VENDEE2020VISION OCEAN RACING CLUB
THE OPPORTUNITY AN EXCLUSIVE BUSINESS CLUB CENTRED AROUND OCEAN RACING AND THE DEVELOPMENT OF YOUTH TALENT B2B, B2C and employee engagement platform Strong networking opportunity through exclusive club membership Sports marketing and media property with authentic content creation at its core A fraction of the normal campaign entry cost with team and race yacht already in place Support a performance orientated sailing initiative, investing in exceptional young individuals, athletes and stars of the future Strong sustainable energy values to support partners CSR Association with cutting edge technology, innovation and design
SHARED VALUES
WHITECAP AND ARTEMIS Whitecap in seventh year of managing Artemis investment in sailing Special relationship enables brand partners cost effective entry to ocean yacht racing Existing investment in project underwritten by Artemis Existing and reputable sailing project Equal and shared benefits to all partners Benefit from Artemis significant investment in sailing over the past 10 years
DEE CAFFARI MIKE TINDALL FRIENDS OF VENDEE2020VISION ZARA TINDALL ROBIN KNOX JOHNSTON
VENDEE2020VISION FACT: 2019 SEES 50 YEARS SINCE A BRIT WON A SOLO NON-STOP AROUND THE WORLD RACE MISSION: THE FIRST BRITISH WINNER OF THE VENDEE GLOBE 2020 Managed by Whitecap - Founder of Vendee2020vision and established yachting partner to Artemis Investment Management and Harrods Turnkey sports marketing solution - Open 60 race yacht, skippers and campaign team already in place Working with key partners to exceed traditional sponsorship returns World record holders of Around Britain and Ireland Training and evaluating the UK s best upcoming solo skippers Transat Jacques Vabre 2017: an iconic and revered ocean race and a key part of our training and selection process for the Vendee Globe 2020
COWES WEEK - 29 JULY-5 AUGUST VENDEE2020VISION PRIVATE AND EXCLUSIVE WATERSIDE NETWORKING AND ENTERTAINMENT FACILITY Water side location with stand out branding Intimate shore base adjacent to Red Jet ferry terminal Official club launch party on Thursday evening - 100+ guests Friday evening BBQ, fireworks and Red Arrows RIB transfers direct to the Open 60 for onboard experiences Great transport links, only yards from the Redjet Opportunity to meet with sailing and sporting Royalty at launch event
ROLEX FASTNET RACE - 6-8 AUGUST VENDEE2020VISION TO COMPETE IN ONE OF THE WORLD S MOST ICONIC OFFSHORE RACES - THE FASTNET RACE Biggest offshore race in the British sailing calendar, with around 400 participants Access to VENDEE2020VISION guest facility in sought after location in Cowes Meet and greet with crew before departure Close up, on the water viewing of the Fastnet start onboard luxury motor yacht Daily social media updates from the boat Opportunity for Facebook live link from the boat
LENGTH OF BRITAIN - SEPTEMBER WORLD RECORD ATTEMPT OF THE ICONIC CHALLENGE OF TAKING ON THE LENGTH OF BRITAIN 876nm from Land s End to John O Groats Attempting to break the current World Record of 83h 53min Generate significant media interest Authentic and compelling content for social media
TRANSAT JACQUES VABRE - NOVEMBER RACE FACTS Established race - 13th edition Key race for the training and selection process Double handed race - From France to Brazil (5400 miles) 650,000 spectators 3.5 million race followers 400 visiting journalists 10,000 articles
EXPERIENCES NETWORKING COMMUNICATION BENEFITS OF MEMBERSHIP BRANDING CONTENT PRODUCT DEMONSTRATION
MONEY CAN T BUY TEAM WORK CELEBRATION EXPERIENCES HANDS ON BESPOKE ENGAGING
BOAT LAUNCH SAILING DAYS PRIZE GIVING NETWORKING RACES EVENTS SKIPPER APPEARENCES
CONTENT FACTORY NEWS TARGET AUDIENCE COMMUNICATION BUILT FOR COMMUNICATION SOCIAL MEDIA DIGITAL
ATHLETES BOAT RIB BRANDING CLOTHING 2 720m BILLBOARD VEHICLES
HUMAN DRAMA AUTHENTIC BESPOKE CONTENT BRITISH RIGHTS FREE COMPELLING
PR O D U C T D E M O N S TR ATI O N
PACKAGE OVERVIEW - 50K JUNE 2017 TO JANUARY 2018 EXPERIENCES 2 days on Open 60 (6 guests per day) CONTENT AND MEDIA Rights free usage of images and videos GBR 100 1/2 day on Open 60 during Cowes Week Weekly social media updates Behind the scenes access Daily social media updates during racing Access to British sailing legends Project overview video 2 guests onboard Fastnet spectator boat Skipper visit/presentation NETWORKING EVENTS BRANDING Launch event at Cowes Week Branding space on hull and sails Farewell to skippers event Logo on all team clothing, vehicles and RIB BRAND Homecoming event RACES Dedicated website area and links BRAND BRAND BRAND BRAND RACES Brand mentions in all team communications VENDEE2020VISION BRAND V2020V VENDEE2020VISION BRAND BRAND BRAND BRAND V2020V Fastnet Race Transat Jacque Vabre
ACTIVATION OPPORTUNITIES* CLIENT AND EMPLOYEE ENGAGEMENT EVENTS Internal launch event Cowes Week and Fastnet start events VIP farewell to skippers event Viewing the start/finish of the Transat Jacques Vabre from VIP spectator boat Stakeholder networking events RACE VILLAGE PROMOTION OPPORTUNITIES IN FRANCE Promotional space Marketing activation CONTENT CREATION Skipper profiling ON WATER MONEY CAN T BUY EXPERIENCES Onboard race boat opportunities Live video links into customer or employee conferences Live radio and TV interviews COMPETITION TO DRIVE SALES AND ROI Royalty free images and video footage Online game / prize to sail on yacht PR stunt opportunities *NOT INCLUDED IN THE PACKAGE
GET ONBOARD! VENDEE2020VISION