Event participation is 97% Floridian. The event provides a healthy activity, creating a positive impact on the entire community. An increase in spectator and neighborhood support is taking off! Participants mentioned throughout social media that they loved the cheering on the course. 6th largest half marathon in Florida behind 4 rundisney events and the Miami Half Marathon.
OUC Orlando Half Marathon and Lake Eola 5k December 3, 2016
PARTICIPANT STATISTICS TOTAL PARTICIPANTS Half Marathon 5K Total Finishers 2764 *1429 *4193 Registered 3292 2772 6063 *Over 1,200 participants from Girls on the Run participated in the 5k. They were not timed and did not show up in the finisher results. GENDER MIX of HALF MARATHON FINISHERS Female 57.6% Male 42.4% 14 COUNTRIES REPRESENTED BRAZIL 11 Canada 8 JAPAN 5 Germany 5 UK 4 Netherlands 3 Argentina 3 Norway 2 Kenya 2 Ireland 2 Guatemala 2 Turks & Caicos 1 Russian Fed. 1 Costa Rica 2 ITALY 2 GUATEMALA 1 PANAMA 1 NEW ZEALAND 1 36 STATES REPRESENTED FL 5829 GA 24 MI 12 MA 10 PA, VA 9 IL, PA 8 CO, NY 8 CA, IL, OH 7 CT, MD, MO 5 KY, MN 4 IN, NC, NE, NJ, SC, TN 4 KS, KY, NH, OK, VA 2 AR, AZ, DE, ME, MS, NY, WI 1
TOP 5 FINISHERS Prize money totaling $3,400 is awarded to the top three overall male and female finishers in the half marathon. Half MaleWinner OUC Orlando Half Marathon Male Name Age Time City 1 JJ Webber 23 1:04.56 Maineville, OH 2 Ty McCormack 24 1:07.26 Orlando, FL 3 Fredison Costa 39 1:09.41 Kissimmee, FL 4 Brady Holmer 23 1:10.36 Gainesville, FL 5 Yuki Kato 35 1:11.51 Urayasu, JAPAN Half Marathon Male Winner Women Name Age Time City 1 Cynthia Jerop 21 1:17.08 KENYA 2 Sarah Sellers 25 1:18.03 Orlando, FL 3 Ashley Paulson 35 1:20.30 Orem, UT 4 Natasha Yaremczuk 36 1:21.39 Clermont, FL 5 Erica Weitz 28 1:23.47 Orlando, FL Track Shack Lake Eola 5K Male Name Age Time City 1 Matthew Preuss 32 17:22 Roseville, MN 2 Jeffrey Zickus 43 17:30 Atlanta, GA 3 Juan Casas 15 17:38 Orlando, FL 4 Jose Vasquez Dickson 40 19:07 Orlando, FL 5 Victor Hung 36 19:11 Orlando, FL Half Marathon-Female Winner Women Name Age Time City 1 Amy Ertel 49 19:21 Orlando, FL 2 Jean Lyons 41 20:32 Hartland, WI 3 Melissa Becker 26 20:37 Orlando, FL 4 Cheyenne St. Lewis 16 20:59 Longwood, FL 5 Amber Schulz 13 21:09 Orlando, FL 5k -Female Winner
MARKETING BILLBOARDS 10, 12 x 25 displayed for 4-5 weeks beginning in June TV Stations: Bright House Networks 123, :30 sec spots Aired: October 2016 RADIO Station: WXXL 106.7-37 :30 sec spots Aired: October 2016 MAGAZINES - Over 60,000 Impressions Track Shack s Start Line 25,000 concentrated in five Central Florida counties Half Page and Full Page Ads Direct Mail July & Sept Florida Race Place 12,000 Tampa Bay area Half Page Ad July, September, & October Orange Appeal 18,000 Central Florida Half Page Ad July, High quality, direct mail publication DIGITAL - Facebook 4 month video promotion: What Powers You Reach: 75,000; 23,000 engagements - Facebook 30-second video: Reach: 37,000; 16,000 engagements EVENT FLYER PROMOTIONS Race City 2016 Date Est. Participants Iron Girl Half Marathon Clearwater 4/10 2,500 Watermelon 5k Winter Park 7/4 3,500 Celebration of Running 5k Orlando 8/13 2,500 Rock n' Run 5k Casselberry 9/17 1,500 UCF 5 Miler Orlando 10/16 3,600 Lighthouse Loop Half Marathon Port Orange 10/30 1,000
FUN BEYOND THE RUN New! Video. Three promo videos were created to excite and inform people about the race, amenities, downtown Orlando route and its neighborhoods and major sponsors! New! Sustainability Matters. Increased effort to reduce the environmental footprint of the OUC Orlando Half Marathon (OUC OH) by adopting increasingly aggressive green standards to recycle, reduce waste through sustainable purchasing. Fabulous Medal! Runner Tracking. Friends and family were able to track their favorite runners at designated splits through text message and email. Instant results were available in post race party area. Website. Registration ready on 2015 race day. Regional Expo Presence. Promoted the event at the at the Peach Tree Road Race in Atlanta, GA. Pace Groups. Enhanced the participant experience by providing volunteer pace group leaders to help others achieve their goal time. Brooks Promotions. Four month promotion with a trusted and popular shoe and apparel brand carried in Track Shack. Updated and sold OUC Orlando Half Marathon branded Run Orlando merchandise and ran a purchase/rewards promotion. Michelob Ultra Post-Race Party. Live music and beer! Florida Dairy Farmers. Awards sponsor provided hats for top finishers. All participants received ice cold chocolate milk after the race. OUC Yard Signs. Approximately 100 OUC branded yard signs with clever and inspiring messaging were placed along the 13.1 course. Gifts for Top Award Finishers. Virtual Race Bags. Sponsors and local businesses went Green by using email messaging directly to the participants email inbox. More than 15 offers were available to event participants. Florida Hospital Cool Zone. Participants received all their post run needs at the Cool Zone: from Iced knees to blister relief. Prize Money. $3,400 for top male and female finishers
ELECTRONIC MEDIA Email Messaging Email sent to Track Shack database of 35,000+ Quantity: 3 times Facebook Orlando Half Marathon Followers increased to 3,330. Track Shack followers are 24, 996! Instagram 6,662 Followers 3,140 posts were made by runners using OUC Orlando Half Marathon hashtags! Tons of tweets came from TS & its 4,700 followers. Website www.orlandohalfmarathon.com had 65,000 visitors for 2016. Photo Gallery on OrlandoSentinel.com - 31 Photos
Event Photos Florida Hospital Cool Zone
Event Photos Run Orlando!
Event Photos
EVENT PHOTOS
WATER STOP THEMES
Orlando Fitness: It s a race to embrace By Stephen Ruiz, Orlando Sentinel, scruiz@tribpub.com Story in print and online November 30, 2016
Orlando Fitness: It s a race to embrace CONTINUED By Stephen Ruiz, Orlando Sentinel, scruiz@tribpub.com Story November 30, 2016
Sports: Elvis sighting expected at OUC Orlando Half Marathon By Stephen Ruiz, Orlando Sentinel Story in print and video online December 1, 2016
Orlando Fitness: Former college standout, Kenyan top field at OUC Orlando Half Marathon. By Stephen Ruiz, Orlando Sentinel Story in print and online with 30-Photo Gallery December 3, 2016
Outtake Tuesday December 6, 2016