Creative Brief Paralympic Winter Games Art Posters Sep 2017
1. Background 1.1. Purpose 1.2. Story 1.3. The Paralympic Winter Games 2. Details 2.1. Related organizations 2.2. Timelines 2.3. Participants 3. Concept 3.1. Vision 3.2. Slogan 3.3. Message 3.4. Concept 3.5. Target and positioning 4. Poster template Appendix
1. Background 1.1. Purpose - To draw attention from the public by engaging artists who are active in the cultural and artistic areas in developing the Paralympic posters - To enhance Korea s cultural status and international recognition by developing Paralympic posters that incorporate the spirit of the PyeongChang 2018 Paralympic Winter Games and the identity of PyeongChang, Korea - To upholster the brand value of the Games by delivering the spirit of the Paralympic Games of making a more inclusive world through sports 1.2. Story Our journey to the PyeongChang 2018 Games started already a generation ago, when we hosted the Seoul 1988 Summer Games for the first time in Korea. We know that sports have the energy to connect the world so that they could be enjoyed together regardless of religion, ideology, gender and age without any discrimination. Once again, Korea came forward with united passion in order to open up a new horizon. The overwhelming support and passion of the Korean public and the residents of Gangwon Province made it possible to win the bid to host the PyeongChang 2018 Games after the third bid. Our united passion toward the Games proved that everything that we dream of is possible. The Paralympic Winter Games PyeongChang 2018 will show that the Winter Games is an event where people from all over the world can join together. After the Rio Games, we are next. While Seoul 1988 put Korea on the map, PyeongChang 2018 presents an opportunity to showcase what Korea and Gangwon Province achieved within one generation and to take a step forward beyond that, opening up a new horizon. It is an opportunity to share and celebrate the progress of Korea with the world. It is an opportunity for us to gather together and participate in the Games and to experience a creative Korea. We will open up a new horizon by uniting the hard work and passion of all the people who participate in the Games, which will become the catalyst for the new growth and new potential of the next generation. We will transform Gangwon Province, the most beautiful place in Korea with sea and mountains together, from a small region in Korea into a hub of winter sports and sports tourism in Asia. Through the united passion of the Korean people, athletes participating in the Games and spectators, we will connect the values of the Paralympic Games to the world. (Source: [PyeongChang 2018] Vision, messages, story_dec 2016)
1.3. Paralympic Games 1) Paralympic vision To enable Para athletes to achieve sporting excellence and inspire and excite the world. 2) Paralympic values Courage: Para athletes through their performances showcase to the world what can be achieved when testing your body to its absolute limits. Determination: Para athletes have a unique strength of character that combines mental toughness, physical ability and outstanding agility to produce sporting performances that regularly redefine the boundaries of possibility. Inspiration: As role models, Para athletes maximise their abilities, thus empowering and exciting others to participate in sport. Equality: Through sport Para athletes challenge stereotypes and transform attitudes, helping to increase inclusion by breaking down social barriers and discrimination towards people with an impairment. (Source: www.paralympic.org/the-ipc/about-us) 3) Paralympic symbol The Paralympic symbol (three Agitos) consists of three elements in red, blue and green the three colours that are most widely represented in national flags around the world. The three Agitos (from the Latin meaning I move ) encircling a central point symbolise motion, emphasise the role of the Paralympic Movement in bringing athletes together from all corners of the world to compete. The symbol also emphasises the fact that Paralympic athletes are constantly inspiring and exciting the world with their performances: always moving forward and never giving up. 2. Details 2.1. Related Organizations Organized by - The PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games - Ministry of Culture, Sports and Tourism Administered by - Korea Craft and Design Foundation
In collaboration with - National Museum of Modern and Contemporary Art, Korea - International Paralympic Committee 2.2. Timelines 29 Sep 6 Nov. 2017 Open call for the competition 1 Nov 6 Nov. 2017 Submissions received Late Nov. 2017 Announcement of selected posters 2.3. Participants Any artist from various fields can participate in the competition. Individuals or a group of more than two can participate in the competition. (For a group, one representative has to be specified.) Detailed areas: - Design (graphics, editing, packaging, typography, advertising, media, animation, web design, etc.) - Fine arts and other visual arts (painting, sculpture, plastic art, engraving, craft (including traditional craft), Korean painting, calligraphy, media art, illustration, photos, cartoons (webtoon), movies, games, etc.) - Architecture and others 3. Concept 3.1. Vision New Horizons: Younger generations of the world gather on Asia's big stage to open New Horizons in winter sports and create a sustainable legacy for Gangwon Province and Republic of Korea. (Source: promotional leaflet on PyeongChang 2018). 3.2. Slogan
Passion. Connected: Passion. Connected. refers to a world in which everyone is connected with shared passion for winter sports, a world open to any generation anywhere, anytime, to open new horizons in the continued growth of winter sports. 3.3. Message - To open up new horizons in Korea and Asia by connecting the strong passion of athletes and spectators through the PyeongChang 2018 Paralympic Winter Games - To provide a new stage for winter sports in Asia - To see the possibility of new growth - To share the vision of the Paralympic Games, which inspire and give excitement to the world - To deliver the energy of sports that people of the world can enjoy regardless of religions, ideologies, genders and ages without any discrimination and that connect and unite the world - To utilize the PyeongChang 2018 Games as a catalyst for the new growth and new potential of the next generations (Source: [PyeongChang2018] Vision, messages, story_2016.dec.) 3.4. Concept 1) To deliver the spirit of the Paralympic Games - To share with the world the spirit of the Paralympic Games - Aspiration The athletes and the Paralympic Games are at the heart of our movement. Their performances and incredible stories teach us to accept and appreciate people with an impairment 2) To share the vision of PyeongChang 2018 - To develop the posters incorporating the symbolism of the Republic of Korea or the regional assets of Gangwon Province - To represent the vision of the PyeongChang 2018 Paralympic Winter Games artistically and culturally - To deliver the heat, vitality and dynamism of the Paralympic Winter Games
3.5. Target and Positioning - To promote the Games beyond Korea across the world 4. Poster Template The size of a Paralympic poster should be B1 (728 x 1030 mm). Please refer to the guidelines shown below to lay out the image of the poster, and the names of the artist and the the poster/artwork should be written in English and Korean using the designated fonts. - The names of the artist and the poster/artwork should be placed referring to the position as shown in the template below both in Korean and in English. (The length of the names of the artist and the poster/artwork should be less than 220mm, and the names should be placed with a margin of 20mm from the left.) - Fonts (English) Name of the Artist (PyeongChang2018 Regular, 18pt, line spacing of 22pt), Name of the Poster/Artwork (PyeongChang2018 Thin, 18pt, line spacing of 22pt) (Korean) Name of the Artist (Yoon Gothic 760*, 11pt), Name of the Poster/Artwork (Yoon Gothic 730*, 11pt) * Yoon Gothic 730, 760 can be replaced with another Gothic family font. - The image of the work should be placed within the space of 728mm x 960mm without margins from the top, left and right. - Other than the names of the artist and the work, the elements at the bottom of the template located within the margin of 70mm from the bottom cannot be edited by the artist.
(Appendix) Overview of the PyeongChang 2018 Paralympic Winter Games 1. The Paralympic Winter Games PyeongChang 2018 Period: 9 Mar. 2018 to 18 Mar. (10 days) Venue: PyeongChang/Gangneung/Jeongseon Participants and countries: 45 countries, c. 3,000 participants (including 670 athletes) Sports & disciplines: 6 sports, 6 disciplines, 80 events Gold medals: 80 2. Vision New Horizons To open up new horizons of winter sports with young generations on a new stage of Asia with great potential and leave a sustainable legacy in PyeongChang and the Republic of Korea 3. Slogan Passion. Connected. Passion.Connected refers to a world in which everyone is connected with shared passion for winter sports, a world open to any generation anywhere, anytime, to open new horizons in the continued growth of winter sports. 4. Emblem Emblem of the PyeongChang 2018 Paralympic Winter Games 1) By connecting two of, which holds the meaning of a human and a snowflake in parallel, the
emblem signifies a festival where people, you and me, those with and without impairments are united together. 2) Inspired from the meaning of side by side of the Greek preposition para- of Paralympic, the emblem represents the vision of the Paralympic Games of people holding hands together and moving toward equality and harmony 3) The duplication of expresses the a great festival of the Paralympic Games of touching moments of exceeding the limits of human capabilities 5. Sports Para alpine skiing: Para alpine skiing was developed when injured veterans began practicing the sport after their return from World War II. Just like Olympic alpine skiing, it features the following events: Downhill, Super-G, Super Combined, Giant Slalom and Slalom. Athletes are classified into Visually Impaired (B1-B3), Standing (LW1-LW9) and Sitting (LW10-LW12) categories. Slalom has a course that demands short and abrupt turns while Giant Slalom has a course with greater turning radius. Super-G and Downhill have fewer turns and include wider gates in some segments of the course. Skiers speeding down the slope in these events can reach the speed of 100km an hour. Para biathlon: Para biathlon is a sport that combines cross-country skiing and rifle shooting, two disciplines that are very different from each other. Para biathlon athletes are divided into sitting, standing, and visually impaired categories. The sport was adopted as a formal discipline at the Paralympic Winter Games in Lillehammer in 1994. At the Paralympic Winter Games, a total of 18 events are contended by dividing them into men (the visually impaired, standing, and sitting) and women (the visually impaired, standing, and sitting). Para cross-country skiing: Para cross-country skiing for athletes with an impairment is about gliding across a snow-covered field in the shortest possible time frame. Athletes are classified into sitting, standing, and visually impaired categories for this discipline. The Paralympic Winter Games present a total 20 events for men and women, respectively with categories of visually impaired, sitting, and standing. Para ice hockey: Para ice hockey is a fast-paced, highly physical sport which is played by men and women athletes with a physical impairment in the lower part of the body. Most of the athletes use the same protection equipment as used in ordinary ice hockey. And they use sledges which have double blades instead of wearing skates. The height of the main frame must be between 8.5 to 9.5cm above the ice, and the blades may not be longer than one-third of the total length of the sled. The puck must be able to pass underneath the sledge. Players use two sticks with a hooked wooden blade at one end (for puck handling and ambidextrous shooting) and a pick (for propelling of the sled) at the other end.
The size of the ice hockey rink is 56-61m in length and 26-30m in width. However, the minimum standard dimensions for an ice hockey to hold an international competition are 60m in length and 29m in width. The height and the width of the goal are 1.2 and 1.8m, respectively. It is surrounded by a fence that is made of lumber or plastic materials, which is a height of 1.2-1.22m. The rink is divided into two sections by a red-coloured centre line drawn in the centre. And, again, the rink is divided into three areas with two blue lines that are in between the goals. Para snowboard: Para snowboard is an adaptive version of Snowboard for athletes with impairments. Athletes are classified into the upper limb(s) impairment (SB-UL) category and the lower limb(s) impairment (SBLL-1, SBLL-2) category. Para snowboard was first introduced at the Paralympics as part of the Alpine Skiing events at the Sochi 2014 Paralympic Winter Games. It is planned to be held as a single sport at the PyeongChang 2018 Paralympic Winter Games. At the Winter Paralympics, a total of 10 events will be competed, including Snowboard Cross (men/women) and the Banked Slalom (men/women). Wheelchair curling: Wheelchair curling is an adaptive version of curling, which is a popular winter sports, for the impaired. In Europe and North America, it has been such a loved event that even senior clubs were formed a long time ago. It was adopted as a formal event in the 2006 Torino Winter Paralympic programme. At the Paralympics one medal event is competed.