Series Overview 2015 Season This is How Racing Should Be world-challenge.com world-challengetv.com
This is How Racing Should Be The 2015 season will mark the 26th consecutive year the Pirelli World Challenge has provided North American motorsports fans and automotive enthusiasts with the most exciting sports car racing in the world. Exciting and fast-paced 50-minute sprint format, with no scheduled pit stops or driver changes. Sprint format guarantees exceptional performance from each driver challenging them to give 100 percent from start to finish. Providing fans with the intensity of a final lap, every lap of the race. A showcase of performance-enhanced and race-prepared cars. Spectacular and relative sports cars that fans proudly own or aspire to own. Combined fields in excess of 45 cars. World renowned auto manufacturers involved and invested in the Series include Acura, AMG/Mercedes, Aston Martin, Audi, Bentley, BMW, Cadillac, Chevrolet, Dodge, Fiat, Ferrari, Ford, Honda, Hyundai, Kia, Lamborghini, Mazda, McLaren, Mini, Nissan, Porsche, Volvo and VW. For 2015 the Series will visit 11 of the premier road courses and street circuits in North America and participate in large-scale events that go beyond the thrilling on- track race action to include drivers autograph sessions, fan forums, pre-race show, high-end hospitality, vendor villages, manufacturer car corrals and much more. Unmatched sponsor and manufacturer alliance with 100% of the 2014 partners returning for 2015, many with multi-year commitments. Series sponsorship stable and growing. 100% sponsorship renewal anticipated for 2016 with many multiyear agreements in place. 2
WORLD CHALLENGE IS UNIQUE Engaging elements that can only be found in Pirelli World Challenge include: Dramatic Formula One-style standing starts Top manufacturers competing in exciting, action packed sprint races Colorful, exciting pre-race ceremonies, with open grid walk Delivers the hard to reach, 18-34 age males Brand loyalty and attachment to cars our fans either drive or aspire to drive. The only multi-manufacturer sports car series in North America using a standing start. The only sprint format sports car series with multiple manufacturers. Only series reaching the 18-34 demographic by targeting the ever-growing automotive enthusiast and sport compact/import performance marketplace. Colorful and exciting pre-race ceremonies with flag girls and the Fan March to the Grid (open grid walk). Clean, colorful and well-prepared cars that deliver sponsor messaging effectively. Pirelli World Challenge events and marketing initiatives reach your desired customer. World Challenge successfully connects with the highly coveted 18-34 male motorsports demographic, racing the cars they drive the way they wish they could drive them. Comprehensive and varied marketing that combines a mix of traditional and new media channels. Marketing program dedicated to increasing the awareness of, and appeal for, real production-based racing. Series partners and teams included in marketing initiatives. 3
Premium Brands - World Class Racing Partnered with the top brands in motorsports. 4 The Pirelli World Challenge partners with many of the world s top auto makers and related leading automotive companies. These partners choose to affiliate themselves with the series because the Pirelli World Challenge delivers a well-educated, affluent and active consumer. Series partners actively leverage their involvement through on-site activation, dealer promotions, and VIP hospitality events. All partners renewed for 2015 and beyond.
GEARED TO FANS Our fans aren t merely spectators, they re active participants. The series delivers a more engaged and enthused fan that partners can market to.» Special VIP paddock tours and tech talks connect fans with the series, teams and partners.»» Our paddock is open to fans and our teams and drivers are accessible to meet and greet with spectators.» March to the Grid (fan walk) allows fans to walk on the front straight of some of North America s top racing circuits to interact and engage series teams and drivers. 50-minute sprint format guarantees fans stay engaged and focused. Series showcases performance enhanced and race-prepped cars fans can really relate to. 5
2015 PWC Schedule Pirelli World Challenge is on CBS Sports Network in 2015.»» CBS Sports Network reaches 58+ million households in the U.S. In the important 25-54 male demo with household incomes of 75K+. In addition, all races broadcast live on world-challengetv.com. Date Venue TV Broadcast (tentative) Market On CBS Sports Network Saturday, March 14, 11 AM: GT/GTA, GT Cup presented by MOMO and GTS / Wednesday, March 18, 8 PM: TC, TCA, TCB. March 6 8 Circuit of The Americas ** All times listed Eastern. Times and dates subject to change. DMA 40 Austin, TX March 27 29 St. Petersburg* On CBS Sports Network Sunday, April 5, 5 PM: GT/GTA, GT Cup presented by MOMO, GTS. All times listed Eastern. Times and dates subject to change. DMA 14 Tampa-St Petersburg, FL April 17 19 Long Beach* (GT/GT Cup Only) On CBS Sports Network Sunday, April 26, 3:30 PM: GT/GTA, GT Cup presented by MOMO. All times listed Eastern. Times and dates subject to change. DMA 2 Los Angeles, California April 24 26 On CBS Sports Network Sunday, May 3, 2 PM: GT/GTA, GT Cup presented by MOMO. Re-Air Wed, May 6, 9 PM. Wednesday, May 6, 7 PM: GTS. Barber Motorsports Park* Re-Air Thursday, May 7, 12 AM. All times listed Eastern. Times and dates subject to change. DMA 44 Birmingham, AL May 15 17 On CBS Sports Network Sunday, May 24, 5 PM: GT/GTA, GT Cup presented by MOMO. Wednesday, May 27, 7 PM: TC, TCA, TCB. Canadian Tire Motorsport Park** Wednesday, May 27, 9 PM: GTS. All times listed Eastern. Times and dates subject to change. DMA 4 Toronto, ONT, Canada May 29 31 Detroit Grand Prix* (GT/GTA Only) On CBS Sports Network (Live) Sunday, May 31, 12 Noon: GT/GTA. All times listed Eastern. DMA 11 Detroit, MI June 26 28 Road America** On CBS Sports Network Sunday, July 5, 2 PM: GT/GTA, GT Cup presented by MOMO. Wednesday, July 8, 7 PM: TC, TCA, TCB. Wednesday, July 8, 9 PM: GTS. All times listed Eastern. Times and dates subject to change. DMA 35 Milwaukee, WI July 31 Aug. 2 Mid Ohio Sports Car Course* On CBS Sports Network Sunday, August 9, 4 PM: GT/GTA, GT Cup presented by MOMO. Wednesday, August 12, 9 PM: GTS. All times listed Eastern. Times and dates subject to change. DMA 8 Cleveland/Columbus, OH Aug. 14 16 Mid Ohio (TC/TCA/TCB Only) Live at www.world-challengetv.com and www.torque.tv DMA 8 Cleveland/Columbus, OH Aug. 21 23 Miller Motorsports Park** On CBS Sports Network Sunday, August 30, 4 PM: GT/GTA, GT Cup presented by MOMO. Tuesday, September 1, Time TBA: GTS. Wednesday, September 2, 8 PM: TC, TCA, TCB. All times listed Eastern. Times and dates subject to change. DMA 34 Salt Lake City, UT Aug. 28 30 Sonoma Raceway* On CBS Sports Network Sunday, September 6, 5 PM: GT/GTA, GT Cup presented by MOMO. Wednesday, September 9, Time TBA: GTS. All times listed Eastern. Times and dates subject to change. DMA 6 San Francisco, CA Sept. 11 13 Mazda Raceway Laguna Seca** On CBS Sports Network Sunday, September 20, 3 PM: GT/GTA, GT Cup presented by MOMO. Wednesday, September 23, Time TBA: GTS. Wednesday, September 23, 10 PM: TC, TCA, TCB. All times listed Eastern. Times and dates subject to change. DMA 6 San Francisco, CA *Events with IndyCar **Pirelli WC Headline Events (All standalone races will also feature TC/TCA/TCB rounds) 6
2015 TV Package Broadcast features top quality production by IMS (Indianapolis Motor Speedway Productions). Sports Car racing experts and well known announcers Greg Creamer, Calvin Fish and Jeff Lepper call all of the action that is Pirelli World Challenge, keeping the viewer engaged and entertained. All races will be broadcast live over the internet on www.worldchallengetv.com. Live streaming attracts 50,000 viewers per event weekend. Branded and informative in depth features and behind-the-scenes footage, highlighting driver profiles and rivalries. Wednesday evening timeslots, as well as some live events. All races available on world-challengetv.com fans can view on demand. 7
Print and New Media with HP Print Advertising Full-page ads showcasing the Series unique image and attitude 2015 schedule ads prominentaly placed in leading industry publications and digital media. Extensive Web and Social Networking Presence Overall World Challenge social networking efforts had a direct world-wide reach in 2014 of an annual total of over 160 million. Over 10 million people have been directly engaged by the Pirelli World Challenge Fan Page. World-Challenge.com, World-ChallengeTV.com, Facebook (615.000+), YouTube and Twitter. Leading motorsports websites feature extensive World Challenge coverage. March 6 8 Circuit of The Americas Austin, TX All Classes March 27 29 St. Petersburg St. Petersburg, FL GT/GTA/GT Cup/GTS April 17 19 Long Beach Long Beach, CA GT/GTA/GT Cup April 24 26 Birmingham, AL GT/GTA/GT Cup/GTS Barber Motorsports Park 2015 Schedule May 15 17 Bowmanville, Ontario, Canada All Classes May 29 31 Detroit, MI GT/GTA June 26 28 Elkhart Lake, WI All Classes July 31 Aug. 2 Lexington, OH GT/GTA/GT Cup/GTS Canadian Tire Motorsport Park Detroit Grand Prix Road America Mid Ohio Sports Car Course All races live on world-challengetv.com Aug. 13 15 Lexington, OH TC/TCA/TCB Aug. 21 23 Tooele, UT All Classes Aug. 28 30 Sonoma, CA GT/GTA/GT Cup/GTS Sept. 11 13 Mid Ohio Sports Car Course Miller Motorsports Park Sonoma Raceway Mazda Raceway Laguna Seca Salinas, CA All Classes TV Listings Available on www.world-challenge.com www.torque.tv world-challenge.com world-challengetv.com Contests and Sweepstakes Fan Focus model search and numerous sponsorrelated initiatives. Photo and video contests. 8
Print and New Media with HP Partner Programs Cadillac Performance Drive Sweepstakes. Cadillac and WC Vision will award one lucky winner a trip to a 2015 Pirelli World Challenge race. Replay XD Text to Win Program. Fiat No.00 Special Operations Warrior Foundation. Promotional Poster Thousands distributed at events and through Series sponsors. Series Fan Guide Over 50,000 copies produced. 20,000 copies distributed at Pirelli World Challenge races and promotional events. FAN GUIDE 2015 PIRELLI WORLD CHALLENGE OFFICIAL 2015 FAN GUIDE THIS IS HOW RACING SHOULD BE world-challenge.com $10.00 Series Spotter s Guide 20,000 copies distributed at races featuring the cars and stars of the series. 9
Strong Analytical Social Media Presence Facebook likes have increased by over 20% year over year and the engagement/interaction level of our fans on the page has quintupled. The page has over 610,000 likes and during our Barber race weekend, We had a peak of over 179,000 people that were directly engaged with our posts. PWC Official Facebook Page has over 400,000 engaged fans. A 20% increase in number of Twitter followers from the end of 2013 into 2014. Series has the 6th most popular motorsports Facebook page in the world: MotoGP (7.7 Million likes), NASCAR (4.4 Million), F1 (3.2 Million), Formula Drift (2 Million), WRC (1.7 Million), Pirelli World Challenge (612,000), V8 Supercars (560,000), TORC (374,000), Indycar (237,000), United Sportscar Series (104,211). 10
Fan Friendly and Media Savvy Live Internet, Timing & Scoring Fans who can t make it to a race follow the action on World-Challenge.com and World-ChallengeTV.com. Media and PR initiatives/coverage Continued initiative in 2015 for Pirelli World Challenge content in major automotive and enthusiast titles including Road & Track, Car and Driver, Autoweek, Motorsport.com, SportsCar365 and RACER. Car Enthusiast Corral Program Special VIP paddock tours and Tech Talks connect fans with series, teams and sponsors. 11
Pirelli World Challenge Fan Profile Pirelli World Challenge delivers a key customer: In the US, there are an estimated 75 million motorsports fans, and the Pirelli World Challenge taps into that overall market. Pirelli World Challenge fans are brand loyal and make purchases based on affiliations with racing.»» Pirelli World Challenge successfully connects with the highly coveted 18-35 male motorsports demographic. Age GENDER MARITAL STATUS Under 18 4.74% 25-29 13.50% 18-24 9.49% 30-34 8.03% Male 75.67% Female 24.33% Married 49.64% Single 43.80% 35-39 9.49% 50+ 29.56% 40-49 25.18% Divorced 6.86% 12
Pirelli World Challenge Fan Profile Pirelli World Challenge attracts affluent, higher educated, higher median income Motorsports Enthusiasts: Pirelli World Challenge fans have an average HH Income of over $89,000, over 1/3 of our fans HH exceeds $100,000.»» 55% are college graduates or hold Masters or Doctorate degrees, and 23% hold management or ownership positions. Pirelli World Challenge fans have an average HH Income of over $89,000, far exceeding the average HH income of NASCAR/United Sports Car fans at $72,000. US HH Income average is approximately $52,000. HOUSEHOLD INCOME WORLD CHALLENGE FANS Under $20,000 5.30% Over $100,000 41.29% $20,001-$35,000 7.20% EDUCATION High School Graduate 16.48% Some High School 5.99% Some College 20.60% 13 $75,001-$100,000 20.83% $50,001-$75,000 20.83% $35,001-$50,000 12.88% Vocational 1.87% College Graduate 39.70% Masters/Doctorates 15.36%
Pirelli World Challenge Fan Profile Pirelli World Challenge attracts a loyal, active consumer Over 38% of World Challenge fans attend between three and upwards of 5+ races a year. Close to 32% of World Challenge fans traveled over 100 miles to attend a race.»» Close to 31% indicated they would travel over 200 miles to attend a Pirelli World Challenge race. HOW MANY ROAD RACE EVENTS DO YOU ATTEND PER YEAR? HOW FAR DID YOU TRAVEL TO THIS EVENT? HOW FAR WOULD YOU TRAVEL TO AN EVENT? First Time 26.94% 1-2 35.06% 1-50 Miles 45.19% 51-100 Miles 23.70% 1-50 Miles 18.66% 101-150 Miles 16.24% 51-100 Miles 21.27% 5 or More 18.82% 3-4 19.19% 101-150 Miles 11.48% 151-200 Miles 11.94% 151-200 Miles 5.19% More than 201 Miles 31.72% More than 201 Miles 14.44% 14
Pirelli World Challenge Fan Profile Pirelli World Challenge attracts a loyal, active consumer Over 75% indicated they would consider making a car purchase based on a manufacturer s performance in racing. And 72% would be more likely to purchase a specific model based on its successful performance in Pirelli World Challenge. Pirelli World Challenge fans are brand loyal and make purchases based on affiliations with racing. Over 31% spend over $3,000 per year on automotive supplies, accessories and parts. Would you consider making a car purchase based on a manufacturer s racing performance? Would you be likely to purchase a car based on its performance in PIRELLI World Challenge? Yes 75.11% No 24.89% Yes 72.73% No 27.27% How much per year do you spend on automotive supplies, accessories, and parts? Under $1,000 40.37% $1,000 $3,000 31.85% 15 $5,000 or more 13.70% $3,001-$5,000 14.07%
Please feel free to contact us at any time if you have any questions or would like additional information. Greg Gill CEO WC Vision Pirelli World Challenge greggill@wcvision.com 714-598-7827 Dave Drimmie Marketing and Communications WC Vision Pirelli World Challenge davedrimmie@wcvision.com 416-604-3113 Julie Bentley Director - Partnership Relations WC Vision Pirelli World Challenge juliebentley@wcvision.com 770-380-7770