FEI World CupTM Jumping and FEI World CupTM Dressage Identity Guidelines

FEI World CupTM Jumping and FEI World CupTM Dressage Identity Guidelines

FEI World Cup TM Jumping and FEI World Cup TM Dressage Identity Guidelines Page 1 Introduction Welcome to the new guidelines for the FEI World Cup Jumping and FEI World Cup TM TM Dressage. The new identities highlight the global stage on which the riders and horses compete for the ultimate glory represented by the winner s sash. This guide provides information for hosts and partners when working with the event logos in order to ensure that the new identities are applied and reproduced consistently. If you require any further information or assistance, please contact the FEI.

FEI World Cup TM Jumping and FEI World Cup TM Dressage Identity Guidelines Page 2 Master logos The FEI World Cup TM Jumping and the FEI World Cup TM Dressage logos consist of three parts: the FEI World Cup TM Jumping/ Dressage globe, the FEI brand space, and the sash featured in red for jumping and in blue for dressage. Together these elements form the event identities. In order to maintain a high level of consistency and recognition, the original artworks should never be altered and in particular, the logo elements should never be separated or disproportionately changed in any way. FEI brand-space Sash and discipline colour FEI World Cup TM globe Discipline designation

FEI World Cup TM Jumping and FEI World Cup TM Dressage Identity Guidelines Page 3 Master logos Colour variants This page features the master logos for the FEI World Cup TM Jumping and the FEI World Cup TM Dressage events. The logos should be featured in full colour gradient whenever possible and can be used on light and dark coloured backgrounds for the greatest flexibility. However, when the logos cannot be used in full colour gradient, colour output alternatives are available as separate artworks. Each is designed for use across different forms of reproduction. Always select the appropriate colour output to ensure consistency, high quality reproduction and standout. FEI_WC_Jumping_Logo_Gradient_cmyk.eps FEI_WC_Dressage_Logo_Gradient_cmyk.eps Also available in RGB and as.jpg and.png Full colour gradient The preferred colour outputs feature full colour gradients and should be used as a preference across all CMYK printing and RGB screen use. FEI_WC_Jumping_Logo_Greyscale.eps FEI_WC_Dressage_Logo_Greyscale.eps Also available as.jpg Greyscale On the rare occasion when colours are not available, for example newspaper printing, the greyscale variants can be used. FEI_WC_Jumping_Logo_2C_PMS.eps FEI_WC_Jumping_Logo_1C_White.eps FEI_WC_Jumping_Logo_1C_Black.eps FEI_WC_Dressage_Logo_2C_PMS.eps FEI_WC_Dressage_Logo_1C_White.eps FEI_WC_Dressage_Logo_1C_Black.eps Flat colour (PANTONE, black & white) When the gradients cannot be reproduced, for example for embroidery and engraving, flat colour variants are available.

FEI World Cup TM Jumping and FEI World Cup TM Dressage Identity Guidelines Page 4 Landscape logos Colour variants The FEI World Cup TM Jumping and the FEI World Cup TM Dressage logos are also available in landscape format and should be preferably applied when space or visibility is restricted and would diminish the impact of the master logo format. All colour output variants are available for use across the different forms of reproduction, however, the full colour gradient logo should be used whenever possible. FEI_WC_Jumping_Logo_Gradient_L_cmyk.eps Also available in RGB and as.jpg and.png FEI_WC_Jumping_Logo_Greyscale_L.eps Also available as.jpg FEI_WC_Jumping_Logo_2C_PMS_L.eps FEI_WC_Jumping_Logo_1C_White_L.eps FEI_WC_Jumping_Logo_1C_Black_L.eps FEI_WC_Dressage_Logo_Gradient_L_cmyk.eps Also available in RGB and as.jpg and.png FEI_WC_Dressage_Logo_Greyscale_L.eps Also available as.jpg FEI_WC_Dressage_Logo_2C_PMS_L.eps FEI_WC_Dressage_Logo_1C_White_L.eps FEI_WC_Dressage_Logo_1C_Black_L.eps Full colour gradient The preferred colour outputs feature full colour gradients and should be used as a preference across all CMYK printing and RGB screen use. Greyscale On the rare occasion when colours are not available, for example newspaper printing, the greyscale variants can be used. Flat colour (PANTONE, black & white) When the gradients cannot be reproduced, for example for embroidery and engraving, flat colour variants are available.

FEI World Cup TM Jumping and FEI World Cup TM Dressage Identity Guidelines Page 5 Usage rules Clearance area and minimum size Clearance area The FEI World Cup TM Jumping and the FEI World Cup TM Dressage logos must be surrounded by adequate clear space, known as the clearance area. The determined clearance area must not feature any other design element and is set by the width of FEI within the logo. Minimum size It is important that when using all formats of the logos, legibility is maintained across all mediums. A minimum size under which the logos must not be reproduced has therefore been set, as shown. Please note: final legibility will depend on the quality of reproduction and output, therefore each application should be tested by the user as an individual case. 10 mm The minimum size at which all portrait logos can be used is 10 mm wide 10 mm The minimum size at which all landscape logos can be used is 10 mm high

FEI World CupTM Jumping and FEI World CupTM Dressage Identity Guidelines Usage rules Application on different backgrounds The FEI World CupTM Jumping and the FEI World Cup TM Dressage logos can be placed on both light and dark colours, as well as photographic backgrounds. However, always avoid placing the logos on extremely busy backgrounds to provide the greatest visibility and impact. Page 6

FEI World CupTM Jumping and FEI World CupTM Dressage Identity Guidelines Usage rules Logo misuse Page 7 In order to ensure consistency, never alter the FEI World CupTM Jumping and the FEI World Cup TM Dressage logo artworks. Shown here are a few examples of misuse in relation to the application of the logos. If in any doubt as to the usage and reproduction of the logos, please contact the FEI. Please note: when exporting artwork to PDF from Adobe Illustrator, select the most basic Adobe Acrobat compatibility setting to ensure correct replication of the artwork. Do not alter the colours of any elements within the logo Always retain the outer frame to ensure standout against a variety of backgrounds Do not separate the logo elements or feature single elements alone Do not distort or stretch the logo

FEI World Cup TM Jumping and FEI World Cup TM Dressage Identity Guidelines Page 8 Colour specifications Each FEI World Cup TM Jumping and FEI World Cup TM Dressage logo consists of two colour palettes. Core colour palette FEI Purple Discipline colour palette Jumping The core colour palette, inspired by the FEI s identity, is used consistently across all FEI World Cup TM logos to encourage recognition of the new identities. Unique to the FEI World Cup TM Jumping logo, an additional palette exists which has been created from the discipline colour of red. Unique to the FEI World Cup TM Dressage logo, an additional palette exists which has been created from the discipline colour of blue. Primary FEI Purple C 60, M 100, Y 0, K 15 R 117, G 15, B 125 PMS 259 Light Purple C 30, M 50, Y 0, K 7 R 166, G 129, B 178 Dark Purple C 80, M 100, Y 30, K 30 R 71, G 29, B 88 Primary Jumping Red C 0, M 95, Y 100, K 29 R 179, G 35, B 23 PMS 484 Secondary Red C 0, M 94, Y 100, K 0 R 238, G 53, B 36 Light Red C 0, M 70, Y 70, K 0 R 238, G 107, B 80 Each colour palette consists of a primary colour, which should be used predominantly across all materials. The additional tones shown can be used as highlights and when creating gradients, as demonstrated. Dressage Colours should not be altered from the specifications provided. Primary Blue C 100, M 88, Y 0, K 14 R 25, G 57, B 38 PMS 2748 Secondary Blue C 80, M 53, Y 0, K 0 R 59, G 115, B 185 Light Blue C 80, M 23, Y 0, K 0 R 0, G 154, B 216

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