DEAR SPORTS LOVERS DEMO PROFILES

DEAR SPORTS LOVERS DEMO PROFILES NOTHING GETS SOUTH AFRICANS MORE EXCITED THAN THE PROSPECT OF A RUGBY WORLD CUP AND WITH THE 2015 TOURNAMENT BEING HOSTED IN THE UK IN SEPTEMBER, RUGBY WORLD CUP IS SURE TO DOMINATE ALL MEDIA! THE MERE LOCATION OF THE WORLD CUP COULDN T BE MORE FAVOURABLE IN TERMS OF BROADCAST TIMES AND COVERAGE. SuperSport is going BIG and Rugby World Cup plans include 4 x specific support shows, major international stars to anchor shows and world class studios in both London & Randburg. In the history of SuperSport, the quality and scale of the 2015 Rugby World Cup broadcast promises to be unprecedented. But to kick off the World Cup flavor for 2015, there s Cricket World Cup hosted in Australia & New Zealand in February. Cricket unlike most other sports, attracts a substantial female audience. Be creative with your media planning and don t rule out the Cricket World Cup for brands that target both genders. As Africa s leading sports content provider, opportunities for our advertisers go way beyond a single event. The huge variety of content across over 10 dedicated channels has allowed SuperSport to grow and continue to attract new audiences. Driven by DStv Compact, sports like soccer is flying and in this past season the highest ratings on the SuperSport platform was from local soccer. That s no small achievement given the likes of the FIFA World Cup in Brazil. More than 2 million DStv Adults tuned into SS4 during the MTN Top 8 to Yours in sport, PATRICK & THE EXTENDED SPORTS TEAM catch the derby between Kaizer Chiefs and Orlando Pirates. While live events demand the biggest ratings and the most attention, our commercial offering has diversified to include individual channel packages on SS1, SS2, SS3 & SS4. It s now possible to target a specific sport genre or demographic cost effectively using these packages. These Run of Station buys offer substantial reach and great value and should really be used to bolster almost every DStv campaign. 2015 is the year for sports fans. Let us bring them to you. 2 0 1 2 0 2 2 0 3 2 0 4 2 0 5 6 & 7 2 0 0 CONTENT Rugby, Golf BOUQUET Premium Only CONTENT Cricket, Cycling, Tennis, Motorsport BOUQUET Premium Only CONTENT European Football Leagues BOUQUET Premium & Compact CONTENT PSL BOUQUET Premium & Compact CONTENT Overflow Sport BOUQUET Premium Only CONTENT Sports News & Live Updates BOUQUET Premium, Compact, Light & Easyview GENDER AGE RACE LSM GENDER AGE RACE LSM GENDER AGE RACE LSM GENDER AGE RACE LSM GENDER AGE RACE LSM GENDER AGE RACE LSM MALE 58% FEMALE 42% 15-24 9% 25-34 15% 35-49 26% 50+ 49% WHITE 75% COLOURED 18% INDIAN 1% BLACK 6% LSM 9-10 75% MALE 57% FEMALE 47% 15-24 10% 25-34 14% 35-49 22% 50+ 54% WHITE 59% COLOURED 17% INDIAN 9% BLACK 14% LSM 9-10 75% MALE 63% FEMALE 37% 15-24 18% 25-34 29% 35-49 33% 50+ 20% WHITE 11% COLOURED 29% INDIAN 6% BLACK 73% LSM 9-10 44% MALE 61% FEMALE 39% 15-24 20% 25-34 28% 35-49 33% 50+ 19% WHITE 7% COLOURED 4% INDIAN 2% BLACK 87% LSM 9-10 35% MALE 57% FEMALE 43% 15-24 10% 25-34 16% 35-49 26% 50+ 48% WHITE 54% COLOURED 14% INDIAN 6% BLACK 26% LSM 9-10 39% MALE 60% FEMALE 40% 15-24 19% 25-34 26% 35-49 28% 50+ 27% WHITE 18% COLOURED 16% INDIAN 7% BLACK 60% LSM 9-10 39% Source: Telmar Programmes 01 Jun 12 Oct 2014 DSTVi Supersport Channels DEMO PROFILES 01

THE FIRST RUGBY WORLD CUP WAS HELD IN 1987, HOSTED BY AUSTRALIA AND NEW ZEALAND WHO PUSHED FOR THE TOURNAMENT TO BE APPROVED. Since the first tournament, 6 others have been held at four-year intervals. The most recent tournament was held in New Zealand in 2011, and was won by the New Zealand All Blacks. HISTORY OF THE RUGBY WORLD CUP 1987 HOST Australia, New Zealand FINAL VENUE Eden Park OF TEAMS 16 PARTICIPANTS Invitation MATCHES PLAYED 32 WINNER New Zealand RUNNER-UP France 1995 HOST South Africa FINAL VENUE Ellis Park OF TEAMS 16 PARTICIPANTS 52 MATCHES PLAYED 32 WINNER South Africa RUNNER-UP New Zealand 2003 HOST Australia FINAL VENUE Telstra Stadium OF TEAMS 20 PARTICIPANTS 80 MATCHES PLAYED 48 WINNER England RUNNER-UP Australia 2011 HOST Wales FINAL VENUE Edan Park OF TEAMS 20 PARTICIPANTS 93 MATCHES PLAYED 48 WINNER New Zealand RUNNER-UP France 1991 HOST Britian, France, Ireland FINAL VENUE Twickenham OF TEAMS 16 PARTICIPANTS 32 MATCHES PLAYED 32 WINNER Australia RUNNER-UP England 1999 HOST Wales FINAL VENUE Millennium Std OF TEAMS 20 PARTICIPANTS 65 MATCHES PLAYED 41 WINNER Australia RUNNER-UP France 2007 HOST France FINAL VENUE Stade de France OF TEAMS 20 PARTICIPANTS 91 MATCHES PLAYED 48 WINNER South Africa RUNNER-UP England 2015 The 2015 Rugby World Cup is scheduled to be the eighth Rugby World Cup, the quadrennial rugby union world championship, hosted by England from 18 September to 31 October 2015. Twickenham Stadium will host the final. 02 INTRODUCTION History of the Rugby World Cup 03

360 DEGREE VIEW BROADCAST TERRITORIES 1 2 3 4 5 DIGITAL Complimenting Television, SuperSport s Web, tablet and mobile properties keep viewers in touch with the world of Sport 24/7. OUT OF HOME PLATFORMS Through technology and mobile innovation viewers can now watch sport anywhere, anytime, any place. Live sport viewing is enhanced through mobile and it s common place in stadiums all around SA. LINEAR VIEWING We still offer traditional marketing oppertunities through TV commercials and sponsorship elements like billboards, bumpers, squeeze backs and stings. CATCH UP We also provide sponsorship opportunities around CatchUp highlights and Live-streaming on request. If you cannot watch the game on your TV set, SuperSport offers multiple platforms for you to stay in touch and get the score. Tailor-made sponsorship opportunities allow you access to these invaluable consumers. TIME SHIFT The vast majority of sport viewing is live. Time shifted viewing doesn t really affect sport. 6 HIGH DEFINITION For picture clarity and an enhanced sport experience there is nothing like HD. 1 DIGITAL 6 HIGH DEFINITION 2 OUT OF HOME PLATFORMS 5 TIME SHIFT 4 CATCH UP 3 LINEAR VIEWING 15 30 23 17 31 19 22 4 9 16 2 36 26 27 6 14 8 7 28 10 1 25 3 33 34 29 5 38 39 40 37 21 35 12 13 18 24 11 20 32 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 SUPERSPORT Angola Benin Botswana Burkina Faso Burundi Cameroon Central African Republic Chad Cote Divoire Democratic Republic of Congo Djibouti Eritrea Ethiopia Gabon Gambia Ghana Guinea Kenya Liberia Madagascar Malawi Mali Mauritania Mozambique Namibia Niger Nigeria Republic of the Congo Rwanda Senegal Sierra Leone Somalia South Africa Sudan Tanzania Togo Uganda Zambia Zimbabwe Lesotho 04 360 DEGREE VIEW Viewer Contact Points Supersport AFRICAN BROADCAST TERRITORIES 05

SA S & TERRITORIES SA S & BOUQUETS 200 SS Round Up - SOUTH Sports News 24/7 AFRICA REST OF AFRICA NIGERIA 201 Rugby and Golf SouthERN Africa 202 Cricket SouthERN Africa 203 International SouthERN Football Africa HD DSTV PREMIUM DSTV EXTRA DSTV COMPACT DSTV FAMILY DSTV ACCESS DSTV EASYVIEW SUPERSPORT BLITZ SUPERSPORT 1 X X X X X SUPERSPORT 2 X X X X X SUPERSPORT 3 X X X SUPERSPORT 4 X X X SUPERSPORT 5 X X X X X SUPERSPORT 6 X X X X X 204 205 206 207 SUPERSPORT 7 X X X X X SUPERSPORT 8 X X X X X SUPERSPORT 9 X X X Primary Channel for SouthERN the South African PSL Africa 208 SouthERN Africa Secondary Channel for European Football, Tennis, European & PGA Golf 209 E36B/ROA/NIG SouthERN Africa Primary Channel for Motorsport, Athletics, ATP & WTA Tennis, Boxing, Swimming and NBA Channel 210 SA/ROA/LES SOUTH AFRICA REST OF AFRICA Secondary Channel for Tennis, 7 s Rugby, Boxing, Running, Overflow for Golf, Cycling, Ice Hockey Athletics, Basketball, Swimming, Motorsport 221 SUPERSPORT SELECT X X X SUPERSPORT MAXIMO X X X X X STANDARDIZATION OF SPORTS PACKAGES SouthERN Africa Overflow Live Events from SS1, SS2, SS5, SS6 and SS7 African Football E36B and General Sport Channel REST OF AFRICA NIGERIA Primary Channel for Varsity Sport (excl SOUTH AFRICA Rugby), School Sport and Netball LESOTHO General Sporting SOUTH Channel, focused AFRICA Portugese market REST OF AFRICA EXCL NIGERIA PACKAGE S PLAY OUT COST # SPOTS SPOT RATE VALUE DETAILS CHAMPIONS WEEKEND CHAMPIONS WEEKDAY SS 1, 2, 3, 4, SS Blitz SS 1, 2, 3, 4, SS Blitz SD/HD SD/HD R 90 000 R 90 000 66 102 R 1 364 R 882 R 584 000 R 596 000 - All are now 2 weeks (1 week still available) - All cost R90 000 - All are SD/HD where HD is broadcast FANATICS 2 WEEKS SS 2, 4, 5, 6, 7 SD/HD R 90 000 132 R 682 R 767 000 SS BLITZ SS Blitz SD R 90 000 70 R 1 286 R 504 000 PACKAGE S PLAY OUT COST # SPOTS SPOT RATE VALUE DETAILS SUPERSPORT 1 SS1 SD/HD SD/HD R 90 000 70 R 1 286 R 556 000 This gives brands who want SUPERSPORT 2 SS2 SD/HD SD/HD R 90 000 90 R 1 000 R 722 000 to be associated with sport: - Greater flexibility SUPERSPORT 3 SS3 SD/HD SD/HD R 90 000 40 R 2 250 R 344 000 - More package options SUPERSPORT 4 SS4 SD/HD SD R 90 000 40 R 2 250 R 344 000 - Opportunity for better targeting 06 SOUTH AFRICAN Channels & Territories Standardization of SPORTS PACKAGES 07

OUR GUIDE TO SPORTS PLANNING THE POWER OF SPORTS AND THE EFFECT OF WORLD CUPS ON AUDIENCES... The FIFA Soccer World Cup was held from 12 June to 13 July 2014 in Brazil. The effect to SuperSport s overall share of audience was substantial during this period. OPTIONS AVAILABLE TO ADVERTISERS & MARKETERS INCLUDE: SPONSORSHIP (Events, leagues programs, content or segments) Rights agreements determine the scope of these partnerships and global partners get 1st option on broadcast opportunities. Sponsorships are an effective way to create associations with key media events/ channels and used well, they are incredibly powerful. Integrated sponsorships across platforms not only help build and leverage brands but they can be used effectively to drive sales as well. ANNUAL SPORTS COMMITMENTS More and more clients are investing significant portions of their budgets in sport and through annual deals, they are able to maximize returns/ value. These deals can sit across sports disciplines or can be more specific. They are tailored to suit client s needs where additional benefit is derived based on the level of investment. EVENT PACKAGES Major events are packaged and made available to the industry on a first come first served basis. Sports commitments however take preference and these clients get 1st access to events. Packages offer between 20 50% AV and always include a digital element through exposure on SuperSport com. Only if packages are not completely sold out are events sold on a loose spot basis. Full package bookings will always pre-empt part or half package bookings. Packages for events can only be booked for one duration. RUN OF STATION PACKAGES Targeting sports fans and largely a male audience, these packages offer massive value and exposure across the SuperSport platform. The Champions option gives you high exposure on the 4 biggest SuperSport channels while the Fanatics package focuses on high frequency across all channels. Building reach & frequency is now easy and with close to 90% benefit levels, this option is a great booster for any male targeted campaign. Planners need to be aware of big events and the effect these have on SuperSport audiences when planning and projecting on channel packages. MAGAZINE SHOW, LOOSE SPOT OR TIME BAND BUYS Client commitments discount applies unless packaged. TAILORED PACKAGES We are happy to tailor packages across all sporting disciplines/ events although these are pre-emptable. NB! Broadcast partners preclude direct competitors from taking event TVC packages. SUPERSPORT % SHARE OF AUDIENCE LSM 5-8 Adults LSM 8-10 Adults LSM 8-10 AVERAGE AUDIENCE BETWEEN MARCH & OCTOBER 2014 Mzanzi Magic SuperSport 3 Universal SuperSport 4 kyknet SuperSport 1 SuperSport 2 MNET Action MNET 0 2 4 6 8 10 12 14 16 18 Africa Magic Movies Mzanzi Wethu Mzanzi Bioscope Discovery TLC SuperSport Blitz VIEWERS IN 000 6,2 8 14,7 4 WEEKS PRIOR DURING SWC 17,8 0 20 40 60 80 100 120 S SPORT S WE CAN EXPECT MAJOR AUDIENCE SHIFTS FOR THE RUGBY WORLD CUP IN SEPTEMBER 2015. 20 08 SPORTS PLANNING Guide SPORTS POWER 09

BRAND EMBODIMENT CONSIDERATIONS ON SPORT SPONSORSHIP BE DIFFERENT, BE BOLD and align your brand with renowned properties on Supersport Help Promote a positive perception of your product & BUILD BRAND HEALTH The alignments may have POSITIVE EFFECT on your brand equity through effective messaging and engagement Sponsorship elements offer you effective tools to help start the CONVERSATION WITH YOUR AUDIENCE! Rights holder partners, sponsors and associates often get exclusivity (including category exclusivity) and will have first option for all sponsorship inventory. SPONSORSHIP KITBAG SPONSORSHIPS ALLOW CLIENTS THE OPPORTUNITY TO LEVERAGE OFF THE SUPERSPORT BRAND AND KEY SPORTING EVENTS. Squeezebacks, stings & tactical association inserts are sold across entire designated league/event periods and not as standalone inventory. i.e. to buy football SQ s you need to purchase the entire season. Football, Rugby, Cricket, Cycling and Tennis sponsorships are in most instances subject to three year agreements. Sponsorship opportunities are renewed on a first option basis and as a result, are often difficult to secure. SQUEEZE BACKS STINGS GAIN AUDIENCE S ATTENTION with these multiple high impact tools: ON SCREEN LOGO BILLBOARD PROMO S STRAPS When requesting sponsorship opportunities be mindful that external restrictions governed by rights agreements could prevent us from accommodating your client. Our agreements with Rights Holders determine the sponsorship elements on offer. FIFA might not allow SQ as an example. For Tactical Associations opportunities - we can create a variety of sponsored content and inserts. These opportunities can be tailored to suit your client s budget and objectives with solutions that include online, mobile and in program activations. 10 BRAND EMBODIMENT & Sponsorship Kitbag Considerations on SPORTS SPONSORSHIP 11

JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER VODACOM SUPER RUGBY VODACOM SUPER RUGBY RUGBY CHAMPS 18 September - 31 October HEINEKEN CUP HEINEKEN CUP RUGBY WORLD CUP SIX NATIONS OPENING MATCH ENGLAND V FIJI OUTGOING RUGBY TOUR RUGBY 6 February WALES V ENGLAND 7 February ITALY V IRELAND, FRANCE V SCOTLAND 14 February ENGLAND V ITALY, IRELAND V FRANCE 28 February SCOTLAND V ITALY, FRANCE V WALES 1 March IRELAND V ENGLAND 14 March WALES V IRELAND, ENG. V SCOTLAND 15 March ITALY V FRANCE 21 March ITALY V WALES, ENGLAND V FRANCE 13-15 February LAS VEGAS SEVENS 27-29 March HONG KONG SEVENS 4-5 April TOKYO SEVENS 9-10, 16, 17 May GLASGOW SEVENS / LONDON SEVENS 2-6 January SOUTH AFRICA V WEST INDIES 1 February FINAL AUSSIE/INDIA/ENGLAND (ODI) 13-17 / 21-25 April WEST INDIES V ENGLAND (TEST) 9, 12, 14, 17, 20, 23 June ENGLAND V NEW ZEALAND (ODI/T20) THE ASHES THE ASHES CRICKET SOUTH AFRICA V WEST INDIES (T20/ODI) 14 February - 29 March CRICKET WORLD CUP 8-12 / 16-20July 1ST 2ND TEST MATCH ENGLAND V AUSTRALIA 6-10 / 14-20 August 4TH TEST MATCH ENGLAND V AUSTRALIA 03, 05, 08, 11, 13 September ENGLAND V AUSTRALIA (ODI) MOMENTUM ONE DAY CUP CONT. 29 July - 2 Aug 3RD TEST MATCH ENGLAND V AUSTRALIA 27 & 31 August ENGLAND V AUSTRALIA (ODI/T20) 17 January - 08 February AFRICAN CUP OF NATIONS 18 / 19 April FA CUP SEMI FINAL 1 & 2 30 May FA CUP FINAL 14-15 April UEFA LEAGUE QUARTER FINAL 1ST LEG 5-6 May UEFA LEAGUE QUARTER FINAL 1ST LEG 6 June UEFA CHAMPIONS LEAGUE FINAL SOCCER GOLF 21-22 April UEFA QUARTER FINAL 2ND LEG 12-13 May UEFA QUARTER FINAL 2ND LEG BARCLAYS PREMIER LEAGUE BARCLAYS PREMIER LEAGUE BARCLAYS PREMIER LEAGUE BARCLAYS PREMIER LEAGUE ABSA PREMIERSHIP ABSA PREMIERSHIP ABSA PREMIERSHIP ABSA PREMIERSHIP 30 May - 20 June 14 June - 5 July 17 October - 8 November MTN 8 FIFA U-20 WORLD CUP CONCACAF GOLD FIFA U-17 WORLD CUP TELKOM KNOCKOUT US PGA CONT. US PGA CONT. US PGA CONT. EUROPEAN PGA CONT. EUROPEAN PGA CONT. EUROPEAN PGA CONT. 12-15 February 5-8 March 09-12 April 19-24 May 18-21 June 13-19 July 13-16 August 8-10 October 3-9 November JHB OPEN TSHWANE OPEN US MASTERS (1ST MAJOR) PGA CHAMPIONSHIP US OPEN (2ND MAJOR) THE OPEN US PGA PRESIDENTS CUP WGC: HSBC CHAMPIONS NEDBANK GOLF CHALLENGE 26 February - 1 March AFRICA OPEN 14-15 March TELKOM PGA 27 April - 3 May WGC: ACCENTURE MATCH PLAY WGC: CADILLAC CHAMPS 3-9 August WGC: BRIDGESTONE INVITATIONAL FORMULA ONE FORMULA ONE FORMULA ONE 04-17 January DAKAR RALLY 22 February DAYTONA 500 15 March AUSTRALIAN GRAND PRIX 12 April CHINESE GP 08-10 May SPANISH GP 5-7 June CANADIAN GP 3-5 July BRITISH GP 21-23 August BELGIUM GP 4-6 September ITALIAN GP 9-11 October RUSSIAN GP 1 November MEXICAN GP MOTORSPORT 29 March MALAYSIAN GP 19 April BAHRAIN GP 22-24 May MONACO GP 19-21 June AUSTRIAN GP 17-19 July GERMAN GP 18-20 September SINGAPORE GP 25 October USA GP 15 November BRAZILIAN GP 24 May INDY CAR 500 24-26 July HUNGARIAN GP 27 September JAPANESE GP 29 November ABU DHABI GP TENNIS 19 January - 01 February AUSTRALIAN OPEN TENNIS 24 May - 7 June ROLAND GARROS 29 June - 12 July WIMBLEDON 31 January - 19 February IAAF INDOOR PERMIT 22 February TOYOKO MARATHON 6-8 March EUROPEAN INDOOR CHAMPS 3-4 April TWO OCEANS MARATHON 03 May PRAGUE MARATHON 15-19 July IAAF WORLD YOUTH CHAMPIONSHIPS 22-30 August WORLD CHAMPIONSHIPS 27 September BERLIN MARATHON 1 November NEW YORK MARATHON 21 March IAAF WORLD CHALLENGE 12 April PARIS MARATHON 16 May BEIJING MARATHON ATHLETICS 22 March ROME MARATHON 20 April BOSTON MARATHON 30 May STOCKHOLM MARATHON 28 March IAAF WORLD CROSS COUNTRY CHAMPS 26 April LONDON MARATHON QATAR ATHLETIC SUPER GP - DOHA 15 May - 11 September IAAF DIAMOND LEAGUE 15 May - 11 September IAAF DIAMOND LEAGUE CYCLING UCI TRACK WORLD CHAMPS 15-22 March ABSA CAPE EPIC 4-26 July TOUR DE FRANCE

RUGBY LOCAL SOCCER INTERNATIONAL SOCCER EVENT TIMING ESTIMATED SPOTS ONLINE IMPRESSIONS: SUPERSPORT.COM MOBILE IMPRESSIONS SUPERSPORT.MOBI SAVING ESTIMATED PACKAGE COST VODACOM SUPER RUGBY Feb - Aug (TBC) 125 1 520 000 30 000 35% R 3 152 500 February 16 215 500 4 500 30% R 442 167 March 26 323 000 7 000 30% R 663 833 April 25 318 000 7 000 30% R 657 222 May 34 416 500 8 500 30% R 854 000 June 5 43 000 1 000 30% R 89 444 July - Aug 19 349 000 7 000 15% R 712 152 VODACOM CUP Mar - May 16 63 500 1 500 40% R 130 667 ABSA CURRIE CUP Aug - Oct 35 612 500 12 500 55% R 1 248 500 August 14 289 000 6 000 45% R 592 778 September 12 240 000 5 000 45% R 495 000 October 9 274 500 5 500 30% R 557 667 FNB VARSITY CUP Feb - Apr 20 68 500 1 500 50% R 140 000 CASTLE RUGBY CHAMPS Aug - Oct (TBC) 12 568 500 11 500 20% R 1 160 000 OUTGOING TOUR November 13 255 000 5 000 35% R 527 222 IRB SEVENS Oct 15 - May 16 110 475 000 10 000 60% R 976 000 SIX NATIONS Feb - Mar 15 68 500 1 500 40% R 140 000 2015 RUGBY WORLD CUP Sept - Oct 48 1 570 000 30 000 30% R 3 276 000 DID YOU KNOW? 2011 World Cup Rugby in New Zealand was broadcast in very unfavourable SA viewing times but still attracted over 9 million viewers. The current/previous (2013/2014) season has a total viewership of 51 million (all rugby tournaments). Rugby is the 2nd most watched sport across all adults, ranking number one when looking at higher LSM s, (amps 2014 main branded BA). Increase in viewership year on year is 19%. Event Timing Estimated Spots Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost ABSA PREMIERSHIP Jan - Dec 134 980 000 20 000 50% R 2 010 000 February 17 147 000 3 000 40% R 306 000 March 18 157 000 3 000 40% R 324 000 April 23 201 000 4 000 40% R 414 000 May 8 82 500 1 500 30% R 168 000 August 15 132 000 3 000 40% R 270 000 September 15 132 000 3 000 40% R 270 000 October 5 44 000 1 000 40% R 90 000 November 14 122 500 2 500 40% R 252 000 December 19 166 500 3 500 40% R 342 000 MTN 8 Aug - Sept 9 78 500 1 500 40% R 162 000 TELKOM KNOCKOUT Oct - Dec 12 88 000 2 000 50% R 180 000 NEDBANK CUP Mar - May 18 157 000 3 000 40% R 324 000 DID YOU KNOW? The most popular sport on the globe, with SA viewers choosing the SuperSport platform to get their soccer fix. The biggest leagues (BPL, PSL, UEFA) attract over 85 million throughout the season (duplicated viewership). Event Timing Estimated Spots Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost ENGLISH PREMIER LEAGUE Jan - Dec 245 1 372 000 28 000 50% R 2 817 500 January 26 176 500 3 500 40% R 358 800 February 22 147 000 3 000 40% R 303 600 March 30 201 000 4 000 40% R 414 000 April 28 186 000 4 000 40% R 386 400 May 12 93 000 2 000 30% R 193 200 August 18 122 500 2 500 40% R 248 400 September 24 162 000 3 000 40% R 331 200 October 23 157 000 3 000 40% R 317 400 November 26 176 500 3 500 40% R 358 800 December 36 243 000 5 000 40% R 496 800 FA CUP Jan - May 29 166 500 3 500 45% R 342 925 January 14 88 000 2 000 40% R 180 600 Feb - May 15 93 000 2 000 40% R 193 500 UEFA CHAMPIONS LEAGUE Feb - Dec 90 377 000 8 000 60% R 774 000 February 8 59 000 1 000 30% R 120 400 March 8 59 000 1 000 30% R 120 400 Apr - May 11 93 000 2 000 20% R 189 200 August 16 75 500 1 500 55% R 154 800 September 8 37 000 1 000 55% R 77 400 October 18 85 000 2 000 55% R 174 150 November 17 80 500 1 500 55% R 164 475 December 4 19 000 1 000 55% R 38 700 14 RUGBY Rates Sport is unpredictable and the above cannot be guaranteed. Sport is unpredictable and the above cannot be guaranteed. Sport is unpredictable and the above cannot be guaranteed. Rates SOCCER 15

WORLD CUP CRICKET CRICKET Event Timing Estimated Spots Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost ICC CRICKET WORLD CUP Feb - Mar 49 ODI s (98 Spots) 470 000 10 000 30% R 960 850 DLF INDIAN PREMIER LEAGUE Apr - May 76 Matches (76 Spots) 392 000 8 000 45% R 794 200 SRI LANKA VS SA May - June 3 Tests (15 Spots per test) 220 500 4 500 30% R 459 000 BANGLADESH VS SA Jul - Aug 2 Tests (15 Spots per test) 152 000 3 000 30% R 315 000 3 ODI s & 1T20 (10 Spots) 72 500 1 500 30% R 148 750 CHAMPIONS LEAGUE Sept 15 Matches 72 500 1 500 40% R 148 800 ENGLAND VS AUS (ASHES TOUR) Jul - Sep 5 Tests (15 Spots per test) 309 000 6 000 30% R 630 000 5 ODI s 2 T20 s (17 Spots) 103 000 2 000 30% R 211 400 INDIA VS SA Oct - Nov 3 Tests (15 Spots per test) 225 500 4 500 30% R 459 000 7 ODI s & 2T20 (23 Spots) 166 500 3 500 30% R 342 650 SA VS ENGLAND Dec - Feb 4 Tests (15 Spots per test) 299 000 6 000 30% R 612 000 5 ODI s & 2T20 (17 Spots) 122 500 2 500 30% R 252 350 DOMESTIC ONE DAY CUP Nov - Dec 18 ODI s (54 Spots) 108 000 2 000 50% R 225 000 3 T20 s (3 Spots) 88 000 2 000 30% R 182 700 Event Timing Estimated Spots Online Impressions: Supersport.com FULL PACKAGE OPTIONS Saving Estimated Package Cost PACKAGE 1-98 (2 Spots per day per ODI) 480 000 45% R 960 850 PACKAGE 2-49 (1 Spot per day per ODI) 260 000 40% R 524 100 MONTHLY PACKAGE OPTIONS PACKAGE 1 Feb 42 (2 Spots per day per ODI) 195 000 30% R 491 400 PACKAGE 2 Feb 21 (1 Spot per day per ODI) 95 000 30% R 245 700 PACKAGE 3 Mar 56 (1 Spot per day per ODI) 290 000 30% R 731 500 PACKAGE 4 Mar 28 (1 Spot per day per ODI) 145 000 30% R 365 750 SA & FINALS MATCHES PACKAGE OPTIONS PACKAGE 1-26 (2 Spots per day per ODI) 195 000 25% R 492 000 PACKAGE 2-13 (1 Spot per day per ODI) 95 000 25% R 246 000 BIG HITTERS MATCHES PACKAGE OPTIONS PACKAGE 1-44 (2 Spots per day per ODI) 250 000 35% R 625 950 PACKAGE 2-22 (1 Spot per day per ODI) 125 000 35% R 312 975 DID YOU KNOW? Almost 7 million people watched the 2011 Cricket World Cup and in 2014, Cricket viewership has since increased by 18%. 16 CRICKET Rates Sport is unpredictable and the above cannot be guaranteed. Sport is unpredictable and the above cannot be guaranteed. Rates CRICKET 17

GOLF GENERAL Event Timing Estimated Spots Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost SUNSHINE TOURS Jan/Nov 9 26 000 1 000 30% R 54 600 THE US MASTERS April 10 63 500 1 500 50% R 129 555 US OPEN June 9 56 500 1 500 50% R 116 325 THE OPEN GOLF CHAMPIONSHIP July 18 90 000 2 000 50% R 186 175 US PGA CHAMPIONSHIPS August 9 61 500 1 500 30% R 126 600 PRESIDENTS CUP October 9 61 500 1 500 45% R 127 655 ALFRED DUNHILL LINKS CHAMPIONSHIPS October 9 38 000 1 000 45% R 79 567 SA OPEN November 9 29 000 1 000 30% R 63 700 ALFRED DUNHILL CHAMPIONSHIPS December 9 29 000 1 000 30% R 63 700 NEDBANK GOLF CHALLENGE December 21 171 500 3 500 45% R 350 989 WORLD GOLF CHAMPIONSHIPS: ACCENTURE MATCH PLAY CHAMPIONSHIP February 10 39 000 1 000 30% R 81 667 CADILLAC CHAMPIONSHIP March 5 16 000 1 000 30% R 35 000 BRIDGESTONE INVITATIONAL August 5 16 000 1 000 30% R 35 000 HSBC CHAMPIONS January 7 26 500 1 000 30% R 55 556 US PGA TOUR (ESTIMATE 27 EVENTS) EUROPEAN PGA TOUR (ESTIMATE 30 EVENTS) DID YOU KNOW? Monthly 8 10 000 1 000 30% R 39 200 per tour Monthly 8 12 500 1 000 30% R 46 200 per tour Golf is a niche sport but it ranks the number 2 sport watched by Men age 35+ LSM 9-10 (AMPS 2014 Main Branded BA) It attracts a high profile audience and is watched by individuals with high spending power. Event Timing Estimated Spots MOTORSPORT Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost DAKAR RALLY January 18 37 500 1 000 55% R 76 950 FORMULA 1 Mar - Nov 133 558 500 11 500 35% R 1 154 725 Mar - May 42 191 000 4 000 30% R 392 700 Jun - Aug 42 206 000 4 000 25% R 420 750 Sept - Nov 49 255 000 5 000 20% R 523 600 MOTO GP Mar - Nov 57 137 000 3 000 65% R 279 300 TENNIS Mar - Jul 27 83 000 2 000 55% R 170 100 Aug - Nov 30 93 000 2 000 55% R 189 000 AUSTRALIAN OPEN January 63 88 000 2 000 60% R 180 400 FRENCH OPEN - ROLAND GARROS May - Jun 45 112 500 2 500 60% R 236 200 WIMBLEDON Jun - Jul 43 112 500 2 500 60% R 238 200 WIMBLEDON June 24 64 000 2 000 55% R 133 650 WIMBLEDON July 19 3 500 1 500 50% R 149 250 CYCLING: TOUR DE FRANCE SUPERSIZE PACKAGE Jun - Jul 90 157 000 3 000 60% R 320 400 TOUR DE FRANCE - LIVE Jun - Jul 63 137 000 3 000 60% R 277 200 TOUR DE FRANCE - HIGHLIGHTS Jun - Jul 27 15% R 91 800 CYCLING: MAJOR EVENTS GIRO D ITALIA May 42 80 000 R 399 000 R 159 600 CRITERIUM DU DAUPHINE - LIVE Jun - Jun 24 40 000 R 228 000 R 79 800 LA VUELTA DE ESPANA - LIVE Aug - Sep 60 60 000 R 570 000 R 228 000 Value DID YOU KNOW? Supersport is the only platform to broadcast tennis and this genre continues to grow and perform well. Wimbledon delivered over 1.8 million viewers and Roland Garros grew viewership by 40% in 2014. 18 GOLF Rates Sport is unpredictable and the above cannot be guaranteed. Tailored packages for both the US & European PGA are available on request Sport is unpredictable and the above cannot be guaranteed. Rates GENERAL SPORTS 19

NEW MEDIA SUPERSPORT.COM ADVERTISING OPPORTUNITIES: PLEASE CONTACT THE SPACESTATION FOR ADVERTISING OPPORTUNITIES ACROSS WEB, MOBILE AND APP FOR SUPERSPORT.COM: www.thespacestation.co.za info@spacemail.co.za DIGITAL MEDIA ADVERTISING SOLUTIONS SuperSport.com combines the latest in sports news and information with live streaming and video highlights of some of the best sporting action in the world. SuperSport.com ensures that our sports fans have 24/7 access to all the sporting action they need. The website boasts over 1 million unique browsers a month in South Africa, and over 2.5 million internationally, and the mobile website has more than 2 million unique browsers a month. Generating in excess of 40 million page views a month across web, mobile and tablet, SuperSport. com is without a doubt SA and Africa s leading sports destination. In addition to the live streaming and video highlights, there are fantasy games around all major events, gallery pages for fans to send in their pics and videos, as well as resident experts providing columns, Q&A opportunities and tour diaries. Advertising opportunities across web, mobile and tablet include a wide range of executions from The SpaceStation. - Standard banners including Leaderboard, Half Page, Medium Rectangle & Mobile ads - Page takeovers / background branding - Rich media executions - Sponsorship opportunities available across various sporting events and disciplines - Pre and post roll video advertising - Competition sponsorships - Live scoring widget sponsorship - Social media opportunities DEMOGRAPHICS OF THE SUPERSPORT.COM WEBSITE: GENDER Female 0 50 Male 80% AGE Under 20 3% 20-29 30-39 40-50 51-60 60 Plus 20% 0 50 17% 16% 13% 23% 28% MONTHLY HOUSEHOLD INCOME Up to R5999 12% 0 50 100 100 100 R6 K - R12 K R12 K - R19 K R20 K - R30 K R30 K - R50 K R50 K - R70 K R70 K + 9% 14% 13% 14% 6% 8% 20 NEW MEDIA 21

MATERIAL SPECS TRADING CONDITIONS CONTENT REQUIREMENTS All materials must be supplied in HD 16 x 9. 2:1 interlace component digital videotape system produced in accordance with ITU-R BT.709-5 1920 x 1080 active lines interlaced at 25 frames per second, 50 fields file delivery Delivery / Audio: HD Cam (HDCAMSR-HDD5 not acceptable) Digital File Delivery (Adstream or MediaMove) DIGITAL 300 X 250 Ad Size Minimum Stereo or Stereo & ultimately 5.1 (Dolby E) Labeling / Countdown Clock: HD and audio specs and general : flighting code, audio, time-code in, production house, client, contact # Material and flighting codes to be supplied at least 7-business days prior to broadcast. THIS DOCUMENT DOES NOT INCLUDE ALL THE EVENTS THAT SUPERSPORT WILL BROADCAST, ONLY HIGH DEMAND EVENTS HAVE BEEN INCLUDED... Due to the demand of some events, advertisers have to make upfront commitments for the year to guarantee acceptance of packages PACKAGES ARE GRANTED FOR HIGH DEMAND EVENTS BASED ON THE FOLLOWING: - Global event partners/sponsors - Broadcast sponsors - SuperSport committed advertisers - History of spend - There is no category exclusivity in breaks Advertisers that have conflicting brands to the broadcast sponsor or global event partner to certain events, may be unable to advertise in that event Buying sport packages does not allow client to qualify for their negotiated annual commitment as packages are discounted already All rates are estimates, and include agency commission SuperSport Sponsorship costs always exclude agency commission and VAT Due to the nature of sport, scheduling information can change. If an event is rained out, or ends early, commercials will be placed in early stages of play or in programming that is broadcast during the event time AD FORMATS: GIF / JPG / SWF For all swf files, please use the below clicktag within the actionscript: MOBILE AD SIZES Ad Formats: JPG / GIF on (release) {geturl(_level0. clicktag, _blank );} Max File Size 39kb Sizes: X-Large 305x64 Large 215x34 This document was created based on information that was received from SuperSport scheduling in accordance with sport regulatory rights The package rates quoted in this guide is based on a 30 duration commercial Loose spots will be pre-empted should packages sell out M-Net P-Levels apply to all SuperSport packages All rates quoted in the guide are for SA feed only For special positioning requirements, a 10% loading will be charged Material delivery is 7 days prior to first flighting Package rates are a guide and subject to change! The actual package published just prior to the event will apply DStv Media Sales normal terms and conditions apply FOR BOOKINGS E-MAIL: dstvmediasportsbookings@dstvmedia.com 22 MATERIAL SPECS Requirements TRADING CONDITIONS 23

MAGAZINE PROGRAMS Programme Channel Day Rate Card Cost RUGBY SUPER RUGBY KykNet Monday 21h00-22h00 R 27 500 BOOTS AND ALL SuperSport 1 Thursday 20h30-21h30 R 13 000 CRICKET INSIDE EDGE SuperSport 2 Tuesday 20h00-20h30 R 11 000 GOLF INSIDE THE PGA SuperSport 2 Wednesday 21h00-22h00 R 11 000 MOTORSPORT ABSOLUTE FORMULA 1 SuperSport 2 Wednesday 19h30-20h30 R 12 000 RPM SuperSport 2 Wednesday 20h30-21h00 R 9 500 TWO WHEELS SuperSport 2 Friday 18h30-19h30 R 9 500 SOCCER MONDAY NIGHT FOOTBALL SuperSport 3 Monday 20h00-21h00 R 10 000 PSL BACK PAGES SuperSport 4 Monday 19h00-20h00 R 10 000 PSL EXTRA TIME SuperSport 4 Monday 20h30-21h30 R 10 000 PSL, LOVE PSL SuperSport 4 Tuesday 19h00-19h30 R 10 000 MZANSI LEGENDS SuperSport 4 Tuesday 19h30-20h00 R 10 000 THURSDAY NIGHT LIVE WITH MARAWA SuperSport 4 Thursday 20h30-21h30 R 10 000 SPECIAL EVENTS Sport is unpredictable and the above cannot be guaranteed. CONTACTS PATRICK VAN SCHOOR General Manager +27 21 671 3024 +27 82 877 7200 patrick.vanschoor@dstvmedia.com SALES SKHUMBUZO MOKOENA Account Manager +27 11 686 7462 +27 83 302 2428 skhumbuzo.mokoena@dstvmedia.com SPONSORSHIPS LEN VAN HEERDEN Account Manager +27 11 993 8007 +27 82 921 8748 len.vanheerden@dstvmedia.com NABIL ABDOOL Account Manager +27 11 329 5008 +27 84 450 4141 nabil.abdool@dstvmedia.com KERRY PRINSLOO Sponsorship Implementation Manager +27 11 993 8008 +27 61 127 0296 kerry.prinsloo@dstvmedia.com SCHEDULING / CONTRACTING / MATERIAL DIGITAL SHAUN CHETTIAR HOD: On Demand +27 11 993 8010 +27 83 632 1831 shaun.chettiar@dstvmedia.com RESEARCH & PLANNING NICKY GRYLLS +27 21 671 3024 nicky.grylls@dstvmedia.com Event Timing Estimated Spots RUGBY Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost 2015 RUGBY WORLD CUP (ENGLAND) Sept - Oct 48 1 592 000 8 000 30% R 3 276 000 CRICKET 2015 ICC CRICKET WORLD CUP ODI (AUS/NZ) SOCCER Feb - Mar 98 Spots 477 000 3 000 45% R 960 850 AFRICA CUP OF NATIONS Jan - Feb 32 188 500 1 500 45% R 378 400 Sport is unpredictable and the above cannot be guaranteed. FARIDA KHAN-DALIA Scheduling Manager +27 11 329 5006 +27 73 335 9871 farida.khan-dalia@dstvmedia.com SHAY PILLAY Senior Scheduling Executive +27 11 329 5060 +27 76 119 7695 shay.pillay@dstvmedia.com 24 SPECIAL Rates CONTACTS 25