* NOTE: Sponsorship rates shown are Early-bird pricing for sponsorships purchased by May 1 st, 2017; rates subject to 20% increase after that date.

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* NOTE: Sponsorship rates shown are Early-bird pricing for sponsorships purchased by May 1 st, 2017; rates subject to 20% increase after that date. Optionally, you may

EVENT INFORMATION The Rose, White and Blue 4 th of July Parade and Festival is celebrating its 10 th year as an annual community event and San Jose s largest 4 th of July Parade. The Parade takes place on July 4 th from 10:00 a.m. until Noon and features over 100 parade units with more than 2,000 parade participants and is enjoyed by more than 30,000 spectators who line the streets along the Parade route through the neighborhoods along The Alameda to watch the Parade. Our post parade activities commence directly afterwards in the Festival and Picnic Area at The Alameda and Shasta Avenue at the Westminster Presbyterian Church and surrounding area. Festival activities include opening ceremony, live music with Big Mike and The Heartbeats, children s play zone and picnic area where attendees can enjoy food from our local restaurants or featured gourmet food trucks. Our festival booths offer businesses and organizations an opportunity to connect with the local families and residents in a fun-filled environment. The Rose, White and Blue 4 th of July Parade and Festival is a 501(3)C Non-profit organization and sponsorships and donations are tax deductible as allowed by law. THE 2017 PARADE This year The Rose, White and Blue 4 th of July Parade and Festival celebrates a seminal year with our 10th anniversary along the Alameda as we become the longest running parade on the Alameda out lasting our historical counterparts the Carnival of Roses and the Fiesta de Las Rosas. This year we pay homage to public transportation by honoring Supervisor Dave Cortese as the Grand Marshall of the 2017 Parade. Supervisor Cortese is a local champion for more effective transportation modes as shown through his work as the President of the Santa Clara County Board of Supervisors, Chair of the Housing, Land Use, Environment and Transportation Committee, Chair of the Metropolitan Transportation Commission, and as a past member of the Valley Transportation Authority. Additionally, we will be honoring the entire Santa Clara County Board of Supervisors for their work on the various Board Policy Committees that help to guide and shape the future here in the Valley of Heart s Delight.

Some of the Available Options: LEGACY SPONSORSHIPS DONATION: NEGOTIABLE Naming rights for the Parade as the title sponsor- The YOUR BUSINESS NAME Rose, White, and Blue Parade Your representative can be a Guest Anchor of the television coverage of the Parade Recognition plaque presentation to your selected representative in the sound booth Golf cart Transportation for your selected representative to/from the VIP area & the sound booth A Parade Float base with patriotic-themed decoration with large 3 X 6 banners with your company name and logo on both sides of float. Banner on main stage with YOUR BUSINESS NAME and Logo Company name & logo in eprogram/print/web/social media event promotions Company name announced as the Title Sponsor during the Parade and at the Festival Opening Ceremonies Complimentary entry in the parade with premium line-up placement Complimentary Festival Booth Space - Exhibit space for your company to distribute literature, conduct consumer research, solicit product feedback and build your database Seating in our Private VIP Area for your guests from 9:30 a.m. 3:00 p.m. VIP Parking passes for cars - Golf cart Transportation to/from the VIP Area Contact us for additional details at: Tel: (408) 471-7981 or email: Sponsorships@RoseWhiteBlueParade.com

GRAND OL FLAG SPONSORSHIP DONATION: $ 7,500.00* - ONLY TWO AVAILABLE A Parade Float base with patriotic-themed decoration with large 3 X 6 banners with your company name and logo on both sides of float. Your guests or employees can ride on the Float in the Parade Your guests or employees can walk alongside the Float and hand out small toys or candy to the children in the crowds TV interview & recognition plaque presentation to your selected representative in the sound booth. Golf cart transportation provided to/from the VIP area & the sound booth Banner on main stage with your company and Logo Company name & logo in eprogram/print/web/social media event promotions Company name announced as a Grand Parade Sponsor during the Parade and at the Festival Opening Ceremonies Complimentary Festival Booth Space - Exhibit space for your company to distribute literature, conduct consumer research, solicit product feedback and build your database Seating in our Private VIP Area for up to 8 guests from 9:30 a.m. 3:00 p.m. VIP Parking passes for 4 cars - Golf cart Transportation to/from the VIP Area * NOTE: Sponsorship rates shown are Early-bird pricing for sponsorships purchased by May 20 th, 2017; rates subject to 20% increase after that date. Optionally, you may

UNITED WE STAND SPONSORSHIPS DONATION: $ 5,000.00* - ONLY FOUR AVAILABLE Large Division banner with company name and logo carried through the parade by two people Complimentary entry in the parade with premium line-up placement behind your Division Banner TV interview & recognition plaque presentation to your selected representative in the sound booth. Golf cart transportation provided to/from the VIP area & the sound booth (Broadcast time set before parade) Banner on main stage with your company and Logo Company name & logo in eprogram/print/web/social media event promotions Company name announced as a Parade Division Sponsor during the Parade and at the Festival Opening Ceremonies Complimentary Festival Booth Space - Exhibit space for your company to distribute literature, conduct consumer research, solicit product feedback and build your database Seating in our Private VIP Area for up to 8 guests from 9:30 a.m. 3:00 p.m. VIP Parking passes for 2 cars - Golf cart Transportation to/from the VIP Area * NOTE: Sponsorship rates shown are Early-bird pricing for sponsorships purchased by May 20 th, 2017; rates subject to 20% increase after that date. Optionally, you may

DON T TREAD ON ME SPONSORSHIPS DONATION: $ 2,500.00* - ONLY FIVE AVAILABLE A beautiful convertible car with company name on both doors as a Proud Sponsor Both you and one guest can ride in the convertible through the Parade Drive up TV interview & recognition plaque presentation at the TV booth Banner on main stage with your company and Logo Company name & logo in eprogram/print/web/social media event promotions Company name announced as a Sponsor during the Parade and at the Festival Opening Ceremonies Complimentary Festival Booth Space - Exhibit space for your company to distribute literature, conduct consumer research, solicit product feedback and build your database Seating in our Private VIP Area for up to 4 guests from 9:30 a.m. 3:00 p.m. VIP Parking passes for 1 car - Golf cart Transportation to/from the VIP Area * NOTE: Sponsorship rates shown are Early-bird pricing for sponsorships purchased by May 20 th, 2017; rates subject to 20% increase after that date. Optionally, you may

LIBERTY SPONSORSHIP DONATION: $ 1,250.00* - ONLY TEN AVAILABLE Large banner with company name and logo carried through the parade by two people Complimentary entry in the parade with premium line-up placement behind your Banner A recognition sponsorship plaque, available for pick-up at the church after the parade Complimentary Festival Booth Space - Exhibit space for your company to distribute literature, conduct consumer research, solicit product feedback and build your database Company name & logo in eprogram/print/web/social media event promotions Sponsor one of the American Flags hung from light poles along The Alameda during the Rose, White & Blue 4 th of July Parade & Festival Your Company or Family name featured as a Liberty Sponsor on a Banner displayed in the Festival and picnic area Seating in our Private VIP Area for up to 4 guests from 9:30 a.m. 3:00 p.m. with VIP Parking passes for 1 car - Golf cart Transportation to/from the VIP Area PATRIOT SPONSORSHIP DONATION: $ 500.00* - ONLY TEN AVAILABLE Large banner with company name and logo carried through the parade by two people Complimentary entry in the parade with premium line-up placement behind your Banner Sponsor one of the American Flags hung from light poles along The Alameda during the Rose, White & Blue 4 th of July Parade & Festival Your Company or Family name featured as a Patriot Sponsor on a Banner displayed in the Festival and picnic area Seating in our Private VIP Area for up to 4 guests from 9:30 a.m. 3:00 p.m. with VIP Parking passes for 1 car - Golf cart Transportation to/from the VIP Area * NOTE: Sponsorship rates shown are Early-bird pricing for sponsorships purchased by May 20 th, 2017; rates subject to 20% increase after that date. Optionally, you may

STARS SPONSORSHIP DONATION: $ 250.00* - ONLY TEN AVAILABLE Sponsor one of the American Flags hung from light poles along The Alameda during the Rose, White & Blue 4 th of July Parade & Festival Your Family name featured as a Stars Sponsor on a Banner displayed in the Festival and picnic area Seating in our Private VIP Area for up to 2 guests from 9:30 a.m. 3:00 p.m. VIP Parking passes for 1 car - Golf cart Transportation to/from the VIP Area STRIPES SPONSORSHIP DONATION: $ 100.00* - ONLY TEN AVAILABLE Sponsor one of the American Flags hung from light poles along The Alameda during the Rose, White & Blue 4 th of July Parade & Festival Your Company or Family name featured as a Stripes Sponsor on a Banner displayed in the Festival and picnic area VIP Parking passes for 1 car - Golf cart Transportation to/from the VIP Area FLAG WAVER SPONSORSHIP DONATION: $ 50.00* - TWENTY AVAILABLE Sponsor one of the American Flags hung from light poles along The Alameda during the Rose, White & Blue 4 th of July Parade & Festival Your Company or Family name featured as a Flag Waver Sponsor on a Banner displayed in the Festival and picnic area Can be dedicated In Memory of a loved one * NOTE: Sponsorship rates shown are Early-bird pricing for sponsorships purchased by May 20 th, 2017; rates subject to 20% increase after that date. Optionally, you may

Please complete the Sponsorship Application below with all required information. Please be certain to READ the information, Rules and Guidelines included as part of this application. Limited number of Sponsorships - availability is not guaranteed. Application must be received no later than June 16 th, 2017. Return the completed application along with the required documentation to: Rose, White & Blue Parade 1100 Shasta Avenue, San Jose, CA 95216 Telephone: (408) 471-7981 SPONSOR APPLICANT INFORMATION Business / Organization: Street Address: City: State: Zip Code: Primary Contact Person: Main Phone No.: Cell Phone No.: Email Address: Alternate Contact Person: Main Phone No.: Cell Phone No.: Email Address: SPONSORSHIP SELECTION Please select the type of SPONSORSHIP you are requesting: Suggested Donation Amount: Before May 20 th / After May 20 th LEGACY Sponsorship** Starting at $25,000 call (408) 471-7981 for details. GRAND OL FLAG Sponsorship (Only 2) Donation: $ 6,000.00 / $ 7,200.00 UNITED WE STAND Sponsorship (Only 4) Donation: $ 5,000.00 / $ 6,000.00 DON T TREAD ON ME Sponsorship (Only 5) Donation: $ 2,500.00 / $ 3,000.00 LIBERTY Sponsorship (Only 10) Donation: $ 1,250.00 / $ 1,500.00 PATROIT Sponsorship (Only 10) Donation: $ 500.00 / $ 600.00 STARS Sponsorship (Only 10) Donation: $ 250.00 / $ 300.00 STRIPES Sponsorship (Only 10) Donation: $ 100.00 / $ 120.00 FLAG WAVER Sponsorship (Only 20) Donation: $ 50.00 / $ 60.00 Total amount of Donation(s) included in application: $ Enclose check for payment of entry fees made payable to: The Alameda Business Association A $25 fee will be assessed for checks that do not clear the bank due to insufficient funds.

Assumption of Risk and Release of Liability (Indemnity/Hold Harmless Agreement) Participation in the Rose, White & Blue Parade and/or the related Festival/Picnic to be held on July 4, 2017 (hereinafter Events ) shall be at the Participant s own risk. Participant assumes full responsibility for any injuries or damages, and does hereby release and discharge the City of San Jose, the Alameda Business Association, and parade committee members, as well as their respective departments, representatives, members, officers, agents, and employees from any and all claims, demands, damages, rights or causes of action present or future resulting from the undersigned s participation in the Events. I/we hereby understand, voluntarily agree and chose to accept any and all risks, including bodily/personal injury, property damage, and/or other damages which I/we may incur or cause a third party to incur as a result of my/our active and/or passive participation in the Events. I/we assume on behalf of ourselves, successors, assigns, heirs, executors, and administrators, and any other person or entities who/which may have a claim based on my/our personal injuries and/or property damage, full responsibility for all risks, and any injuries and damages associated with the Events, and agree not to bring against, and do hereby waive, release and discharge the City of San Jose, the Alameda Business Association, and parade committee members, as well as their respective departments, representatives, members, officers, officials, agents, volunteers and employees from any and all claims, demands, damages, right or causes of action present or future, known or unknown, resulting from the undersigned s participation in the Events. Photography - Image Release PARTICIPATION AGREEMENTS I/we understand that the The Alameda Business Association (ABA) and/or the Rose, White, and Blue 4th of July Parade & Festival (RWBPF), and/or their representatives may photograph or videotape the events or activities in which Participant(s) have requested to participate. I/we give permission for any photograph, video or audio of myself, our business or organization participants (and/or any minor children in our group) obtained during Parade participation activities at the Rose, White, and Blue 4th of July Parade & Festival (RWBPF), to be used in informational material and for publicity, training and promotional purpose by the The Alameda Business Association (ABA) and/or the Rose, White, and Blue 4th of July Parade & Festival (RWBPF), and/or their representatives and/or their partners/sponsors. I hereby acknowledge that NO compensation of any kind will be paid to ANY Participant(s) at this time or at any time in the future for the use of ANY Participant(s) likeness. I/we have read and understand the above terms and I am authorized to execute this agreement and included releases on behalf of the Sponsor / Participant(s). Business/Organization Name: Authorized Representative: Authorized signature: Date: All applications are subject to the approval of the Rose, White and Blue 4 th of July Parade and Festival Board of Directors. If you are not accepted as a Sponsor, your payment will be refunded. Once your Sponsorship application has been approved by the Board of Directors and processed, the fees paid will become fully non-refundable.