Text Script LIFE COMMERCIAL Page 1 of 2 DIRECTOR: JANE DOE 9/27/2010 FADE UP TO: INT. DINING ROOM MORNING We see two kids, and sitting at the breakfast table. In front of them lies a bowl full of cereal. What s this stuff? Some cereal. Supposed to be good for you. Did you try it? I m not gonna try it. You try it. Slides cereal bowl toward. I m not gonna try it. Slides the bowl back to. Let s get Mikey! Yeah! ANOTHER ANGLE Reveals another kid, MIKEY, sitting at the far end of the table. Slides bowl toward MIKEY. Mikey looks blankly at the bowl of cereal. BACK TO The other kids as they look off-screen toward Mikey. (CONTINUED)
Text Script LIFE COMMERCIAL Page 2 of 2 DIRECTOR: JANE DOE 9/27/2010 (CONT D) He won t eat it. He hates everything SFX EATING NOISES KID#2 HE LIKES IT! HEY MIKEY! ANGLE ON MIKEY As he eats the cereal. NARRATOR When you bring life home, don t tell the kids it s one of those - A CLOSEUP Of the cereal box. ZOOM OUT to reveal Kid #1 and Kid #2 eating cereal in the background. NARRATOR (continuing) - nutritional cereals you ve been trying to get them to eat. You re the only one who has to know. FADE TO BLACK.
A/V Script Format LIFE COMMERCIAL PG. 1 OF 1 INDEX (TIME) AUDIO VIDEO 00:30 (00:00) 00:25 (00:05) 00:20 (00:10) 00:15 (00:15) 00:10 (00:20) 00:05 (00:25) 00:00 (00:30) What s this stuff? Some cereal. Supposed to be good for you. Did you try it? I m not gonna try it. You try it. Slides cereal bowl toward. I m not gonna try it. Slides the bowl back to. Let s get Mikey! Yeah! Slides bowl toward MIKEY. He won t eat it. He hates everything.. AND #2 WATCH MIKEY (OFF-SCREEN) SFX EATING NOISES KID#2 HE LIKES IT! HEY MIKEY! MIKEY eats the cereal. NARRATOR WHEN YOU BRING LIFE HOME, DON T TELL THE KIDS IT S ONE OF THOSE NUTRITIONAL CEREALS YOU VE BEEN TRYING TO GET THEM TO EAT. YOU RE THE ONLY ONE WHO HAS TO KNOW. FADE UP TO: CAM. 2 (SHOT 1) TIGHT 2- SHOT, HOLD, THEN ZOOM OUT SLIGHTLY AND HOLD CAM. 3 (SHOT 2) SHOULDER SHOT OF CAM. 2 (SHOT 3) LOOSE 2-SHOT FAVORING CAM. 1 (SHOT 4) TIGHT SHOT OF MIKEY & BOWL CAM. 3 (SHOT 5) 2 SHOT OF AND CAM. 1 (SHOT 6) TIGHT SHOT OF MIKEY & BOWL CAM. 2 (SHOT 7) CU OF CEREAL BOX ON TABLE. ZOOM OUT TO REVEAL AND #2 EATING CEREAL IN B.G. LOWER 3 rd C.G.: THIS IS A NUTRITIONAL CEREAL WITH ESSENTIAL PROTEIN. FADE TO BLACK
Storyboards CAM 2 SHOT 1 CAM 3 SHOT 2 Whats this stuff? to be good for you Did you try it?. you try it! CAM 2 SHOT 3 CAM 1 SHOT 4 I m not gonna..get Mikey! Yeah! He won t eat it. He hates everything. CAM 3 SHOT 5 CAM 1 SHOT 6 HE LIKES IT! HEY MIKEY!! When you bring..those nutritional CAM 2 SHOT 7 zoom OUT cereals you ve been trying to get them to eat. You re the only one who has to know
Camera Shot Sheets CAMERA #1 1. 2. 3. 4. TIGHT ON MIKEY AND BOWL 5. 6. TIGHT ON MIKEY AND BOWL 7. CAMERA #2 1. TIGHT 2-SHOT. HOLD THEN ZOOM OUT SLIGHTLY. 2. 3. LOOSE 2-SHOT FAVORING 4. 5. 6. 7. CU OF CEREAL BOX, ZOOM OUT TO SEE KIDS IN B.G. (LEAVE BOTTOM 1/3 OF FRAME EMPTY FOR CG TEXT.) 1. CAMERA #3 2. SHOULDER SHOT OF 3. 4. 5. 2-SHOT OF AND 6. 7.
Storyboards for Camera Operators CAMERA #1 SHOT #1: CAMERA #2 CAMERA #3 SHOT #2 SHOT #4: ZoomOUT SHOT #3: SHOT #6: SHOT #5: SHOT #7: ZoomOUT
LIFE COMMERCIAL Page 1 of 1 DIRECTOR: JANE DOE 9/27/2010 C.G. OPERATOR: This production calls for one Chyron page laid out like this: This is a nutritional cereal with essential protein. All text should appear only in the lower 1/3 of the page. Text color should contrast with the color of the tablecloth. Thanks!
LIFE COMMERCIAL Page 1 of 1 DIRECTOR: JANE DOE 9/27/2010 FLOOR MANAGER & P.A. For this production there will need to be some moving of props during the scene. Every attempt should be made to make this unnoticeable to the viewer, so it is essential that the prop movements be silent and not seen on camera. After the line: HE WON T EAT IT. HE HATES EVERYTHING. the cereal box needs to be added to the table. This should be placed directly in line with CAMERA 2 s shot of and. The mic will be hot so do this as quietly as possible. (SEE STORYBOARD SHOT #7) After the line: HE LIKES IT! HEY MIKEY! two cereal bowls and spoons need to be added to the table in front of and.you only have about 2 or 3 seconds to put the props in place before CAMERA 2 goes on line for the shot. As soon as the spoons as bowls are in place, and need to begin eating the cereal. (SEE STORYBOARD SHOT #7) Thanks for your help!