C4K Cruise 4 Kids Sports & Exotic Car Rally is one the most anticipated signature events for car owners and enthusiasts in Southern California benefitting the Boys & Girls Clubs of San Dieguito. This cruise starts at the Coronado Ferry Landing Shopping Center and concludes at Jet Source Jet Hangar. During the cruise, drivers will have a lifetime experience with the closure of the Coronado Bridge and I- 5N freeway to traffic. C4K is filmed using multiple cameras mounted on helicopters, cars, and videographers to capture this event from every angle. Car enthusiasts and families to welcome C4K drivers at the conclusion of the C4K Rally at the Jet Source Jet Hangar. Participants cars will be on display around hangar and sponsor booths will be available for preview.
Coronado Ferry Landing Coronado Bridge San Diego Hwy I-5N Jet Source Jet Hangar 7:30AM 9:30AM 10:00AM 10:30aM Welcome Reception Morning Orientation Start Line CHP Motorcade Shutdown Bridge Live Helicopter Shoot Shutdown Highway Multi-Check Points Finish Line Hosted Lunch/Bar Raffle/Silent Auction Closing/Awards >>>MAJOR HIGHLIGHTS OF C4K San Diego s most prestigious high-end car rally! CHP and Police escort clearing all traffic for C4K motorcade Coronado Bridge and I-5N freeway shutdown to all traffic Car Show, DJ Entertainment, Rally Girls, VIP Tickets
7:30am Drivers greeted by Rally Girls Rally & Sponsor Decals placed on cars Complimentary shine by detailer Breakfast served at IL FORNAIO C4K filmed by local news/ videographers 9:00am CHP Driver Orientation 9:30am Rally Begins
CORONADO FERRY LANDING FLOW CHART BREAKFAST IL FORNAIO LA JOLLA DETAIL TOP TEN CARS STARTING LINE LIMOBUS Lot opens at 7:00am / Il Fornaio opens at 7:30am Truss archway for Starting Line Orientation done w/ PA from balcony Signs directing traffic along w/ parking directors C4K tear flags at entrance ENTRANCE
Vendors Let the fun begin 40 mile Cruise from Coronado to Carlsbad 20 CHP Officers leading motorcade Closure of Coronado Bridge & I-5N Freeway Filmed/photographed via Helicopter
Drivers pass Finish Line Cars park in formation in/outside hangar Private Jets on display Arrive in style
10:30am 11:00am 12:00pm 1:00pm 2:00pm Drivers Arrive Hosted Lunch/Bar DJ Entertainment Silent Auction/Raffle Car judging by kids from BGCSDTO Title Sponsor Check Presentation BGCSDTO Presentation Announce Auction/Raffle Winners Closing Helping out bgcsdto
PILOTA PRINT MEDIA LOCAL TELEVISION WEB IMPRESSIONS EVENT MARKETING SOCIAL MEDIA VIRAL MARKETING
personal AGE: 24-34 9% 35-45 43% 46-55 32% 56-65 16% 62% are married 55% have post-graduate or professional degrees 80% are business owners or professionals 80% are decision makers for the purchasing of goods and services at their place of business 45% own two or more homes 95% own two or more vehicles 90% maintain investment accounts income Average household income is over $205,000 Average driver s net worth is the excess of $2,000,000 60% have household income ranging from $150,000-$500,000 12% have household income over $500,000 lifestyle 55% travel more than 21 days out of the year 14% own a motorcycle 31% have a watch/jewelry collection 26% collect fine art 37% dine out +3 times per week
C4K s promotion and marketing campaigns have successfully branded itself as one of San Diego s most sought after charity fundraisers. This event is a great conclusion to San Diego s summer tourism season. With our marketing campaigns, we will deliver brand identity, sponsor ID, entertainment schedule, and location. C4K will brand the look and feel of this charity event across multiple media outlets such as magazines, newspapers, flyers, television, radio broadcasts, blogs, and social media. Through this marketing campaign we plan to help sponsors gain extensive name and brand recognition as supporters for this unique fundraiser. >>>TV / RADIO / ONLINE ADVERTISING Event announcement, event line up, highlights, sponsor brand ID, giveaways, onsite TV broadcast, email blasts. Sustained campaigns average 60 days before event. Television 2,800,000 Nightly Impressions / target 18-54 Radio 1,750,000 Daily Impressions / target 18-54 Web 18,000,000 Monthly Overall Impressions / target 18-54 Signage 1,000,000 Monthly Impressions / target 18-54 Carefully chosen selection of local and car related websites to reach +6m >>>PRINT Event announcement, event line up, sponsor brand ID, decals on participating vehicles. Sustained campaigns 90 days before the event. Union Tribune 100,000 Weekly Impressions / target 18-54 Pilota, Ferrari owners magazine DuPont Registry Magazine Highline Autos Magazine San Diego Home & Garden FINE Magazine San Diego Reader Eurotuner Magazine European Car Magazine
Locations: Coronado Ferry Landing & Jet Source Jet Hangar, Carlsbad Needs: Set Up, Registration, C4K Swag Table, Auction/Raffle Items, Parking Attendants, Break Down of C4K, etc.. Dress: Black Pants/Shorts, White C4K T-Shirt Provided for men, Blue V-Neck T-Shirts Provided for women Help Jumpstart a Childs Future by Volunteering at C4K!
HELICOPTER VIDEOGRAPHERS DRONE CAMERA PHOTOGRAPHERS Corporate Helicopters will take aerial video of cruise Videographers to film event & VJ s interviews Go Pro cameras mounted on participants vehicles Photographers taking photos throughout event Event coverage by TV stations and magazines Photo booth photography
WELLS FARGO THE PRIVATE BANK CORONADO FERRY LANDING CORPORATE HELICOPTERS DRIVE SKILLS FERRARI MASERATI OF SAN DIEGO SYMBOLIC MOTOR CAR COMPANY ACG AUTOMOTIVE HG MOTORSPORTS DUPONT REGISTRY REZIDENT MANAGEMENT SOS ENTERTAINMENT THE FOTOBOX IL FORNIAO RESTAURANT LA JOLLA AUTO DETAILING WHEYRIGHT FITNESS CAVALLO MOTORSPORTS ENJOY HAIRCARE GRAVITY FX KRYSTAL MULTI MEDIA EPIC LIMO BUS ALL PRO STICKERS LUXURY 4 PLAY PANTOFOLA D ORO MEGUIAR S JUNIOR SEAU FOUNDATION FINE MAGAZINE BABELLI COLLECTION 619 VODKA
EXCLUSIVE TITLE (1) $20,000 Marketed as Company presents C4K Cruise 4 Kids on all marketing material/film/media Logo on Left Sleeve (Driver s side) of Rally Shirts Logo on Front of Rally Lanyards (6) Sports/luxury car submissions to drive in rally (2) Two 20 x 10 booths, one at each location 25 VIP Guest passes to C4K event at Jet Source Jet Hangar Large Logo on Pace Car and (2) Decals on participants cars PLATINUM $10,000 Logo on Back of Rally Lanyards (3) Sports/luxury car submissions to drive in rally (1) 20 x 10 booth, location of choice (10) VIP Guest passes to C4K event at Jet Source Jet Hangar Logo on Pace Car All sponsorships are on a prepaid, first come, first serve basis. All money must be received no later than August 15, 2014 to qualify. GOLD $5,000 (2) Sports/luxury car submissions to drive in rally (1) 10 x 10 booth, one at each location (5) VIP Guest passes to C4K event at Jet Source Jet Hangar Logo on Pace Car SILVER $1,000 (1) Sports/luxury car submission to drive in rally (1) 10 x 10 booth, location of choice (2) VIP Guest passes to C4K event at Jet Source Jet Hangar
Event Managers Nino Venturella Founder/Executive Producer Tel: +1-760-716-5248 Email: nino@c4ksd.com Bianca Venturella Co-Executive Producer Tel: +1-619-415-1991 Email: biancagp19@gmail.com Annie Ragovin Director of Fundraising/Communications Tel: +1-858-793-7345 Email: aragovin@bgcsandieguito.org Website: www.c4ksd.com