 9 -

University (amount awarded: $6,000). h. Other research or creative activities not included in any of above 6. Service Ryu, J.S. (2013). Popular culture in Britain and America, 1950-1975. Online Resource Grant, Texas State University (amount awarded: $39,500). Ryu, J.S. (2011). The effect of greenery/floral products as in-store displays on consumer emotions and sustainable shopping behaviors. Research Enhancement Program, Texas State University (amount awarded: $8,000). a. Departmental service Texas Christian University IDFM Newsletter Committee WEAVE - Technology Monday at TCU Parent Family Open House Texas State University Search Committee Nutrition Senior Lecturer, 2014 Scholarship Award Committee, 2010 2014 Search Committee Nutrition Internship Director, 2013 Annual Fashion Merchandising Career Forum, 2011-2013 Search Committee Family and Consumer Sciences Senior Lecturer, 2011 FM Graduate Program Development, 2010-2011 b. College service c. University service Undergraduate Council Committee, Spring 2016 Library Online Resource Grant Review Committee, 2014 (Texas State University) d. Community activities directly related to professional skills e. Professional service Paper Review Reviewer, Emerging Markets Finance and Trade, 2016 (Editor: Dr. Ali Kutan) - 8 of 9 -

Reviewer, Fashion and Textiles, 2015 (Associate editor: Dr. Haejung Kim) Reviewer, Journal of Marketing Management, 2013 (Editor: Dr. Dall Olmo Riley) Reviewer, Journal of Global Fashion Marketing, 2013 (Editor: Dr. Eun Young Kim) Reviewer, Journal of Fashion Marketing and Management, 2013 (Editor: Professor Ian Phau) Reviewer, Journal of Place Management and Development, 2013 (Editor: Professor Cathy Parker) Reviewer, Annual Conference of American Collegiate Retail Association, 2013 (Track chair: Dr. Anne Marie Doherty) Reviewer, ITAA-KSMS Joint Symposium at Global Marketing Conference, 2012 (Track chair: Dr. Kathleen Rees) Reviewer, Fashion and Health Symposium at the University of Minnesota, 2012 (Track chair: Dr. Kim Johnson) Reviewer, Spring Conference of American Collegiate Retail Association, 2011 (Track chair: Dr. Jane Swinney) Professional Membership American Collegiate Retail Association (ACRA) Global Alliance of Marketing and Management Association (GAMMA) International Textile and Apparel Association (ITAA) The Korea Distribution Science Association (KODISA) f. Academic Advising g. Other Service activity not include in any of the above Organized a workshop Building the Global Garment for Cotton Incorporated funded Student Sponsorship Program. Texas State University, San Marcos, TX, April 15, 2013. Guest Speaker: Lynne Sprugel, Vice President for Global Sourcing at Academy Sports & Outdoors. Acquired the Mockshop educational software for visual merchandising from vrsoftware equivalent to $1 million, Texas State University, March 1, 2011. - 9 of 9 -