SPONSORSHIPS 2018 Played in South Hamilton, Massachusetts on the oldest polo fields in the country www.myopiapolo.org cover photo: Andrew Katsampes
MYOPIA POLO, 2018 www.myopiapolo.org Myopia Polo myopiapolo Myopia Polo Overview Myopia Polo holds the distinction of being the oldest active polo club in America. One of five charter members of the United States Polo Association in 1891, except for two wartime hiatuses, club players have competed on summer Sundays on the original Gibney Field (named after what was Gibney Farm) since the first game in 1887. Gibney Field was the scene of the first formal intercollegiate game, with Harvard playing Yale in 1907. It has hosted the U.S. Senior Championship, the equivalent of what is now the U.S. Open championship. Polo scenes from the l967 movie classic The Thomas Crown Affair with Steve McQueen were shot on the site. Each Sunday when the gates open at 1:30 pm, there is a line of spectators who come early to get the best parking spots and start their favorite tailgating rituals. On average 600-700 guests attend the Sunday matches (over 10,000 per season), and it is tradition to bring a picnic and relax in lawn chairs as they watch the match. The 2017 season has 18 matches, which run every Sunday from late May through early October. The sponsorship calendar varies each year based on date requests granted on a first come, first serve basis. Matches are played only in good weather, and are subject to be cancelled without rescheduling. Click here to view a video about Myopia Polo Click here to view website Click here to view our Facebook page
Season Sponsorship 2018 SEASON TOURNAMENT SPONSORSHIP INCLUDES: Tournament/Event Cup Title naming rights for your company sponsored one-day tournament Designation as Myopia Polo Season Sponsor in all marketing (including www.myopiapolo.org, all social, and signage) Logo included in print and social promotion produced by Myopia Polo Participation in the traditional trophy presentation following your company sponsored one-day tournament (sponsor provides the cup) 150 tickets ($2,250 value) for the day of your scheduled tournament or throughout the season Field-side VIP Pavilion access for your guests on the day of your scheduled tournament (catering additional) Field-side display of your product/service for the 4-month 2018 season Field-side banner placement (sponsor provided) Public address announcements of season sponsorship during games (3 per match during all season events) Pre-game polo rules and play explanation and demo held in front of the sponsor display Halftime presentation (optional) Sponsor provided branded team shirts (10 qty. optional) 4 tickets to the Polo Ball held at Myopia Hunt Club 2 Season-long entrance pass parking stickers Season Sponsorship Cost: $10,000 (Apply a 10% discount if payment is made prior to June 1 st )
Cup Sponsorships 2018 SINGLE CUP SPONSORSHIP INCLUDES: Event Cup Silver Level Title naming rights for your company sponsored one-day tournament Designation as Myopia Polo Sponsor in all marketing (including www.myopiapolo.org, all social, and signage) Participation in the traditional trophy presentation (not including naming rights) 100 tickets ($1,500 value) for the day of your scheduled tournament Field-side VIP Pavilion access for your guests (catering additional) Field-side display of your product/service on the day of your scheduled tournament Field-side banner placement (sponsor provided) Public address announcements of sponsorship during games (3 per match) Pre-game polo rules and play explanation and demo in front of sponsor display Single Cup Sponsorship Cost: $5,000 (Apply a 10% discount if payment is made prior to June 1 st )
Cup Sponsorships SUNNY SIDE TENT SPONSORSHIP INCLUDES: Designation as Myopia Polo Sponsor in all marketing (including www.myopiapolo.org, all social, and signage) Logo included in local promotion produced by Myopia Polo 50 tickets ($750 value) for the day of your scheduled tournament Field-side display of your product/service Field-side banner placement (sponsor provided) Public address announcements of sponsorship during games (3 per match) Pre-game polo rules and play explanation and demo held in front of the sponsor display Single Game Cost: $2,500 (Apply a 10% discount if payment is made prior to June 1 st )
WHO ATTENDS Spectators at matches & online PRIMARY RESIDENCE (value) $500,000 27.0% $1,000,000 + 8.5% AVERAGE $235,000 $150,000 51.8% HOUSEHOLD INCOME DEMOGRAPHIC OVERVIEW EMPLOYED 92.4% LIFESTYLE HEALTH CLUB 65% COUNTRY CLUB 58.2% CLUB MEMBERSHIP (private) COLLEGE EDUCATION 93.5% EATING/ CITY CLUB 48.8% HUNT/ EQUESTRIAN 56.8% EDUCATION POST GRAD STUDIES 41.0% AVERAGE $1,200,000 WOMEN: 57.7% MEN: 42.3% SPECTATOR AGES OWN DOGS 18.6% $1,000,000 + 44.0% Total sessions 47,888 WEB 2017 Total pageviews 104,676 UNDER 25 6.7% 25 34 27.3% 35 44 37.0% 45 64 23.7% 65 + 5.3% FB Likes 4054 Page visits 89,796
The Polo Fields RT 1A Gated Egress Main Entrance WINTHROP FIELD used for parking on Sundays Additional restroom area Portable restroom (2) Sunny Side Tent (field level) 20 x 30 GIBNEY FIELD the oldest active polo field in the country Raised Main Pavilion and Sponsor Area Tent 16 x 64 + 2 tier outside seating Portable restroom (2)
MYOPIA POLO, 2018 1. Main Pavilion 2. Pre match polo overview www.myopiapolo.org 1 2 4 3 Myopia Polo myopiapolo Myopia Polo 3. Tailgate party 4. Car day display