MASTERS 2016 ABOUT PRINT DIGITAL PLATFORM OUR PUBLICATIONS PREVIEW SUNDAY, APRIL 3RD The award-winning Preview edition showcases the tournament s players and its history. This broadsheet section is the ultimate guide to the tournament and the week s activities. It includes stories and profiles of key players, profile boxes on each player, a course layout, history and much more. On Sunday, April 3, the Preview section will reach golf fans from around the world and throughout the Augusta market. Last year s Preview section was 56 pages of golf information. Standard Ad Sizing applies and several premium positions are available. Space and color is limited for Masters Preview Section, so please reserve your space soon. PREMIUM AD POSITIONS INCLUDE: Back Pages of Sections Double Trucks Anchored Ad Positions and More! Premium positions are first-come, first-served with first right of refusal for last year s participants up to 10/30/15 SPECIAL ADVERTISING OPPORTUNITIES INCLUDE: Grab a Bite 2015 Masters Recap Fan Guides Anniversary Page US Open Good Luck Ad PGA Championship And More! British Open DIGITAL
DIGITAL PLATFORM OUR PUBLICATIONS WRAPS APRIL 4-11, 2016 This section wraps around The Augusta Chronicle newspaper every day during Masters Week. It covers the previous day s events and previews the upcoming action on the course. It also includes hole-by-hole stats, pairings, interviews and photos. PREMIUM AD POSITIONS INCLUDE: Back Pages of Sections Double Trucks Anchored Ad Positions and More! Premium positions are first-come, first-served with first right of refusal for last year s participants up to 10/30/15 SPECIAL ADVERTISING OPPORTUNITIES INCLUDE: Shot of the Day Scoreboard History of the Masters Tournament Drive, Chip & Putt Congratulatory Ad* * One available, online and print ad publishes the Monday after Tournament ends.
GENERAL RATES Special rates shown below also apply to these sections. All rates shown include full color. Contract rates, if applicable to an individual customer, apply to these sections. # of days OPEN RATE (PCI) 3 COL X5.25 3 COL X10.5 6 COL X10.5 6 COL X21.25 1 26 23 393 48 770 81 1,292 76 1,798 71 2 24 80 743 91 1,457 28 2,444 07 3,035 04 3 23 99 1,079 72 2,115 10 3,192 60 4,368 05 4 22 76 1,365 45 2,674 83 3,970 19 5,477 19 5 21 84 1,638 07 2,887 99 4,722 49 6,514 57 6 20 92 1,882 82 3,319 49 5,428 09 7,423 37 7 19 46 2,043 00 3,571 87 5,839 54 8,054 92 8 19 46 2,334 86 4,082 14 6,673 76 9,205 62 9 19 46 2,626 72 4,592 41 7,507 98 10,356 32 Rates shown are the total ad package price, for all publication dates (frequency) and color of the ad size shown. Ads can publish any day of the advertiser s choice from April 4 through April 11.
PREVIEW PREMIUM POSITIONS FULL PAGE & DOUBLE TRUCK BACK PAGE PREVIEW SECTION Four Available Rate Includes Color 6 COL x 21.25 1,978 58 INSIDE PAGE 3 PREVIEW SECTION Four Available Rate Includes Color 6 COL X 21.25 1,893 38 1,925 67 SCOTCH DOUBLE TRUCK Rate includes color One available Section One & Four 13 COL x 10.5 DOUBLE TRUCK PREVIEW SECTION One Available Rate Includes Color 13 COL x 21.25 3,897 20
PREVIEW GRAB A BITE AD SPONSOR Listing area restaurants broken out by areas in the CSRA. Stand out from the crowd with a special anchor ad on each page featuring your business! Includes color 3 available 6 COL X 3 270 00 FAN GUIDES In the Preview section, unique pages guide fans around the course and to various points of interest. Place your ad on these popular pages in the Sunday Preview section! Two Available Total 6 COL X 3 6 COL X 5 6 COL X 10 270 00 450 00 800 00
PREVIEW TARGETED TOURNAMENT CONTENT US OPEN (6x3 Only) PGA CHAMPIONSHIP (6x3 Only) BRITISH OPEN (6x3 Only) JORDAN SPIETH - 3 ADS AVAILABLE 2015 MASTERS RECAP ANNIVERSARY PAGE GOLFERS 6 COL X 3 270 00 6 COL X 5 450 00
WRAP PREMIUM POSITIONS DOUBLE TRUCK WRAP One available most days Rate Includes Color 13 COL x 21.25 3,897 20 HISTORY OF THE MASTERS TOURNAMENT Anchor ad position Eight available Full color FROM THE NOTEBOOK Back page of the wrap Anchor ad position 787 50 Eight available 6 COL x 5 Full color 6 COL X 3 270 00 6 COL X 5 450 00
EXCLUSIVE OPPORTUNITIES DRIVE, CHIP & PUTT Three Available AD SPONSORSHIP 6 COL X 2 80 junior golfers will make history Sunday, April 3rd by competing in the second annual Drive, Chip and Putt National Finals. Join The Augusta Chronicle in celebrating these fine golfers attending from all over the world. Saturday, April 2nd Chronicle will feature profiles of all the golfers competing as well as information about the finals. In 2015, eight junior golfers were crowned champions at Augusta National Golf Club, as four girls and four boys each bested a field of 10 regional champions as they showcased their all-around skills at the home of the Masters. These Golfers were highlighted in Mondays Masters Wrap section in The Augusta Chronicle. Ad positions in 2016 will give you as an advertisers the unique opportunity to congratulate these fine golfers. 150 00 One Available 2016 Winner Congratulations Ad 6 COL X 5 450 00
GOOD LUCK AD SPONSOR Be the advertiser to wish the 2015 Masters Champion Good Luck in the 2016 Preview Section. The Augusta Chronicle will prepare a 6 COL x 8, full color ad with your company logo, slogan and message and place it underneath the winner s photo and winner s name. The photo and ad combined will occupy a full page in the final Preview section. We will then showcase it online via a rich media sliding billboard at augustachronicle.com on Sunday, April 3rd. Print ad will appear in the first section of the Preview, Sunday, April 3. CONGRATULATIONS 1,999 00 JORDAN SPIETH 2015 MASTERS CHAMPION 1,999 00 CONGRATULATORY AD SPONSOR Be the advertiser to congratulate the 2016 Masters Champion in print and online the day after the tournament! The Augusta Chronicle will prepare a 6 COL x 8, full color ad with your company logo, slogan and message and place it underneath the winner s photo and winner s name. The photo and ad combined will occupy a full page in the final Preview section. We will then showcase it online via an interstitial on augusta.com. Your ad will also be sent via email in the announcement of the winner. Print ad will appear on Monday s final wrap.
SCOREBOARD PAGE MASTERS 2016 EXCLUSIVE OPPORTUNITIES FRIDAY & SATURDAY WRAPS Black & White Player by player results of the previous day s scores 6 COL X 3 225 00 SUNDAY & MONDAY WRAPS Black & White Player by player results of the previous day s scores - Results page is shorter as player field is reduced. 6 COL X 8 600 00
EXCLUSIVE OPPORTUNITIES 2016 FOOD & FUN GUIDE Spring Break in Augusta coupled with thousands of out-of-town visitors means that people will be looking for something to do and places to eat. Drive patrons to your establishment with the Food & Fun Dining and Entertainment Guide! Place an ad or your menu in the guide to position your establishment as the place to come during Masters Week and beyond. 20,000 total copies to be distributed throughout Masters Week and inserted in the Sunday Masters Preview Section along with being featured online on Augusta.com. Augusta food & fun 2015 GUIDE ADVERTISING SUPPLEMENT OF THE AUGUSTA CHRONICLE COST PER AD 1/8 PAGE (2.5 x 2.5 )...100 1/4 PAGE (2.5 x 5 )...200 1/2 PAGE (5 x 5 )...300 FULL PAGE (5 x 10 )...450 FULL BACK PAGE (5 x 10 )... 562.50 INSIDE FRONT HALF PAGE (5 x 10 )...375 FULL PAGE 3 (5 x 10 )... 562.50 FULL PAGES ADJACENT TO MAP (5 x 10 )... 562.50 CENTER STRIP (11.5 x 2 )...450 CENTER SPREAD (12.5 x 11.25, please allow a 1/2 inch bleed)...1000
EXCLUSIVE OPPORTUNITIES CORRIDOR KRAFT WRAPS Full color wraps with your message will cover The Augusta Chronicle and is delivered to hotels located just off I-20. 30,000 total pieces will be produced and distributed. One advertising opportunity available. SOLD 4,975 00 YOUR AD WRAPS THE ENTIRE PAPER FOR THE DAY STICKY NOTES Place a Front Page newspaper label on any Masters Wrap (Preview not available). Only one label can be applied each day and with eight wraps printed (Monday-Monday), this is a limitedtime opportunity! All home delivery included and notes will run out in single copy. 45,000 pieces at 40 CPM 1,800 00 per sticky note per day YOUR AD HERE POLY BAGS Have a Polybag? If so, we can deliver the newspaper, on the day of your choice, in your Polybag! Be the first message that readers receive! Home delivery only. Monday - Saturday dates only. 1,900 00 each day
DIGITAL PLATFORM OUR PUBLICATIONS The Augusta.com Masters Tournament coverage offers your business the opportunity to reach a worldwide audience that includes visitors from over 212 countries and all 50 states. Golf fans flock to our easy-to-read and easy-touse comprehensive coverage. With this global stage, Augusta.com and The Augusta Chronicle combine to offer an effective multimedia advertising solutions package and advanced targeting techniques that reach this affluent market and the right consumers for your business. In the same way that professional golfers know using the right club can make all the difference, using the most effective solution to advertise your business can mean the difference between winning and losing during this key week in Augusta. ONLINE STATS 8.3 million page views on Augusta.com 1.3 million page views on the Leaderboard page 212 countries represented Over 1.6 million unique visitors GOLF FANS 43% have a higher-than-average annual income compared to other sports 71% are homeowners 82% will pay more for quality 44% will purchase a new car/truck in the next 12 months
MASTERS 2016 ABOUT PRINT INTRODUCTION Premier digital destination for The Augusta Chronicle s repeated national award-winning Masters Tournament coverage. The top media outlets on site blanket the course with reporters and photographers. DURING APRIL 2015 DIGITAL TARGETED OPPORTUNITIES & RATES GENERAL ONLINE RATES NORTH BANNER 728X90 10-29,999 Impressions 8.3 million page views for Augusta.com with 1.3 million on leaderboard. 30k+ Impressions 10 CPM 8 CPM Delivers robust up-to-date information on tournament leaders, photo galleries, scorecards and more. AUDIENCE REACH OPPORTUNITIES INCLUDE LREC 300X250 10-29,999 Impressions Leaderboard and Slideshow Sponsorship Opportunities Hurry! Opportunities are limited! Act now to receive companion ads on the Leaderboard pages with integrated sponsorship logo ROS Banners and LREC ad positions 30k+ Impressions 10 CPM 8 CPM * Ads containing video are 5/CPM in addition to the above prices.
INTRODUCTION TARGETED OPPORTUNITIES & RATES LEADERBOARD SPONSORSHIP RATES 2016 Packages include number of impressions shown along with sponsor s logo on the Leaderboard page. Banner ads show in both the North and LREC positions simultaneously. Sponsor logo, 230x90, displays on the page in a special position. NORTH BANNER 729X90 SPONSOR LOGO 230X90 LREC 300X250 TOTAL INVESTMENT 250,000 Impressions... 3,750 500,000 Impressions... 5,000 750,000 Impressions... 6,000 1,000,000 Impressions... 7,000 *Impressions are split between both ad positions, running simultaneously with the sponsor logo.
INTRODUCTION TARGETED OPPORTUNITIES & RATES SLIDESHOW PHOTO GALLERY SPONSORSHIP RATES 2016 Packages include number of impressions shown along with sponsor s logo on the Leaderboard page. Banner ads show in both the North and LREC positions will run simultaneously, alongside a Sponsor logo, 230x90. NORTH BANNER 729X90 SPONSOR LOGO 230X90 LREC 300X250 OPEN TO 6 ADVERTISERS 600ea 3.6 million page views & 285k unique visitors on average
INTRODUCTION TARGETED OPPORTUNITIES & RATES MOBILE Reach the golfers throughout the city or the world as they look at the most up-to-date Tournament information. Last year with close to 4 million page views we were able to specifically target patrons not only leaving the course and while they were accessing Leaderboard. 350x50 8 CPM Mobile responsive design Ad featured at top of every page CUSTOM PACKAGES 30k Impressions...240 60k Impressions...480 90k Impressions...720 IPAD, IPHONE & ANDROID APP SPONSORSHIP SOLD You will be the exclusive advertiser of this page and will receive ALL banner impressions for the entirety of 2014, along with your logo on the Splash Page a and on all pages! 3,000