Class A affiliate of the Pittsburgh Pirates

Class A affiliate of the Pittsburgh Pirates

bucs ThE STArThErE Established in 2006, the State College Spikes begin their fifth season as a Single-A affiliate of the Pittsburgh Pirates. This state-of-the-art 5,570 seat facility is shared with the Penn State Nittany Lions Baseball Program, which competes in the Big Ten Conference, and is also open to the public for tailgating events during Penn State Football Saturdays. At Medlar Field at Lubrano Park, we provide quality baseball at affordable prices offering memory-making experiences with something for everyone from March through December. The 2009 campaign was highly successful for the team despite the difficult economy. The Spikes increased walk-up attendance by 12% over 2008 and 19% over 2006 season. The Spikes 2009 season also set team records with the top 2 single-game announced crowds (5,708 on Aug. 21st and 5,757 on Aug. 30th) and the two largest walk-up crowds (1,357 on Aug. 13th and 1,654 on Aug. 30th). Furthering the team s relationship with the Pittsburgh sports scene is the club s ownership group which includes former Pittsburgh Steelers All-Pro running back, Jerome Bettis. STATE COLLEGE SPIKES SNAPSHOT Year Established: 2006 Short-Season Class A Affiliate of the Pittsburgh Pirates Location: State College, PA (on campus of Penn State University) Penn State Student Enrollment: 42,039 Ballpark: Medlar Field at Lubrano Park Ballpark Capacity: 5,570 Seats League: New York-Penn League Schedule: 76 Games / 38 Home Season Length: June September 2009 Spikes Total Attendance 142, 078 (Over 3,800 fans average per game) Annual Ballpark Visitors: Approximately 300,000* * Includes Penn State Baseball, Penn State Football Saturdays & Special Events. FRANCHISE ACCOMPLISHMENTS 2008 Larry MacPhail Promotional Trophy Nominee Medlar Field at Lubrano Park is the First LEED Certified Ballpark in the U.S. Host of the 2009 New York-Penn League All-Star Game

MEdLAr field AT LubrAnO ballpark first LEEd CErTIfIEd STAdIuM In ThE COunTrY! With 75% of the materials used to construct Medlar Field at Lubrano Ballpark being recycled, to the water and energy conser vation techniques designed specifically for this facility, we are proud to operate the first-ever LEED (Leadership in Energy and Environmental Design) certified ballpark in the country! We continue to incorporate daily initiatives to uphold our LEED status by providing the fans the opportunity to be green as they attend each game by: Properly recycling their containers Water-conser ving restrooms Concession choices are green, as we recycle the oil used to prepare food choices! We promote going green nights throughout the season to keep our fans educated and help us with our green initiatives!

KEY DEMOGRAPHICS Professional Sports Attendance (source ESPN.com) o NFL (2008) 17,291,624 o NBA (2008-2009) 21,389,899 o NHL (2008-2009) 21,395,541 o Minor League Baseball (2008) 43.3 Million Almost 70% of fans have a household income of $50,000+. Over 50% of fans have children under the age of 17 living at home. 30% have two or more children under the age of 17 living at home. Average cost to attend for a family of four: (Source: Team Marketing Report) *Price based on 2 adult tickets (avg. price), 2 child tickets (avg. price), 4 small soft drinks, 2 small beers, 4 hot dogs, 2 programs and parking* - MiLB (2007) - $49.70 - MLB (2007) $176.24 - NHL (2006-2007) $258.08 - NBA (2005-2006) $267.37 - NFL (2005) $329.82 WhY ThE STATE COLLEGE SPIKES? With Spikes Baseball we have the critical elements that make sponsorship at Medlar Field at Lubrano Park a powerful and unequaled brand and business builder. Your company name, product and ser vices can be showcased in places where your competition does not exist. Engaging our fans in one of our multi layered marketing campaigns with your company s message will leave a lasting impression on your expanding consumer base. Does your advertising have emotion? Does it create memories for your audience that they take with them? While emotions are running high, your business is in front of a target audience who will associate your company name and message, with entertainment and fun. You will get countless impressions that impact critical areas beyond the bottom line. Whether your marketing objective is branding, building image, driving traffic or a community support piece, Spikes Baseball has the sources to accomplish your goals. Minor League attendance has exploded - from 12.3 million in 1980 to (gulp) 43.3 million last year. The minor leagues are now officially cool. And getting cooler. - ESPN.com

naming rights OPTIOnS Establish your company as a premier player in the Central and Western Pennsylvania market by becoming a naming rights partner. Provide your company with the ultimate in branding by choosing a high-profile piece of inventory at Medlar Field at Lubrano Park, where fans will associate your company name and logo with each experience. AVAILABLE NAMING AREAS These packages include Naming Rights to area of the Ballpark, Prominent Signage in the selected area, Marketing Opportunities for product/services to an area, Advertising Space in our program, Feature Sponsorship on Spikes Radio Network, Public Address Announcements during each game and Video Board Recognition. Parking Garage & VIP Lot Press Box VIP Gate Suite Area Hospitality/Luxury Suites Party Suite Season Tickets Pregame Show Kids Days Kids Club Bob the Baseball Dog Grounds Crew Tarp Cover 7th Inning Stretch Third Base Picnic Area Outfield Bleachers Party Deck

SIGnAGE unparalleled VISIbILITY SIGNAGE For exposure to a captive audience, ballpark signage offers your company a desirable method to reach several hundred thousand potential customers each year. From the video board to unique placements such as the foul poles, there are a myriad of opportunities to increase your company s top-of-mind awareness. These image building forms of marketing are always in high demand and provide a value and prestige for your business. SCOREBOARD SIGNAGE The central focal point of the ballpark is this stateof-the-art video scoreboard. Top Backlit Panels (5 h x 18 w) top left and top right, just below clock Bottom Backlit Panels (15 h x 12 w) large signage on either side of scoreboard Center Top Backlit Panel (5 h x 30 w) Tri-View Panels (18 h x 15 w) rotating signs located on either side of video board OUTFIELD BILLBOARDS One of the most highly sought after pieces of ballpark real estate, providing direct/indirect viewing throughout the game and in media coverage. Outfield Billboards (7.5 h x 13.5 w) Façade Signs (2.5 h x 12 w) FACADE SIGNS Prominent backlit signs are showcased on the facing of the luxury suite level and are also visible from outside the facility. CONCOURSE SIGNS These backlit signs are displayed along the main concourse between the high-traffic concession areas.

In-GAME PrOMOTIOnS IN-GAME PROMOTIONS In-game promotions are an emotion-filled way to bring your sponsorship to life by engaging in fan interaction, excitement and brand recognition for your company! In-game promotions are remembered and spoken about long after fans leave the ballpark, producing goodwill and valuable word-ofmouth advertising for your business. Whether it's the "T-Shirt Toss", the "Sing For Your Supper Contest", "Dizzy Bat Race" or "Guess The Attendance", this interactive fan experience will have all eyes focused on your company name and logo every Spikes game!

EVEnT SPOnSOrShIP Game sponsorships with the State College Spikes provide your company with a platform to obtain maximum exposure in a unique and creative way. We can custom fit an event to match your company s marketing objectives through giveaway items, entertaining acts, themes and special events. AS THE FEATURED GAME DAY SPONSOR, YOUR COMPANY WILL RECEIVE: Marketing exposure to thousands of fans inside and ouside the ballpark via media outlets Pre-game day marketing exposure to thousands of fans inside and outside the ballpark through signage, radio, web, TV and print Opportunity to display signage throughout the ballpark on gameday Video board recognition and live P.A. announcements throughout the game to highlight your business Opportunity to showcase your business through concourse display and exit sampling Opportunity for company representative to throw out a first pitch and appear on the radio Tickets to the event to entertain staff, customers and colleagues Spikes Recyclable Grocery Bag Giveaway As a game sponsor you can display your products and services in front of the thousands of fans who attend that night s game Sponsoring fan giveaway items are a popular way to market your company s brand

radio SPIKES radio network COVErAGE ArEA Broadcast your company s message during the exciting, live radio broadcasts of Spikes baseball. Placing your ad on our multi-station network throughout Central and Western Pennsylvania provides an extensive reach and brings your message to the listeners every day during baseball season. All 2010 season games (home, away and post-season) can be heard on the team s radio network broadcasts, and can also be accessed through live streaming audio on our team website. RADIO SPONSORSHIP INVENTORY :30 or :60 radio commercials run during inning breaks Title sponsorship of radio network Out-of-town scoreboard Pre- and post-game shows Printed materials TOYOTA TUNDRA. 2008 MOTOR TREND TRUCK OF THE YEAR. SEE YOUR LOCAL TOYOTA DEALER TODAY! PrInT PRINT SPONSORSHIP INVENTORY Game Day Programs: distributed FREE to ALL fans as they enter the ballpark choose the inside front/back cover in full color or black and white full, half or quarter page ads. This will earn several hundred thousand impressions for your business. Ticket backs, flex books, mini plans, ticket envelopes, season tickets, promotional pocket schedules each can used as a bounceback coupon or to drive traffic directly back to your business.

TICKET hospitality And OPTIOnS All-Day Ballpark Outing Company softball game on the field All-you-can-eat lunch buffet Game ticket Home run derby and speed pitch games Tours of the facility Company Picnic All-you-can-eat picnic buffet and game ticket Special area of the ballpark for your company Nightly Luxury Suite Rental Enjoy a game or an event in one of the ballpark s plush suites Two Party suites (40 people each) Select from a fully-catered suite menu of food and beverage Rental includes tickets and select number of parking passes State College Spikes Season Ticket Options Rail Kings (Fun Deck Area/Waitress Service) Diamond Club Field Box Bullpen Box FULL-SEASON LUXURY SUITES The perfect environment to entertain your guests in privacy, ease, and style, Medlar Field at Lubrano Park features magnificent full-season suites that provide a private, close-up view of the field. Luxury suites accommodate 20 people, with 12 exterior seats. Amenities include access to private suite level lounge, VIP parking, climate-controlled environment, TV with cable access, wet bar and refrigerator, and full-service catering with waiter/waitress service. Medlar Field luxury suites are available for use during Spikes and Penn State Baseball games, for Penn State Football Saturdays, as well as concerts and other special events.