BEHIND THE BALLOON POWER OF THE BRAND MARKETING TECHNOLOGY TRAINING & EVENTS LEGEND q! LINK m AUDIO VIDEO PHONE (DEVICE DEPENDENT)
TORONTO BOSTON MINNEAPOLIS INDIANAPOLIS ZUG VIENNA WHAT IS RE/MAX INTEGRA? From a single office that opened in 1973, founders Dave and Gail Liniger have grown RE/MAX into a global real estate network of franchisee owned and operated offices with more than 100,000 sales associates worldwide. As the largest master sub-franchisor within the RE/MAX network, RE/MAX INTEGRA operates 30% of that worldwide network, with 30,000 sales associates in over 35 countries. RE/MAX INTEGRA began in 1980 when Frank J. Polzler and Walter J. Schneider purchased the rights to sell RE/MAX franchises in the Ontario and Atlantic regions of Canada. In the following years they acquired the same rights to New England, Indiana, Wisconsin, Minnesota and Europe. All of the above regions now operate under the RE/MAX INTEGRA name. 30% OF RE/MAX WORLDWIDE 35+ COUNTRIES 30,000+ SALES ASSOCIATES 2,450+ OFFICES Frank Polzler Chairman & Co-Founder Walter Schneider President & Co-Founder Pamela Alexander CEO, Managing Director, RE/MAX INTEGRA, North America THE RE/MAX INTEGRA COMMITMENT RE/MAX INTEGRA is committed to its Broker/Owners and Sales Professionals. We put the full power of the RE/MAX brand to work for every franchisee and agent. The RE/MAX system is based on attracting high-producing agents and providing them with valuable support, incredible brand awareness, educational opportunities and other competitive advantages. RE/MAX INTEGRA s dedication to providing our network with innovative business and technology solutions has led us to develop two new exclusive tools. RE/MAX Launchpad is a single sign-on mobile friendly portal which allows our agents to gain instant access to the RE/MAX Toolbox and real estate s top tools they use every day. RISE, RE/MAX INTEGRA Skills and Education, is the go-to resource for all the RE/MAX training needs. It s a private community where our network can find the latest tools, best practices, webinars, and interact with regional trainers. Above all, we put our hearts and minds into making every Broker/Owner and Sales Professional successful and making Everybody Wins a reality for everyone in the RE/MAX INTEGRA family. 1
A GLANCE BEHIND THE BALLOON Whether you are currently affiliated with RE/MAX or considering a move to RE/MAX this booklet has been designed to help you understand how we make good on our commitment to support RE/MAX franchisees and top sales professionals in maximizing their potential. THE FOLLOWING PAGES WILL SHOW YOU HOW... Page 3 Page 4 Page 5 RE/MAX promotes its Sales Professionals with hyper-local media RE/MAX leverages your expertise and provides specialized brands RE/MAX is involved in the community Through brand leadership, local advertising, leveraging the expertise of our network, superb events, and the industry s best education and training, RE/MAX INTEGRA, Midwest is paving a path for real estate professionals to make their dreams a reality. Page 6 Page 7 Page 8 Page 9 Page 10 RE/MAX hosts premier industry events RE/MAX gets your listings more exposure RE/MAX puts you at the cutting edge of real estate technology RE/MAX maximizes business potential and personal success RE/MAX thrives in the Midwest RE/MAX INTEGRA, MIDWEST The RE/MAX INTEGRA, Midwest region is comprised of three states, Minnesota, Wisconsin and Indiana. There are two regional office headquarters, located in Minneapolis, Minnesota and Indianapolis, Indiana. The regional offices are a pointof-contact for the nearly 300 RE/MAX offices in operation and nearly 4,000 RE/MAX associates, which includes owners, brokers, licensed agents, managers and assistants. The 21 RE/MAX INTEGRA, Midwest regional staff members are equipped with the expertise, experience and desire to provide business consulting, membership services, in-person professional development, inspirational meetings, hyper-local advertising, public relations initiatives, and solid networking opportunities. Mission Statement To inspire and support every current and future member of our region to maximize their professional potential. MINNEAPOLIS It is in part due to the depth of the services the regional teams provide, that RE/MAX offices and sales professionals are truly in business for themselves, but not by themselves. The team prides itself on assisting RE/MAX franchise owners and sales professionals in maximizing their potential. INDIANAPOLIS 2
HYPER-LOCAL MEDIA GENERATING 170 MILLION MEDIA IMPRESSIONS IN 2015 RE/MAX INTEGRA, Midwest builds brand awareness by strategically targeting home buyers and sellers surrounding each of our offices. The 2015 advertising campaign focuses on the value of working with a RE/MAX agent - the most productive and experienced agents in the industry. m 3 Local Radio RE/MAX radio spots will run on nearly 100 local stations throughout Minnesota, Wisconsin and Indiana, this year. Our local radio presence creates ties to the community with 15 second ads read by local DJs during high-listener time slots such as weather, traffic and news. Spots may be live or recorded depending on the station. As a sponsor of Packers Radio Network, RE/MAX has an on-air presence during all Packers game-day broadcasts, home and away. Our Minnesota Twins Sponsorship includes 30-second radio spots during all Twins home game broadcasts. Spots highlight the generosity of our RE/MAX Miracle Home Agents, and the commitment they have to their communities. These programs provide great state-wide coverage and reach millions of potential consumers. Pandora Internet Radio On Pandora, 30-second RE/MAX ads, along with a complimentary visual display, will run when Pandora is accessed in zip codes located within a 5-10 mile radius of RE/MAX offices. Since Pandora is mobile, the RE/MAX messaging moves with the consumer, even as they travel outside of the office area. Digital Advertising Digital advertisements will appear on local and national websites visited by home buyers and sellers from zip codes located within a 5-10 mile radius of offices. Consumers who visit those sites, or click on a RE/MAX ad, will then be re-served RE/MAX messaging during their subsequent time online when visiting different websites. Outdoor In select markets, outdoor advertising will run on key travel routes, featuring messaging that supports the RE/ MAX brand, highlights the value of a RE/MAX agent, and drives consumers to remax.com. Local Industry Presence To help build the leadership profile of the RE/MAX network within the industry, RE/MAX INTEGRA, Midwest takes advantage of opportunities with regional industry organizations and publications such as the Wisconsin Realtors Association, Indiana Commercial Board of REALTORS, and Minnesota Real Estate Agent Magazine.
PUBLIC RELATIONS INITIATIVES LEVERAGING YOUR EXPERTISE Each year, RE/MAX INTEGRA, Midwest s public relations initiatives help produce hundreds of millions of media impressions throughout Indiana, Wisconsin, and Minnesota. RE/MAX INTEGRA, Midwest s local public relations initiatives include regular housing trend reports for various markets in the region and an annual housing outlook report. Bose Public Affairs Group is a comprehensive communications firm, which manages RE/MAX INTEGRA, Midwest s public relations strategies and execution. This partnership secures powerful media relations, message development and reputation management for our independent offices, and real estate associates. Consultation Services RE/MAX INTEGRA, Midwest provides public relations consultation services to our Owners and Sales Associates, providing advice and guidance for various public relations needs, social media initiatives, and crisis management. In 2014 the RE/MAX brand name appeared in more than 300 print and online news stories in more than 120 media publications throughout the region, helping to secure our RE/MAX Sales Professionals as the go to real estate professionals. SPECIALTY BRANDS EXPANDING YOUR BRANDING OPPORTUNITIES With an elegant look and a name that commands attention, The RE/MAX Collection creates a strong impression among buyers and sellers in the luxury market. Specialized tools and resources Fine Homes & Luxury Properties are available to RE/MAX sales professionals, and reflect the exceptional service and treatment that luxury home buyers and sellers expect. RE/MAX Commercial is a sales leader in the commercial investment arena with more than 510 commercial offices and divisions, and over 2,700 practitioners in 45 countries. The network closes more than 8 billion dollars in total commercial volume from over 20 thousand transactions annually. Eligibility for the program is based on individual listings, which must meet the price threshold for the local area. Qualifying properties are automatically featured on TheREMAXCollection.com, helping to place the property in front of the most discerning of home buyers. RE/MAX Commercial has a wide array of materials, collateral, networking opportunities and a dedicated web site, REMAXCommerical.com, to support our commercial sales associates and offices. 4
RE/MAX HOT AIR BALLOON ABOVE THE CROWD AND IN YOUR COMMUNITY In addition to being one of the most recognized corporate symbols in the business world, the RE/MAX Hot Air Balloon is a natural and welcomed companion at community events, as well as a focus of fascination by interested parties of all ages. Each year, the RE/MAX INTEGRA, Midwest Hot Air Balloon Team appears at over 270 events in Minnesota, Wisconsin and Indiana. Our RE/MAX associates play a key role in identifying high-visibility community events such as county fairs, sporting events and local festivals at which the RE/MAX Hot Air Balloon can enhance the event experience while garnering positive media coverage and public relations opportunities. CHARITABLE PARTNERS EMBRACING THE COMMITMENT TO YOUR COMMUNITY Children s Miracle Minnesota Twins Network Hospitals Partnership RE/MAX has been a proud national sponsor of Children s Miracle Network Hospitals (CMNH) since 1992. Since then, RE/MAX agents and As the exclusive sponsor of RE/MAX Home Run for Kids, RE/MAX makes a $100 donation to Children s Miracle Network with every Twins home run at Target field. offices have raised $138 million for local children s hospitals in North America. RE/MAX Broker/Owners and Sales Professionals in Wisconsin, Minnesota, and Indiana are truly committed to supporting CMNH. In 2014 they contributed $563,000 to our local Children s Miracle Network Hospitals. The majority of those funds came directly from agent contributions as part of the Miracle Home Program in which RE/MAX agents make a donation with every closed transaction. Accompanying the home run is RE/MAX logo inclusion on Target Field LED ribbon boards, out-of-town scoreboard and an animated graphic on the video scoreboard announcing the donation. In addition, the donation is also announced as part of a 30-second radio spot that airs during Twins home games. 5 Susan G. Komen for the Cure Susan G. Komen is the world s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. The Home for the Cure program offers an effective fundraising tool designed specifically for RE/MAX Sales Professionals to support Susan G. Komen with each closed transaction.
PREMIER INDUSTRY EVENTS THE BEST IN EDUCATION AND NETWORKING RE/CHARGE Agent Conference Milwaukee, Minneapolis and Indianapolis serve as the host cities for RE/CHARGE, the premier Real Estate event of the season. This event combines inspirational keynote speakers, educational breakout sessions, an interactive vendor marketplace and incredible networking opportunities with industry leaders & the top Sales Professionals in the Midwest. Through the power of events, RE/MAX INTEGRA brings the most productive agents in real estate together to be educated, motivated and network with their peers. Our industryleading events facilitate the sharing of knowledge, best practices, and experiences that inspire as well as educate. RE/MAX CONNECT RE/MAX CONNECT, with a robust and fast-paced agenda, helps agents learn & stay informed about all things RE/MAX and beyond! With multiple dates and locations throughout the year, RE/MAX CONNECT brings a day of industry leading tools, guest speakers, a networking lunch and timely training topics to cities throughout the region. RE/ MAX CONNECT is a FREE event for all RE/MAX Sales Professionals and guests. RE/MAX R4 Convention Each year in March, RE/MAX World Headquarters premier event brings together thousands of RE/MAX Sales Professionals from around the world. Four jampacked days are filled with world-class speakers, extensive networking, valuable business development, entertainment, recognition, and more! RECOGNITION AND SPECIALTY EVENTS RE/MAX Sales Professionals are the most productive in the business and we believe in actively recognizing their achievements. RE/MAX INTEGRA celebrates these accomplishments with regional events designed to congratulate, inspire and motivate agents to achieve more than they ever thought possible. RE/MAX World Headquarters honors top RE/MAX Sales Professionals from around the globe at Night of the Stars during the R4 Convention each year. RE/MAX Sales Professionals with specific areas of interest have opportunities to network and share ideas with other like-minded agents throughout the year. Top Agents, Team Leaders, Commercial or Luxury agents, are all given a forum to share ideas and learn from their peers. In addition, important Broker/Owner meetings are designed to address specific challenges and opportunities they face in owning their own real estate company, reinforcing the RE/MAX phrase, You are in business for yourself, not by yourself. 6
COMPREHENSIVE EXPOSURE GENERATING LEADS LOCALLY AND GLOBALLY GET YOU remax.com The Go-To Resource for Buyers and Sellers One of the industry s most visited franchise sites, remax.com receives more than 40 million visits each year. In addition, RE/MAX syndicates listings to the top real estate websites, putting our listings in front of more active home buyers than any other real estate company. All leads generated from the site are sent to RE/MAX agents, with no referral fee. global.remax.com Connecting People and Properties Around the World With global.remax.com, the real estate industry s first truly global website, RE/MAX Sales Professionals are uniquely positioned to take advantage of opportunities provided by international buyers. Global.remax.com promotes over 700,000 RE/MAX listings to potential buyers in 95+ countries, over 40 languages and in over 50 currencies. RE/MAX Mobile Listings on the Go With the RE/MAX Mobile site consumers can swipe through oversized property photos, save listings, rank them and share them via social networks. In addition, RE/MAX Sales Professionals can personally brand the RE/MAX app allowing for users to connect with the agent from any screen and allow the RE/MAX Sales Professional to track all client activity through their LeadStreet account. TheREMAXCollection.com Luxury Online Luxury has a new name and a new portal which features large photos to adequately display the grandeur of these exceptional listings. Qualifying properties are automatically featured on TheREMAXCollection.com, placing the property in front of the most discerning of home buyers. 7 REMAXCommercial.com A Better Way in Commercial Real Estate Commercial property buyers don t want to wade through residential listings to find their ideal building, and with REMAXCommerical.com, they don t have to. With the help of this dynamic search portal, RE/MAX Commercial agents close more than 8 billion dollars in commercial volume annually.
INDUSTRY LEADING TOOLS PUTTING YOU AT THE CUTTING EDGE OF REAL ESTATE TECHNOLOGY q q q RE/MAX Launchpad One Spot One Sign-On RE/MAX INTEGRA launched this single sign-on portal in 2015 to help all of our Sales Professionals to gain instant access to the tools they use every day. In addition, agents receive exclusive deals on premiere apps for marketing, productivity, referrals, reporting, and financial matters. It s home to real estate s top tools! RE/MAX LeadStreet The RE/MAX Lead Management System This powerful system delivers thousands of FREE leads to RE/MAX Sales Professionals every day. It s available at no additional cost as part of RE/MAX membership. In addition to managing leads, it also tracks clients and listings - featuring great tools like seller reports, buyers tours, and free office/agent websites. RE/MAX Design Center Marketing Made Simple The RE/MAX Design Center offers thousands of customizable templates for print, online, video and more. All the designs are instantly branded with agents, photos, logos and contact information and listing materials populate with property details and images. It s a free, one-stop shop for creating professionalquality marketing materials. RE/MAX Mainstreet The RE/MAX Resource Hub & Global Referral Network Featuring an array of services and resources, this members-only site provided by RE/MAX World Headquarters, with access to news, logos, events, marketing resources, products and more. It s where RE/MAX Sales Professionals from around the world gather ideas and exchange referrals. SoldSignBlog.com The Regional Resources You Need RE/MAX INTEGRA, Midwest s SoldSignBlog.com is the regional news and communication platform, which provides RE/MAX Sales Associates the information and tools they need to grow their business, increase productivity, and stay on the cutting edge of the real estate industry. 8
PROFESSIONAL DEVELOPMENT MAXIMIZING YOUR BUSINESS POTENTIAL AND PRODUCTIVITY Exclusive RE/MAX INTEGRA Training Specialists Valerie Garcia Dan Levine Michelle Hoyt Crissy Roeglin Kiran Gandhi Andrew Fogliato Each RE/MAX INTEGRA region has dedicated regional trainers who support a wide spectrum of programs, from inoffice meetings and regional conferences, to webinars, tutorials and videos, covering topics such as lead generation, prospecting and conversion, social media, strategic marketing, business efficiency, and more! q q RISE: Your All Access Pass to Education RISE, which stands for RE/MAX INTEGRA Skills and Education, is an online platform designed exclusively for RE/MAX INTEGRA members. This innovative tool provides 24-hour access to resources related to various training topics including the RE/MAX Toolbox, social media, mobile apps, and more! The easy-to-use format allows for quick hits of video training on topics specific to the business needs of RE/MAX Sales Professionals. Visitors can search easily by topic, follow along with recorded events, and ask the training team questions in real time. RE/MAX University RE/MAX University (RU) offers industry-leading education in all areas of real estate on your mobile device, TV or computer. Through RU, you can take designation courses, view hundreds of Quick Hit videos, and access in-depth training by top educators such as Brian Buffini and Tom Ferry. The Download The Download is a robust, interactive blog with a weekly video series that focuses on delivering high-value videos and posts with tech insights you can apply to your real estate business immediately. 9
RE/MAX BY THE NUMBERS 2014 SNAPSHOT WE RE GROWING MN 100 OFFICES IN 75 OFFICES WI 88 OFFICES MN 1,648 AGENTS IN 1,288 AGENTS WI 785 AGENTS WE RE PRODUCTIVE AVERAGE RESIDENTIAL SALES VOLUME PER AGENT MN $4.30 MILLION IN $3.01 MILLION WI $3.59 MILLION WE GET RESULTS 30,442 26,816 16,627 AVERAGE RESIDENTIAL TRANSACTION SIDES PER AGENT MN 19.9 IN 21.0 WI 22.7 RESIDENTIAL TRANSACTION SIDES IN MINNESOTA RESIDENTIAL TRANSACTION SIDES IN INDIANA RESIDENTIAL TRANSACTION SIDES IN WISCONSIN WE RE EXPERIENCED AVERAGE YEARS IN REAL ESTATE MN 15.4 YEARS IN 16.5 YEARS WI 16.0 YEARS AVERAGE YEARS WITH RE/MAX MN 8.3 YEARS IN 8.5 YEARS WI 8.3 YEARS WE CELEBRATE SUCCESS IN THE MIDWEST 4 67 241 910 WE GIVE FREE LEADS 2,268 LEADS PER DAY ARE DISTRIBUTED FROM REMAX.COM, AND ASSOCIATES HAVE RECEIVED A TOTAL OF MORE THAN 14.8 MILLION UNIQUE AND REFERRAL-FEE-FREE LEADS 1 THROUGH LEADSTREET SINCE ITS INCEPTION. All figures are full year or as of year-end 2014. 1 Reliance data, Launch. Data represents RE/MAX Network. 10
INDIANAPOLIS OFFICE MINNEAPOLIS OFFICE 9963 Crosspoint Blvd 3800 American Blvd W, Suite 740 Indianapolis, IN 46256 Bloomington, MN 55431 317-845-2005! 952-897-0447! THIS ADVERTISEMENT IS NOT AN OFFERING. THE INFORMATION IN THIS MAILING IS NOT AN OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY, A FRANCHISE; IT IS FOR INFORMATIONAL PURPOSES ONLY. A FRANCHISE IS OFFERED IN MANY JURISDICTIONS ONLY BY DELIVERY OF A FRANCHISE DISCLOSURE DOCUMENT TO YOU IN COMPLIANCE WITH APPLICABLE FRANCHISE SALES LAWS. FURTHER, IF YOU ARE CURRENTLY AFFILIATED WITH ANOTHER FRANCHISOR, THIS MATERIAL IS NOT INTENDED TO OFFER A RE/MAX FRANCHISE OR TO SOLICIT A CHANGE IN AFFILIATION.