Agenda Brampton Sports Hall of Fame Committee Committee of the Council of The Corporation of the City of Brampton Thursday, March 1, 2018 7:00 P.M. Regular Meeting Council Committee Room 4 th Floor, City Hall Members: Dean McLeod (Chair) Stephen Clarke (Vice-Chair) Carmen Araujo (Treasurer) Ron Noonan, Curator Norman Da Costa Don Doan Ken Giles Sindy Maguire Glenn McClelland Harnek Singh Rai Mario Russo Gurmit Singh City Councillor Pat Fortini Wards 7 and 8 City Councillor Doug Whillans Wards 2 and 6 City Councillor Jeff Bowman Wards 3 and 4 For inquiries about this agenda, or to make arrangements for accessibility accommodations for persons attending (some advance notice may be required), please contact: Chandra Urquhart, Legislative Coordinator Telephone (905) 874-2114, TTY (905) 874-2130, cityclerksoffice@brampton.ca Note: Some meeting information may also be available in alternate formats, upon request
Agenda Brampton Sports Hall of Fame Committee Please ensure all cell phones, personal digital assistants (PDAs) and other electronic devices are turned off or placed on non-audible mode during the meeting. 1. Approval of Agenda 2. Declarations of Interest under the Municipal Conflict of Interest Act 3. Previous Minutes 3.1. Minutes - Sports Hall of Fame Committee - February 1, 2018 The minutes were approved by Council on February 21, 2018 and provided for Committee s information. 4. Delegation/Presentations 5. Reports 6. Sub-Committees 6.1. Update by Dean McLeod, Chair, re: Event Sub-Committee Meeting 7. Other/New Business 7.1. Teri Bommer, Coordinator, Sport Liaison, Community Services, re: Communication Plan Induction Ceremony & Nomination Deadline 7.2. Discussion at the Request of Dean McLeod, Chair, re: Increasing Our Nomination File and Review of Prominent Brampton Athletes 8. Correspondence 9. Information Items 9.1. News Items Future / Potential Inductees Ken Giles 2018 03 01 Page 2 of 3
Agenda Brampton Sports Hall of Fame Committee 10. Question Period 11. Public Question Period 12. Closed Session 13. Adjournment Next Meeting, Thursday, April 5, 2018 2018 03 01 Page 3 of 3
3.1-1 Minutes Brampton Sports Hall of Fame Committee Committee of the Council of The Corporation of the City of Brampton Thursday, February 01, 2018 Members Present: Dean McLeod, Chair Stephen Clarke, Vice-Chair Carmen Araujo, Treasurer Ron Noonan, Curator Norman Da Costa Don Doan Ken Giles Sindy Maguire Glenn McClelland Harnek Singh Rai Mario Russo City Councillor Pat Fortini Wards 7 and 8 City Councillor Jeff Bowman Wards 3 and 4 Members Absent: City Councillor Doug Whillans Wards 2 and 6 (personal) Gurmit Singh (regrets) Staff Present: Community Services Department Garry Hardy, Supervisor, Sports Brampton, Teri Bommer, Coordinator, Sport Liaison City Clerk s Office Chandra Urquhart, Legislative Coordinator
3.1-2 Minutes Brampton Sports Hall of Fame Committee The meeting was called to order at 7:00 p.m. and adjourned at 7:55 p.m. Dean McLeod, Chair, presented Harnek Singh Rai, Member, with a letter of congratulations as an inductee to the Brampton Sports Hall of Fame. Committee congratulated Mr. Rai on his induction to the Sports Hall of Fame. Mr. McLeod advised that he was continuing efforts to contact the other inductees. 1. Approval of Agenda SHF006-2018 That the agenda for the Brampton Sports Hall of Fame Committee Meeting of February 1, 2018 be approved, as printed and circulated. Carried 2. Declarations of Interest under the Municipal Conflict of Interest Act 3. Previous Minutes 3.1. Minutes - Brampton Sports Hall of Fame - January 18, 2018 The minutes were approved by Council on January 24, 2018 and provided for Committee s information. 4. Delegation/Presentations 5. Reports 6. Sub-Committees 6.1. Update by Event Sub-Committee Member, re: Event Sub-Committee Meeting on January 24, 2018 Sindy Maguire, Event Sub-Committee Member, provided an overview of the items discussed at the Event Sub-Committee meeting on January 24, 2018. She outlined the responsibilities of the Festival Special Events Office (FSEO) staff, Committee members and Committee support staff. 2018 02 01 Page 2 of 5
3.1-3 Minutes Brampton Sports Hall of Fame Committee Committee discussion and suggestions included the following: Cost of event tickets remain the same as 2017 at $55.00 each Reserve tables for larger groups Script for Master of Ceremonies to be provided by Committee Chair Script and biographies for inductees prepared by Committee member Master of Ceremonies to be confirmed by Committee Decision regarding invites to VIPs and dignitaries remains with Committee All items around communication will be handled by Communications staff, such as, cost of tickets, invitation to staff, notice/media release for the event FSEO staff will arrange a meeting with Rose Theatre to discuss event Councillor Bowman referenced a female wrestler from Brampton as a possible VIP on the guest list and offered to provide her address to staff. Dean McLeod, Chair, advised that Kotak Law has offered a spectator box for the Brampton Beast hockey game on Friday, April 8, 2018. The Powerade Centre has also donated a spectator box. Mr. McLeod will provide details of the event directly to members. The following motion was considered: SHF007-2018 That the update by Sindy Maguire, Event Sub-Committee Member, to the Brampton Sports Hall of Fame Committee meeting of February 1, 2018, re: Event Sub-Committee Meeting of January 24, 2018 be received. Carried 7. Other/New Business 7.1. Discussion, re: Review and Selection of Sports Hall of Fame Induction Ceremony Keynote Speaker Garry Hardy, Supervisor, Sports Brampton, reminded members that they were provided a list of potential keynote speakers supplied by the National Speakers Bureau to review. A copy of the list was circulated. Committee consideration of this matter included discussion and suggestions as follows: Athletic accomplishments and background of the speakers Connection to Brampton and the suggestion that the speaker should be someone local Budget limitation restricts the choice of speaker, especially if the person is from outside of the province 2018 02 01 Page 3 of 5
3.1-4 Minutes Brampton Sports Hall of Fame Committee Availability of speaker on the date of the Induction Ceremony Individual with a high profile may increase attendance; however, would need to be notified a year in advance of the event Reminder that Committee has the option to choose a speaker outside of the individuals recommended by the Bureau Following consideration of the matter, Committee selected Damon Allen, who is described by the Bureau as a Four-time Grey Cup Champion & Pro Football s Most Prolific Quarterback, as the keynote speaker. In response to questions, Mr. Hardy confirmed that he will contact Mr. Allen and, that if required, a deposit will be made to secure his services for the event. He advised that names of other potential speakers will be requested for consideration in the event Mr. Allen is unavailable. The following motion was considered: SHF008-2018 1. That the list of keynote speakers to Sports Hall of Fame Committee meeting of February 1, 2018, re: Review and Selection of Sports Hall of Fame Induction Ceremony Keynote Speaker be received; and, 2. That Damon Allen, considered by the National Speakers Bureau as one of the greatest CFL quarterbacks of all-time, be selected as the keynote speaker at the Brampton Sports Hall of Fame Induction Ceremony on May 15, 2018; and 3. That staff follow the required procedure to secure the services of Mr. Allen for the event. Carried 7.2. Discussion, re: Purchase of Brampton Sports of Hall Fame Golf Shirts Dean McLeod, Chair, inquired about the purchase of Brampton Sports Hall of Fame golf-shirts for new inductees and members of Committee. The current inventory consists of a few extra-large size shirts. Staff confirmed that the budget allows for the purchase of golf shirts by the Committee. The following motion was considered: SHF009-2017 That funds from the Community Services budget be allocated to the purchase of golf shirts in various sizes with the City of Brampton Sports Hall of Fame logo. Carried 2018 02 01 Page 4 of 5
3.1-5 Minutes Brampton Sports Hall of Fame Committee 7.3. Update by City Clerk's Office staff, re: Committee Vacancy Committee was advised by City Clerk s Office staff that the process was underway by the City Clerk to fill the existing vacant position on the Committee. 8. Correspondence - nil 9. Information Items - nil 9.1. News Items Future / Potential Inductees Ken Giles Ken Giles, Committee Member, provided information on the accomplishments of various Brampton athletes including football, wrestling, hockey, basketball, relay and soccer. 10. Question Period - nil 11. Public Question Period - nil 12. Closed Session - nil 13. Adjournment SHF010-2018 That the Brampton Sports Hall of Fame Committee do now adjourn to meet again on Thursday, March 1, 2018 at 7:00 p.m. Carried Dean McLeod, Chair 2018 02 01 Page 5 of 5
7.1-1 communication plan Brampton Sports Hall of Fame This is a two-part communication plan, including the Induction Ceremony and Call for Nominations BACKGROUND Founded in 1979, the Brampton Sports Hall of Fame is intended to honour Brampton residents (past or present) who have made outstanding athletic achievements and/or contributions to the development of sport. The Hall of Fame inducts new members annually, in the categories of Athletes, Builders, Veterans and Teams, selected by the Brampton Sports Hall of Fame Committee. The public is welcome and encouraged to nominate potential inductees. The Hall of Fame resides in the Powerade Centre. Plans are in the works to expand the space, possibly relocating, but details are not yet confirmed. INDUCTION CEREMONY EVENT DETAILS 38 th Annual Brampton Sports Hall of Fame Induction Ceremony Tuesday, May 15, 2018 Rose Theatre Brampton Cost: $55 Inductees: Harnek Singh Rai (Builder - Powerlifting) Rosemary Miller (Builder Tennis and 55+ Sports) Michael Weaver (Athlete - Hockey) Richard Souce (Athlete - Boxing) Keynote Speaker: Damon Allen, Former CFL quarterback and four-time Grey Cup Champion CALL FOR NOMINATIONS DETAILS The 2019 nomination deadline is June 15, 2018. Anyone can make a nomination. Nominees must have a connection to Brampton and have made outstanding contributions and achievements in sport. There are four categories of membership into the City of Brampton's Sports Hall of Fame: Athletes Builders - all members other than athletes Veterans - may be either athletes or builders who have concluded their careers Teams Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 1 of 6
7.1-2 communication plan OBJECTIVES 1. Increase ticket sales to the Induction Ceremony. 2. Attract more nominations for 2019 inductees. 3. Raise awareness of the Brampton Sports Hall of Fame in the GTA. AUDIENCES Current Hall of Fame inductees and nominators Past Hall of Fame inductees Brampton and area sports organizations Local, regional and possibly national sports media (depending on inductees) Sports fans Brampton residents Mayor, Council, Senior Management Team and City of Brampton staff MESSAGES Celebrate sport with some of Brampton s finest athletes, builders, veterans and teams. Honour a Bramptonian who has made an outstanding contribution to sport nominate an athlete, builder, veteran or team for the Brampton Sports Hall of Fame. Learn about the proud history of sport in our community visit the Brampton Sports Hall of Fame. Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 2 of 6
7.1-3 communication plan TACTICS LIST - Induction Ceremony Tactic Responsible Date Details Cost Media Relations Media release Issued to all local media Strat Comm Late Feb/ early Mar To coincide with ticket sales opening and new website launch Media advisory with bios and photos of inductees Strat Comm / Late April /May Distributed in advance to encourage attendance at event/feature stories Media package at event Strat Comm / May 15 Bios, releases, info on 2019 nominations Media accreditation on site at event Strat Comm/ May 15 Note which outlets are present, provide tickets, direct media Online City Matters e-newsletter Brief article linking to website Strat Comm April and May Corporate Twitter and Facebook updates (may be retweeted/liked by others) Strat Comm Feb-May Schedule/content to be developed Event calendars Strat Comm / March SNAPd, Brampton.ca, Rose Theatre Update Brampton Sports Hall of Fame website BSHoF / Rec / IT February Brampton.ca homepage tile or feature Spotlight message on OurBrampton Strat Comm April Strat Comm April Facebook ad Strat Comm April Targeted to people in Brampton with an interest in sport $300 Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 3 of 6
7.1-4 communication plan Other Marketing LED Roadside signs Brief message on rec centre signs April - May Invitations 3.75x8.5 folded invitations for former inductees, 200 copies Strat Comm/ March PDF version to be emailed to some inductees $400 TV screens Strat Comm/ March May Tile on TVs at City Hall, Garden Square and rec centres 11x 17 Posters 70 copies Strat Comm / March For distribution to City facilities and partners PDF of poster To email to sports groups to distribute March Guardian ad Quarter page in colour Strat Comm April 19? $1,200 SNAPd Brampton Quarter page in colour Strat Comm April issue due mid- March $450 JPEG of logo with inductees names Strat Comm May For ceremony Total estimated cost: $2,350 Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 4 of 6
7.1-5 communication plan TACTICS LIST Nomination deadline Tactic Responsible Date Details Cost Media Relations Media release /advisory Strat Comm May Combined with Induction Ceremony advisory/ media package Online City Matters e-newsletter Brief article linking to website Strat Comm May and June editions Corporate Twitter and Facebook updates (may be retweeted/liked by others) Strat Comm May-June Schedule/content to be developed Nomination info on new Brampton Sports Hall of Fame website BSHoF / / IT February Web development in progress Brampton.ca homepage tile or feature Spotlight message on OurBrampton Strat Comm May/June Strat Comm May/June Social Media ads Strat Comm May/June $200 Marketing LED Roadside signs May/June Brief message on rec centre signs TV screens Strat Comm/ March May Tile on TVs at City Hall, Garden Square and rec centres Email to sports groups Use TV screen image to distribute March Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 5 of 6
7.1-6 communication plan Rink boards Powerade and City arenas as space permits Strat Comm / Mar-June Guardian ad Quarter page, colour, plus digital campaign SNAPd ad Quarter page, colour Strat Comm Late May $2000 Strat Comm May $450 Total estimated cost: $2650 EVALUATION Monitor media coverage Track hits on website Number of tickets sold Number of nominations CONTACTS Strategic Communications Alicia Land, Senior Communications Advisor 905.874.3602 Teri Bommer, Facility Scheduler 905.874.3358 Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 6 of 6