14TH ANNUAL VANCOUVER SANTA CLAUS PARADE SUNDAY, DECEMBER 3, 2017 Vancouver, BC SPONSORSHIP OPPORTUNITIES
BE APART OF THE HOLIDAY TRADITION! Join the 14th Annual Vancouver Santa Claus Parade in Downtown Vancouver as a sponsor. Christmas! It really is the most wonderful time of the year, and Vancouver s favourite Christmas event is the annual Santa Claus Parade. On Sunday, December 3rd, 300,000 people will gather in downtown Vancouver to watch more than 60 floats, bands, singers, community groups and corporate entries entertain spectators with lively singing, dancing, giveaways, and all types of holiday fun. They ll also enjoy hours of family activities and entertainment along the parade route before it begins. For families and kids of all ages, it s is an unforgettable way to kick off the holidays. For sponsors, the parade is unique and effective way to reach a large and captivated audience at the start of the Christmas season. In addition to the massive audience enjoying the parade live, thousands more will be engaged through social media as well as rebroadcasts of the parade aired across BC. No other Vancouver sponsorship opportunity offers such a broad and diverse audience reach and our dedicated team looks forward to customizing a sponsorship program that works best for you. At the Vancouver Santa Claus Parade, we believe it s never too early to start thinking about Christmas. So, please join us and make the most of this unique sponsorship opportunity. We look forward to working with you. Festively yours, Jessica Walker President Vancouver Santa Claus Parade Society 1.604.646.3581 jwalker@pacegroup.com VANCOUVER SANTA CLAUS PARADE 2017 Sponsorship Opportunities 1
WE OFFER Customized sponsorship experiences that will help showcase your brand to hundreds of thousands of people Marketing, promotional and media exposure On-site engagement The following pages showcase our fun filled Vancouver Santa Claus Parade and we plan to make 2017 the most exciting parade yet! A SNAPSHOT OF THE VANCOUVER SANTA CLAUS PARADE DAY: Vancouver Santa Claus Parade Downtown Vancouver 12:00pm 2:00pm Attendance: over 300,000 3,500 participants 65 entries BENEFITING PARTNER: Since 2003 the theme of the parade has been The Spirit of Giving. Your participation in the parade directly benefits the Greater Vancouver Food Bank Society. More than 75,400 lbs of food and $141,800 has been collected since the parade s inception. We will connect you to our over 300,000 guests VANCOUVER SANTA CLAUS PARADE 2017 Sponsorship Opportunities 2
ADVERTISING & MARKETING CAMPAIGN Parade sponsors will benefit from a fully integrated marketing plan and broad reaching community engagement, including extensive advertising and promotion through traditional and online platforms. These platforms include: newspaper ads, television and radio spots and interviews, media advisories, event listings, social media. *Sponsor inclusion is dependent on sponsorship level. MEDIA VALUATION Media outlets that covered 2016 parade: Global BC, CTV News Vancouver, CITY, CBC Vancouver, Omni, Fairchild TV, The Province, The Vancouver Sun, The Globe and Mail, CKNW, 24 Hours Vancouver, Vancouver Courier, News 1130, Jack FM, Kiss FM, Country 107.1, Mountain FM, Urban Baby and Toddler Magazine, VancityBuzz, West Vancouver, Georgia Straight, Tourism Vancouver, British Columbia Magazine, 604 Pulse, Savy Mom, Westcoast Sightseeing, Victoria Times Colonist, Daily Hive, About Travel, Reddit, Sing Tao, CNC News International. 2017 MEDIA PARTNERS Media coverage had a reach of 15,164,750 impressions in 2016 Total television reach of 7,485,100 in 2016 TELEVISION PRINT * RADIO *2016 print partners, subject to change for 2017. VANCOUVER SANTA CLAUS PARADE 2017 Sponsorship Opportunities 3
2016 SPONSORS A big thank you to our sponsors for helping make the 13th Annual Vancouver Santa Claus Parade such a huge success! VANCOUVER SANTA CLAUS PARADE 2017 Sponsorship Opportunities 4
SPONSORSHIP OPPORTUNITIES AT A GLANCE For 13 years, the Vancouver Santa Claus Parade has provided a premier sponsorship opportunity for businesses and organizations during the holiday season. Based on a guiding principle The Spirit of Giving the parade consistently provides tremendous public relations opportunities. Sponsorship Opportunities 1 Year Deal 3 Year Deal Promotional Inclusion in Print & Radio Linked logo in website Television Onsite Sampling VIP Viewing Area Custom Parade Float $35,000 Yr 1: $35K Yr 2: $25K Yr 3: $25K Broadcast visibility Logo or name in some BC1 promotional assets 10 Photos with Santa $25,000 Yr 1: 25K Yr 2: 22K Yr 3: 22K Broadcast visibility Logo or name in some BC1 promotional assets 10 Corporate Float $8,000 Yr 1: 8K Yr 2: 7K Yr 3: 7K 2 Corporate Float with Full Promotional Inclusion $8,000 + $4,000 Yr 1: 12K Yr 2: 10K Yr 3: 10K Broadcast visibility Logo or name in some BC1 promotional assets 6 Holiday Kids $12,000 Yr 1: 12K Yr 2: 10K Yr 3: 10K Broadcast visibility 6 Branded VIP Seating for 50 $5,000 0 Sponsor-a-Block $3,500 5 Corporate Mascot $3,000 0 Looking for inflatables? Custom float? Customized sponsorship packages are also available upon request. VANCOUVER SANTA CLAUS PARADE 2017 Sponsorship Opportunities 5
CUSTOM PARADE FLOAT Be a big part of the 14th Annual Vancouver Santa Claus Parade with a custom float and full promotional inclusion. 1 Year Deal 3 Year Deal $35,000 Year 1: $35,000 Year 2: $25,000 Year 3: $25,000 Custom parade float Print: Logo inclusion in the parade s newspaper advertisements Radio: Rotating name mentions during event promos on News Talk 980 CKNW & Rock 101 Television: Guaranteed broadcast visibility on Global BC and BC1 Logo or name inclusion in some BC1 promotional assets On-site sampling opportunity along the parade route Ten VIP Viewing Area tickets VANCOUVER SANTA CLAUS PARADE 2017 Sponsorship Opportunities 6
PHOTOS WITH SANTA Give the gift of a free photo with Santa after the parade from 2:00pm 4:00pm. Children of all ages are invited down to the Robson Square Ice Rink to enjoy a festive post parade activity and take home a keep sake photo that they can cherish for years to come. Your brand will be included in the frame for the photo. The activity would be fully integrated into our parade promotions. 1 Year Deal 3 Year Deal $25,000 Year 1: $25,000 Year 2: $22,000 Year 3: $22,000 Print: Logo inclusion in the parade s newspaper advertisements Radio: Rotating name mentions during event promos on News Talk 980 CKNW & Rock 101 Television: Guaranteed broadcast visibility on Global BC and BC1 Logo or name inclusion in some BC1 promotional assets Partner s brand will be included in the frame of the photo. Promotion of Photos with Santa if fully integrated into the parade communication plan. On-site sampling opportunity along the parade route Ten VIP Viewing Area tickets VANCOUVER SANTA CLAUS PARADE 2017 Sponsorship Opportunities 7
CORPORATE FLOAT For organizations that have their own float. 1 Year Deal 3 Year Deal $8,000 Year 1: $8,000 Year 2: $7,000 Year 3: $7,000 On-site sampling opportunity along the parade route Two VIP Viewing Area tickets CORPORATE FLOAT WITH FULL PROMOTIONAL INCLUSION For organizations that have their own float and would like full inclusion into our promotional opportunities with our radio, television and print partners. 1 Year Deal 3 Year Deal $12,000 Year 1: $12,000 Year 2: $10,000 Year 3: $10,000 Print: Logo inclusion in the parade s newspaper advertisements Radio: Rotating name mentions during event promos on News Talk 980 CKNW & Rock 101 Television: Guaranteed broadcast visibility on Global BC and BC1 Logo or name inclusion in some BC1 promotional assets On-site sampling opportunity along the parade route Six VIP Viewing Area tickets VANCOUVER SANTA CLAUS PARADE 2017 Sponsorship Opportunities 8
HOLIDAY KIDS SAMPLING PROMO Ten kids dressed up in holiday themed costumes representing your brand joined by five walking inflatables, the Holiday Kids Sampling Promo will distribute your promotional giveaways. All promotional materials are to be provided by the sponsor. All human resources to be provided by the Parade. 1 Year Deal 3 Year Deal $12,000 Year 1: $12,000 Year 2: $10,000 Year 3: $10,000 Television: Guaranteed broadcast visibility on Global BC and BC1 Logo or name inclusion in some BC1 promotional assets Corporate logo on costumes & inflables Parade entry banner with logo On-site sampling opportunity along the parade route Support vehicle and carts with logo Six VIP Viewing Area tickets Giveaways distributed in the VIP sections MASCOT For companies who have their own mascot. $3,000 Parade entry banner with logo On-site sampling opportunity along the parade route Opportunity to make a pre-parade appearance at the Christmas Square VANCOUVER SANTA CLAUS PARADE 2017 Sponsorship Opportunities 9
SPONSOR-A-BLOCK Being involved in putting on the Vancouver Santa Claus Parade is a great way for your staff to help give back to the community. With Sponsor-a- Block program, organizations have the opportunity to send employees to assist with parade logistics, support the Greater Vancouver Food Bank and engage directly with the community. $3,500 A designated block on the Parade route, exclusively branded by your company with two field signs Send up to 15 employees for an awesome day of team building where your team works together and assists with parade production On-site sampling opportunity within your designated block as a Community Partner Five VIP Viewing Area tickets VIP SEATING SECTION View the parade from the Best Seat in the House with your own private section of bleacher seating. The VIP seating section includes complimentary beverages and snacks. Treat your employees or clients and their families to this Vancouver holiday tradition in style with an unobstructed view of the Vancouver Santa Claus Parade! $5,000 50 seat section High-impact prominent on-site signage featuring corporate logo VANCOUVER SANTA CLAUS PARADE 2017 Sponsorship Opportunities 10
To confirm your participation in the 14th annual Vancouver Santa Claus Parade please contact: Jessica Walker 1.604.646.3581 jwalker@pacegroup.com