OUR RACE GIVES US STRENGTH. SPONSORSHIP OPPORTUNITIES 2015 Susan G. Komen Baton Rouge Race for the Cure SATURDAY, MARCH 7, 2015 LSU OLD FRONT NINE
GREETINGS FROM SUSAN G. KOMEN BATON ROUGE! Susan G. Komen Baton Rouge Race for the Cure is our area s annual call to action in the fight against breast cancer. We are excited to offer you the opportunity to participate as a sponsor for the 2015 Race. Since 1996, Komen Baton Rouge has invested $3.4 million to fund local breast cancer education, screening and treatment. To date, an additional $1 million in Affiliate funds have been dedicated towards research to find the cures. Your sponsorship dollars will provide a critical platform, allowing the 19th annual Race for the Cure to reach new fundraising heights. Since Louisiana has one of the highest rates of breast cancer deaths these funds are vital in saving lives of women in our ten-parish area. We need local business and industry partners, we need you, to help us remove our state from a top this list. Support of Race for the Cure makes good business sense. The buying public is becoming increasingly socially conscious and has begun to proactively match their dollars with those who support the causes that they find important. Named as the best running event/race in the area, the Komen Baton Rouge Race hosted approximately 12,000 attendees from throughout the Greater Baton Rouge area at last year s Race. Therefore, you should find that a sponsorship with Race for the Cure offers an opportunity to have your name associated with a number of brand-loyal participants. More importantly, a Race sponsorship allows your business the opportunity to participate in the fight against breast cancer as well as honor employees, co-workers, and customers who are breast cancer survivors. Thank you for considering our request. We hope that you will join us as we honor the Komen promise to save lives and end breast cancer! Sincerely, Angela Miller Executive Director Sponsorship Information 2015 2
WE LIVE HERE. WE SAVE LIVES HERE. Meet Mindy! $3.4 MILLION $1 MILLION Education Survivor Support Screening Treatment Research *Since 1996 Our Local Investment for 2013-2014 Community Health Grants Our grant awards helped provide services to the following number of people: 2878 Mammograms 391 Clinical breast exams 260 Medication and Transportation Assistance 244 Breast Diagnostic Services 120 Lymphedema Support Group 75 Healthy Steps Exercise Program Breast cancer education for healthcare providers and the community All smiles, Mindy LaBauve holds up four fingers to indicate the completion of her fourth round of chemotherapy. Mindy found love and strength from her family, but also an unexpected source of hope and encouragement with other breast cancer survivors. She remembers her first encounter with Race for the Cure. It was only days before my scheduled lumpectomy. I was overwhelmed when I got to the Survivors Tent. There was so much love! I instantly knew that these people understood my struggle. Wanting to share the same kind of support she receives from her breast cancer sisters, Mindy now volunteers with Komen Baton Rouge. It is so important that we help provide funding for breast health education for all and screening for those who are uninsured. Early detection is the key to saving lives! Public Education Komen Baton Rouge distributed over 20,000 pieces of breast health education literature. Advocacy Komen Baton Rouge along with other Louisiana Komen Affiliates successfully advocated for continued funding of the Louisiana Breast and Cervical Health Program. Because of our efforts, $2.4 million remains dedicated to uninsured Louisiana women. Survivorship In all things, we support and celebrate breast cancer survivorship. Our network of survivors and those deeply affected by breast cancer fuel our mission. Komen Baton Rouge Service Area W. Feliciana E. Feliciana St. Helena 2014-15 Grantees: Cancer Services of Greater Baton Rouge, Mary Bird Perkins - Our Lady of the Lake Cancer Center, River Region Cancer Screening Center, Woman s Hospital, and YWCA Greater Baton Rouge Pointe Coupee W. Baton Rouge Iberville E. Baton Rouge Ascension Livingston Tangipahoa Sponsorship Information 2015 3
THANK YOU TO OUR 2014 EVENT SPONSORS PRESENTING MEDIA SPONSORS GOLD SPONSORS SILVER SPONSORS BRONZE SPONSORS PINK PARTNER SPONSORS Raising Cane s Chicken Fingers BASF The Chemical Company ExxonMobil jm Design/john mark lowry Limelight Entertainment presents Blueprint Band Postlethwaite & Netterville Varsity Sports FRIENDS OF SUZY Gage Telephone Systems, Inc The Baton Rouge Clinic, AMC Baton Rouge Coca-Cola Beacon Images/Next Day Signs Blue Cross Blue Shield of Louisiana Emprint/Moran Printing, Inc. Waterfall Forge Whole Foods Market Why be a part of the Susan G. Komen Baton Rouge Race for the Cure? Receive high visibility at the largest road race in Louisiana on and before race day Reach an audience of 12,000 in one day Display your name or logo on more than 12,000 Race T-shirts - the best walking billboard that lasts for years to come Test market and showcase products Retain and increase customer loyalty Build employee morale, company pride, and teamwork Align your name and brand with one of the most recognized, respected, and effective charities in the world Save lives and end breast cancer by supporting the Race and our mission Sponsorship Information 2015 4
Susan G. Komen Baton Rouge Race for the Cure 2015 SPONSORSHIP LEVELS RACE BENEFITS Presenting $35,000 Presenting Media Platinum $25,000 Gold $15,000 Silver $10,000 Bronze $5,000 Pink Partner $3,000 Friends of Suzy $1,000 Official Site for Registration Category Exclusivity Recognition at Start and Finish Lines Logo Logo Recognition in all Race email blasts Use of Komen Affiliate Race logo (with prior approval) Recognition in Monthly e-newsletter Link to Company website on Race home page Logo Logo Logo Logo Logo Recognition in 2015 Sponsor Brochure* Recognition in Post-Race Thank You ad 18,000 Race Entry forms** 12,000 Race T-shirts** 500 Race Posters* Recognition on Race website sponsor page Race Registrations Logo on front Logo Logo on front Logo Logo Logo Logo Logo Name Logo Logo Logo Logo Logo Logo Name Name Logo Logo Logo Name Name Name Logo Logo Logo Logo Logo Logo Logo Name 20 20 15 12 8 6 4 2 RACE DAY RECOGNITION Company official to speak on stage 12,000 Race Bibs Premier Sponsor booth placement Sponsor Booth Logo Logo Name 20 x 20 20 x 20 20 x 20 10 x 10 10 x 10 Company product sampling (pre-approved by Affiliate) Recognition in Race Day scripts Company-provided banners displayed 6 5 4 3 2 1 1 On-Stage recognition on Race Day Company signs along race course 6 5 5 5 4 3 2 1 DEADLINES: Contracts must be signed by *November, 26, 2014* for inclusion on brochure and poster and **December 10, 2014** for inclusion on Race T-shirts and entry forms. Sponsorship Information 2015 5
TARGETED RACE SPONSORSHIPS Your company can enjoy a customized sponsorship of pre-race and Race day events. Sponsoring companies will receive naming rights in addition to recognition in Race promotional materials and other specific benefits. Additional sponsorship opportunities may be tailored to fit your company s needs. 10K for 10K $10,000 Inaugural Sponsor of the 10K Baton Rouge Race for the Cure Company will have the opportunity to have a banner at the start line of the race and signage at the 5K/10K split. Additionally, Company logo will be included on all collateral and mass communications regarding the 10K. Company will also have an opportunity to have representative speak at the start line before the start of the race and the opportunity to place promotional items in the 10K elite runner packets. Company logo will be included on the back of all 10K runner finisher medals. Company will receive benefits of a Bronze sponsorship level. (Exclusive Sponsorship) Teams $10,000 Company will have the opportunity to put their logo/name on Team Captain packets, Teams materials including mass communications. Company name will be included on Team invitations and within Team section of 25,000 Race entry forms. Company has opportunity to participate in and provide companybranded materials to the Team Captain Kick-off Party. Company also has the opportunity to provide a sponsorlogo item to all registered Team members. Company will receive benefits of a Bronze sponsorship level. (Exclusive Sponsorship) Finish Line $7,500 Company will have the opportunity to place its banner over the finish line. Company will also be mentioned in printed, email and verbal pre-race communications distributed to runners. Company logo will be included on the back of all 5K timed runner finisher medals. Company will receive benefits of a Pink Partner. (Exclusive Sponsorship) Race Office $6,000 Company will have the opportunity to place a banner or signage at the entrance of the Race office during the months of January through April. Company will also be acknowledge on the Race front page via logo and link to company website. Company will receive benefits of Pink Partner level. (Exclusive Sponsorship) Packet Distribution $5,000 (Per day, maximum 3 days credit) Company will host packet pickup at their location. Company will have the opportunity to include company-branded item/ information in packets. Items are subject to size and weight limitations. Company will receive benefits of the next lowest benefit leave based on the total number of days participating. Survivor Breakfast $5,000 Company will have the opportunity to display company-provided banner in survivor tent. Company may have representatives wearing company t-shirts serve breakfast to participating survivors. Company will be acknowledged on stage during Survivor Celebration. Company will receive benefits of a Friends of Suzy sponsorship level. (Exclusive Sponsorship) Jambalaya Village $5,000 Company will have the opportunity to provide banners in area and participate as a judge in Corporate and Pastalaya divisions. Company logo and/or name will be included in all Jambalaya materials. Company will receive benefits of a Pink Partner sponsorship level. (Exclusive Sponsorship) Entertainment $5,000 Company will have the opportunity to provide banner to be posted at ground level, center stage. Company representative will be introduced on stage as Entertainment Sponsor and have the opportunity to speak shortly to share their support of the Race, Susan G. Komen, and the fight against breast cancer. Company will receive a Pink Partner sponsorship level. (Exclusive Sponsorship) Volunteer Hospitality Tent $5,000 Company will have opportunity to provide signage and volunteers for the volunteer tent. Company logo will be included on Volunteer Thank You notes and within the Volunteer section of 25,000 Race entry forms. Company representative will have an opportunity to speak at the annual Volunteer Appreciation Luncheon. Company will receive benefits of a Pink Partner sponsorship level. (Exclusive Sponsorship) Sponsorship Information 2015 6
TARGETED RACE SPONSORSHIPS Survivor Celebration $3,000 Company will have the opportunity to participate in a pre-race Survivor Celebration by leading the march/parade from the Survivor Tent to the main stage celebrating breast cancer survivorship. In addition to naming rights, company representatives may lead the parade with a company banner. Company will receive benefits of a Friends of Suzy sponsorship level. (Exclusive Sponsorship) Survivor Photo Booth $3,000 Company will have the opportunity naming rights the photo booth located in the Survivor Tent. Company s name/logo will be printed on the copy of each survivor photo. Company may provide representatives to assist at the photo booth. Company will receive benefits of a Friends of Suzy sponsorship level. (Exclusive Sponsorship) Breakfast Tent $3,000 Company will have the opportunity to display company-provided banner at food tent. Company may have representatives wearing company t-shirts serve breakfast to Race participants. Company will receive benefits of a Friends of Suzy sponsorship level. (Limit 3 sponsorships available.) Elite Runners Tent $3,000 Company will have the opportunity for naming rights to an Elite Runners Tent. A company banner may be hung on the tent, which will serve as a special staging area pre race and a reception area post race. Special food and beverages will be available to elite runners pre and post race. Additionally, timed runners may visit the tent post race to check their timing. Company will receive benefits of a Friends of Suzy sponsorship level. (Limit 3/ An exclusive sponsorship may be negotiated if the sponsorship donation is equal or exceeds $9000.) First Aid Station $1,500 Company will have the opportunity to have signage at the entrance to the first aid tent located close to the end of the Racecourse. Company will have the opportunity to provide medical staff, if properly credentialed employees are applicable to business providing sponsorship. Billboard $1,500 Company will have the opportunity to be the exclusive sponsor on a billboard promoting the Race. The billboard will be posted for a minimum of 30 days pre Race. (Billboards are limited to availability) Mile Markers $1,000 Company will have the opportunity to provide signage and decorations at the designated mile marker along race route. Company may have cheering section wearing company t-shirts at the designated mile markers. (Limit 6 sponsorships available.) Water Stations $1,000 Company will have the opportunity to provide signage and decorations for the designated water station. Representatives may wear company shirts and serve water to participants at a designated water station along race route. (Limited to 5 sponsorships available.) Tinkle Pink $100 Company, organization or Race team will have the opportunity to participate in the Tinkle Pink Contest. Participants will decorate a port-a-potty to be judged on Race Day. The winner and runners up will be announced from the stage during the 2015 Race for the Cure event. Sponsorship Information 2015 7
IN-KIND SUPORT GIVES US STRENGTH In-kind support through donations of products and services is vital to underwriting the cost of the Race. Items and services essential to Race production are valued at 100% of fair market value. Other items and services that enhance the Race are valued at 50% of fair market value. The value of in-kind contributions will be agreed upon between the Affiliate and the sponsor. In-kind contributions are recognized at varying levels based on sponsorship. Opportunities for In-kind Support include (but are not limited to): Advertising Awards & Plaques Flowers Food & Beverages Generators Golf Carts Incentive Prizes Meeting & Party Venues Moving & Transportation Port-a-let Services Postage & Shipping Printing & Copying Security Signage Sound Systems Tents/Tables/Chairs Walkie-Talkies THE STRENGTH TO KEEP UP THE FIGHT For more than 30 years, with help from people like you, Susan G. Komen has been fighting to end breast cancer. It began as a promise from one sister to another a promise to keep up the fight until we ve discovered the cures. Your sponsorship helps us celebrate survivors and provide them with lifesaving assistance and information. Together, we give them strength to fight. We are the largest nonprofit funder of breast cancer research, which has put us closer to the cures than ever before. And it s all because of generous partners like you. But we still have a long way to go, and we can t do it without you. Together, we will end breast cancer. We will never give up. If you have questions, please contact Angela Miller at (225-615-8740) or director@komenbatonrouge.org. Mailing Address: P.O. Box 14615, Baton Rouge, LA 70898 Physical Address: 6120 Perkins Road, Suite 300, Baton Rouge, LA 70808 www.komenbatonrouge.org Sponsorship Information 2015 8