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CONTENTS 03 Broadcasting Environment - Basic Facts 04 Top 15 Channels during 2013 (Foreign & Local Channels) 04 Top 15 Channels during 2013 (Local Channels) 05 Top Ranker 05 Month-wise Genre-wise Viewership Review 06 National Market Share (%) 06 Urban Market Share (%) 06 Rural Market Share (%) 06 Metros Market Share (%) 06 Large Cities Market Share (%) 06 Small Cities & Towns Share (%) 07 Local News Channel Share % 07 Local Entertainment Channels Share % 07 Local Music Channels Share % 07 Local Sports Channels Share % 08 Local Religious Channels Share % 08 Local Movie Channels Share % 08 Regional Channels Share % 08 Average Time Spent (2012 vs 2013) - National Viewers 09 Daily Average Time Spent per Viewer 09 Daily Average Time Spent per Viewer (KHI - LHR - ISB) 09 Average Time Spent (2012 vs 2013) - National Non CnS Viewers 11 Hourly Ratings (2012 vs 2013) - National CnS Viewers 11 Hourly Ratings (2012 vs 2013) - All National Viewers 11 Timeslot-wise share: Viewership vs CAT 12 Top 15 Brands of 2013 (Media: TV) 12 Top 15 Advertisers of 2013 (Media: TV) 12 Terrestrial vs Cable & Satellite Channels Share % (National) 13 Terrestrial vs Cable & Satellite Channels Share % (Urban) 13 Terrestrial vs Cable & Satellite Channels Share % (Rural) Dear Colleagues, It gives me pleasure to introduce to you the Gallup Pakistan TV Ratings Analysis 2013. Keeping its tradition of more than 20 years, Gallup has compiled all relevant information that a media professional needs to understand the overall media landscape in the country in one document based on Gallup TV Ratings Service Data. The Gallup TV Ratings Service is the only National TV Ratings Service in Pakistan with more than 5500 men and women spread across all 4 provinces and covering urban and rural areas. As compared to alternative TAM Solutions, Gallup Pakistan s service is statistically more accurate and has far smaller sampling errors and design effects. The Cyberletters of Gallup, with their new dynamic look, are part of the re-engineering and overhaul exercise at Media Research Department in specific and Gallup brand name overall. Do you have any views or feedback on the content of the Cyberletter? Drop us a line or a call. Nihan Rafique Gallup Islamabad Babar Aziz Gallup Karachi Email: isb@gallup.com.pk Advisory Committee: Dr. Ijaz Shafi Gilani, Chairman & Chief Executive Jawaid Muhammad Salik, Executive Director, Media Research Division, Gallup Pakistan 13 Terrestrial vs Cable & Satellite Channels Share % (Metros) 14 Terrestrial vs Cable & Satellite Channels Share % (Large Cities) 14 Terrestrial vs Cable & Satellite Channels Share % (Small Cities & Towns) 14 Average Time Spent per Viewer per Day 15 Men vs Women (Average Time Spend per Viewer) 15 Daily Viewing Time per Individual - 2012 vs 2013 16 Effect on Ratings on other news channels due to ban on Geo News 17 Yearly Cumulative Reach - 2013 2
BROADCASTING ENVIRONMENT - BASIC FACTS Total Household 26.5 Million Total Individuals 180 Million Total TV Household 21 Million Total Individuals 124 Million Total Cable Penetration 11.5 Million cable cable cable cable Total Individuals 68.2 Million Total Number of Local Channels: 88 News Entertainment Sports Children Music AAJ News A Plus Geo Super Cartoon Network 8XM ABB Tak ARY Digital PTV Sports Nickelodeon ARY Music AJK TV ATV Ten Sports G Ka Boom ARY News Express Entertainment Jalwa Business Plus Geo Kahani Food K2 Capital TV Geo Entertainment ARY Zauq Oxygene Channel 5 Hum TV Masala Movies Play City 42 Indus Vision Zaiqa Film World Dawn News Koh-e-Noor Filmax Real Estate Dunya TV Light Asia Regional Filmazia Value TV Express News PTV Global Apna TV HBO Geo Tez PTV Home AVT Khyber Silver Screen Geo News PTV National Awaz Starlite Indus News TV One Dharti Jaag (CNBC Pakistan) Urdu 1 Kashish Khyber News nvibe Kook Educational KTN News KTN Health TV Metro One Mehran Virtual TV News One PTV News PTV World (English) Royal News PTV Bolan Punjab TV Raavi Rohi TV Samaa TV Religious Sabz Baat Sindh News ARY QTV Sindh TV Agricultural Vsh News Haq TV Urooj Sohni Dharti Waqt TV Madni Waseb TV 3
TOP 15 CHANNELS DURING 2013 Top 15 Foreign & Local Channels (in terms of Avg. Ratings & Reach) Average Ratings % Average Reach % 3.0 2.5 17.08 TA: National CnS Viewers TimeSlot: 06:00-00:00 20% 15% Average Ratings (%) 2.0 1.5 1.0 0.5 1.29% 0.82% 11.02 8.52 0.73% 11.36 0.65% 9.02 0.51% 7.67 0.47% 5.36 0.33% 4.89 0.32% 4.12 4.21 4.07 0.27% 0.24% 0.24% 2.63 0.17% 3.21 0.17% 2.94 2.89 0.16% 0.15% 10% 5% 0% Average Reach 0-5% PTV Home Cartoon Network Geo News Geo Entertainment ARY Digital KTN Hum TV PTV News Urdu 1 Ten Sports ATV ARY News ARY QTV Madni Channel Sindh TV Star Plus PTV Home Cartoon Network Geo News Sony Geo Entertainment ARY Digital KTN Hum TV PTV News Urdu 1 Ten Sports ATV Zee TV ARY News TOP 15 CHANNELS DURING 2013 Top 15 Local Channels (in terms of Avg. Ratings & Reach) Average Ratings % Average Reach % 3.0 TA: National CnS Viewers TimeSlot: 06:00-00:00 20% 2.5 15% Average Ratings (%) 2.0 1.5 1.0 0.5 11.02 0.82% 8.52 0.73% 11.36 0.65% 0.47% 7.67 5.36 0.33% 4.89 0.32% 4.12 0.27% 4.21 4.07 0.24% 0.24% 2.63 0.17% 3.21 0.17% 2.89 0.15% 2.34 0.14% 3.04 0.13% 2.09 0.12% 10% 5% 0% Average Reach (%) 0-5% 4
TOP RANKER Top 15 Best Performing Programs of 2013 Target Audience: All age 4+ Cable & Satellite National Viewers Rank Channel Date Week Day Start Time Program Duration (min) 1 Hum TV 07.03.2013 Wednesday 19:23 Ek Pagal Si Karki 34 11.05 7,490 36.3 2 ATV 07.02.2013 Tuesday 19:18 Mangoes 37 10.97 7,435 39.7 2 Hum TV 07.03.2013 Wednesday 19:00 Utran 22 10.82 7,332 37.4 4 Geo Entertainment 07.06.2013 Saturday 20:00 Dil Mohallay ki Haweli 59 9.13 6,191 23.7 5 Geo Entertainment 10.15.2013 Tuesday 13:29 Qubool Hai 30 7.39 5,068 46.0 6 ARY Digital 09.24.2013 Tuesday 19:28 Matam 30 7.21 4,806 24.3 7 Geo News 12.10.2013 Tuesday 20:04 Capital Talk 49 6.89 4,867 21.3 8 Geo News 09.07.2013 Saturday 20:04 Aapas Ki Baat 52 6.16 4,510 21.2 9 Geo Entertainment 10.15.2013 Tuesday 12:59 Jalebia 29 6.10 4,188 39.3 10 KTN 03.07.2013 Thursday 19:10 Pahnja Parawa 45 5.81 4,048 20.3 11 Ten Sports 09.05.2013 Thursday 20:37 Straight Drive 18 5.56 4,066 18.8 12 Geo News 11.19.2013 Tuesday 07:59 Geo News 56 5.54 4,186 49.1 13 TV One 09.04.2013 Wednesday 20:00 Tamanna 57 5.52 4,040 16.9 14 Geo Entertainment 01.10.2013 Thursday 21:30 Mil K B Hum Na Miley 30 5.51 3,999 25.6 15 KTN 11.23.2013 Saturday 16:09 Methodology: Period: January 1st - December 31st 2013 Ranking based on number of viewers (1st criteria) and average market share (2nd criteria) Minimum Duration: 15 minutes Children s Program and PTV Home broadcasts are not included. Top ranker based on best episode (multiple occurrences of the same program are excluded) MONTH-WISE GENRE-WISE VIEWERSHIP REVIEW Target Audience: National, CnS Viewers Function: Average Time Spent per Tune-in Viewer Ghareeb Abad Ji Azra Ayen Shammi Rating (%) Rating (000) Share (%) 35 5.42 4,091 28.0 100 Time Slot: 24H 90 Local Entertainment Average Time Spent (in min) 80 70 60 Foreign Entertainment Sports News 50 40 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Foreign Entertainment includes Star Plus, Sony, Colour, Set Max, Star Gold, Star World, Zee TV, Zee Smile Local Entertainment includes A+, ARY Digital, ATV, AXN, Dharti TV, Express Ent., Geo Ent., Hum, Indus Vision, PTV Home, TV One, Vibe News includes Aaj, ARY News, Express News, Geo News, PTV News, Indus News, Khyber News, KTN News, Samaa, Sindh News, Waqt News Sports includes Geo Super, PTV Sports, Ten Sports, ESPN, Star Sports, Super Sports 5
GENRE-WISE MARKET SHARE Time Slot: 24 Hours Period: January - December 2013 Time Slot: 24 Hours Period: January - December 2013 Time Slot: 24 Hours Period: January - December 2013 REGION: NATIONAL Local Entertainment Foreign Entertainment News Regional Children 55% 12% 14% 3.3% 3.6% REGION: URBAN Local Entertainment Foreign Entertainment News Regional Children 45% 17% 15% 03% 03% REGION: RURAL Local Entertainment Foreign Entertainment News Regional Children 61% 10% 14% 3.4% 04% Sports 1.6% Sports 02% Sports 1.2% Religious 1.4% Religious 02% Religious 1.1% Movies 0.8% Movies 02% Movies 0.7% Music 0.5% Music 01% Music 0.5% Cooking 0.3% Cooking 0.6% Cooking 0.14% Education 0.02% Education 0.02% Education 0.02% Others 6.8% Others 11% Others 4.4% REGION: METROS Local Entertainment Foreign Entertainment News Regional Children Sports Religious Movies 40% 18% 19% 0.3% 04% 03% 02% 01% REGION: LARGE CITIES Local Entertainment Foreign Entertainment News Regional Children Sports Religious Movies 31% 18% 17% 3.5% 1.8% 3.5% 2.3% 1.5% REGION: SMALL CITIES & TOWNS Local Entertainment Foreign Entertainment News Regional Children Sports Religious Movies 54% 14% 10% 5.5% 2.8% 1.8% 02% 1.1% Music 01% Music 0.7% Music 0.5% Cooking 01% Cooking 0.6% Cooking 0.26% Education 0.03% Education 0.04% Education 0.005% Others 11% Others 19% Others 8.36% 6
1.1% LOCAL CHANNELS SHARE (%) Time Slot: 24 Hours Period: January - December 2013 LOCAL ENTERTAINMENT CHANNELS 0.3% 0.2% 0.4% PTV Home ATV Geo Entertainment ARY Digital Hum TV Urdu 1 A Plus PTV National TV One 0.6% 76.8% 7.7% 4.2% 3.0% 2.4% 2.1% 1.0% 0.7% 0.6% 54.7% 22.4% LOCAL MUSIC CHANNELS 1.4% ARY Music 8XM Jalwa Oxygene K2 Channel G Play TV 5.3% 2.5% 3.6% 3.3% 48.5% 20.2% 12.8% 8.5% 3.5% 3.2% 3.2% LOCAL SPORTS CHANNELS CATEGORY: LOCAL NEWS PTV News Geo News ARY News Express News Samaa TV AAJ News KTN News Metro One Dunya News Indus News Sindh News Din News Geo Tez Dawn News Dhoom TV Business Plus Channel 5 CNBC Pakistan Waqt TV Royal News City 42 Capital TV Khyber News News One VSH News AJK V PTV World (English) AAB Tak Ten Sports PTV Sports Geo Super 54.7% 22.4% 5.3% 3.6% 3.3% 2.5% 1.4% 1.1% 0.8% 0.7% 0.6% 0.5% 0.4% 0.4% 0.3% 0.3% 0.2% 0.2% 52.2% 32.9% 14.9% 7 Geo Kahani Express Entertainment Indus Vision PTV Global Kohe Noor Light Asia Vibe TV 0.5% 0.4% 0.4%
LOCAL CHANNELS SHARE (%) Target Audience: All National Viewers Period: January - December 2013 Time Slot: 24 Hours Based on Average Ratings LOCAL RELIGIOUS CHANNELS ARY QTV Madni Channel Haq TV 46.8% 44.5% 8.7% LOCAL MOVIE CHANNELS HBO Film World Filmazia Silver Screen Filmax Star Lite 37.0% 35.1% 20.3% 3.8% 2.2% 1.5% LOCAL REGIONAL CHANNELS KTN Sindh TV Kashish TV Mehran TV Waseb Apna Channel AVT Khyber PTV Bolan 47.6% 18.4% 8.7% 6.4% 3.6% 3.2% 2.8% 2.6% Awaz 0.9% Dharti TV 0.5% Kook 0.4% Arooj 0.3% Raavi 0.2% AVERAGE TIME SPENT (2012 VS 2013) Target Audience: All National Viewers Time Slot: 24 Hours 148 146 144 142 Rohi TV Punjab TV Sabzbaat 0.2% (in minutes) 140 138 136 134 2012 2013 132 130 138.0 141.0 Jan 140.6 142.3 Feb 141.5 142.3 Mar 138.4 135.4 Apr 145.4 139.8 May 146.3 140.2 Jun 141.7 141.9 Jul 138.6 142.7 Aug 139.5 140.7 Sep 137.7 142.0 Oct 140.8 140.2 Nov 145.5 143.4 Dec Target Audience: All Cable & Satellite Viewers Time Slot: 24 Hours 138 136 134 (in minutes) 132 130 128 2012 2013 126 124 133.3 130.1 136.3 132.1 136.1 133.8 131.1 127.9 134.0 130.5 136.8 130.8 134.9 136.3 126.6 130.9 130.0 133.5 124.9 132.2 126.7 134.4 134.5 133.3 8 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
DAILY AVERAGE TIME SPENT PER VIEWER Geographical Segment-wise 165 160 (in minutes) 155 150 145 140 135 130 125 120 Rural Large Cities Urban Metros Small Cities & Towns 115 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 DAILY AVERAGE TIME SPENT PER VIEWER Geographical Segment-wise 180 170 Islamabad 160 150 (in minutes) 140 130 Karachi 120 110 Lahore 100 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 AVERAGE TIME SPENT (2012 VS 2013) Target Audience: Non CnS Viewers Time Slot: 24 Hours 2012 2013 160 158 156 154 (in minutes) 152 150 148 146 144 142 143 155.9 144.9 153.4 147.6 153.3 146.9 144.8 158.6 151.7 157.5 151.6 150.5 148.1 154.8 155.6 153.1 149.5 154.3 153.3 159.0 147.7 159.0 156.4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 9
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HOURLY RATINGS (2012 VS 2013) Target Audience: National CnS Viewers 32 28 24 20 Average Ratings (%) 16 12 08 04 00 06:00-06:59 07:00-07:59 08:00-08:59 09:00-09:59 10:00-10:59 11:00-11:59 12:00-12:59 13:00-13:59 14:00-14:59 15:00-15:59 16:00-16:59 17:00-17:59 18:00-18:59 19:00-19:59 20:00-20:59 21:00-21:59 22:00-22:59 23:00-23:59 00:00-00:59 01:00-01:59 02:00-02:59 03:00-03:59 04:00-04:59 05:00-05:59 Time Slots HOURLY RATINGS (2012 VS 2013) Target Audience: All National Viewers 40 35 30 25 Average Ratings (%) 20 15 10 5 0 06:00-06:59 07:00-07:59 08:00-08:59 09:00-09:59 10:00-10:59 11:00-11:59 12:00-12:59 13:00-13:59 14:00-14:59 15:00-15:59 16:00-16:59 17:00-17:59 18:00-18:59 19:00-19:59 20:00-20:59 21:00-21:59 22:00-22:59 23:00-23:59 00:00-00:59 01:00-01:59 02:00-02:59 03:00-03:59 04:00-04:59 05:00-05:59 Time Slots TIMESLOT-WISE SHARE: VIEWERSHIP VS CAT Target Audience: National CnS Viewers TV Ratings (Share %) 7% 6% 11% 11% 18% 33% 12% 1 Commercial Air Time (Share %) 2 15% 29% 09% 07% 16% 11% 11% Early Morning 06:00-07:59 Morning 08:00-11:59 Afternoon 12:00-16:59 Evening 17:00-18:29 Early Prime Time 18:30-19:29 Prime Time 19:30-21:59 Late Prime Time 22:00-23:59 Late Night 00:00-05:59 11
TOP 15 BRANDS OF 2013 (MEDIA: TV) In terms of Air Time 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 TOP 15 ADVERTISERS OF 2013 (MEDIA: TV) In terms of Air Time 20 15 3.03% 2.94% 2.03% 1.88% 10 5 0 Unilever Pakistan Pepsico PTCL P&G Pakistan Coca Cola 1.50% 1.48% 1.45% 1.12% 0.84% 0.83% 0.82% 0.78% 0.73% 0.66% 0.66% Q Mobile Mobilink Telenor Pakistan Reckitt Benckiser Nestle Pakistan Engro Foods Colgate Palmolive China Mobile Warid Telecom Samsung Electronics Pepsi ufone Mountain Dew Coca Cola Surf Excel Telenor Ariel Washing Powder 15.0% 7.9% 5.2% 5.1% Sprite Lux Soap 7UP Safeguard Total 10 Head & Shoulders Shampoo Pantene Pro V Shampoo Bahria Town 3.7% 3.5% 3.1% 3.0% 2.2% 2.1% 2.0% Tang Juices 1.9% 1.7% 1.4% 1.4% TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%) Region: National All Terrestrial (Combined) Cable & Satellite (Combined) 84 84 89 81 74 70 68 65 67 70 66 60 56 54 16 16 11 19 26 30 32 35 33 30 34 40 44 46 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 12
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%) Region: Urban All Terrestrial (Combined) Cable & Satellite (Combined) 77 74 81 67 54 49 47 39 42 44 41 38 33 33 23 26 19 33 46 51 53 61 58 56 59 62 67 67 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%) Region: Rural All Terrestrial (Combined) Cable & Satellite (Combined) 95 94 97 96 92 91 88 86 86 86 80 72 69 66 5 6 3 4 8 9 12 14 14 14 20 28 31 34 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%) Region: Metros All Terrestrial (Combined) Cable & Satellite (Combined) 72 68 80 65 52 42 40 29 28 29 25 25 22 23 28 32 20 35 48 58 60 71 72 71 75 75 78 77 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 13
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%) Region: Large Cities All Terrestrial (Combined) Cable & Satellite (Combined) 81 80 82 73 56 47 46 46 49 43 33 29 22 23 19 20 18 27 44 53 54 54 51 57 67 71 78 77 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%) Region: Small Cities & Towns All Terrestrial (Combined) Cable & Satellite (Combined) 81 77 81 67 56 55 53 43 50 56 54 50 46 44 19 23 19 33 44 45 47 57 50 44 46 50 54 56 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 AVERAGE TIME SPENT PER VIEWER Region: National Year 2013 Day Wise Comparison 155 150 Saturday Sunday (in minutes) 145 140 135 130 Tuesday Monday Wednesday Thursday Friday 125 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 14
MEN -VS- WOMEN (AVERAGE TIME SPEND PER VIEWER) Year 2013 Target Audience: All National Viewers Men Women 155 150 (in minutes) 145 140 135 130 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week DAILY VIEWING TIME PER INDIVIDUAL - 2012 VS 2013 Data Source: Gallup Pakistan Target Audience: All National Viewers Total Individuals Male Female 2013 2:10:00 2:07:00 2:14:00 2012 2:09:00 2:07:00 2:12:00 15
EFFECT ON RATINGS ON OTHER NEWS CHANNELS DUE TO BAN ON The ratings are of the period when Geo was un-officially taken of Cable Channels or its number sequence was changed. At the time of compilation of the report, new data was not available. GEO NEWS 13 12 11 10 09 08 07 06 04 Average Reach % 05 4.5 04 3.5 03 Geo News ARY News Express News Samaa TV 2.5 2.0 AAJ News 1.5 01 0.5 0 Dunya News Jaag Dawn News Din News News One Waqt TV Mar 16-22 Mar 23-29 Mar 30 - Apr 05 Apr 06-12 Apr 13-19 Apr 20-26 Apr 27 - May 03 May 04-10 May 11-17 May 18-24 VIEWERSHIP PATTERN Period: Mar 16 - May 24, 2014 Target Audience: All National Cable & Satellite Viewers Function: Average Reach % 12% GEO NEWS 11% 10% 9% 8% 7% 6% 5% 16 4% Mar 16-22 Mar 23-29 Mar 30 - Apr 05 Apr 06-12 Apr 13-19 Apr 20-26 Apr 27 - May 03 May 04-10 May 11-17 May 18-24
YEARLY CUMULATIVE REACH - 2013 Target Audience: All age 4+ National Viewers Period: Jan 01 - Dec 31, 2013 Channel Name Monthly Yearly Average Cumulative Cumulative Reach (%) Reach% TOTAL 99.947 99.728 A Plus 15.577 6.696 AAJ News 31.291 10.745 Al Jazeera English 12.163 3.316 Apna Channel 12.940 3.122 ARY Digital 40.033 19.019 ARY Musik 22.110 7.513 ARY News 35.426 13.187 ARY Qtv 31.482 10.831 ARY Zauq 10.591 2.346 ATV 48.040 25.872 AVT Khyber 9.735 2.068 AXN 20.253 5.191 BBC World 25.131 5.120 Business Plus 8.871 1.975 Capital TV 3.661 0.521 Cartoon Network 34.670 14.637 Channel 5 5.757 1.638 Channel G 4.154 1.027 City 42 2.561 0.519 CNN 20.440 5.267 Dawn News 10.112 2.326 DHARTI TV 6.868 1.615 Din News 11.948 3.240 Dunya News 12.046 3.315 Express Entertainment 18.934 5.580 Express News 25.058 10.158 Fashion TV 4.756 0.832 Filmazia 17.800 4.447 GEO Entertainment 42.385 22.892 GEO Kahani 17.184 3.186 GEO News 58.741 30.513 GEO Super 17.433 5.001 GEO Tez 11.925 2.066 Haq TV 10.850 4.147 Channel Name Monthly Yearly Average Cumulative Cumulative Reach (%) Reach% HBO 27.400 8.678 Hum TV 36.629 14.728 Indus News 16.850 4.321 Indus Vision 20.935 6.004 Jalwa 8.894 1.858 Kashish TV 9.571 5.239 Khyber News 2.497 0.348 Kook 5.432 1.056 KTN 30.951 14.059 KTN News 8.623 2.962 M TV 18.105 5.026 Masala TV 14.084 4.282 News One 4.193 0.514 Nickelodeon 14.260 2.220 Oxygene 12.873 1.925 PLAY TV 5.023 1.036 PTV Home 81.898 65.115 PTV National 21.476 6.679 PTV News 52.980 33.372 PTV Sports 33.841 10.744 Punjab TV 5.917 0.794 Rohi TV 5.763 1.101 Samaa TV 19.361 7.263 Silver Screen 12.358 1.352 Sindh News 7.827 2.960 Sindh TV 31.515 11.040 Sony 47.234 24.868 Star Plus 51.390 30.829 Ten Sports 32.402 13.334 TV One 25.644 7.913 Urdu 1 25.342 12.042 Vibe TV 2.872 0.753 Waqt TV 4.245 1.156 Waseb 7.476 3.376 AAG TV (Discontinued) 4.783 0.703 OTHER 63.102 45.937 17
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